Marketing has lost its way, it has lost strategic ownership, it lost the 4ps and 4cs and has an identity battle. Marketing needs to take back the strategic ownership of the pricing and the product direction before Growth or Experience consumes it. Take a journey with Jeff the CMO on where tactics and channels took over and where Jeff and other CMO's need to go to and get to ASAP
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
Crowdfunding has evolved in recent years, not only for people wanting to kickstart their business or connect with potential investor but those who want help with health and medical related causes, how people want to save the local business, or invest or donate their hard earned funds to a worthy cause
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Sales and Marketing Summit (Tech Connect Live) - RDS Dublin 2016 - Mainstage Presentation:
In this presentation we examine the pitfalls of digital
marketing and how it’s easy to forget that essentially
marketing communication is about how people interact
with products emotionally. In the race to tick a list of
required channels and create ‘sharable content’, many
brands are still forgetting that the principles of branding
still apply
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Utilising social media analytics to drive more targeted marketingJim HAYSOM
Utilising social media analytics to drive more targeted marketing.
This presentation provides 8 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at ad:tech London 2014 Conference on the 22 October 2014 by Jim Haysom, formally Business Development Director of Auto Trader and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
Customer Experience and Social. #SocialCX: Turning customers into Raving Fans. Success with social media starts with the right content, to the right audience at the right time. This presentation provides considerations, tips and examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
These slides were presented at Marketing Magazine's #CXEdge conference in London on 26 March 2015 by Jim Haysom, a digital professional with over 16 years' experience.
Follow Jim Haysom on Twitter @jimhaysom
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Markedu founder, expert marketer Michael Leander presented his marketing keynote "9,5 tips to ROMI in front of the attendees at APPM's 17th National Marketing Congress in Lisbon, Portugal.
The Semana Nacional de Marketing 2015 (National Marketing Congress Portugal) was organized for the 16th time by APPM - Associação Portuguesa dos Profissionais de Marketing.
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
How to Build Campaigns That Win Hearts & AwardsPaper.li
Tweets from our chat with Courtney Smith and the #BizHeroes community on digital campaigns.
We believe that behind every great business stands an even greater community. Join us Tuesdays at 2pm EST for #BizHeroes -- we'd love for you to meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusDanny Denhard
This is my presentation from the content marketing event presented by Forwardww on July 9th 2014. The presentation had a focus on SEO and impact that SEO has on the sales funnel when creating content and creating a series of content marketing assets.
I categorise content marketing into 3 buckets,
1. brand led content marketing,
2. Content Marketing to help SEO,
3. Optimised Content Marketing (SEO content marketing).
I provide some great content marketing companies and examples including the likes of TED, LinkedIn, Netflix & even paddy power, Oreo, innocent & Cadburys and beverage giants, coca cola and red bull.
I question where you think your content should be placed in the sales funnel, which large marketing discipline sits where in the sales funnel: SEO, social media, email, direct and TV, radio and generic digital.
I also touch on looking at 4x "Behavioural Economics", including Anchoring Bias (SEO), Von Restorff Effect (Stand out Content Marketing), Goal Gradient Effect (Product led or optimised content marketing) and Bandwagon Effect (beats headphones, iPhones, holidays & cars).
Sales and Marketing Summit (Tech Connect Live) - RDS Dublin 2016 - Mainstage Presentation:
In this presentation we examine the pitfalls of digital
marketing and how it’s easy to forget that essentially
marketing communication is about how people interact
with products emotionally. In the race to tick a list of
required channels and create ‘sharable content’, many
brands are still forgetting that the principles of branding
still apply
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Utilising social media analytics to drive more targeted marketingJim HAYSOM
Utilising social media analytics to drive more targeted marketing.
This presentation provides 8 key considerations for utilising social media analytics to drive more targeted marketing.
These slides were presented at ad:tech London 2014 Conference on the 22 October 2014 by Jim Haysom, formally Business Development Director of Auto Trader and Jamie Riddell, founder of BirdSong, a world leading pay as you go social analytics tool.
Follow Jim Haysom on Twitter @jimhaysom
Follow Jamie Riddell on Twitter @jamieriddell
CXEdge 2015 Customer Experience & Social - Turning Customers Into Raving FansJim HAYSOM
Customer Experience and Social. #SocialCX: Turning customers into Raving Fans. Success with social media starts with the right content, to the right audience at the right time. This presentation provides considerations, tips and examples of how brands can achieve this.
To deliver an amazing customer experience, you will need to know who your audience is, and get to know them better. You need to create a consistent brand voice across all social channels, and build brand and advocacy with a responsive strategy. By extracting insights and using social and data analytics, brands can ensure they are driving their business goals.
These slides were presented at Marketing Magazine's #CXEdge conference in London on 26 March 2015 by Jim Haysom, a digital professional with over 16 years' experience.
Follow Jim Haysom on Twitter @jimhaysom
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Markedu founder, expert marketer Michael Leander presented his marketing keynote "9,5 tips to ROMI in front of the attendees at APPM's 17th National Marketing Congress in Lisbon, Portugal.
The Semana Nacional de Marketing 2015 (National Marketing Congress Portugal) was organized for the 16th time by APPM - Associação Portuguesa dos Profissionais de Marketing.
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
How to Build Campaigns That Win Hearts & AwardsPaper.li
Tweets from our chat with Courtney Smith and the #BizHeroes community on digital campaigns.
We believe that behind every great business stands an even greater community. Join us Tuesdays at 2pm EST for #BizHeroes -- we'd love for you to meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusDanny Denhard
This is my presentation from the content marketing event presented by Forwardww on July 9th 2014. The presentation had a focus on SEO and impact that SEO has on the sales funnel when creating content and creating a series of content marketing assets.
I categorise content marketing into 3 buckets,
1. brand led content marketing,
2. Content Marketing to help SEO,
3. Optimised Content Marketing (SEO content marketing).
I provide some great content marketing companies and examples including the likes of TED, LinkedIn, Netflix & even paddy power, Oreo, innocent & Cadburys and beverage giants, coca cola and red bull.
I question where you think your content should be placed in the sales funnel, which large marketing discipline sits where in the sales funnel: SEO, social media, email, direct and TV, radio and generic digital.
I also touch on looking at 4x "Behavioural Economics", including Anchoring Bias (SEO), Von Restorff Effect (Stand out Content Marketing), Goal Gradient Effect (Product led or optimised content marketing) and Bandwagon Effect (beats headphones, iPhones, holidays & cars).
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
5 Ways to Justify your Event Marketing SpendDoubleDutch
Events are often the only way to meet and talk to your customers in person... and that face-to-face interaction is invaluable to your business.
Increasingly, marketers are seeing their event budgets slashed as leadership looks for cheaper, easier-to-measure, and digital channels.
Watch this webinar to learn how to:
1) Use events to reach your entire target audience, at the same time.
2) Nurture relationships, capture new leads, and impact your business.
3) Leverage technology to measure performance and prove ROI.
Defend the spend and demonstrate the value of your events.
Learn more at doubledutch.me
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
Social media monitoring is becoming increasingly important for business: from tracking the impact of marketing campaigns; to discovering crucial questions being asked in social media, so that you can create more effective content; to being responsive when relevant discussions rise up in all media channels. This presentation outlines some key processes you need to start putting in place to ensure your listening efforts are put to best effect.
Business Fundamentals: Introduction to Marketing Danny Chan
The workshop I provided for General Assembly's Business Fundamental Course. The deck provides an introduction to key marketing concepts, a brief introduction into the Inbound Marketing Methodology and covers some actionable takeaways, such as landing page optimization, best blogging practices and some useful anecdotes for those interested in understanding basic marketing principles.
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
Bangladesh Institute of Management (BIM) has a five days short course on Branding titled as 'Brand Management : Incredible Brand Building Strategy'.
Uploaded file is the outline presentation on conducted sessions about below topic;
- Brand Audit
- Big Idea
- Evaluating Advertising
#TMK #BrandMan
#BrandManBangladesh #BrandManagement
#BrandBuilding #BrandAudit
0 to 1: Lessons Learned from a New PM Launching a New ProductCambria Davies
The common wisdom around launching a product is simple. You define an MVP, get to your first user, and iterate until you hit product/market fit. Sounds easy, right?
I had 6 months to launch a brand new product. As a new PM, no less. It turned out well, in the end.
But, it was really hard.
I built this to help other product teams launch good products. This resource covers a series of actionable frameworks and the potholes and principles that will get you from nothing to something — from actually defining an MVP, to getting your first user, and iterating to launch.
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
The traditional idea of the agency is a relic. The days of clients willing to spend their marketing budget on a "let's throw some creative ideas at the wall and see what sticks" strategy are long gone. Digital has changed the landscape. Clients want predictable and measurable results. And they should. But agencies have been slow to adopt Digital. And by that, I don't mean slow to adopt digital technologies (tactics and executions). I mean slow to adopt the digital culture (collaboration, strategy and planning). And this, friends, is where the tale begins.
I reached out to eight CMO’s, VP’s and Marketing Directors and asked them ten questions to help Marketing Leaders shape your department, to help you to consider what training will be needed for you and your team and what skills and developmental areas are going to be so important to make 2022 successful.
The questions asked:
What was your biggest Marketing lesson from 2021?
What are the most important skills to have for Marketing leaders to succeed in 2022?
Which skills are you looking for your team members to improve in 2022?
What three skills are you going to personally improve in 2022?
Which channel(s) do you expect to explode in popularity and must be used in 2022?
Which brands really impressed you in 2021 and why?
What are your three big Marketing predictions for 2022?
How would you recommend Marketing leaders keep their company up to date with important industry shifts and performance changes?
What is your best piece of advice for Marketing Leaders managing their fellow management team members?
Do you have two pieces of advice that will help Marketing leaders to thrive in 2022?
A huge thanks to John Oberlin-Harris, Sophie Collins, Paul Lewis, Lorna Perrin, Charlotte Rush, Harry Lang, Jess Hall, Nick Bottai
Thanks for reading,
Danny Denhard
Welcome To The Future Of Work - Hybrid Work Danny Denhard
2021 is going to reshape business more than any other year in history, here are predictions of what the future of work will look like, why work from anywhere is going to the major trend for years to come and why brands need to connect physical and mental health. Be inspired by the future work co and their approach to work & find out the software of the future
The Focus 2021 Predictions - The company culture and business performance pre...Danny Denhard
Here are the 2021 focus predictions, focusing in on company culture and business performance. Including Things to tackle: 1. Improving internal communication, 2. Reducing screen time, 3. Teaching where the line between home and work is, 4. Enabling physical and mental health support within your teams. 5. Ability to offer external support and advice when those are struggling with mental health, grief or anxiety from 2020. Look to remove: 1. Zoombie’s aka zoom fatigue, 2. Personal conflict, 3. Reliance on stealing each others time with meetings. 4. Uncertainty for the future.
And 5 questions answered:
Q1. What will be the new role/job created for 2021?
Q2. What will happen in company culture in 2021?
Q3. What hires will be most important for 2021?
Q4. How will the role of the manager change?
Q5. Will businesses return to normal (working in the office)?
Including 10 Quick Fire Tips for 2021
In my second isolated talks, I introduce the concept of the hidden leaders, the leaders hiding in plain sight, the leaders who push and pull your company towards the end goal without any fuss or demand for recognition. Find out if you are a hidden leader. Full video walk through available https://www.youtube.com/watch?v=MK4mPurpuNE
This is a talk for Isolated Talks supporting Samaritans, I am on a mission to fix the broken world of work, we are now too busy, we have too much noise, wearing busy as a badge of honour, too many meetings, too many tools and distractions. Here's how we can fight against these and bad leaders who cannot manage...
Content creation, curation, collaboration opportunities, tips and recommendat...Danny Denhard
It's 2020 and we have never had so many opportunities to create, curate and distribute our amazing rich media content. Here are just a handful of ways you can create and optimise your content and brand to gain traction for the next 12 to 18 months and win 2020 and 2021 by offering amazing content
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
Digital transformation - Social Media Strategy for 2017 Danny Denhard
Ever wanted how to establish a digital strategy around social media? This presentation will help you understand where JustGiving crowdfunding gets value from social networks and how we leverage storytelling, powerful stories and most importantly compassionate UGC.
This is a presentation I made at #DIGTRA16 a conference
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
10 questions you should ask yourself & your business before starting content ...Danny Denhard
Here are the 10 questions you should ask yourself and your business before starting a content marketing campaign, the questions are straight forward but many businesses do not ask the right questions internally. This deck will help you ask the right questions before you start planning your next content marketing campaign
Content marketing 2014 - From The Digital Marketing Show Danny Denhard
My thoughts and predictions for content marketing in 2014, including the new sites to look out for and how to get the most out of your content, especially if you are in boring niches or b2b marketing.
Predictions include:
- Image based social media - Imgur, Instagram & Flickr
- Second coming of Tumblr
- Paid niche models - Reddit and StumbleUpon
- The influence of instant messengers and marketing opportunties with whatsapp, Snapchat, Wechat, BBM & Facebook messenger
- Content news readers zite, flipboard, pulse, material, slideshare,
- Home entertainment systems PS4 and Xbox One
This deck includes top content marketing companies including (usual suspects) Red Bull, Coca Cola, TED & Google and the new breed including Nike, LinkedIn & John Lewis.
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Danny Denhard
How to get the most out of your integrated content marketing projects, including integrating PR, Social Media, SEO and Content together. Deck presented at Linkdex Think Tank Great Content Matters.
Pinterest White Paper (Pinterest Specialists Question and Answer)Danny Denhard
The what, the way, the how guide for Pinterest. Tips for beginners, businesses and non profits.
Offers great insight into what makes a great pin, boards and offers real suggestions for success.
Includes question and answers from a journalist, communications director, community managers and company directors.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
6. Agency Do For Me
Agency Think For Me
Huge Gulf & Expense Difference
Output on them
Output on you
// @dannydenhard
A lot of
guess work
Image Source Unsplash
7. Jeff and his team
spends £50million
on Marketing &
Advertising
Image Source // @dannydenhard
19. Image Source // @dannydenhard
Product based companies -
not a huge number of them
need huge marketing
teams
20. “If we don’t [own the long-term vision
strategy] our CEOs will chop away at
our remit, our team and our budgets.
We need to extend our influence on
the Product, on UX, on design, on
delivery and so on.
Marketers need to do what product
teams have had to do for a long time:
bed-in with other departments and
bring them on the journey with you.”
Danny Denhard - April 2019
// @dannydenhard
21. 🙃 Brand as a value 🙂
// @dannydenhard
#RIPTOTHECMO
26. 💭 Thinking & Spending Short
Term ⏱
// @dannydenhard
#RIPTOTHECMO
27. // @dannydenhard
• Tactical
• Channel Based
• Advertising
• Brand building
• Inspiring product
development
• Nudging to respond
• Video
• New channel
• More expensive
testing
Short Term Mid Term Long Term
✅ ❌
1 - 3 Months 3- 9 Months 1 Year PlusActions Tactics Strategy
Marketing Issues
Image Source Unsplash
29. “In the a crowded
marketplace, fitting in is
a failure.
In a busy marketplace,
not standing out is the
same as being invisible."
- Seth Godin
// @dannydenhardImage Source Seth.blog
30. ⚠ Remember User Journey Isn’t
Under Marketing's Stewardship 👈
// @dannydenhard
#RIPTOTHECMO
38. Aware and Compare
Create / Purchase / Use
Active
Success & Reuse
Retention
Upsell
Referral
Cross sell
Consideration
Look Familiar?
// @dannydenhard
39. Create / Purchase / Use
Active
Success
Retention
Upsell Referral
Cross sell
“I think I like these brands, lets think about it”
“Well I have started now, better do the job I want”
I use it, I reuse it,
“That did the job ok, should I bother using them again?”
Consideration
“The product seems about right, I think I know the brand”
Owner: Marketing
Owner: Marketing
Owner: Product
Owner: Marketing
Owner: Product
Owner: Product
Owner:
Product Marketing
Owner:
Product Marketing
// @dannydenhard
Ownership is 🔑
Aware and Compare
40. 📱operates in micro moments
🔰The funnel is ignored - it becomes task oriented
💁Mobile users demand “know me” anywhere, anytime
// @dannydenhard
41. Inactive user 😴
Vs
Re-acquire 💰
Two Real Issues
// @dannydenhard
Jeff which one is it?
Paid for retention
Image Source Unsplash
42. 💬 Marketing should be the strategic part of the
company, involved in the end to end customer
experience.
Pushing the messages, centralising, learning and
evolving the message + the product & the market.
Then bringing in all other departments 💬
My Belief
// @dannydenhard
45. Eras 1700s 1800s 1900s 2000s
Offline & Mass Marketing
Leveraging Movement
Targeted Advertising
Creative Era
Start of contextual ads
Targeting based on habits
Hyper-targeting aka over
personalised 🌍
Magazine & Magazine Ads
Posters & Ads
Billboards
Podcasts
Department Stores - Shop Windows
World Wide Web
Radio Broadcast
Smartphone Launch
Newspapers & Newspaper Ads
Cinema Advertising
Catalogues
TV Broadcast
Cable TV
Commercial Email
Mobile Launch
Train & Tube Ads
Conversation
Whats Next?
Community
// @dannydenhard
Product Placement
Ten year Marketing to
Advertising cycle ♺
18 Months Marketing to
Advertising cycle ♺
46. // @dannydenhard
Product placement has
been a staple since the
1880s & cycles back
around, just look out in
show you watch on
Netflix or in Friends
or Instagram
or YouTube…
Image Sources: Buzzfeed & YouTube
49. Why?
Marketing has & is
hands off.
Community and
conversation is hands
on (and timely)
// @dannydenhard
1-2-1
1-2-Few
1-2-Many✅
❌
😒
50. Why?
⬇ Too many channels
😒 Power shift from Brand to Consumer
💵 Expensive, open, almost transparent
📲 ⬅
// @dannydenhard
51. 29 Years Of
Constant Change
Conversation
Community
// @dannydenhard
OverPersonalisedWorld
52. The over personalisation has forced the me
before the we.
Marketing struggled to be relevant or inspire
with the shift.
// @dannydenhard
53. New Advertising
Western World Order:
Google and Facebook
really did create magic
Google 🔎
- Serve free listings
- Free to search, free to compete
- Create + increase demand
- Buy more keyword
- Buy your own brand terms
- Buy other brands keywords
- Pay to Play
// @dannydenhard
Facebook 👍
- Build organic presence
- Build largest community of real people
- Build your community
- Buy targeting
- Buy better targeting
- Lose your organic brand and reach
- Pay to Play ➡ Pay More
55. Did advertising become the
only way to work out how to
grow faster?
// @dannydenhard
Yes? No?💭 Jeff, what do you think? 💭
56. Creativity
Customer
Happiness
Traditional
Recent Marketing History
Digit
al
Traditional Digital
Traditional Digital
Traditio
nal
Digital
Real Marketing Dark Art’s
Big Bang
Marketing
Targeting everyone
Old School Target the right demo
TV + Untrackable Tracking Everything
Offline Online
Creative +
Trackable
Show Marketing
Messages Constantly
High
Lower
Lowest
Highest
High
High
Lower
Lowest
Late 1990’s
2020
// @dannydenhard
57. Why?
Doing the wrong thing
Saying the wrong thing
Selling the wrong thing
Product being off - poor service
// @dannydenhard
🤔 Jeff how do we defend ourselves against this? 🤔
Brands have never been as dilatable as they are today
58. Amazon have the best PR
strategy:
- Any move is written about
- Anything mentioned is a story
- Example: Drone Delivery
Their Promise:
Customer Centric won out
// @dannydenhard
Thanks to Amazon &
creating
“Prime Expectations”
60. B2B B2C
Product costing (unit economics)
Longer Product development cycle
is acceptable
Simple Product, Easy to use
Product wins
Value exchange essential:
Relationships (trust + influence)
matter greatly
Marketing led for usage and
adoption
Growth comes from sales and
partnerships
Growth comes from usage and
unlocking usage
Predictable Unpredictable - fickle
Limited competitors Huge number of competitors
Long cycle of relationship Short cycle of relationship
Now brought into the org like B2C
software - Slack, Dropbox, Zoom
Harder to get tractions - way more
competition
B2B Leveraging
B2C & Individuals
// @dannydenhard
61. The anytime anywhere
generation.
There are too many channels
and choices for consumers
Social Media is the dopamine
kick in my pocket we craved
The 📲 Kicked
& Killed
Marketing
// @dannydenhard
📱is in micro moments
🔰The funnel is ignored - it becomes
task oriented
💁Mobile users demand know me
anywhere, all the time
⚠ 🚨 WARNING REPETITION ALERT ⚠ 🚨
62. 🙏 Begging To Be Social
Friends
// @dannydenhard
#RIPTOTHECMO
63. 🙃 Craving &
Chasing
Platforms
Users 🙃
Social Network &
Communications
MAU’s
Facebook 2.41B
YouTube 2b
WhatsApp 1.5B
Messenger 1.3B
WeChat 1.1B
Instagram 1B
QQ 807M
LinkedIn 645M
Qzone 553M
TikTok 500M
Sina Weibo 465M
Pinterest 291M
Snapchat 203M
Twitter 139M
F
F
F
F
G
🎵 Jeff why aren’t we viral on Tiktok yet? 🎵
64. 😞 Why Is It Happening? 😞
// @dannydenhard
#RIPTOTHECMO
65. Everyone thinks:
1. Marketing is easy
2. Anyone can do it
- I have this idea
Why is this
happening?
// @dannydenhard
88. The Evolution Of Marketing:
Content
// @dannydenhard
#RIPTOTHECMO
89. Limited Content
Hard to find content
More Niche content
Too Much Content
Pay for all content
All content free
Subscription based content
Paywalled Content
1900’s
Early 2000’s
2005 - 2014
2015 - 2017
2018 to Today
// @dannydenhard
90. Limited Content
Hard to find content
More Niche content
Too Much Content
Pay for all content
All content free
Subscription based content
Paywalled Content
1900’s
Early 2000’s
2005 - 2014
2015 - 2017
2018 to Today
⬅ This is when CMO’s starting having the issue
⬅ Targeting started to get more accurate, demographic based
⬅ Subscription fatigue is coming and will be real // @dannydenhard
91. Inherit content & beliefs
from parents
Newsletters
Forums
Blogs
Read what you can
Social Media
Stories
Newsfeed
The Evolution Of Content
& Reading Habits
Read what you were given
The Internet
The Mobile
Before we were born
Few thought leaders
Unknown thought
Leaders
Topic based
Thought Leaders
Influencers
Algorithmic Thought
Leaders// @dannydenhard
95. Distribution makes the
winner
Great Product does the
Marketing
Trusted Brands release more
Products
Great ProductTimeline of un-Marketing
Great Marketing
Great Brands Win
Low amount of competitors
// @dannydenhard
Great Messaging
More competitors
Price no longer a
differentiation
Pay to play
Tactical over strategic
thinking
Low Price to 0 Everywhere
Sub brands are treated just
as Products
Big brands shift to marketplaces
model & advertising
Cheap targeted
ads
Price of Marketing
increases - Influence decreases
Era: Crisis of confidence
Internet era
Mobile 1st era
Social & Apps
take over
97. @dannydenhard
News
Consumption
Word out mouth
📰 Newspaper
📻 Radio
📺 TV
Internet
Magazines
Forums
Word out mouth
Word out mouth
Apps
SMS
Social Networks
Instant Messengers
Blogs Blogs
Word out mouth
News LettersEmails +
Emails +
VideoYouTube
Before 1998
After 1998
98. @dannydenhard
Entertainment
Pre Internet
📰 Newspaper
📻 Radio
📺 TV
Magazines
Recent Times
Cinema
Books
DVD
On Demand DVD
Blogs
Social Networks
YouTube
Mobile on demand
Podcasts
On Demand Streaming
Theatre
Camera first social media
Created by
millions seen
by few to
multi millions
Highly produced
by few distributed
to many.
Controlled Media
104. 1. Vanity Metrics
2. Not knowing the difference
between actions, tactics &
strategy
3. Having little to no influence over
Product
4. Knowing what activity moved
the needle
5. Not being able to say x = y
6. Letting other business owners
devalue Brand
CMO’s Problem
// @dannydenhard
105. Web Identity - Marketings
Fight 🥊
// @dannydenhard
#RIPTOTHECMO
118. APART FROM FCK KFC
Imagine messing up
logistically this badly and
coming back this strong!
& Offering Beyond Fried
Chicken sold out in 5
hours
@dannydenhard>>>>>>> Image Source: KFC
121. Monzo
That coral card opened up
many wallets (but not as
much money). 💰
👏 TV ads drove close to 1
million card sign ups
Image Source: Monzo // @dannydenhard
122. Peloton
Build an Apple like great
product & a community
to validate fitness & £2k+
spend with SaaS pricing
Image Source: Peloton // @dannydenhard
133. Have no fear!
Here is how marketers will win!
// @dannydenhard
#RIPTOTHECMO
134. H O W Y O U W I L L W I N
The number 1 reason why Marketing teams aren’t getting extra investment
or budget is trust, showing that numbers works & you know what worked
and how to continue more sales
3. Prove you win & drive sales
2. Influence the C-Suite ASAP
4. Take back ownership
5. Collaborate Successfully
7. Think Differently, Brand = Sales
8. Brand + Creativity + Culture
+ Time
1. Build trust NOW
Often you are only as good as your leader but get more senior buy in, work
with the CFO, CEO & importantly your Customer & influence intelligently
Marketing cannot confidently talk about how it wins, how it drives sales and
where worked, build it, understand it & show it
Marketing used to be known for owning and leading from the front, in
recent years not so much. Help take back the ownership and develop
campaigns that c-suite can brag about
Growth & Product influence far more than Marketing currently, collaborate with
Experience, Product and Growth. Win collectively
Feedback is a gift, however online is can be brutal and you should expect feedback
questioning you, your product and your people
= the best results (but it is essential to have a lot of confidence to release out into
the world
// @dannydenhard
6. Remember Strategy & Planning
Marketing have to take back telling the stories, selling the stories in and being the
leader in centralising the numbers & amplifying the success