A presentation for real estate residential developers and home builders on the ins and outs of bringing social networking into the strategic agenda. Presented at the Urban Land Institute Residential Neighborhood Development Council day session, Nov. 4, 2009, San Fransisco.
The document outlines 7 harsh realities of social media according to Bart from webagency Netlash. Each reality is discussed in 3 points. The realities are that 1) nobody reads your blog, 2) your Twitter stream is boring, 3) your Facebook fan page will be empty, 4) your new social network site will not be used, 5) your great idea will not go viral, 6) your users will not generate content, and 7) your employees will not help with social media. The conclusion is that social media works but requires quality content, time, engagement, resources and expertise rather than being a free solution.
This document provides an overview of LinkedIn and how it can be used for business purposes. It discusses how LinkedIn works as a professional social networking site, focusing on business relationships. It then outlines the key features of LinkedIn for building a professional profile, making connections, searching for contacts, and participating in groups and questions/answers. The document also includes exercises for setting up a LinkedIn profile and optimizing settings and search functionality.
Take This Job and Shove It: How to start a DotNetNuke Firm - DNN World 2012Gifford Watkins
Tired of commuting, working your butt off for little pay and small rewards, living from paycheck to paycheck? Consider DotNetNuke as your opportunity to change your life.
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
This document provides guidance on using social media to develop a personal brand and professional presence. It outlines a 4 step process: 1) Discover your online presence and profiles, 2) Strategize how you want to be perceived professionally and map out actions, 3) Build out key profiles like LinkedIn, and 4) Engage by connecting, sharing content and conversations. The focus is on blending professional and personal personas and developing a strategy and content for your target audience.
Twitter provides a way to quickly get recommendations and advice from others through public posts and replies. While early search engines focused only on the content of pages, search has evolved to consider the relationships between sites through links as well as social connections between individuals. The newest phase of search emphasizes finding personalized results by leveraging people's social networks and interactions.
Gerald Beck introduces himself as a creative business professional who combines his passion for media production with his business background. He studied video and audio production, project management, web development, and marketing at Full Sail University. Beck now applies the skills he learned to develop websites, produce videos, and implement social media marketing strategies for businesses. He is interested in helping other businesses utilize his creative skills.
A presentation for real estate residential developers and home builders on the ins and outs of bringing social networking into the strategic agenda. Presented at the Urban Land Institute Residential Neighborhood Development Council day session, Nov. 4, 2009, San Fransisco.
The document outlines 7 harsh realities of social media according to Bart from webagency Netlash. Each reality is discussed in 3 points. The realities are that 1) nobody reads your blog, 2) your Twitter stream is boring, 3) your Facebook fan page will be empty, 4) your new social network site will not be used, 5) your great idea will not go viral, 6) your users will not generate content, and 7) your employees will not help with social media. The conclusion is that social media works but requires quality content, time, engagement, resources and expertise rather than being a free solution.
This document provides an overview of LinkedIn and how it can be used for business purposes. It discusses how LinkedIn works as a professional social networking site, focusing on business relationships. It then outlines the key features of LinkedIn for building a professional profile, making connections, searching for contacts, and participating in groups and questions/answers. The document also includes exercises for setting up a LinkedIn profile and optimizing settings and search functionality.
Take This Job and Shove It: How to start a DotNetNuke Firm - DNN World 2012Gifford Watkins
Tired of commuting, working your butt off for little pay and small rewards, living from paycheck to paycheck? Consider DotNetNuke as your opportunity to change your life.
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
This document provides guidance on using social media to develop a personal brand and professional presence. It outlines a 4 step process: 1) Discover your online presence and profiles, 2) Strategize how you want to be perceived professionally and map out actions, 3) Build out key profiles like LinkedIn, and 4) Engage by connecting, sharing content and conversations. The focus is on blending professional and personal personas and developing a strategy and content for your target audience.
Twitter provides a way to quickly get recommendations and advice from others through public posts and replies. While early search engines focused only on the content of pages, search has evolved to consider the relationships between sites through links as well as social connections between individuals. The newest phase of search emphasizes finding personalized results by leveraging people's social networks and interactions.
Gerald Beck introduces himself as a creative business professional who combines his passion for media production with his business background. He studied video and audio production, project management, web development, and marketing at Full Sail University. Beck now applies the skills he learned to develop websites, produce videos, and implement social media marketing strategies for businesses. He is interested in helping other businesses utilize his creative skills.
Social media in practise - Kodak Europe experienceNikolay Belousov
Kodak uses social media to build memorable campaigns that deliver results. They have over 35 contributors representing over 20 countries on platforms like Twitter, YouTube, LinkedIn and blogs. Rules for employee engagement on social media include living company values, protecting information, and keeping conversations timely and respectful. Kodak measures success through increased engagement, followers, views and positive customer feedback. They provide relevant content to answer questions and support business goals.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and gain insights from the 175,000+ conversations about Kodak monthly. Kodak mines these conversations to better understand customer needs, identify issues with products, and improve products. For example, Kodak found recommendations for its DVCs by analyzing posts that mentioned specific Kodak camera models.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain cameras after seeing positive recommendations.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain DVCs when social mentions recommended their features.
The document is a presentation by David Szostak on web and social media strategies. It discusses Diamond Strategies LLC, a marketing consulting firm, and their services including brand management, marketing, multimedia production, and web and social media strategies. It outlines why leveraging social media is important for getting to know customers and influencing them. The presentation then details specific social media platforms like websites, blogs, Facebook, LinkedIn, and YouTube and strategies for using each one, such as posting weekly blog content and sharing favorites. Potential pitfalls of social media are also presented.
While name, logo, and tag-line are important, they're just the beginning. Product purchases are emotional decisions—a well-crafted story helps your customers achieve that connection with your brand. Learn more about how to achieve the best branding strategy for your food startup. This class will be an introduction to launching your food brand. Learn techniques and strategies to optimize your efforts and leave this class knowing how to create a unique, thorough, stand-out brand strategy with limited time and resources.
The document discusses Kodak's brand transformation efforts, including changing perceptions of the brand from traditional and not high-tech to innovative and modern. It describes Kodak's use of social media to engage customers, such as through the Kodak Challenge competition and apps. The document advocates for focusing on engagement over impressions and highlights Kodak's PlaySport product as part of its transformation into a leader in new imaging categories.
LinkedIn NEW Profile Class - How Advisors are Using the New LinkedIn Profile ...Social Jack
The document provides tips on using LinkedIn for business development and social selling. It discusses completing your profile to establish your professional brand, engaging in meaningful conversations to provide value to others, and practicing "power moves" like sharing and commenting on posts to expand your network. The goal is to login daily with the intent of generating new connections and opportunities through social networking on LinkedIn.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
The Evolution of a Visual Agency - Matt Wurst, 360iFlashStock
This document discusses the evolution of digital marketing agencies and content strategies. It notes that agencies have evolved from focusing solely on creative or media to integrated models. It also discusses how digital content and consumer/marketer behaviors have changed, requiring different content strategies like campaigns rather than constant posting. Several platforms are mentioned as important for engagement, like Instagram, and tips provided for the best times to post and establishing roles for different channels. Consumer insights and targeting specific audiences are also highlighted as important aspects of an effective strategy.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Social Jack LinkedIn Flash Class - LinkedIn in New Profile - Forward Progres...Social Jack
LinkedIn released dramatic new updates. We will show you how to navigate your way to new business with the new platform.
During this Complimentary Class You will Learn:
- What LinkedIn changed
- Updates you need to make now
- What is free and paid
- How to leverage the free version
Forward Progress has trained over 100,000 professionals in over 35 countries on how to convert social media connections to new business.
All attendees will have a chance to win prizes in our engagement contest.
ALL registrants will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean and his team have demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We look forward to seeing you online and in class!
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.DigitasLBi Nordics
In 2015 one of the biggest Social Business trends will be Employee Advocacy – getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings.
In this presentation we explore how some of the best companies of all sizes and industries are approaching this – What’s their secrets – and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media.
Covered in this session:
– Knowledge around what it takes to build a capable advocacy program.
– A glimpse into how innovative companies are redefining the relationship-building with their customers.
– Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Social media in practise - Kodak Europe experienceNikolay Belousov
Kodak uses social media to build memorable campaigns that deliver results. They have over 35 contributors representing over 20 countries on platforms like Twitter, YouTube, LinkedIn and blogs. Rules for employee engagement on social media include living company values, protecting information, and keeping conversations timely and respectful. Kodak measures success through increased engagement, followers, views and positive customer feedback. They provide relevant content to answer questions and support business goals.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and gain insights from the 175,000+ conversations about Kodak monthly. Kodak mines these conversations to better understand customer needs, identify issues with products, and improve products. For example, Kodak found recommendations for its DVCs by analyzing posts that mentioned specific Kodak camera models.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain cameras after seeing positive recommendations.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain DVCs when social mentions recommended their features.
The document is a presentation by David Szostak on web and social media strategies. It discusses Diamond Strategies LLC, a marketing consulting firm, and their services including brand management, marketing, multimedia production, and web and social media strategies. It outlines why leveraging social media is important for getting to know customers and influencing them. The presentation then details specific social media platforms like websites, blogs, Facebook, LinkedIn, and YouTube and strategies for using each one, such as posting weekly blog content and sharing favorites. Potential pitfalls of social media are also presented.
While name, logo, and tag-line are important, they're just the beginning. Product purchases are emotional decisions—a well-crafted story helps your customers achieve that connection with your brand. Learn more about how to achieve the best branding strategy for your food startup. This class will be an introduction to launching your food brand. Learn techniques and strategies to optimize your efforts and leave this class knowing how to create a unique, thorough, stand-out brand strategy with limited time and resources.
The document discusses Kodak's brand transformation efforts, including changing perceptions of the brand from traditional and not high-tech to innovative and modern. It describes Kodak's use of social media to engage customers, such as through the Kodak Challenge competition and apps. The document advocates for focusing on engagement over impressions and highlights Kodak's PlaySport product as part of its transformation into a leader in new imaging categories.
LinkedIn NEW Profile Class - How Advisors are Using the New LinkedIn Profile ...Social Jack
The document provides tips on using LinkedIn for business development and social selling. It discusses completing your profile to establish your professional brand, engaging in meaningful conversations to provide value to others, and practicing "power moves" like sharing and commenting on posts to expand your network. The goal is to login daily with the intent of generating new connections and opportunities through social networking on LinkedIn.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
Fueling the Future of Digital MarketingNicole Still
Digital trends to watch. Digital work that inspires. Powered by Adobe.
Presented by Nicole Still, Digital Strategist | Consultant, Drink Digital Pty. Ltd.
Keynote @ the Adobe Roadshow in Sydney, Melbourne and Brisbane Australia in February 2009.
The Evolution of a Visual Agency - Matt Wurst, 360iFlashStock
This document discusses the evolution of digital marketing agencies and content strategies. It notes that agencies have evolved from focusing solely on creative or media to integrated models. It also discusses how digital content and consumer/marketer behaviors have changed, requiring different content strategies like campaigns rather than constant posting. Several platforms are mentioned as important for engagement, like Instagram, and tips provided for the best times to post and establishing roles for different channels. Consumer insights and targeting specific audiences are also highlighted as important aspects of an effective strategy.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Social Jack LinkedIn Flash Class - LinkedIn in New Profile - Forward Progres...Social Jack
LinkedIn released dramatic new updates. We will show you how to navigate your way to new business with the new platform.
During this Complimentary Class You will Learn:
- What LinkedIn changed
- Updates you need to make now
- What is free and paid
- How to leverage the free version
Forward Progress has trained over 100,000 professionals in over 35 countries on how to convert social media connections to new business.
All attendees will have a chance to win prizes in our engagement contest.
ALL registrants will receive access to the recording and materials.
About Dean DeLisle:
For over 30 years, Dean and his team have demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
We look forward to seeing you online and in class!
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015.DigitasLBi Nordics
In 2015 one of the biggest Social Business trends will be Employee Advocacy – getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings.
In this presentation we explore how some of the best companies of all sizes and industries are approaching this – What’s their secrets – and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media.
Covered in this session:
– Knowledge around what it takes to build a capable advocacy program.
– A glimpse into how innovative companies are redefining the relationship-building with their customers.
– Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. Eastman Kodak Company, Business Confidential
Thomas J. Hoehn
Director, Worldwide Interactive Mktg
tom@kodak.com
Twitter: @TomHoehn
Jenny Cisney
Chief Blogger/Sr. Social Media Mgr.
jennifer.cisney@kodak.com
Twitter: @KodakCB
Beth LaPierre
Chief Listener
bethany.lapierre@kodak.com
Twitter: @KodakCL
Brian Nizinsky
B2B Social Media Mgr.
brian.nizinsky@kodak.com
Twitter: @KodakIDigPrint
3. Eastman Kodak Company, Business Confidential
3
Today’s NO EVIL Agenda
see - tom
hear - beth
speak – jenny
do - brian
q&a – you!
(Brian is off camera no doubt fighting evil)
4. Eastman Kodak Company, Business Confidential
4
Marketing via social media
Drives value – Be SEEN:
• a new platform to amplify our messages
• where the customers are
• rich conversations with communities
• low barrier to entry & cost
• seen as a leader in the industry
• who do you hang with? (Google, Dell, Facebook,
Yahoo!, LinkedIn, Southwest, Oracle, Coke, Ford, Pepsi…)
6. Eastman Kodak Company, Business Confidential
“we hear you” - Kodak Social Media Dashboard
Beth LaPierre
Chief Listener
bethany.lapierre@kodak.com
Twitter: @KodakCL
7. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
LISTENING AT KODAK is...
The strategy, process, tools + technology to make
sense of more than 300,000 new mentions of
‘KODAK’ each month.
“listening to you”
8. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
7
Web-Based Media
news sites, online
pubs, etc.
Social Media
blogs, forums,
networks, micro, etc.
CRM Data
web profile, email,
purchase history
Data
Collection
Radian6,
Networks,
Google, etc.
Data Processing
Human analysis, text
mining, turk, etc.
Dashboards
Live portal for
brand/product
tracking
Reports
Custom-created
snapshots
Services
crisis alerts, market
research, influencer
ID, segmentation
Customer
Support
Customer
Intelligence
Interactive
Marketing
Public
Relations
Product
Development
Market
Research
DATA FLOW
9. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
6
SO KODAK LISTENING REPORT
THE THREE-LETTER WORD
10. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
6
SO KODAK LISTENING REPORT
THE THREE-LETTER WORD
11. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
6
SO KODAK LISTENING REPORT
THE THREE-LETTER WORD
12. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
6
SO KODAK LISTENING REPORT
THE THREE-LETTER WORD
13. Eastman Kodak Company, Business ConfidentialEastman Kodak Company, Business Confidential
FUTURE STATE
14. Eastman Kodak Company, Business Confidential
14
“speaking to you”
Jenny Cisney
Chief Blogger/Sr. Social Media Mgr.
jennifer.cisney@kodak.com
Twitter: @KodakCB
15. Eastman Kodak Company, Business Confidential
How do you say the right things in …
blogs @ Kodak
16. Eastman Kodak Company, Business Confidential
Step 1: Have a plan
Strategy & Goals
What are your goals?
Who is your audience?
What is your moderation plan?
Keep a content calendar.
17. Eastman Kodak Company, Business Confidential
Step 2: Provide
Valuable Content
Share tips
& tricks
19. Eastman Kodak Company, Business Confidential
Step 3 – Be transparent
Clearly indicate who you are on your
accounts and when commenting on other
sites.
Do not delete negative comments.
Be yourself, be real.
Have an employee social media policy.
Be sure blogger you work with adhere to
FTC policy.
20. Eastman Kodak Company, Business Confidential
Show a passion for
what you do
Step 4: Use your best assets,
employees & fans
Employees know your business the best –
customers want to hear from them
21. Eastman Kodak Company, Business Confidential
Let your fans tell the story
Invite guests
Share the experience
22. Eastman Kodak Company, Business Confidential
Step 5: Work with your PR &
marketing teams
24. Eastman Kodak Company, Business Confidential
§Keys to being successful in social media
§1. Have a strategy and a plan
§2. Provide valuable content
§3. Be transparent
§4. Utilize your employees & fans
§5. Work with your PR & marketing teams
kodak.com/go/followus
25. Eastman Kodak Company, Business Confidential
Brian Nizinsky
B2B Social Media Mgr.
brian.nizinsky@kodak.com
Twitter: @KodakIDigPrint
“doing plenty but no evil”
27. Eastman Kodak Company, Business Confidential
What is Kodak B2B doing in Social Media?
Blog – growyourbiz.kodak.com
Twitter - @kodakidigprint
YouTube – KodakB2B
28. Eastman Kodak Company, Business Confidential
Social Media Plan in action
§ “Prinergy is Dead”
Negative reaction to staff reductions in Vancouver on Twitter
KodakIDigPrint account responds to all negative tweets
Twitter conversation is turned around to display our response and defer
incorrect assumptions
29. Eastman Kodak Company, Business Confidential
Social Media Plan in action
§ “Prinergy is Dead”
30. Eastman Kodak Company, Business Confidential
B2B Social Media – How do I Start?
§ What should you do to engage with your customers via Social Media?
• Listen to the conversations
• search.twitter.com
• Google Blog Search
• Participate by adding value
• Don’t SELL
• Speak WITH not AT
31. Eastman Kodak Company, Business Confidential
B2B Social Media – How do I Start?
§ How can you promote yourself in social media?
You Don’t
Have conversations
Inform
Entertain
Be human
Share information
32. Eastman Kodak Company, Business Confidential
In summary
www.kodak.com/go/followus
Social Media Tips
listen | engage | be real
measure | iterate
Activating SM Strategy
Case Study