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1. Crystal Coleman
Social Media Specialist
crystalsocialmedia@gmail.com
Networking, Job Searching,
and Professional Enrichment
Social Media Icons via Vince Chiosa
#AdminSM

2.  Crystal Coleman
 10+ years in Administrative Assistance
 15+ in Customer Service
 7 in Community Management/Social Media
 Entertainment, Non-profit, Agency, Higher Ed
 I’m more about the SOCIAL than the
MARKETING
 I tweet a lot: @ThatGirlCrystal
 And I blog at ThatGirlCrystal.com

4.  Facebook
 Twitter
 LinkedIn
 Vine
 Foursquare
 Gowalla
 Basecamp
 Ravelry
 Hootsuite
 Ping.fm
 Ping (Apple)
 StumbleUpon
 Wordpress
 Blogger
 Tumblr
 Instagram
 Vimeo
 YouTube
 Google+
 Chatrouolette
 Yelp
 UrbanSpoon…

5. Image Credit: y-design.com

6.  Why Social Media is
important
 Basic uses of the Big 3
social networks
 How to use these
networks for professional
growth
 The next steps: becoming
a superuser
 Ways to bring these skills
into your business and
seem like a rockstar.
And that’s what we’re going to talk about today…
Image Credit: Jada goes Hollywood on Flickr from beau-foto’s photostream. Used under a Creative Commons Attribution 2.0 license.

7. Why Is Social
Media
Important?:
Statistics
Photo Credit: kevindooley

8. Global
Internet
Users
Photo Credit: Jess3

9. 90 Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3

10. One Billion Active Facebook Users
Source: CNet
Photo Credit:
Oversocialized

11. Twitter passed its 10 billionth
tweet… in 2010.
Photo Credit: Rosaura Ochoa Source: Mashable

12. 150 Million potential connections
on LinkedIn
Photo Credit: Coletivo Mambembe
Source: The Undercover Recruiter

13. Co-Workers
Neighbors
Friends
Customers
Employees
Supervisors
CEOs
HR
Customer Service
Recruiters
All using
Social Media
YOU SHOULD
BE, TOO

15.  Largest social network; over 1B users
 Primarily used to build upon existing friends
 Filters
 Utilize Friend Lists
 Refine your feed through hiding
 Groups
 Community Groups
 Professional Associations
 Pages
 Keep up to date with organizations, businesses
 Pages Feed keeps your news feed clutter down

16.  Friend Lists
 Allow you to place friends into lists.
 On left sidebar: MORE > Hover ‘Friends’ MORE
 Auto Lists: CF, Acq, Fam, Jobs, Schools, Cities,
Restricted
 You can also create lists.
Facebook Lists My Lists

17.  Lists and Privacy Settings
 Use privacy settings to manage who sees your
content.
 Example: Custom Default Setting – Friends,
except List: Pro Block, List: Random (NC)
 Check settings via “View As”
“View as”
defaults to
public view,
but you can
insert friend’s
names to see
what they can
see of your
profile.

18.  Three Types
 Open – Anyone can join and see content
 Closed – Anyone can request to join, but cannot see
content until approved. Anyone can see group
members.
 Secret – Only people invited can see the group and
join it.
 Uses
 Meeting Groups (book clubs, social functions)
 Professional Associations (member or non)
 Collaborative work groups
 Focus groups, memorials, reunion planning, support
groups, recipe sharing, etc, etc
 Finding Groups
 Organization webpage or newsletter; Search

19.  “Liking” organizations and businesses
 Updates right in your newsfeed.
 Interact with other members/customers on page
 Graph Search
 When graph search is refined, easy way to find
users with similar interests, professional
background, etc.
 Will be great for networking/making
introductions.

20.  Micro-blog
 140 character limit; brevity over grammar
 Fast Paced
 10-15 posts a day isn’t excessive
 Open
 Unless you have a protected account, anyone can
view/follow your tweets.
 Searchable
 Very search friendly archive, especially with use of
#hashtags
 Network of Connections
 Very easily to engage in conversation with people all
over the world
 News Digest
 Because of its brief format, great for headlines and
news distribution.

21.  Follow Thought Leaders
 Search on Twitter
 Twitter Directory: WeFollow.com
 Tweet Chats
 #AdminChat – Thurs 11:30-12:30pm PST
 Field Specific: twubs.com hashtag directory
 Tweet Events
 See if there’s a hashtag. #AdminSM
 Tweet your thoughts, rt others on the #
 Connect offline after event.
 Job Search
 Follow recruiters, agencies
 Follow hashtags #adminjobs #dreamjob, etc

22.  Professional Network
 Career/acheivement focused
 Build networks of endorsements and
recommendations
 Recruiters and Hiring Managers
 Hiring Managers are checking LinkedIn before
hire.
 Recruiters search keywords to find top talent
 Networking and Groups
 Great way to find new contacts and even new
coworkers.

23.  Optimize Descriptions
 Don’t just copy and paste your resume.
 Find balance between wordy and detailed.
 Recruiter Keywords
 Detail your skills to come up in keyword searches
 Don’t just say Excel, details: pivot charts, macros, etc
 Recommendations
 Recommendations vs. Endorsements
 Seek recommendations from former bosses,
coworkers, associates.
 Write meaningful recommendations for others

24.  Offline to Online
 Meet someone at an event, add them on LinkedIn
 Always customize the invite message.
 “Great to meet at [blah], look forward to learning
from you.”
 Check out your stalkers
 See who’s viewing your profile.
 Reach out if you would like to connect.
 Reach Out
 Seek out people in your field you’d like to know
 “Hi, I don’t know you, but I’m also interested in [blah]
and would love to follow your thoughts on it.”

25.  Caveat Emptor
 Some groups are great, some are full of spam
 Wade into a group, check it out, leave if it’s not
working for you.
 Learn From Others
 Active group members are great Thought Leaders
 Participate
 Professional Events
 Mixers, Conferences, Webinars
 Great way to refresh our skills

26. Image Source: http://www.flickr.com/photos/jdhancock/6914454974

27.  Format to the Medium
 There’s nothing more annoying to social media
people than #hashtags on Facebook.
 Share and Share Alike
 If you’re a creator, don’t just promote your own
stuff. Curate other great content.
 Be Selective
 Some content is better suited to one medium
over another.

28.  Curation
 Finding excellent content from other sources
 Benefits both parties
 Google Alerts, RSS feeds
 Scheduling
 Avoids spamming feeds all at once, but keeps you
from being chained to social networks
 Hootsuite, Tweetdeck, Buffer

29.  Use Your Experience
 Decades of experience; share it!
 Become an authority in your community
 Write
 Own blog, other website, company newsletter
 Builds a base of proof of experience
 Answer Questions
 LinkedIn Groups
 Quora
 Officepal

30.  Small Business admins do everything.
 Adapt these techniques.
 Big brands have millions of followers
 SM can have a huge reach
 Don’t take it for granted
 How to translate
 Authenticity is key
 Better run from the inside than out
 You know your industry, your brand
 Vested interest
 Use Thought Leader techniques.
 Humanize
 People want to know the people behind the companies

32. Social Media works best when
you focus on
Quality
over
Quantity

33. Image: Flickr, Eternal clock, a Creative Commons Attribution Share-Alike (2.0) image from robbie73's photostream
Don’t wait until
you’re job searching
to start networking.
Establish your social
networks early and your
job search can be shorter.

34. Image source: http://www.flickr.com/photos/sweetonveg/7132601151

35.  Email: crystalsocialmedia@gmail.com
 Web: thatgirlcrystal.com
 Twitter: @ThatGirlCrystal
 LinkedIn: /crystalleecoleman
 Facebook: /crystalleecoleman
 Slideshare: /CrystalColeman1
 Slides, Resources, and More:
 thatgirlcrystal.com/AdminSM