Pro Visors&Linkedin


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Shows ProVisors members how they can maximize their membership by strategic use of Linkedin.

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  • Ask how many people are on Linkedin. How many use it daily? Weekly? Hardly at all? How many use it with ProVisors?
  • Just some rationale for the people who are still resisting
  • You can have a flexible, expandable online resume that’s changeable at any time.
  • You never have to make another cold call; you can warm up your prospecting by having a name to use. Source of free PR (see later slide)
  • Can you think of other common ways they overlap?
  • A quick overview of getting connections and adding connections
  • Talk about how if someone wants to connect that you don’t know, email them back to see 1) what attracted them to your profile and why they want to meet you 2) if they will spend 5-10 minutes on the phone to “meet” and discuss how you can help one another. If they won’t reply by phone or email, they shouldn’t be a connection.
  • You can substitute your own page for mine here if you wish. Give a guided tour of the page to point out various ways to search.
  • Explain in more detail, give examples.
  • Give examples if you have any.
  • The more recommendations you have, the more credibility you have.
  • You may replace my page with your own. Give an example of a personal note: “It was great meeting you this morning at CC3. Let’s connect on Linkedin.”
  • May want to explain how to find other groups; search the groups your connections belong to, to see if they might be useful for you.
  • Point out the Affinity groups that have their own Linkedin groups.
  • You may substitute your own page for mine.
  • Expand on this by adding that every time you make any change to your profile (change job, change photo, upload a presentation, etc. your connections get a notification.
  • You may want to change my page to yours to personalize the presentation for yourself.
  • Bring your personal case histories to the presentation; ask members to share theirs,
  • Pro Visors&Linkedin

    1. 1. Linkedin and ProVisors How to use Linkedin to maximize your ProVisors experience
    2. 2. Why use Linkedin? <ul><li>Over 90 million users worldwide (1/1/11). </li></ul><ul><li>Executives from all 2010 Fortune 500 companies are members. </li></ul><ul><li>More than one million companies have Linkedin Company Pages. </li></ul><ul><li>There were nearly two billion people searches on Linkedin in 2010. </li></ul>
    3. 3. Why use Linkedin? <ul><li>When Linkedin launched in 2003, </li></ul><ul><li>it took 477 days to hit a million members. </li></ul><ul><li>• Now, on average, a new member joins every second of every day, or approximately one million every 12 days. </li></ul>
    4. 4. Why use Linkedin? <ul><li>Business people who want to find you or check you out use Linkedin. </li></ul><ul><li>Your profile may provide more information than even your web site. </li></ul><ul><li>Your profile may come up higher on Google than any other information about you. </li></ul><ul><li>Your CV, resume, recommendations and connections are all in one place. </li></ul>
    5. 5. What’s in it for me? <ul><li>Find answers to questions </li></ul><ul><li>Research companies and people </li></ul><ul><li>Target and connect to the people you want to meet </li></ul><ul><li>Build credibility through recommendations </li></ul><ul><li>Participate in discussions on topics of interest </li></ul><ul><li>Develop your online brand </li></ul><ul><li>Keep your name in front of your network </li></ul>
    6. 6. What’s in it for me? <ul><li>Linkedin is the business/professional social networking tool. </li></ul><ul><li>Used by recruiters, job seekers, business development…your prospective clients? </li></ul><ul><li>Social media is not going away - use it to your advantage and build social capital. </li></ul>
    7. 7. Linkedin and ProVisors: <ul><li>ProVisors is a professional networking community with a culture of collaboration. </li></ul><ul><li>Linkedin is a professional networking community with a culture of online sharing. </li></ul><ul><li>These communities overlap and complement each other. </li></ul>
    8. 8. Linkedin and Provisors Community Sharing Networking Professional Recommendations Introductions Referrals Making Connections Resources
    9. 9. Linkedin and ProVisors: <ul><li>Connect </li></ul><ul><li>Target </li></ul><ul><li>Acknowledge </li></ul><ul><li>Share (and Build Community) </li></ul>
    10. 10. HOW???
    11. 11. Connect <ul><li>Search your email contacts to find people you already know who are on Linkedin; </li></ul><ul><li>Connect with your fellow ProVisors members. </li></ul>
    12. 12. Connect <ul><li>Accept connections only from people you know well enough to introduce. </li></ul><ul><li>What if someone you don’t know wants to connect with you? </li></ul><ul><li>Continually expand your connections. </li></ul>
    13. 13. Connections <ul><li>Linkedin shows you people you may know based on your shared connections </li></ul><ul><li>• You can search for people you know by school, company or past company </li></ul>
    14. 14. Target <ul><li>Invite fellow ProVisors members to connect. </li></ul><ul><li>Offer to make introductions for them through Linkedin. </li></ul><ul><li>Ask your ProVisors connections to make introductions for you…If there’s someone you want to meet, search to see if a fellow member is connected and will introduce you. </li></ul>
    15. 15. Target <ul><li>Tip for maximizing a troika : </li></ul><ul><li>When setting up your troika, arrange to connect with your fellow troika members on Linkedin. </li></ul><ul><li>Ask permission to search their connections and invite them to search yours. </li></ul><ul><li>Come to the troika with a list of people you would like to be introduced to. </li></ul><ul><li>You know who you want to meet, but they may not realize they have connections who can help you. </li></ul>
    16. 16. Acknowledge <ul><li>A recommendation on Linkedin is like a testimonial in ProVisors. </li></ul><ul><li>Writing a recommendation for someone else </li></ul><ul><li>increases the chances they will write one for you. </li></ul><ul><li>• Your profile link appears in their profile. </li></ul><ul><li>You need at least 3 recommendations for your profile to be considered 100% complete. </li></ul>
    17. 17. Share (and build community) <ul><li>Join the ProVisors Group on Linkedin. </li></ul><ul><li>Ask and answer questions of your fellow members; post information. </li></ul><ul><li>Engage in discussions to meet members you might not otherwise get to know…build online relationships. </li></ul><ul><li>Expand your Linkedin and ProVisors networks through the group. </li></ul>
    18. 18. ProVisors Group on Linkedin <ul><li>Find other fellow members through the ProVisors Linkedin group. </li></ul><ul><li>Always good to include a personal note. </li></ul>
    19. 19. ProVisors Group on Linkedin <ul><li>How to join: </li></ul><ul><li>Under “Groups Directory, enter “ProVisors in the “Search” box: </li></ul>
    20. 20. ProVisors Group on Linkedin <ul><li>There are several ProVisors groups; be sure to choose the main one: </li></ul><ul><li>Your Home group can create its own Linkedin group. </li></ul>
    21. 21. Filtering Your Connections <ul><li>You can filter your connections and tag the ones who are fellow ProVisors members. </li></ul><ul><li>You can send an email through Linkedin to those in the filter. </li></ul>
    22. 22. Stay in front of your network <ul><li>Your connections receive a weekly summary of the activities in their network. </li></ul><ul><li>Every time you add connections, post a status update, ask or answer a question, update your profile, add an application etc. your connections are notified. </li></ul><ul><li>10-15 minutes, 2-3x/week keeps your name in front of your network = FREE PR! </li></ul>
    23. 23. Steps to getting started: <ul><li>Build your profile - make sure its complete; use key words. </li></ul><ul><li>Build your network by inviting connections. </li></ul><ul><li>Expand your network via groups. </li></ul><ul><li>Ask for and receive recommendations. </li></ul><ul><li>Personalize your page </li></ul>
    24. 24. Success Stories <ul><li>Share your experiences with ProVisors and Linkedin. </li></ul><ul><li>Questions and comments? </li></ul><ul><li>List of resources for more information: </li></ul><ul><ul><li>“ About Linkedin” on the site </li></ul></ul><ul><ul><li>Linked Strategies group (on Linkedin) </li></ul></ul><ul><ul><li>ProVisors members who can help you </li></ul></ul><ul><ul><li>“ Mastering Linkedin in 7 Days or Less” (Wallen) </li></ul></ul>
    25. 25. Linkedin and ProVisors Overview: Connect Share Acknowledge Target • Search Contacts • Connect with       ProVisors members • Offer to share your   connections with   fellow members • Ask them for   permission to   search their   connections • Filter your   ProVisors   connections • Give online    testimonials to    fellow members • Ask fellow   members who have   thanked you for   Recommendations • Join the ProVisors    Linkedin group • Ask and answer    questions • Share in group    discussions • Post information to    the group • Build community • Start a Linkedin    group for your    ProVisors group • Stay in front of    your network