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Term Mining and Terminology Management in a Corporate Setting Perspective
The document discusses the importance of terminology management in corporate settings, highlighting that many organizations are unaware of its benefits, particularly in translation and localization. It outlines various costs associated with inefficient terminology practices, such as lost productivity and missed opportunities, while also detailing the complexities of effective term mining strategies. Additionally, it touches on the potential payback from improved terminology management through cost reductions, productivity increases, and overall qualitative improvements.
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Term Mining and Terminology Management in a Corporate Setting Perspective
- 1. Term Mining and Terminology Management ACorporate Setting Perspective
- 2. Awareness Globally active organizationswhose core business is not communications-related (translation, localization, information management, etc.) are generally unaware of the benefits of performing terminology management. KaraWarburton, LISA, 2001 Term Mining andTerminology Management in a Corporate Setting Perspective
- 3. Translation- oriented terminology Only 41% oflocalization-mature organizations have some terminology management policy in place, almost solely translation-oriented Term Mining andTerminology Management in a Corporate Setting Perspective
- 4. Scope • Technical documentation •Controlled languages • Translation and localization • Translation automation • Content and Knowledge Management Systems • Knowledge organization • Taxonomies and ontologies • Learning Management Systems • Knowledge nugget (knowledge representation) • Self-contained reusable educational entities (Learning Object Metadata, IEEE 1484.12.1) • Marketing management • Customer service • SEM/SEO • Sentiment analysis Term Mining andTerminology Management in a Corporate Setting Perspective
- 5. Integrations Documentation CMS Website Marketing Service &Support LMS Term Mining andTerminology Management in a Corporate Setting Perspective CVS
- 6. Costs (IDC,2004) • Productivity ofknowledge workers • 15% to 35% searching for information • Successfully completed 50% of the time or less • Only 21% found the information they needed 85% to 100% of the time • $6 million a year looking for and not finding information • 15% of time for duplicating existing information • Opportunity costs • Reworking existing information that could not be located • $12 million a year Term Mining andTerminology Management in a Corporate Setting Perspective
- 7. Terminology cost multiplier (JörgSchütz/RitaNübel) Term MiningandTerminology Management in a Corporate Setting Perspective Product data Documentation development Authoring Editing Approval Localization Maintenance 0.1 - 0.2 0.5 1.0 2.0 5.0 10.0 20.0
- 8. Indexing for searching • 15’per query • 3.75’ per day • $500 per adult worker per year • 160 hours of reading each and every week Term Mining andTerminology Management in a Corporate Setting Perspective
- 9. Costs/Benefits • Huge costsin the short term • $150 per terminological entry (J.D. Edwards, 2001) • The practical value does not match the technical value Term Mining andTerminology Management in a Corporate Setting Perspective
- 10. Accuracy Fundamental accuracyof statement is the one sole morality of writing. Term Mining andTerminology Management in a Corporate Setting Perspective
- 11. Payback • Cost reduction •Authoring, localization, training, customer service • Overhead • Time reduction in the production cycle • Immediate 1% payback for larger businesses • Productivity increase • Time-to-market • Qualitative improvements • Branding • Safety Term Mining andTerminology Management in a Corporate Setting Perspective
- 12. Controlled languages The most valuableof all talents is that of never using two words when one will do. Term Mining andTerminology Management in a Corporate Setting Perspective
- 13. Fatal errors • TheLinateAirport disaster (Oct 8, 2001) • Deficiencies in the airport layout and procedures • Violations of ICAO regulations • Incorrect signs to runway • Incorrect, uncorrected readback • Non-standard phraseology • Irrelevant term (extension) leading to fatal misunderstanding Term Mining andTerminology Management in a Corporate Setting Perspective
- 14. Keywords advertising Rem tene, verbasequentur (Keep to the subject, words will follow) Marcus Porcius Cato (Cato the Censor) Term Mining andTerminology Management in a Corporate Setting Perspective
- 15. The long tail Rerumenim copia verborum copiam gignit (All this gives rise to a plethora of words) Cicero Term Mining andTerminology Management in a Corporate Setting Perspective
- 16. Term mining • Complexknowledge-intensive task • Different approach for different scope • Hard to grasp in a corporate setting perspective • Business intelligence Term Mining andTerminology Management in a Corporate Setting Perspective
- 17. Mining terms • Linguisticapproach • Based on rules and dictionaries • Collocations • One language at a time • Issues • Loans • Synonyms, variants, abbreviations • Ellipses • Improper usage • Bitext • Knowledge bases • Knowledge discovery • Statistical approach • Language independent • Based on frequency • Repeated sequences of syntagmas • The frequency threshold must be specified • Frequency does not necessarily means importance • Much “noise” • Monolingual corpus • Indices • Controlled languages • Keywords • TQA Term Mining andTerminology Management in a Corporate Setting Perspective
- 18. TaaS test drive •Building a Localization Kit • 13688 words, 142 repetitions • memoQTerm Extraction • Statistical analysis • 815 term entries from the English document • 647 term entries from translation memory • Tilde Wrapper System for CollTerm (TWSC) • Linguistic analysis enriched by statistical features • 3046 term entries • KilgrayTerminology extractor • Statistical analysis • 3218 term entries Term Mining andTerminology Management in a Corporate Setting Perspective
- 19. Complexity problems If all youhave is a hammer, everything looks like a nail Term Mining andTerminology Management in a Corporate Setting Perspective
- 20. Terminology management in the cloud Pros •ZeroTCO • Availability and deployability • Collaboration features Cons • Limited scalability • Security issues • Integration costs Term Mining andTerminology Management in a Corporate Setting Perspective
- 21. ROI The proof ofperformance, i.e. ROI considerations, of terminology management within the corporate setting is a challenge for future projects. Stefan Kremer, 2005 Term Mining andTerminology Management in a Corporate Setting Perspective
- 22. LWSpecial Term Mining andTerminologyManagement in a Corporate Setting Perspective
- 23. Thank you Term MiningandTerminology Management in a Corporate Setting Perspective info@s-quid.it