Linkedin

1. Name cards out!
Technology Welcomed!
Curtis Kuznecov – T25 & T32
Comm 202
Tutorial #6

2. Agenda
 TA Feedback
 LinkedIn Profiles
 Networking Event
 Action Items

3. TA Feedback – Most Common
Start:
• More examples
• More individual feedback on assignments
• More individual office hours
Stop:
• Goes fast at times
Continue:
• Making class engaging with energy
• Playing music before class
• Personal experiences
• Weekly emails
• Posting slides

4. LinkedIn Profiles

5. LinkedIn Profile Vs. Resumes
LinkedIn is social!
 Be personable, speak in first person, show your
personality
 Follow influencers, share articles, engage with the
community through posts and updates –
LinkedIn is all about you!
 Your profile is tailored to your professional brand
instead of to a company
 Include broader experiences, projects, skills, and
interests in a variety of formats

6. Before We Start…
 Turn off “Notify your network” when making many small
changes
 Don’t mark a connection request as “I Don’t Know”
unless they are negatively impacting you
 After too many IDK’s, LinkedIn will ban them from the
network
Found on the right side of your
profile under “Who’s Viewed
your Profile?”

7. Key Profile Elements

8. Key Profile Elements
• Professional-looking photo
o Reasonably close-up (from the shoulders up)
o High quality, good lighting, looks like you!

9. Key Profile Elements
• Headline
o It is your 120 character hook
o Should be about what you do
o Be memorable and enticing people to look at
your profile

11. Key Profile Elements• Summary
o 2,000 characters to summarize your background and future goals

12. Tips for a Great Summary
• Speak in the first person
• Keep it visually organized using bullet
points
• What you can write about:
o Education (your current job): What you do, your
specialization, why you chose it
o Other involvements: What you do outside of
class, why you like it
o What makes you - you: Personal work style /
important character traits
o Your aspirations: Your goals and intended
professional path
o Finish off with your contact information, invite
them to connect or email you

13. Key Profile Elements
• Experiences
o Try not to copy-paste from your resume
o Talk about the challenges you faced and a
couple key wins
o Prove your accomplishments by showing
examples of your work (i.e. video projects,
presentations, photography…)
• Education
o Join UBC and Sauder (AND the alumni
communities!)
• Honours/Awards

14. Key Profile Elements
• Projects
o List academic or extra-curricular projects as
you see fit
• Skills
o Searchable, so aim for brand-specific not
generic
• Influencers
o Follow your idols! Helps others to see who
inspires you.

15. Resume  LinkedIn
Resume:
LinkedIn:

16. Groups/Publish
• Having a profile is step 1, using LinkedIn is
what will get you noticed. The more active
you are on the site the more likely your profile
will be seen by potential employers
• Join groups in your interest areas…for now
myBCom Careers to stay up to date on job
postings and career relevant info from the
BCC and CUS.

17. Recommendations vs Endorsements
Recommendations:
written by other LinkedIn members as a way to
recognize or applaud a business partner or colleague
Endorsements:
Less specific. Vague, virtual thumbs-ups.

18. Requesting
Recommendation
1. Identify the best witnesses of your work.
2. Ask personally first. Email if not possible.
3. If they say yes to your email/personal request, send a
request through LinkedIn.
4. Send thank-you email.

19. Requesting
Recommendation
Sample Email Request:
“Hello Matt,
I hope all is well with you. As a follow up to our chat earlier this morning, I would like to
reach out to you via email to request a recommendation on LinkedIn. As you know, I
have had an invaluable experience working at Microsoft. The lead project that you
assigned to me taught me a lot about how to manage people and how to lead a project
from start to finish. I am very appreciative of your support throughout my time at
Microsoft.
I know you are really busy, so I’d be happy to send you a draft recommendation you can
edit.
Thanks in advance for your support.”

20. Etiquette: Adding Connections
 Best practices:
 Request to connect once you
have met them in person (where
possible)
 Personalize your connection
request
 Keep it friendly and professional

21. Etiquette: Adding Connections
too casual
too generic
personal &
professional
• General tips for
success
• Share something
memorable from
your conversation
• Be brief
• Include a call to
action if you’d like to
meet again
• Gauge the audience
– your message to
the Dean will look
different than your
message to your
COMM202
classmate!

22. LinkedIn Assignment
• 5 PARTS
o A professional looking headshot (shoulders up only)
o Personalize your URL
o Add a basic outline of your education, work and extra-
curricular experiences
o Join the myBCom Career group
o Build your network by sending your TA and 5
classmates a personalized invite

23. Networking Event
SAVE THE DATE:
Thursday, March 10th from 6-
8:00PM @ CPA Hall
• Alumni, senior students, and local professionals
convening for an evening of networking with this
semester’s COMM 202 students
• Excellent opportunity to practice and refine your
networking skills and learn more about how to make
the most of your time at Sauder!

24. Networking Reflection (10%)
Reflection paper due Monday, March 14th
• Your goals in attending the event
o What is your purpose in going?
o Define SMART goals beforehand – How will you define the success of
your evening?
 How did you prepare for the event (research potential delegates)
o What was it about these people that motivated you wanting to talk to
them?
• Conversation summaries
• Reflection of the lessons learned
• Action steps to build relationship

25. Researching Contacts
• Check out the delegate info on the course blog
• Skim the LinkedIn profiles of delegates you’d like to speak to
o Note any interesting topics
o Hone in on similar experiences or shared groups
o Think about questions to ask
• During the event, be interested without being creepy! 
I had a chance to look at
your LinkedIn profile,
and I was really
interested to learn
about…

26. Dressing the Part
• The networking event is BUSINESS CASUAL. What
does that mean to you guys?

27. Dressing the Part - Ladies
• Dress pants, khaki
pants, dark denim,
or skirts (hemline
just above your
knees or longer!)
• Blouse, dressy tank
with a cardigan or
blazer, or collared
shirt (avoid spaghetti
strap tops)
• Flats or low heels

28. Dressing the Part - Guys
 Dress pants, nice
khakis, or dark
denim
 Collared shirt
(patterned or plaid
is fine!), jacket if
you like
 Dress shoes or
loafers

29. Action Items
Resume & Cover Letter is due on March 8th @ 2:00PM
via Turnitin
Networking Event on March 10th, 2016
Networking Reflection due March 14th, 2016
OFFICE HOURS!!!

30. How to Submit Resume/CL
 You will submit your documents TWICE
 Once to Turnitin.com for marking (by 1:59pm)
 Secondly to COOL (this is how you will receive an
interview for the Employment Interview assignment) (by
midnight, same day…but just do it right away so you don’t
forget!)
 Full instructions on how to submit to COOL are on the
course blog under assignments / resume and cover letter