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Socialationhip between brand and consumer
The document discusses the relationship between brands and their target audiences in the current social media landscape. It notes that consumers are increasingly using mobile devices and are active on social networks. It emphasizes that brands must understand how consumers feel about them and must create engaging content and contexts to connect with audiences based on both social connections and interests. The document also explores how consumer behavior and social technologies are changing, and how brands now operate as social objects that can leverage social data to better engage with audiences.
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Socialationhip between brand and consumer
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- 7. • During ourpresentation 85% of the people attending were on their Mobile devices. #somday12 @your_social
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- 10. Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
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- 21. Brands live inour head and heart… DO YOU AGREE? #somday12 @your_social
- 22. Bron: The Endof Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis #somday12 @your_social
- 23. #somday12 @your_social
- 24. How we thinkabout and what we feel about a brand, is the Brand #somday12 @your_social
- 25. Bron: The Endof Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis #somday12 @your_social
- 26. #somday12 @your_social
- 27. How does yourbrand make consumers feel? #somday12 @your_social
- 28. Remember me? #somday12 @your_social
- 29. Social Graph vsInterest Graph #somday12 @your_social
- 30. Social Graph: these arethe people I know #somday12 @your_social
- 31. Interest Graph: this iswhat i Like #somday12 @your_social
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- 33. Social Graph +Interest Graph #somday12 @your_social
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- 35. The online experience wasset by content #somday12 @your_social
- 36. Web 2.0 isall about personal relations #somday12 @your_social
- 37. Social Media isall about Context #somday12 @your_social
- 38. Brands are moreand more media/ content companies #somday12 @your_social
- 39. Currently we areall (or will be) a publisher of content! #somday12 @your_social
- 40. But how willwe do that? #somday12 @your_social
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- 43. • Bron: http://blog.eloqua.com/the-content-grid-v2/ #somday12 @your_social
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- 49. Example provided byAltimeter group #somday12 @your_social
- 50. So… #somday12 @your_social
- 51. • CONSUMERS behaviour& social media TECHNOLOGY • BRAND as a SOCIAL OBJECT • Availability and possibilities of SOCIAL DATA • ENGAGING CONTENT & CONTEXT is whats going to stick! #somday12 @your_social
- 52. Do you knowyour: Brand? Consumers? Context? Content? #somday12 @your_social
- 53. Really? #somday12 @your_social
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- 55. Thanks for your attention.Please visit our stand for more engagement!! #somday12 @your_social