Using LinkedIn, Facebook, and Twitter can help you land that dream job. This presentation gives you tips and techniques to broaden your job search using social media and social selling.
Use social selling techniques to supercharge your job search. Find out how to use social media to establish a personal brand and market yourself to find that next job.
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
State and federal government employees will retire in droves over the next few years, including many of the more than 30% of federal workers eligible for retirement in 2017. This comes as millennials are poised to represent half of the workforce by 2020. In response, the public sector needs to competitively attract, engage, and retain millennials now more than ever.
The slides explore:
- The 3 things every worker wants, but millennials won’t work without.
- Interview questions to distinguish enlightened job candidates from entitled applicants.
- Why overemphasizing job competencies chills morale, and what to focus on instead.
- How 5 minutes of good coaching every day dramatically improves retention.
Learn more at: https://lnkd.in/g6cBRJB
Use social selling techniques to supercharge your job search. Find out how to use social media to establish a personal brand and market yourself to find that next job.
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
State and federal government employees will retire in droves over the next few years, including many of the more than 30% of federal workers eligible for retirement in 2017. This comes as millennials are poised to represent half of the workforce by 2020. In response, the public sector needs to competitively attract, engage, and retain millennials now more than ever.
The slides explore:
- The 3 things every worker wants, but millennials won’t work without.
- Interview questions to distinguish enlightened job candidates from entitled applicants.
- Why overemphasizing job competencies chills morale, and what to focus on instead.
- How 5 minutes of good coaching every day dramatically improves retention.
Learn more at: https://lnkd.in/g6cBRJB
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
Linkedin Marketing is one of the most overlooked social media platforms for Digital Marketers. There are primarily 2 main springboards for marketing within Linkedin; the corporate branding and the personal branding. Linkedin is probably the only platform which everyone in the organisation can be part of the branding and marketing strategies. This master class will highlight key areas of focus for any brand on Linkedin and to leverage personal branding so that everyone in the organisation can be a key person of influence in their field.
Feldman holiday networking 12 days 2010Debra Feldman
In twelve steps you can drastically increase your connections to include individuals at target employers and increase your online visibility to attract attention and build your reputation.
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
How to Network, Build Relationships & Find a Job on LinkedInWrite Speak Sell
This presentation gives a step-by-step overview of how to become involved in LinkedIn so that you can build relationships, promote your personal brand, cultivate new business and find a job.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
What makes a great LinkedIn Profile for a recent graduate starting out in their career? And how can they use LinkedIn 1. become more searchable to employers looking for candidates, and 2. be "in the know" with the latest job opportunities most relevant to them?
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
Linkedin Marketing is one of the most overlooked social media platforms for Digital Marketers. There are primarily 2 main springboards for marketing within Linkedin; the corporate branding and the personal branding. Linkedin is probably the only platform which everyone in the organisation can be part of the branding and marketing strategies. This master class will highlight key areas of focus for any brand on Linkedin and to leverage personal branding so that everyone in the organisation can be a key person of influence in their field.
Feldman holiday networking 12 days 2010Debra Feldman
In twelve steps you can drastically increase your connections to include individuals at target employers and increase your online visibility to attract attention and build your reputation.
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
How to Network, Build Relationships & Find a Job on LinkedInWrite Speak Sell
This presentation gives a step-by-step overview of how to become involved in LinkedIn so that you can build relationships, promote your personal brand, cultivate new business and find a job.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Why does it seem like finding a new executive job was so much easier in past?
In today's work environment, we are flooded with online apps, job boards, social media and virtual recruiting tools and it's easy to become overwhelmed and discouraged with the executive job search process.
So what are the right steps to a successful job search and is there such a thing as the hidden job market?
In this presentation, Abby Locke will show you:
- How to understand the new executive job search
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- How to break old habits and embrace new strategies
- How to solve the executive job search challenge in 7 key steps
- How to use non-traditional tactics to shorten your executive job search
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
This a playbook for executives of all companies who are wondering how they should leverage the 313+Million members on LinkedIn to help their business grow their customer base and attract the best employees to their business.
Personal branding and social selling on LinkedInJason Cormier
2016 best practices and insights on personal branding and social selling using the world's top social network (LinkedIn) for business. Includes the latest research on the LinkedIn social network, top tips for improving your LinkedIn profile, recommendations on tools, resources, and insights from multiple third-party resources and LinkedIn experts.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
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CareerOneStop is…
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
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How to sell yourself with social media and get that job
1. Sell Yourself with Social Media
and Get That Job
▪ Mike Ellsworth
▪ NextPhase Selling
2. ▪ LinkedIn user since June 16, 2003, 6 weeks
after it debuted (member number 8893)
▪ Networking online since the ‘80s
▪ 15 years at Nielsen Co.
▪ 6 years as IT strategy consultant
▪ 10 years at State of Minnesota
▫ Program Director of CareerOneStop
▫ But here as a citizen
2
6/4/2019
4. Test Your Acronym Knowledge - Boomer Edition
▪ BTW
▪ FWIW
▪ FYI
▪ IMHO
▪ LOL
▪ ROFL...CGU
▪ BFF
▪ TTYL
Bring the Wheelchair
Forgot Where I Was
Found Your Insulin
Is My Hearing-Aid On?
Living on Lipitor
Rolling on the Floor
Laughing ... Can't get
Up!
Best Friend Fell
Talk to You Louder
4
5. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
5
6/4/2019
6. Job Seeking Trends — Your Resume
▪ Here’s what recruiters said will get a resume
rejected in 2016:
▫ Impersonal Applications
(No Hiring Manager’s Name) — 84%
▫ No Thank You Note After Interview — 57%
▫ Resumes Aren’t Customized &Tailored —
54%
▫ No Cover Letter — 45%
▫ No Follow Up With Employer After Interview
— 37%
6
7. Job Seeking Trends — Cover
Letter
▪ Not obsolete, but may be
read by a robot
▪ Keywords
▪ Customize
▪ Describe the benefit you
will deliver, not how great
you are
7
8. Moving Your Search Online —
Goals
Top Goals for Online
Networking
▪ Create a community of
contacts who can
recommend you and
connect you
▪ Conduct research on
employers
8
9. Moving Your Search Online —
Goals
Top Goals for Online
Networking
▪ Expand your job search to
new markets
▪ Create a higher profile
▪ Build your personal brand
9
10. 10
You are part of a marketplace.
You need to stand out
6/4/2019
12. Think of Yourself as a Brand
▪ Do you buy a product by just looking at the
wrapper?
▪ Your resume is your wrapper
▪ Your employee goodness – skills, drive,
motivation – is on the inside
▪ Get the
inside out
12
13. Job Seeking Trends — LinkedIn
▪ LinkedIn is very important for more and more
jobs
▫ Many employers let you use LinkedIn
profile to apply
▪ LinkedIn goal: connect the world’s workers
▪ Headlines are crucial
▫ Must reflect your
brand
13
14. Why Use LinkedIn?
▪ It’s a social networking
site
▪ For professionals and
increasingly for all
types of workers
▪ 62% of LinkedIn
users make less than
$75K per year
▪ 590 million worldwide
▪ 154 million in US
14
18. Recruiting Goes Social
▪ Social recruiting is now the norm—95% of
recruiters use social to support their
recruiting
▪ 89% of all recruiters report having hired
someone through LinkedIn
18
19. YOU’RE UNEMPLOYED
YOU’RE UNDERQUALIFIED
YOU’RE SHY
• If you’re getting passed over for jobs that are in your wheelhouse,
you may be shooting too low. Start applying for more senior
positions. Of course, do the opposite if you’ve been aiming high.
• Highlight recent accomplishments rather than years of experience.
• Customize your qualifications, listing them in the same fashion
and order as the employer.
• When reaching out to LinkedIn connections for feedback or help,
imagine how you would feel if the tables were turned. You would
help out, and they will too.
• Make sure your resume is rock solid. More often than not,
correcting simple mistakes on a resume will do wonders for
your search.
• Be willing to freelance or work part-time. Getting your foot
in the door might result in a full-time job.
• Use LinkedIn Company Pages and LinkedIn Pulse to read
up on topics you may discuss. Acing your preparation can
really help with your confidence.
• Practice, practice, practice. If a phone call to a connection or
employer is going to be difficult, iron out potential rough
spots in advance by rehearsing with a job search buddy.
• Demonstrate how your skills and experience can solve key
business problems.
Common Job Search Problems
19
20. To Do on LinkedIn
▪ Ensure Your Personal Profile is Complete
▪ Search for Employers, Partners, Referrers
▪ Build Your Network
▪ Join Groups
▪ Search for Jobs
20
21. DAY ONE CHECKLIST
Update your LinkedIn Profile and resume
Make sure your profile has a professional-looking photo, compelling summary,
and job descriptions that highlight your achievements
Setup saved job alerts
Create one or more searches in the Jobs tab on your home page, then save
them. You can select daily or weekly email alerts when new jobs that meet your
criteria are posted
Setup time to talk about your search
Discuss your job search with a trusted close friend or family member—someone
who will give you an honest assessment and good advice
Make a list of the skills you want to develop
What can you add to your skillset to make your next role more than “just a job?”
Expert Tip:
Uploading your connections to LinkedIn or the LinkedIn Job Search app will allow
you to easily see who you know at companies that you are interested in.
6/4/2019
22. Your LinkedIn Profile
▪ Pay attention to your
professional headline
▪ Consider adding
keywords to your job title
▪ Use your summary for
additional keyword
content
▪ Add projects and other
extra sections on
LinkedIn
▪ Continue collecting
endorsements 22
23. Branding on LinkedIn
23
The background picture—
don’t leave it blank!
The headshot—make sure
people can see you.
Professional picture only.
The headline—this is part of
your personal branding
statement
24. Building Your Brand Starts with the Headline
▪ Create a LinkedIn professional headline
▫ Not: Sales at ABC Corporation
▫ Sales and Revenue Growth in
Cloud-Enabled Technology
Solutions
24
26. Building Your Brand with Your Summary
26
The summary—your personal
branding statement
27. Building Your Brand with Your Summary
▪ Your summary is your personal branding
statement
▪ Summary should be focused
▪ Place the most important skills first
▪ Not too long, or short, or wordy
▪ Use keywords; that’s how you’ll be found
27Image: Nick Youngson, Alpha Stock Images CC BY-SA 3.0
28. Building Your Brand with Your Summary
▪ Think about your assets for an employer
▫ How can you contribute to your
employer’s success?
▪ Think about your goals
▫ Think beyond the next job
▫ Think career
28
29. Building Your Brand with Your Summary
▪ Think about your
Unique Selling Proposition
▫ What can you do that nobody else can do?
29
30. Personal Branding Statement – 1
▪ Creative customer service professional, with
a wealth of cross-functional experience, and
a proven track record of customer and
employer satisfaction. Strengths include a
high level of commitment, strong problem-
solving skills, unique detail orientation, and
cutting Microsoft Office skills. Technical
affinity for learning and using software. An
insightful, relatable, team player. “Secret”
government clearance since March, 2013.
30
31. Personal Branding Statement – 2
▪ Professional individual content and balance
with work and life. Happy, healthy and
friendly person. Respected for hard work
honesty. True to oneself. Compassionate
with others.
31
32. Personal Branding Statement – 3
▪ Employment Counselor and Human Resources
Professional interested in working in a university
setting as a career counselor or in a corporate
setting as a recruiter.
Specialties: Employment Counseling, Recruiting,
Event Planning, On-Boarding New Employees,
Career Development Facilitator and Training &
Development
StrengthsFinder Signature Talent Themes:
Woo, Communication, Harmony, Empathy, and
Includer 32
33. Personal Branding Statement – 4
▪ Since 2013 <LI Member> has presented or performed at over 120 universities, colleges,
high schools, middle schools, elementary schools, conferences, celebrations, forums, and
meetings to educate and encourage others to understand cultural competency,
entrepreneurship, and bridging the gap between millennials and workforce opportunities
that improve personal, professional, and career development, among other initiatives. <LI
Member> is currently working on an educational advising center program which would
facilitate the admission of South Sudanese students to colleges and universities across
the world. He was among the 11 nominated for the 2014 Sioux Falls Humanitarian Award by
the Sioux Falls Human Relations Commission. In 2014, <LI Member> formed the Sioux Falls
Youth Initiative which is a non-profit youth organization providing extracurricular athletic
programs infused with educational and life skills. In 2015, Conscious Youth Solutions was
formed through a 3 month feasibility study assessment surveying 240 participants in
Sioux Falls. In 2015, CYS was 1 of 20 businesses to participate in the 1st 3 month incubator
hosted by The Bakery, an entrepreneurship center. In 2016, he was 1 of 20 presenters to
speak at the OTA: Bismark Conference representing the three state region of Minnesota,
North Dakota, and South Dakota. In 2017 <LI Member> moved to Minneapolis and currently
is the VP Strategic Partnerships at <Employer>, MN first online beer startup delivering
fresh, local craft beer direct from breweries to customers. He has recently joined the
Global Shapers Minneapolis hub, which is a network of city-based Hubs composed of
dynamic leaders under 30 years old who seek to develop their leadership potential towards
serving society. With more than 3,500 Shapers in over 450 Hubs worldwide, the
community unites an unprecedented array of young change-makers. His role has been to
communicate with professional executives, stakeholders, and businesses enabling
partnerships and collaboration. 33
34. Personal Branding Statement – 5
▪ I am a member of an award-winning collaborative career
counseling team who has consistently met and exceeded
program degree completion, employment, enrollment and
retention goals for 10 consecutive years, resulting in A+
grades from the federal and state government. Awarded
the State of Minnesota Exceptional Team of the Year
Award for outstanding program performance and
exceptional client service. Career Counseling and
Academic Advising professional with 10 plus years proven
work experience in Dislocated Worker Program and career
counseling.
34
35. Personal Branding Statements
Which personal brand statement is most effective?
1. Creative customer service professional
2. Professional individual content and balance with work and
life
3. Employment Counselor and Human Resources
Professional
4. Since 2013 <LI Member> has presented or performed at
over 120 universities, colleges, high schools . . .
5. I am a member of an award-winning collaborative career
counseling team
Who would you hire?
35
36. Your Personal Branding Statement
1. What are you most passionate* about? What
do you care deeply about?
2. What are your top 3 or 4 personal attributes
– the things that define how you make things
happen?
* Do NOT start: “I am passionate
about . . .” It has become a cliché.
Everybody’s passionate.
36
37. Personal Branding Statement
3. What are your 3 or 4 greatest strengths or
top motivating skills (things you love doing)
that have benefitted your employers and
how?
4. What differentiates you from your
competition for your next job? What do you
have to offer that no one else does?
37
Image: Ian Hughes, CC BY 2.0
https://www.flickr.com/photos/epredator/2881923254
38. LinkedIn
▪ Body of the profile must have examples that
support your brand
▪ Listing a current position is critical to getting
found
▪ Include a call to action
▪ A personal website
or blog can boost
your brand
38
39. Build Your Brand
▪ Consider getting a logo and banner image
▫ Fiverr - $5+ for a logo
▫ Canva for do-it-yourself
39
40. Make Your LinkedIn Profile Public
▪ Can be found on Google!
▪ Use consistent keywords
40
41. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
41
6/4/2019
42. Social Selling
▪ A concept that
emphasizes engagement
▪ Create relationships
▪ Give before you get
▪ Become the only answer
▪ Develop a community of
people who can
recommend and endorse
you
42
43. Selling Yourself
▪ Think of yourself as a product
▪ Create a marketing plan
▪ Create a sales plan
▪ Curate your brand
43
44. You as the Product
▪ You have features
▫ Skills
▫ Talent
▫ Experience
▪ You are in a marketplace
▫ Who are your competitors?
▫ What’s your unique selling proposition?
▪ You need to market your brand
▫ Resume, cover letter
▫ Social media
44
45. You as the Product — Empathy
▪ Use empathy — put yourself in the place of
the hiring manager
▪ What are his/her
▫ Goals?
▫ Needs?
▫ Challenges?
▪ How can you solve his/her problems?
45
46. Basics of Social Selling
▪ Understand the talent acquisition process
46
47.
48. Basics of Social Selling
▪ First step: establish your reputation
online
48
49. Basics of Social Selling
▪ Always be connecting – let everyone know
you’re looking
49
50. Basics of Social Selling
▪ Curate content – send interesting things to
contact
50
51. Basics of Social Selling
▪ Listen on social, not just job boards, LinkedIn
51
53. Basics of Social Selling – Track Progress
▪ 1st degree connections
▪ Target companies
followed
▪ 1st degree connections
in target companies
▪ Local professional
groups joined
▪ Updates per week
▪ Connections to recruiters
▪ Inbound requests to
connect (Number up?
You’re getting attention)
▪ Profile Searches
▪ Profile Views
53
54. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
54
6/4/2019
57. Searching for Contacts on LinkedIn
▪ Works fine, is powerful
▪ Limits you to 100 search results
▪ You can search for LinkedIn jobs via Google,
but not LinkedIn members
57
59. Making Contact on LinkedIn
▪ Research first
▪ Find out about the potential contact
▫ What groups? Join them
▫ Read any posts
▫ Engage with their updates & posts
▪ Publish posts on LinkedIn
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60. Making Contact on LinkedIn
▪ Be careful in accepting connections
▫ They can see the contact info you share
on LinkedIn
▫ Consider ignoring those without a photo
▪ Never send a connection request without
explaining why
▫ Common interests
▫ What you can contribute
▫ Don’t ask!!!! Offer
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61. Three Degrees of LinkedIn
3rd
1st
1st
1st
1st
1st
1st
1st
2
2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
3rd
3rd
2nd
Peter Winer Chris Brogan Guy Kawasaki
6/4/2019
62. Searching for Jobs on LinkedIn
▪ Select “Jobs” when searching
▪ Can narrow by location, date posted,
LinkedIn features, company, and experience
level
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74. Finding LinkedIn Groups
▪ Searching for groups has gotten harder
▪ Start an empty search by putting your cursor
(or tapping) the search box and pressing
enter or selecting the magnifying glass icon
▪ You’ll see a page banner like the following
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82. Connecting via LinkedIn Groups
▪ Find the person’s Groups and join them
▪ Don’t send a generic connection
▫ Always personalize
▫ Give a reason
▪ Don’t start with a connection request
▫ State your common interests
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84. Post Your Own Thoughts and Questions
▪ Try to make your posts relevant to others
▪ Don’t baldly ask if anyone can connect you to
a hiring manager
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85. Post Your Own Thoughts and Questions
▪ Once you’ve established yourself, message
group members
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87. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
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88. Triangulate with Facebook
▪ Decide how you want to use Facebook
▪ Even if you decide not to use professionally,
you need to ensure your behavior is
professional
▪ Friends of friends can see your posts, even if
they are marked as “friends-only”
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89. Decide How You Want to Use Facebook
▪ Some keep Facebook
private and use other
networks for job
seeking
▪ Others combine social
and professional use
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90. Use Facebook Professionally
▪ Make sure your profile is professional
▫ No beer barfing pix
▫ Only information you want business
contacts or prospective employers to see
▪ Create a simple profile using minimal
graphics
▪ Be careful
90
91. Searching on Facebook
▪ One way is to type the name of the prospect
or company in the search box at the top of
any page
91
96. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
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97. Tweet Regularly
▪ Twitter is the billboard
▪ What do you want
others to see on your
billboard?
▪ Keywords in your
profile
▪ To get followers,
follow others of
interest
▫ Find via search
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104. Use Hashtags
▪ A way to tag a word as a keyword
▪ Precede the word with a #
▫ #hunger
▫ #socialjustice
▪ Often used to group tweets during or about
events
▫ #smbmsp
▪ More specific than just using a regular
keyword
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105. Ask for Help
▪ Ask for help on social media
▪ Use appropriate hashtags like
▫ #hireme
▫ #MBA
▫ #linkedin
▫ #resume
▫ #needajob
105
108. Promote Yourself: Get Re-Tweeted
▪ Retweeting is when someone who saw your
message sends it out to their network
▪ Best possible outcome of a tweet
▫ “You don’t know who the best evangelist
will be for your product or service [you!].”
– Guy Kawasaki
108
109. Promote Yourself: Get Re-Tweeted
▪ To Retweet, copy the message and put RT in
front of it or use the symbol at the
bottom of the post
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110. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
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111. Become Findable – Use Keywords
▪ Develop keywords
▫ Search for your job on LinkedIn
▫ Notice the words people use in their
profile descriptions
▫ Include the most popular and relevant
ones in your profile, resume, social media
111
Image CC BY-SA 3.0 Nick Youngson / Alpha Stock Images
112. Become Findable – Find Keywords
▪ Find keywords
▫ Use autocomplete in Google
▪ Use Ubersuggest
112Image CC BY-SA 3.0 Nick Youngson Alpha Stock Images
114. Become Findable – Be Consistent
▪ Create a consistent message
▪ Echo it in all your social media profiles
114
LinkedIn Twitter Facebook
115. Triangulate Your Social Media Presence
Link your social media
properties together
▪ Tweet about your blog
▪ Blog about your
Facebook page
▪ Link your blog to your
Website
▪ Link your Twitter feed to
LI and FB statuses
▪ Email signature
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116. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
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117. Create Relationships
▪ Remember, it’s social media
▫ Not social advertising
▫ Not social marketing
▪ The goal is to create relationships that can
help you find a job
▫ Not spamming the world with your needs
▫ Social selling instead
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118. Begin the Connection Process
▪ Don’t send a generic connection
▫ Always personalize
▫ Give a reason
▪ Don’t start with a connection request
▫ Need a reason
▫ Find the person’s Groups
and join them
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119. Relationship Steps
1. Begin Relationships
▫ Don’t ask too soon
▫ Ask to connect at the
right time
▫ Show interest in your
prospect - personally
2. Draw Them Closer
▫ Solve your prospects’
problems
▫ Ask for coffee
▫ Deepen the relationship
119
120. Relationship Steps
3. Ask for Help
▫ Only at the right time
▫ Better to wait for
them to suggest
120
121. Your Social Selling Job Search Plan
▪ Search for Companies & Contacts
▫ Create a list of target companies
▫ Search for them on LinkedIn and
Facebook
▫ Research their job positions
▫ Search for relevant employees
▫ Begin the connection process
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122. Your Social Selling Job Search Plan
▪ Join Groups
▫ Join the groups your targets are in
▫ Comment on their posts
▫ Post your own thoughts and questions
▪ Tweet Regularly
▫ Find content of interest to your targets
▫ Curate it and post on Twitter
▫ Follow #jobs
▫ Ask for help
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123. Your Social Selling Job Search Plan
▪ Triangulate with Facebook
▫ Use Facebook professionally
▫ Find companies and targets
▪ Become Findable
▫ Make your LinkedIn profile public
▫ Make your Facebook profile public
▫ Consistent, effective
keywords in your profiles
123
124. ▪ Job Seeking Trends
▪ Selling Yourself
▪ Search for Companies & Contacts
▪ Join Groups
▪ Triangulate with Facebook
▪ Tweet Regularly
▪ Become Findable
▪ Create Relationships
▪ Prepare for the Interview
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126. Prepare for the Interview
▪ Google your targets
▫ Google company personnel
▫ Find any commonality
▫ Be careful what you disclose!
▪ Google the company
▫ Make sure you:
▫ Understand their business
▫ Can suggest how you can
contribute
▫ Can give your value
proposition
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128. Thank You!
▪ You are welcome to connect with me:
▫ Mike Ellsworth
▫ Twitter: @MikeEllsworth
▫ LinkedIn: LinkedIn.com/in/MikeEllsworth
▫ Facebook:
facebook.com/MichaelJEllsworth
– Social Media for Job Search LinkedIn
Group: bit.ly/otzeF
– Infinite Pipeline: bit.ly/InfPipe
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