LinkedIn is a social network for professionals with over 200 million users. Users can create online profiles to showcase their experience and skills, connect with colleagues and find new opportunities. It is important to optimize your profile with keywords, active verbs, concrete examples and supporting media to fully represent yourself. Networking on LinkedIn includes endorsing others' skills, joining groups, following thought leaders and searching for connections through saved searches.

1. LinkedIn
Personal Profiles & Networking
30 May 2013 // Richard von Kaufmann // Head of Social Media
facebook.com/zipipop linkedin.com/company/zipipop

2. Title hereLinkedIn introduction

3. LinkedIn Vital Stats
LinkedIn is a social network
aimed at professionals.
Launched on 5 May 2003
LinkedIn reports more than 200
million acquired users in more
than 200 countries and
territories.[Wikipeidia]

4. Private users can:
• Create an online CV/résumé (with
supportive media content)
• Profiles can be easily searched, and
contact requests made
• 1st, 2d, 3rd degree connections show
users how they are connected
• Find jobs or search for candidates
• Post and read status updates
• Follow different companies to get
update notifications
• Search for and save jobs that they
would like to apply to
• Be recommended/endorsed and get
recommendations/endorsements
• Join discussion groups

5. Title herePreparing to update
your profile

6. Personal Profile
• Current and previous jobs
• Education
• Recommendations
• Contacts
• Supporting media content
• Projects
• Languages
• Organizations,
• Test Scores
• etc

7. Keywords
• What are the "keywords" that
best capture the core message
you wish to convey.
• These keywords can be spread
throughout your profile to help
you to be found.
• They can be a mix of key skills or
words that people in your target
audience are likely to search for,
e.g. Yammer, LinkedIn, Twitter,
etc

8. To CV or not to CV
• LinkedIn is an online CV/résumé, and
in a similar way it can be tweaked to
appeal to difference audiences.
• It is a marketing document designed
to “sell” your skills, abilities,
qualifications and experience.
• Ask: How can my skills help the group
I’m targeting?
• It should be edited to help you move
in the direction you would like to go.
• Or it can be edited to attract new
clients.

9. No absolute rules

10. Title hereAdjusting personal settings

11. Settings Many privacy changes can be made here

12. Settings: Turn off Activity broadcasts
If you are making many changes to
your profile it can be a good idea to
turn off the Activity broadcasts until
you are sure you are happy with the
content.

13. Settings: Being visible
Make yourself visible to
Everyone so that your profile
can be more easily searched
and shared.
Also improves SEO (Search
Engine Optimization)

14. Settings: Customize your URL
Give your LinkedIn public
profile link your name.

15. Control what people see
You can choose which
parts of your profile will
be displayed.

16. Settings: Add a Twitter account
Add your Twitter account so posts are
automatically displayed on your
LinkedIn profile.
With less traffic they can often get
more reaction than in Twitter.

17. Title hereSetting up your profile

18. Quality photo
Have a professional photo take or
alternatively get a photography
enthusiast friend with a semi-
professional camera.
A good photo will give you more
confidence and inspire you to
improve the rest of your profile.

19. LinkedIn tracks buzzwords

20. Cut down on old buzz words

21. Active verbs
Use verbs that describe what you did and
achieved, e.g.:
accomplished, budgeted, chaired, design,
edited, founded, guided, handled, impleme
nted, managed, unified, etc.

22. Be concrete
Try to give concrete examples
whenever possible stating what you
achieved, e.g. I gave over 15
collaboration training workshops.
The PROJECTS section of the profile
is particularly good for this.

23. Listing jobs
Make sure you put something
concrete in the description of every
job listed.

24. Projects

25. Title hereNetworking

26. Endorsing
Add Skills & Expertise for
others to endorse, and
endorse them back

27. Skill terms

28. Basic connecting
LinkedIn recommends you only invite people you know well and who know you.
50 connections should be the minimum.
500+ is the highest that will show in public.

29. Startup of You
Ried Hoffmann, co-founder of
LinkedIn.
LinkedIn connections filter out the
best potential new connections.

30. Saved people searches
Save your searches and get regular notifications

31. Advanced People Search

32. Who’s look at whom

33. Title hereOther things you can do

34. Home
• LinkedIn Today uses information
about what your friends are sharing
and reading to make article
recommendations
• Can received LinkedIn Today email
newsletters
• Status updates from contacts

35. Groups
Join groups around subjects you are
interested in.
It can be a good way to find people who’s
opinions you respect.
Leave old ones, try new ones

36. Follow thought leaders
http://www.linkedin.com/today/post/whoToFollow

37. Online media
Do you have any online media
content, for example,
presentations on SlideShare that
you can easily embed in your
profile to support your work
experience.

38. Adding online media
Presentations, videos, etc

39. Not yet available to all

40. Volunteer work

41. Honors & Awards

42. Contacts

43. Export PDF

44. Embed a badge

45. Updating your status

46. Thanks!
Richard von Kaufmann
Head of Social Media & Collaboration
Tel. +358 45 11 222 73
Email: richard@zipipop.com
www.zipipop.com
facebook.com/zipipop linkedin.com/company/zipipop
slideshare.net/zipipop sosiaalinenmedia.com