This document provides a comprehensive guide for businesses on how to utilize Facebook effectively, detailing the differences between personal profiles and business pages, setting up a page, and posting strategies. It emphasizes the importance of engagement and insight analytics for better content targeting and includes tips for maximizing post effectiveness. The document encourages ongoing assessment and adaptation of social media strategies to enhance business visibility and growth.

1. The contents of this document are the property of DGdesign LLC and shall not be copied or distributedwithout prior written consent from DGdesign. © Copyright DGdesign LLC 2011. All rights reserved.Facebook for BusinessesLevel 101, #Fb4Biz101By Danielle GlickSocial Media Director & OwnerDGdesign LLC, a Dallas Social Media Marketing Agencyhttp://www.DGdesign.bizConnect with Danielle:Twitter.com/SocialMediaDFWFacebook.com/DGdesignbizLinkedIn.com/in/DGdesignSlideshare.net/DGdesignScan QR code with i-nigma appfor full business card details.

2. Get Social NowTwitter hashtag#Fb4Biz101 to:Check in to this eventShare tipsAsk questions Tweet me @SocialMediaDFWFollow DGdesign:Twitter.com/SocialMediaDFWFacebook.com/DGdesignbizLinkedIn.com/in/DGdesignSlideshare.net/DGdesign#Fb4Biz101 by @SocialMediaDFW

3. TopicsSome ContextIntro to Facebook PagesProfile vs. PagePage Set UpBasic Posting TipsGoalsTextLinksPhotosInsights (statistics)#Fb4Biz101 by @SocialMediaDFW

4. Some Context#Fb4Biz101 by @SocialMediaDFWAbout me

5. Where I’m Coming From#Fb4Biz101 by @SocialMediaDFWSocial Media Director & Owner of DGdesign LLCSocial media marketing, strategy, trainingB2C clientsSmall-medium businesses, small budgetsOnline companies and brick-n-mortor storesPreviously worked in ad agencies, large companies, and government

6. Anyone else like me?#Fb4Biz101 by @SocialMediaDFWRAISE UR PAWZ

7. Intro to Facebook Pages#Fb4Biz101 by @SocialMediaDFWFor businesses

8. “Profile” vs. “Page”Profiles are for people’s personal livesPages are for businesses and public figures#Fb4Biz101 by @SocialMediaDFWPurple boxes highlight key differences for users

9. Personal “Profile”Current layout with Wall columnNew Timeline layout coming soon#Fb4Biz101 by @SocialMediaDFW

10. Your “Profile” vs. Your “Page”Your Profile featuresYour Page features#Fb4Biz101 by @SocialMediaDFWPurple boxes highlight key differences for admins

11. Reasons to Use Business Pages#Fb4Biz101 by @SocialMediaDFWNo “friend requests” to approve or send

12. Provides Insights (statistics) about your audience

13. Protects your Likers’ privacy and rights

14. Allows you to use Facebook Ads

15. Allows you to create custom tabs and apps

16. Prevents you from violating Facebook’s Terms of Service:

17. “You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).” –http://www.facebook.com/terms.php

18. Facebook has shut down accounts that violate their termsPage Set Up#Fb4Biz101 by @SocialMediaDFWRead the Page Guidelines http://www.facebook.com/page_guidelines.phpDecide on the name for your Page; you can’t change it after 100 Likes!Click “Create Page” button on any Page, or go to http://www.facebook.com/pages/create.php

19. Page Set Up#Fb4Biz101 by @SocialMediaDFWSelect a Page type

20. Which Page type to select?#Fb4Biz101 by @SocialMediaDFWPage types offer different features, categories, and Info options; types can be changed at any time:Business or Place: hours, price range, parking, map location, check insCompany, Organization, or Institution: products, missionBrand or Product: products, awardsArtist, Band, or Public Figure: affiliation/record label, awards, release date, link to music playersEntertainment: affiliation, awards, release dateCause or Community: mission

21. Page Set Up#Fb4Biz101 by @SocialMediaDFWFill in every Page profile detail using the navigation on the left

22. Page Set UpPublish your first postShare this post to your personal ProfileInvite all of your friends, family, and customers from your personal Profile friend list to Like your business Page#Fb4Biz101 by @SocialMediaDFW

23. After 25 Likes#Fb4Biz101 by @SocialMediaDFWGet a custom Page URL ex.: Facebook.com/YourBusinessNameChoose a URL you can use in other marketing materialsUse the short version of your business name

24. You can’t change it later, so choose wiselyGo to http://www.facebook.com/username/ to check availability

25. Basic Posting Tips#Fb4Biz101 by @SocialMediaDFWFor business use

26. Goals of Facebook Posting#Fb4Biz101 by @SocialMediaDFWBefore you Submit each post, ask yourself,“Will this post make people… Look at it?Like it?Comment on it?Share it with other people?”In other words: Is this post relevant to your target audience?Will this post elicit an emotion, reaction, memory, or thought from your target audience?

27. Text TipsKeep your status short: 1–3 lines when viewed in Fb

28. Tag other businesses/Pages whenever you mention themYou must Like their PageType “@”business name until you get a list of optionsUse third person P.O.V. (no “I”)

29. Ask open ended questions