Video at http://www.youtube.com/watch?v=l748KCZWEpI
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The ideas about technology that have become lenses and points of view I return to as I try to makes sense of how things are changing, and what can be done. This is a digital world, so none of this is etched in stone. But from what I’ve seen so far, these things seem to be true.
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Janette Toral shared her social media battles encountered in doing advocacy. Further, how the lobbying for the E-Commerce Law utilized social media. This was presented last November 26 at the Visayas Blogging Summit in SM City Cebu.
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Video at http://www.youtube.com/watch?v=l748KCZWEpI
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Social Media Responsibility: A PerspectiveJanette Toral
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Navigating Social Media: Be a Digital HomesteaderScott Meyer
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The Connected Workplace:
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Moderator:
Jane Sorby, Director, HBO+EMTB
Speakers:
Iggy Pintado, Director of Marketing, Sustainability and Innovation, UXC Connect
Chris Bishops, Head of Digital Strategy, Beyond Digital Media
Angelo Di Marco, Principal & Workplace Portfolio Leader, Woodhead
Sorby
Pintado
Bishops
Di Marco
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Presented at CPA Congress Vic, 11 Oct 2010.
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Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
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The Connected Workplace:
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Jane Sorby, Director, HBO+EMTB
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Iggy Pintado, Director of Marketing, Sustainability and Innovation, UXC Connect
Chris Bishops, Head of Digital Strategy, Beyond Digital Media
Angelo Di Marco, Principal & Workplace Portfolio Leader, Woodhead
Sorby
Pintado
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Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
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Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
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Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
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Social media and your school - an EdTechConf presentationArthur Preston
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In this presentation, Dr. Nick Bowman - social media expert and assistant professor in the Department of Communication Studies at West Virginia University - discusses the basics of social media careers. These notes are part of a guest lecture delivered to students at the University of Kentucky on 05 March 2013.
Inbound Marketing Summit New York 2013 Recap (IMS13)Social Eddy
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Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
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The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
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Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
Social Media Games. Stats, Potentials and PitfallsLars Bojen
With a departure in DK social media 2013-2014 stats, social games examples are presented. Potentials and pitfalls are presented too as well together with relevant strategic frameworks and motivation theory (SDT) are
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Learnings & buzz from Web 2.0 Expo San Francisco 2009
1. @jussisolja / jussisolja.com@DaGood / danielgoodall.com@r2r0 / artojoensuu.com@anssimakela / anssimakela.com@Jussipekka / erkkola.net Don’t aimat creating WOM.Aim to exceed & disrupt expectations. LEARNINGS FROM #w2e San Francisco 2009
2. “People don’t just connect to other people. People connect around social objects.”- Jyri Engeström, Google/Jaikuhttp://www.slideshare.net/jyri/building-sites-around-social-objects-web-20-expo-sf-2009#
4. Building websites around social objects1. Define your social object2. Define your verbs3. Make the objects shareable4. Turn invitations into gifts 5. Charge the publishers - not the spectators- Jyri Engeström, Google/Jaiku
5. “RT @davekim: since optimizing for social media, Telegraph UK has upped traffic from Digg from 500K to 5.5M pageviews monthly #w2e”
6. “You don’t own a community.If you are lucky the community will allow you to help them.”- Jeff Jarvis, excerpt from “What Would Google Do?”
7. “Community managers live in the service of the community and the individuals in it”- Micki Krimmel, Mickipedia.com
8.
9.
10. “Everyone in the company should be a community manager.”- Micki Krimmel, Mickipedia.com
11. “Content on the web is not just about what.It’s what, why, how, for whom, by whom, with what, when, where, how often, what next.”Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
13. “Spoken like a human.Written like a human.”Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
19. “Ambient searches are the future. Using sensors built into to mobile devices to gather information and then automatically pushing the right content to users.”- Jyri Engeström, Google/Jaiku
20. “The companies that thrive in web 2.0 are the companies that use the web as a platform to harness the collective intelligence.”- Tim O’Reillyhttp://blip.tv/file/1947371/
21. “Future of the web?Web 2.0 + World = Web Squared”- Tim O’Reillyhttp://blip.tv/file/1947371/
22. “Don’t build everything yourself. License / use excisting tools and build on those.”- Tim O’Reillyhttp://blip.tv/file/1947371/
23. “Facebook created the trusted online identity. They created a cultural norm. It's ok & even expected of you to share your life online.”- Clara Shih, Salesforce.com, author of “The Facebook Era”
24. “Social media is so important because we are swinging back toward humanity.”- John Maeda, President of RISD
25. “Real life is the original social media: Events are becoming more and more crucial.Offline as the kick-off and culmination and online as the enabler of continuous dialogue.”
26. “Key to social marketing: Be a human. Even better: be a Tummler. Tummlers are the people at Yiddish parties who encourage group participation”
27. “Role of brands in social media:Spark conversations & enable interaction around your social objects”
28. “Focus on building social capital aka whuffie. The money will follow.”- Tara Hunt, HorsePigCow.com
33. Brands are getting on board…48 social media managers @ DellDedicated social media team @ Coca-Cola.Mission: #1 Social Brand in the world @ Ford.
34. stick to your core competency: the internet is the ultimate BS detector #w2e#w2e design for the two percent (influencers) and also for the others. Two tiers needed.RT @RGreenberg: Key to succesful and meaningful business tweeting, engage in conversation, #w2e Dont just tweet business infoBuild something simple and let it evolve. #w2eRT @motivationmama: RT @gwenbell Social media is so important because we are swinging back toward humanity. John Maeda, Pres of RISD #w2emoney spent on marketing is money taken away from product development #w2eif you're invited to a dinner party, don't turn up to sell tuppaware" - Schultz #w2e"Tummlers are the people at Yiddish parties who encourage group participation" - Schultz #w2e"you don't create community, you create the conditions for community" - Oberkirch #w2e#w2e ad agencies used to be the authorities on understanding and affecting user behaviour. Today it's the social media & web 2.0 startups.Go for the opportunity for dialogue rather than legal shutdown of "bad" content online. #fordw2e #w2eCompanies tend to have a campaign-approach to social media whereas they should look at it as a continuos activity. #fordw2e #w2eFor more quotes & buzz from Web 2.0 San Francisco:http://search.twitter.com/search?q=%23w2e