PR View of Changing Media

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Stephen Waddington

Presentation on the changing media landscape and the rise of digital. Presented at the West Midlands PRCA Frontline meeting on 17 June. It describes the changing media landscape, the rise of digital, the changing role of the PR professional and the importance of building your own personal network.

Business News & Politics

PR view of changing media PRCA - 16 June 2010

Photo: Old fashioned phone by Zen (Flickr)

Photo: Google sign by mjmonty (Flickr)

Agenda Media in turmoil New models Changing PR Personal networks

Changing patterns of media consumption

Broadcast is booming

Missed opportunity for regional media

Google as gatekeeper

Murdoch, copyright and web licensing Photo: Rupert Murdoch by World Economic Forum (Flickr)

Paying for content online

Creating communities

Death of the news cycle

Agenda Media in turmoil New models Changing PR Personal networks

Regional media reinvented as hyper local

User generated content Photo: Haiti Beverly & Pack (Flickr)

Network as an editor

Cutting out the middle man Photo: Sharynmorrow (Flickr)

Branded media

Creating conversations

New channels, news gatekeepers

Agenda Media in turmoil New models Changing PR Personal networks

Authentic storytelling

Aggregators

SEO and reputation management

Planning and reputation management

Agenda Media in turmoil New models Changing PR Personal networks

Building personal networks

Generating content and conversations

Making connections

Online portfolio

Further reading

Thank you @wadds wadds.co.uk/blog

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1. PR view of changing media PRCA - 16 June 2010

2. Photo: Old fashioned phone by Zen (Flickr)

3. Photo: Google sign by mjmonty (Flickr)

4. Agenda Media in turmoil New models Changing PR Personal networks

5. Changing patterns of media consumption

6. Broadcast is booming

7. Missed opportunity for regional media

8. Google as gatekeeper

9. Murdoch, copyright and web licensing Photo: Rupert Murdoch by World Economic Forum (Flickr)

10. Paying for content online

11. Creating communities

12. Death of the news cycle

13. Agenda Media in turmoil New models Changing PR Personal networks

14. TV goes social

15. Regional media reinvented as hyper local

16. User generated content Photo: Haiti Beverly & Pack (Flickr)

17. Network as an editor

18. Cutting out the middle man Photo: Sharynmorrow (Flickr)

19. Branded media

20. Creating conversations

21. New channels, news gatekeepers

22. Agenda Media in turmoil New models Changing PR Personal networks

23. Authentic storytelling

24. Aggregators

25. SEO and reputation management

26. Planning and reputation management

27. Agenda Media in turmoil New models Changing PR Personal networks

28. Building personal networks

29. Generating content and conversations

30. Making connections

31. Online portfolio

32. Further reading

33. Thank you @wadds wadds.co.uk/blog