Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Learn about the different roles that company pages and personal profiles play in marketing your business on LinkedIn. Find ways to optimize your LinkedIn presence and engage employees to build industry leadership and authority for your brand.
Follow the advice in the presentation to build yourself an amazing Linkedin profile. Step-by-step advice about how to stand out from the crowd on Linkedin. Give you Linkedin profile some attention today.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Learn about the different roles that company pages and personal profiles play in marketing your business on LinkedIn. Find ways to optimize your LinkedIn presence and engage employees to build industry leadership and authority for your brand.
Follow the advice in the presentation to build yourself an amazing Linkedin profile. Step-by-step advice about how to stand out from the crowd on Linkedin. Give you Linkedin profile some attention today.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it?
On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles.
If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
JustCo Lunch & Learn Session with LinkedIn: 7 Steps to improve your LinkedIn ...JustCo
We all know LinkedIn is a powerful business tool but the million-dollar question is how do you best use it?
On Friday at JustCo @ 120 Robinson Road, LinkedIn’s Jenson Tham, give us some tasty tips on how to get started and supercharge your personal and business profiles.
If you missed the session or would like to see the main points again, don’t worry, as we’ve got a summary of all the key points here.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 million members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The Recruiting Firm's LinkedIn Field Guide: lnkd.in/fieldguide
6 Steps to Building Your Recruiter Brand on LinkedIn: lnkd.in/rb
Talent Brand Index: lnkd.in/TBI
Content Marketing Guide for Talent Acquisition: lnkd.in/cm
LinkedIn Career Pages: lnkd.in/cp
The Employer Brand Playbook: lnkd.in/EBPlaybook
Recruiter Professional Services: lnkd.in/rps
12 Tips to Build a Stunning Talent Pipeline: lnkd.in/ppl
Business Development on LinkedIn: The Staffing Professional’s Guide: lnkd.in/bd
The Recruiter’s Guide to Writing Effective LinkedIn InMails: lnkd.in/SSInMailGuide
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
November 2018 session of Higher Power Leaders Masterclass led by Heidi Alexandra Joy and Michelle Crawford looking at Personal Leadership, EQ, Success habits, Circle of control and influence
Presentation for the Higher Power Leaders Session on 22 October 2018 on the UN's Global Sustainable Development Goals and their relevance and application to business in the Hunter Region in Australia.
A presentation for leaders attending the UQ Power February Session of Higher Power Leaders on the importance of them using an empowering communication approach that is clean, clear and confident. Includes resources and models.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Low Down on LinkedIn - making it work for Real Estate Agents
1. The Low Down on
Heidi Alexandra Pollard
Chief emPOWERment Officer
UQ Power
www.UQpower.com.au
Heidi Alexandra Pollard
www.UQPower.com.au
2. Focus for this session
• Why you need to be on LinkedIn now
• How to stand out from the sea of sameness
• Hacks to boost your online profile
• Positioning yourself as a thought leader in real estate
5. • Globalisation Changes Our Community
• Increased Consumer Choice and Uberfication
• Technology Takes Private Lives Public
• Increased competition from online disrupters eg: realestate.com and open agent
SHIFT HAPPENS
6. How do you respond to inbound email?
You’ve got Mail!
7. How do you respond to LinkedIn messages?
LinkedIn Messages
8. The Rise of Social Media?
• Social media is simply another step in the
evolution of communication.
• The ability for social media to provide a 'one to many'
vehicle which can amplify to a 'many to many'
communication of ideas and content now means there is
scope for businesses (and individuals) to spread their
message quickly, efficiently and cheaply.
9. • LinkedIn is a professional online networking tool
that works particularly well for business-to-
business (B2B) relationships.
• It is like a directory of valuable business
contacts and, just as with ‘offline’ networking,
you get to choose who you connect with.
• LinkedIn allows you to find people
based on their profession, keywords,
companies, education etc which
makes it an extremely effective tool.
What is
10. What is
• LinkedIn has great Search Engine Optimisation
(SEO) and therefore ranks very high on Google.
So, when you search for a name on Google or any
other search engine, you will usually come across
that person’s LinkedIn profile (if they have one).
• LinkedIn like any business relationship is still about
give and take. It does take a bit of work (10
minutes every 2 days) to get the best results.
11. Why choose
• LinkedIn is an incredible tool for building
visibility and community on the web.
• It’s the largest professional network, with over
467 million contacts.
• That’s a lot of opportunities to build your brand,
succeed professionally and stand out as
Unique.
• If you don’t yet have a company website you
can use LinkedIn to ensure there is information
about you and your business available online.
12. Stats and Facts
• LinkedIn started on May 5, 2003
• It went public in May 19, 2011
• LinkedIn has 332 million members
• 2 new users join every second
• 42 million unique mobile visitors per month
(This is a 45% increase in just 12 months )
• LinkedIn’s user goal is 3 billion registered users
• 25 million LinkedIn profiles are viewed every day
• 41% of users visit LinkedIn via mobile
• The average number of connections is 930.
14. LinkedIn Stats
• 35% check it daily
• 32% check the site several times a week
• 42% update profile regularly
• 81% belong to at least one group
15. Who’s Using
• Top Level Executives
- industry networking (22%)
- Promoting their business (20%)
• Middle Management Professionals
- To keep in touch with others (24%)
- Industry networking (20%)
• Entry Level Employees
- Job searching (24%)
- Co-worker networking (23%)
16. BEST TIMES WORST TIMES
7am – 9am 10pm – 6am
5pm – 6pm
Best times to use
17. The challenge then for agents and
experts is in the online world it
is even harder to
stand out.stand out.
19. Why branding?
Take water + sugar + fizz + a can
= costs less than 30c
Write Coca-Cola on the
can and charge $3.90
Coca-Cola spends more on its
brand than on its product
20. Brand U
The term branding has long been associated
only with companies until Tom Peters
famously said
“We are the CEOs of our own companies:
Me, Incorporated…
Your most important job is to be
marketing the brand called You.”
21. Brand U Challenges
1. I don’t know what makes
me unique and how to
position, package and sell it!
2. I’m flat out exhausted and
in overwhelm just doing my job.
3. I don’ know which things
really matter when building
my personal brand.
22. Building Brand U
1. Start thinking of yourself as a brand. What do you
want people to associate with you when they hear your
name? What topic or key message do you want to be
known for? What are your top strengths and qualities?
2. Grow your personal power. Get help to develop your
personal power, your self-worth, your ability to say yes
to the opportunities in alignment and no to those that
aren’t. The answer is not outside of you, it’s inside.
3. Go hack yourself. Learn strategies to improve your
personal productivity. Be focused, not busy.
23. Simon Sinek’s Golden Circle
“People don’t buy what you do. They buy why you do it.”
UQPower.com.au
25. Know your WHY
EG: My WHY Statement
To help people and companies identify and leverage their
unique power so they can increase their impact, influence and
income.
26. Know your WHO
Whether it’s peers or service
proiders in your professional
network, potential business
partners, or others in your Circle
of Influence, understanding your
audience will help you tailor
your LinkedIn profile to speak
directly to them.
WHO are you talking to?
27. Ask yourself
• Who will look at your online profile?
• What do people want to know about you?
• Where will they use this information?
• Why is your profile important?
• When and how often do you update it?
• How will you use your profile to your advantage?
28. How to make it work for you
• It’s not enough to have your LinkedIn
profile up and wait for something to happen.
• You need to engage in it actively to get results by
participating, sharing and connecting.
• In business there is a direct correlation between
your ability to build, manage and leverage
professional relationships and your success.
Ie: Your Network = Your Net Worth
• We prefer to do business with people we know,
like and trust - LinkedIn can get you there pronto.
30. 1. Add a position
Create a compelling profile, not a resume rehash!
Update your employment history and professional
accomplishments. Be sure to include your current
position or job title and make sure it is aligned with
your ONE THING – your Unique Power you want to
be known for.
31.
32.
33. 7
Secret Tip
Add in what you do or your tagline – not just your title –
it’s a great for keywords.
The more skills and job titles that match recruiter or
business searches for candidates, partners and
suppliers, the higher volume of traffic your profile will
receive. In turn, better traffic means you’re more likely
to be the target of a new connection or opportunity.
34.
35.
36. 2. Add a photo
A professional looking photo or ‘headshot’ means
you are putting your best foot (or face) forward. It
also means people will recognise you which adds
to the Know, Like and Trust factor. And when
meeting up for a coffee with someone you met on
LinkedIn you can spot them.
37. You can increase your LinkedIn
views by 14X by including a photo
38. People are visual
Take a look at this eye
pattern research for
a LinkedIn page.
Notice how the eye
lingers much longer
on the photo that
anywhere else on
the page.
That’s why you need
a great headshot.
44. To add to the PRD
Brand
Use a professional headshot that either has:
1 - the PRD brand or logo behind
2 – on location in your core area with a
recognisable landmark in the background
47. 3. Add at least 3 skills
Let people know what you’re good at, and then
get endorsed by your connections.
Remember to include your ONE THING – what
makes you Unique makes you stand out.
7
50. 4. Join and interact
in relevant groups
A great feature of LinkedIn is its groups. There are
literally thousands of groups on LinkedIn where
people discuss different topics. A great strategy is to
join and participate in group discussions that your
target market is part of. Demonstrate your expertise
and position yourself as an expert. This will build
trust and attract more business. Or create your own!
7
51.
52. Group interaction tips
•Answer questions to highlight your subject expertise
•Communicate. Show interest. Look for ways to help.
•Be yourself. Be real. Be yourself.
•Don’t always be in selling mode!
•Have fun!
53. 5. Recommend people
An extremely powerful feature is that your clients
can leave recommendations on your profile, which
provides instant social proof and makes you more
appealing to prospects when they look at your
work profile and history.
Imagine searching for an accountant in your area
and one has recommendations and the other
doesn’t – which would you choose?
7
54. Give and take
To get recommendations remember to also recommend
businesses you have liked working with instead of just
hoping to be endorsed. It’s all about give and take.
Be genuine and bold –
ask clients to leave a
recommendation for
you as part of your
feedback process.
7
61. 6. Publish Articles
Imagine searching for an agent in your area and
one has published articles about market trends,
where they see property heading, what’s hot as
well as tips for buyers and sellers and the other
just has a resume style profile – which would you
choose?
7
72. 7. Create a business page
People can find you based on the keywords that you
use, and likewise you can search for potential strategic
alliance partners, find people and businesses in the
same industry and email people directly without having
to go through numerous channels. A LinkedIn
Business page can act as an extra website so people
can find out more about what you do. You can also
post updates and information and read reports on the
7
73. Make it work
•Aim to update it once a week
•Make it highly visual
•Start with an action verb or ask a question
•Include links to articles and presentations
•Update status – strictly business (this is not
Facebook) but be friendly, interesting and use video to
show and tell
81. • Use LinkedIn to do research about people. For example,
if you about to meet with the CEO of Goldmine Co. you
can look him up on LinkedIn and find out more about him
before your meeting.
• All recruitment companies use LinkedIn to find and
screen suitable candidates.
• Remember to link your company website, business card,
email signature to your LinkedIn page.
• Change your profile when you change campaigns
eg: every 90 days
• Upload presentations like this one via SlideShare!
What else can I do with
83. Use it for outbound marketing
Hi NAME
thanks for connecting.
Looking through your profile I notice
(mention something specific about
their career, business or location that
is of interest)
I’d love to send a copy of my latest
market trend report with my
compliments.
What’s the best address to send it to?
GIVE
84. Use it for outbound marketing
Great NAME
The report is on its way!
I’ve also created a brief video to
compliment the report, you can access
it here (add link).GIVE
85. Use it for outbound marketing
Hi again NAME
I hope you found the video and report
of use.
I’d love to add you to our database and
send you any relevant properties in the
areas you might be interested in or
curious about. Would that be OK?
ASK
86. Use it for outbound marketing
Hi again NAME
I thought I would let you know that I’m
heading to the (XYZ) networking event
next (Add Date and time) and was
wondering if you would like to come
along and join me as my guest?
I heard the speaker (ABC) is very good
and thought it might be relevant to
you/your business.
INVITE
87. DISCUSSION
What’s the biggest thing you’ve learnt this morning?
What one thing will you do to power up your LinkedIn?
Editor's Notes
Meet Ruth
12.40pm
2.12pm
2.12pm
2.12pm
https://press.linkedin.com/about-linkedin
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others.
To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life.
This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other.
This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others.
To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life.
This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other.
This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
10.09am Page 1-2
Write responses on a flipchart.
Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)