CNW Weekly Blog Roundup: May 27th 2016

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Catch up on this week's Beyond the Wire posts! Topics include; media relations, a multimedia case study, PR, and media research

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Meet the Press:
Farah Nasser, Global News

How Much Should an
Organization Spend on
PR?

Four Questions to
Guide Your Media
Research

info@newswire.ca
www.newswire.ca
1877CNW7890
@CNWGroup

45 min. presentation - Social Media Week Copenhagen Social Media Advertising and Your Content Strategy - the Great Disconnect Do we create content in a vacuum? Are our ads created in silos? In many organizations, the norm is to separate ad creation and content creation, without a holistic editorial view. At Falcon Social, we believe advertising and content go hand in hand to drive business. We’ll take a look at some of the best practices for allowing content creation and social media advertising to work together, effectively. This keynote will cover: - The balance of advertising and content, and when and how to boost effectively to capture leads - Using custom targeting to avoid spamming your audience - How to build an audience with a rich content strategy Speaking about social media advertising in relation to content strategy will be Falcon Social’s May Laursen, Inbound Marketing Specialist, and Mary Liebowitz, Social Engagement Manager.

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How to Conduct a Social Media External Analysis

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This presentation focuses on real world application of conducting a social media analysis. Utilizing Nike as a key case study, the presentation looks at the steps required to analyze a company's social media platforms to understand if they are truly purposeful and effective while catering to the community and fulfilling a mission statement. Specific focus on YouTube platforms and video as well as Facebook takes place with some regards to analyzing competing brands social media platforms as well.

Digital marketing

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Snapchat – which was once feared for its risqué content – has evolved into a complex storytelling platform and is now the fastest growing social network, especially for 13 to 24 year olds. For higher ed, that means Snapchat is key in recruiting and relationship-building for current and prospective students. This presentation will take you through some of the basics of Snapchat, show you some examples of successful campaigns, and provide some tips and tricks on how to make Snapchat work on your campus. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at WVU • The future of Snapchat and how it could affect higher ed.

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Navigating a Crisis: Top Tips on How to Protect your Reputation

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Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the moment it strikes and protect their brand’s reputation they have worked so hard to develop. Don't wait for a crisis to hit before considering the crisis communications plan. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond. During the webinar we will address: 1. How to keep the situation under control, and monitor perception and sentiment throughout the crisis 2. Common misconceptions when handling crises 3. Strategic tips on what to do during the onset of a crisis 4. How to get internal and external stakeholders aligned on your brand’s message

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Trendspotting: Tips on Creating Cutting-Edge Content to Gain Brand Attention

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Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce. Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action. During the webinar we will address • how to balance your content marketing strategy between the here-and-now and preparing for the future • new techniques for measuring the effectiveness of your content • how to map out content that meets buyer needs along the lifecycle • writing engaging content to draw the attention of your audience

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With the explosion of marketing data now available to the C-Suite, the KPIs used to measure marketing performance have evolved to be more focused on revenue and pipeline. While marketing has (mostly) risen to the challenge and delivered metrics more in line with what the C-Suite is interested in, corporate communications and PR are largely still delivering the same awareness metrics they have been for years. Brand monitoring technology has finally evolved to the point where awareness can be tied to those same performance metrics. On-Demand Link: http://info.newswire.ca/CNW-Brand-Monitoring-for-the-C-Suite-LP-On-Demand.html?LSP=20K&LS=CNW-Webinar&LSC=Brand-Monitoring

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