Is social media a waste of time? For your business, the answer is: probably. Presented June 2, 2011 in South Be

1. Social Media is a
Waste of Time
Chas Grundy
June 2, 2011
Photo
credit:
h,p://www.flickr.com/photos/swimparallel/

2. Small
business
owner…
…and chief
marketing
officer.
Photo
credit:
h,p://www.flickr.com/photos/kovenkin/3965865576/

4. Photo
credit:
h,p://www.flickr.com/photos/jdanvers/3985204797/

5. Photo
credit:
h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338

6. Photo
credit:
h,p://www.flickr.com/photos/kovenkin/3965865576/
Marketing begins
with strategy, not
social media.

7. Photo
credit:
h,p://www.flickr.com/photos/indrarado/5558892445
AUDIENCE

8. GOALS

9. MEASURE
Photo
credit:
h,p://www.flickr.com/photos/usnavy/5387296797/

10. Product
Price
Placement
Promotion
Four
P’s
Why are we so
focused on
promotion?!

11. The
Funnel
visits website
calls salesperson
requests quote
buys something

12. The
Funnel
for
Websites
visits website
looks at pages
requests info
applies

13. Photo
credit:
h,p://www.flickr.com/photos/kovenkin/3965865576/
So what about
marketing?

14. Photo
credit:
h,p://www.flickr.com/photos/kovenkin/3965865576/
Marketing is a tax
you pay for being
unremarkable.
“
”Robert
Stephens,
founder,
Geek
Squad

15. Photo
credit:
h,p://www.flickr.com/photos/swirlingthoughts/181995076/
Word of
mouth is
hot.

16. The Dream
You Your Friends Their Friends
A whole mess o’ customers

17. People using
technology to
be
social
Social
Media
(a
defini)on)

19. Photo
credit:h,p://www.flickr.com/photos/assbach/280561228/

20. expend significant energy
over the next three weeks
trashing comcast.
“
”Michael
Arrington,
TechCrunch
an @comcastcares origin story:

21. 1. Understand your business.
2. Learn marketing 101.
3. Create a strategy.
4. Be remarkable.
5. Social media is just a tactic.
What we learned today…

22. email
chas@grundyhome.com
twi,er
@chasgrundy
linkedin
linkedin.com/in/chasgrundy
blog
grundyhome.com