Learn the basics of using social media for your business. We'll discuss many of the top platforms, why you should use social media for your business, what to write about, and more.

2. Kristy Kroll, Cofounder, Graduate Media
About Me:
About Graduate Media:
Former AdWords trainer & tax accountant (180)
Graduate: Baylor University / Walsh College
Passion for SMBs and finding the right marketing mix
Online Marketing & Web Design for SMBs
Training Focus – Know your marketing
Grow your marketing as your business grows

3. Agenda
o Introduction
o What is Social Media?
o What are the Different Platforms?
o Why Should I Use It?
o How to Make Money on Social
o The Essentials
o Getting Started
o Business Objectives
o Your Customers
o Platform Choice
o What Should I Write About?
o Content
o Engagement
o Wrap-up & Questions

4. Introduction

5. What is Social Media?
forms of electronic communication (such as
Web sites) through which people create
online communities to share information,
ideas, personal messages, etc.1
*Community sharing sites
Building & strengthening
relationships
Learning
Entertainment
Social Media
1 http://www.merriam-webster.com/dictionary/social%20media

6. What Are the Different Platforms?

7. What Are the Different Platforms?
Facebook
“Connect with friends and the
world around you on Facebook.”1
Top Demo: Everyone
ttps://www.facebook.com/
Instagram
“…a community of more than 500
million who capture and share the
world's moments…”2
Top Demo: Women, 18-49
3
http://www.pewinternet.org/
2https://www.instagram.com/about/us/

8. What Are the Different Platforms?
Google+
“Follow amazing stuff created
by passionate people.”1
Top Demo: Male2
Interests: Technical
YouTube
“…discover, watch and share
originally-created videos.”3
Top Demo: Male & Female 25-3
https://plus.google.com/ 3 https://www.youtube.com/yt/about/2 http://www.statisticbrain.com/google-plus-demographics-statistics/ 4 https://blog.hootsuite.com/top-social-media-sites-matter-to-

9. What Are the Different Platforms?
Twitter
“…create and share ideas and information
instantly…”1
Top Demo: Male & Female 18-49 2
Vine
“Explore a world of beautiful, looping videos.”5
Top Demo: Male & Female 18-346
Periscope
“Explore the world through someone else's eyes.”3
Top Demo: Male 16-344
ttps://about.twitter.com/company 3 https://www.periscope.tv/4 http://www.globalwebindex.net/
2
http://www.pewinternet.org/
5 http://www.globalwebindex.net/
6
http://www.businessinsider.com/

10. What Are the Different Platforms?
Pinterest
“…the world's catalog of ideas.”1
Top Demo: Female 18-49 2
SnapChat
“…make conversation more
spontaneous, visual and fun.”3
Top Demo: Male & Female 18-
24 4
LinkedIn
“The world's largest professional
network:400 million strong.”5
Top Demo: Male & Female 30-49 6
1 https://www.pinterest.com/ 3 https://support.snapchat.com/
2
http://www.pewinternet.org/
5 https://www.linkedin.com/
6
http://www.pewinternet.org/
4
http://www.businessinsider.com/

11. What Are the Different Platforms?
Yelp
“To connect people with great local
businesses.”5
FourSquare
“…discover new places, with
recommendations from a
community...”2
1 https://www.yelp.com/about 2 https://foursquare.com/about

12. Increased Marketing Reach
High User Engagement
“Free” Advertising
Strengthen Existing Customer
Relationships
Why Should I Use It?
Not a Sales Tool
(Yes, it can be – not direct)
Not Sure What to Post
(We’ll discuss it)
No Time
(Start small – 1 or 2 networks)
Won’t Work for My Business/Industry
(It works for everyone, but might need
to be a bit more creative)
Benefits of Social Media Why You Might Not Use It

13. How to Make Money with Social Media
Awareness
Consideration
Purchase
Retention
*It’s part of the process
How people use
social media
What you
want

14. The Social Media Essentials
Social
Media
PlatformAudience Message
Business
Objectives

15. Getting Started

16. Business Objectives
o Setting SMART Goals
o Know what you want from social media before you start
o Be conservative
o Allocate resources to management
o Time
o Money
o Set up tracking
S.M.A.R.T.

17. Your Customers
o Most important part of this presentation – and your marketing
o Know who they are
o Demographics
o Characteristics
o What do they like?
o Can’t spend enough time here – become their best friends
o The more you know, the better you’re able to solve their
problems with your product/service

18. Platform Choice
o What to consider when choosing your platforms:
Your Time & Resources
Customer Match to Platform
Platform’s Capabilities
Start with 1-2 platforms and add 1/month as you’re comfortable
- Do not overcommit and then ignore a platform – no results

19. What Should
I Write About?

20. Content
o Content = Blog posts, articles & more
o Draft and then share on social media
o Consider your customers & platform
o Create content for each step of the marketing funnel
o Tips
o Keep it relevant & interesting
o Stay on brand
o Have a strategy
o Use a calendar & a scheduler
Blog Post

21. Engagement
o Engagement = Short-form, quick posts to engage users
o Making & strengthening connections
o Think of your customers – what do they like?
o Polls, Q&A, FAQs
o Tips
o Keep it entertaining and engaging
o Look for trending topics to add to the conversation
o Be creative
o Reply quickly
@ graduate_media
Thanks for attending this training! Stay
in touch! #training #social

22. Wrap-up
Questions?

23. Want to Learn More?
Our comprehensive guide to DIY social media for business
What you’ll get:
o Getting Started Guide – Everything you
need to know for business on social
o Tips, Tricks, & Advanced Topics
o Grow your followers, endless content
ideas & more
o Social Reference Guide – Popular Platforms
o Templates – Planning, Calendar, etc.
o Social Setup Checklist
o 8-Step Quick Start Guide
o Troubleshooter – Answers for
Common Issues
69.99
$34.99
Extra 10% for
attending
with promo code:
essentials
graduatemediaservices.com/toolkit
Pre-Order the Social Media Toolkit
Releases 09/01/16

24. Can I get a copy of these slides?
Of course! You’ll find them on SlideShare
Or, follow us on social for the link

25. Want to Learn More?
Resources:
https://blog.hootsuite.com/
http://blog.hubspot.com/marketing/social-media-marketing-
resources#sm.00018wttm4zsndz0vnc1tetebfgsy
Contact us to help with your social accounts or web design:
Graduatemediaservices.com
facebook.com/GraduateMedia/
linkedin.com/company/graduate-media
instagram.com/graduate_media
twitter.com/graduate_media