The document is a presentation on leveraging LinkedIn for professional networking and growth. It covers best practices for creating an effective profile, including personal branding tips, engaging with content, and expanding one's network. The document also highlights LinkedIn's significance, noting its vast user base and the growing presence of students and recent graduates.

1. LinkedIn :
Making It Work For You
February 14, 2013
Gordon College
JULIA CLAIRE CAMPBELL
JULIA@JCSOCIALMARKETING.COM
WWW.JCAMPBELLSOCIALMARKETING.COM

2. WELCOME!
 Objectives for this talk
 What is LinkedIn?
http://www.jcsocialmarketing.com
Why should you use it?
 Identify the different parts
of the LinkedIn profile.
 Learn some of the best practices for using
LinkedIn.
 Learn ways to connect with people and grow
your professional network using this online
tool.
 Get your questions answered!

3. SLIDES ARE AVAILABLE
http://www.slideshare.net/juliagulia77
http://www.jcsocialmarketing.com

4. LINKEDIN STATISTICS
 More than 200 million members in over 200
countries and territories.
http://www.jcsocialmarketing.com
 Professionals are signing up at a rate of approximately
two new members per second.

5. LINKEDIN STATISTICS
 Sixty-four percent of LinkedIn members are located
outside of the United States.
http://www.jcsocialmarketing.com
 As of the school year ending May 2012, there are over
20 million students and recent college graduates
on LinkedIn. They are LinkedIn's fastest-growing
demographic.

6. LINKEDIN BEST PRACTICES
• How do people use LinkedIn?
• Network professionally
http://www.jcsocialmarketing.com
• Recruit professionals
• Research
• Find jobs
• Build thought
leadership
• Remember names

7. LINKEDIN BEST PRACTICES
• Students can use
LinkedIn to:
http://www.jcsocialmarketing.com
• Connect with
classmates, faculty and
family (professionally)
• Find new opportunities
for internships and jobs
• Manage what potential
employers learn about
you online
• Research companies

8. WHAT MAKES LINKEDIN DIFFERENT?
Facebook is like the
local pub or family
reunion
http://www.jcsocialmarketing.com
Twitter is like a fast-
paced newsroom
LinkedIn is like a
trade show or
conference

9. LINKEDIN BEST PRACTICES
Let’s explore the home
page!
Login
http://www.jcsocialmarketing.com
•
• Notifications
• LinkedIn Today
• People You May Know
• Who’s Viewed Your
Profile?
• Your LinkedIn Network
• Jobs You May Be
Interested In

10. LINKEDIN BEST PRACTICES
Completing your LinkedIn Profile
http://www.jcsocialmarketing.com
1) Include your full name and image.

11. LINKEDIN BEST PRACTICES
2) Personalize your Headline.
http://www.jcsocialmarketing.com

12. LINKEDIN BEST PRACTICES
Headline Tips!
• Job seekers, use “Talented [Your Profession]
http://www.jcsocialmarketing.com
Seeking New Opportunity” not “Unemployed”.
• Students: “Aspiring [Your Profession]
Seeking Internship” not “Student at Gordon
College”.
• Target audience – Who do you want reading
this?

13. LINKEDIN BEST PRACTICES
3) Write a great Summary.
• Use key words (think about people searching
for you).
http://www.jcsocialmarketing.com
• Show people how awesome you are!
When writing, answer these questions:
• Who are you?
• What are your specialties?
• How can you help people/solve problems?
• How do you want to connect?
• Tip: Make it personal but professional.

14. LINKEDIN BEST PRACTICES
4) Add Work History to
the Experience
http://www.jcsocialmarketing.com
section.
• Be brief!
• Short, short bullet points.
• DO NOT cut and paste your
resume.
• Try to avoid jargon and
industry speak.
• Make it accessible.
• Add videos, images,
documents, portfolio.

15. LINKEDIN BEST PRACTICES
5) Share an update.
• This is NOT like Facebook. Share resources and be
professional.
http://www.jcsocialmarketing.com
• It will be seen in the News Feed.
• Ideas – Share your blog posts, event information, helpful
resources, articles, links

16. LINKEDIN BEST PRACTICES
6) Ask for Recommendations.
• Personalize the request message.
http://www.jcsocialmarketing.com
• Ask for specifics (jog their memory).

17. LINKEDIN BEST PRACTICES
7) Grow your Network!
• Request connections – use a short,
http://www.jcsocialmarketing.com
personalized message.
• Be helpful.
• Offer advice.
• Connect others.

18. LINKEDIN BEST PRACTICES
8) Connect with care.
• For job hunters, it is advantageous to connect
http://www.jcsocialmarketing.com
generously.
• But… some people are picky.
• It’s up to you!

19. LINKEDIN BEST PRACTICES
9) Improve your profile
Add sections
http://www.jcsocialmarketing.com

20. LINKEDIN BEST PRACTICES
Sample profiles
Pam Moore www.linkedin.com/in/pmoore
http://www.jcsocialmarketing.com
John Haydon www.linkedin.com/in/johnhaydon

21. LINKEDIN BEST PRACTICES
10) Using Groups wisely
• Remember the social media rules!
http://www.jcsocialmarketing.com
• Choose Groups carefully – you can join 50.
• Smaller more local groups yield better results.
• Check out the “Most Popular Discussions”.
• Schedule time to visit each group at least once a
week.
• Turn off email notifications if they become too
overwhelming.
• Make sure to follow the group rules and etiquette!

22. MORE RESOURCES
• LinkedIn for Students –
http://www.jcsocialmarketing.com
http://learn.linkedin.com/students/
• Mashable – www.mashable.com
• HubSpot – www.hubspot.com
• Social Media Examiner –
www.socialmediaexaminer.com