Uploaded byLisa Harrison
LinkedIn 101
The document provides a comprehensive guide on mastering LinkedIn for professional networking and personal branding. It emphasizes the importance of optimizing your profile, engaging with content, and building a meaningful network to enhance career opportunities. The focus is on long-term strategies and authenticity in sharing and connecting within the platform.
More Related Content
LinkedIn 101
- 1.
- 2. Today● Create yourprofile. ● Learn to grow and connect with your network. ● Research companies and potential employers. ● Search jobs, and ● Learn the etiquette of the platform.
- 3. Hello!Passionate about: media +internet + relationships = DIGITAL MEDIA STRATEGIST! My Mission: “Create safe, supportive and structured social communities online.”
- 5. TodayMission statement: Our missionis simple: To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.
- 6. Have you Googledyourself? ● 75% of HR departments are required to look applicant's up online before inviting them to an interview ● 70% have turned down applicants based on something negative they found ● Not just for career - friends and potential dates will google you Source: entrepreneur.com
- 7. Your personal brandis your responsibility Never before has there been more of an opportunity to use technology, social media, and common sense to tell your professional story, stand up, and stand out in an increasingly crowded digital space.
- 8. Why are you buildinga personal brand? ● To gain the attention of recruiters and hiring managers on LinkedIn to receive new or better career opportunities ● To win more clients for my company ● Grow my professional network and increase opportunities ● Lay the foundation for future success ● I don’t really think about myself, or my career as a “personal brand”
- 9. What do youdo with your Linkedin profile? ● Do you check it only every once in awhile when a connection request comes through? ● Have you linked it to your Twitter account? ● Did you never quite remember to sign up in the first place?
- 10. Today: It’s a Marathon, Nota Sprint: Long-Term Planning
- 11. Publish Share Network Advertise Take action develop abasic strategy Engage with influencers about your topic create profiles across the web Create compelling content around a certain topic
- 12. LinkedIn status isthe right place to update your network about your professional accomplishments and progress. ● You can update about a colleague getting a promotion or sharing a great article you wrote. ● Every few days, put something in your status to keep it fresh, and show you’re active and engaged—no one will know what you’ve done if you’re not showing it off.
- 13. Plus, those peopleyou’re updating in your LinkedIn network are valuable. ● If you’ve got a great following, it’s part of the assets you bring to the table.
- 14. Many organisation nowallow you to apply directly from Linkedin.
- 16. How to buildyour personal brand on Linkedin Optimise your linkedin profile
- 17. Optimise your LinkedInProfile ▪ Add a professional profile picture ▪ Create a distinctive headline ▪ Make your LinkedIn background photo work for you ▪ Customise your URL ▪ Include links to your other digital channels
- 18. Optimise your LinkedInProfile ▪ Tell your story through your summary and experience ▪ Use keywords or buzzwords relevant to your industry as this will help recruiters find you via keyword searches ▪ Upload sames of your work - the more visual the better - Video! ▪ Include what type of work are interested in ▪ Post status updates to keep your name top of mind
- 19. Publish ▪ publish qualitycontent ▪ monitor what others publish Then promote it! Everyone can publish anywhere Use your personal page
- 20. Finding your uniquevoice ▪ What characteristics, traits, beliefs or experiences define you? ▪ What do you do well? ▪ What’s something that you could talk about forever and never get tired of? ▪ What sort of values help guide your path and the decisions you make? ▪ What are you extremely passionate about?
- 21. Share ▪ share whereyour audience hangs out ▪ share your content and content of your network ▪ monitor what being shared about you Then promote it! Everyone can share anything: ▪ Achievement ▪ Milestones ▪ Your opinion
- 22. Create a LinkedinSlideShare account ▪ 70 million monthly visitors ▪ 400,000 monthly new content pieces ▪ 20 million Slideshares to LinkedIn ▪ 80% of traffic comes from organic search
- 23. Network ▪ find yourexisting connections ▪ make new connections via groups ▪ be helpful - answer questions even if it does not relate directly to you Then promote it! Everyone can connect
- 24. Make meaningful connections ▪When connecting with people new to your network be sure to customise the invitation to connect ▪ Keep your network fresh and active ▪ Strengthen your global connections ▪ Know more about people you’ve met or are about to meet ▪ Customise your feed to follow who matters most Then promote it!
- 25. Ground Rules ▪ Authenticity ▪Consistency ▪ Value
- 27. The timing ofyour post on LinkedIn is WAY less important than the content of your post.
- 28. The beauty ofposting on LinkedIn is that high-quality content has a long shelf-life.
- 29. You don’t haveto be world-famous, just famous in your world. A major source of anxiety for professionals who use social media? You can follow all the rules and best practices, and you can still end up with lousy numbers. Curate your LinkedIn network by connecting with decision makers and influencers in your industry, and focus on providing meaningful content for them.
- 30. Don’t take engagementfor granted Unlike on Facebook, where we often feel obligated to like certain posts — there’s no obligation within your business relationships. The likes, comments and shares that you earn tend to be much, much more meaningful.
- 31. Things work sowell that you stop doing them Create a schedule, stick to it, and watch as your time investment on LinkedIn becomes more and more valuable.
- 32.
- 33. Continuously evolve Set up thetools or processes that will be used to tell if those goals have been met. Monitor: ● Insights (engagement, feedback, analytics etc.) ● Education/skills ● Technology ● Industry ● Competitors
- 34. Tips to socialmedia mastery Digital Marketing Trends Build an understanding of the latest digital trends and predictions for the future. Ask opinions of colleagues and classmates. Brainstorm Spend time asking yourself how you fit into this digital realm? Where do my strengths lie? Where do I see myself in 5 - 10 years? Set Aims and Objectives Set flexible aims and objectives for you personally as well as business/career.
- 35.
- 36. Thanks! Any questions? Connect withme on Linkedin https://www.linkedin.com/in/lisaharrison74/