Here’s my slide deck from SxSE London last week which took place last week at London's most technological pub The Thirsty Bear. My session was mainly about the damage that individuals can do to the reputation of organisations using social media. Organisations must understand the needs of its audience and respond accordingly. At Speed we call this participation: a real, sustained and organic conversation between the brand and its audience in which the brand responds directly to the needs of its audience on the audience’s terms.

1. @wadds | @speedcomms | #BrandAnarchy
Source: Vikki Chowney

2. Media defines civilisation

3. A communication revolution. No really
Source: http://www.flickr.com/photos/pahudson/6725124385/

4. From broadcast…

5. …to conversation

6. People have always been social

7. New influence flows
Organisation Market Competitors
Source: The Business of Influence, Philip Sheldrake

8. Sichuan Earthquake
Source: http://www.flickr.com/photos/74568056@N00/2763584927/

9. Bad Pollution
Source: http://www.flickr.com/photos/fibonacciblue/4657775252/in/photostream/

10. Reality vs. expectation = conversation
Source: http://www.youtube.com/watch?v=5YGc4zOqozo

11. Bridges don’t talk, people do
Source: http://www.flickr.com/photos/38033723@N00/3402025322/

12. Do you know who I am?
Source:

13. Not all toddlers are equal
Source: http://www.johnlewis.com/

14. Never Seconds
Source: http://neverseconds.blogspot.co.uk/

15. @wadds | @speedcomms | #BrandAnarchy
Source: Vikki Chowney