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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Intelligence :  A Management Perspective
The Consultant’s Café - “Today’s Special” Has Changed Over the Years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Idea, So Many Names! ,[object Object],[object Object],[object Object]
The Computer Made It  to the Executive Suite In Late 80s! ,[object Object],[object Object],[object Object]
But  Not  Quite ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What  Happened in  the  Mid-1980s? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Growth Drivers for BI in 2005 ,[object Object],[object Object],[object Object],[object Object],Market for BI tools is estimated to grow from $ 3.7B in 2002 to  $4.5B in 2007, according to industry analyst, IDC. Source:  DM Review , April 2003
Case Example: 7-Eleven Japan - BI for Implementing a Customer-Centric Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HSBC’s Foray into Consumer Finance - Differentiated Customer Strategy Requires BI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Urgency for BI ,[object Object],[object Object],[object Object],[object Object]
One Version of the Truth? ,[object Object],[object Object],[object Object],The goal of BI systems is to pull data from all internal systems  AND external sources to present a SINGLE version of the Truth.
BI for the Masses - Not just for Statisticians and Corporate Analysts ,[object Object],[object Object],[object Object]
GE’s Concept of “Span” -  Measures the operational reliability for meeting a customer request … the time window around the Customer Requested Delivery Date    in which the delivery will happen -  High Span     Poor capability to meet customer need Objective     Zero span -  Squeeze the two sides of the delivery  span  -  days  early  and days  late  - ever closer to the center - the  exact  day the customer desired RESULTS :  Plastics  :  50 days span to 5 Aircraft Engines :  80 days span to 5 Mortgage Insurance :  54 days span to 1
The GE Process -  In the CEO’s Annual Letter (Feb 2001) When the order is taken, that date becomes known to everyone, from the first person in the process receiving the castings, circuit boards or any other components from the supplier, all the way through to the service reps who stand next to the customer as the process is started up for the first time. Every single delivery  to  every single customer  is measured and  in the line of sight of everyone ; and,  everyone  in the process  knows  he or she is  affecting  the  business-wide measurement  of span with every action taken. WHAT  GETS  MEASURED AND  REWARDED GETS  DONE !
Two Perspectives for BI Systems ,[object Object],[object Object]
What are Enterprise Systems? An  integrated  suite of information systems that form the backbone of the enterprise  for  running   and  managing  its operations
Back To Back: Enterprise  Systems  Encompass ,[object Object],[object Object],[object Object],Objective: Seamless and Transparent Flow of Data Across the Entire Value Chain
The Big Problem with Information Systems Today… ,[object Object],[object Object],[object Object],[object Object]
Drivers of Enterprise Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT Architecture Should  Integrate  Information, Processes and Functions Traditional View Enterprise View
Four Major Components of Enterprise Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Major Components of Enterprise Systems   (…contd) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Applications targeted by ERP vendors
The  Time  Value  of  Information - Key  Benefit  of  Enterprise  Systems Frito-Lay System:   Sales data from the hand-held computers of salespeople provided the foundation for “time synchronizing” the entire business process: Purchasing  Manufacturing  Logistics  Sales P&G’s Continuous Product Replenishment System:   An inter-organizational system using EDI to transfer the scanner data from retailers to P&G’s computers, which figures out when and where to replenish the product -- minimizes mistakes and bill-backs, lowers inventory and improves cash-flow for both P&G and retailers Enterprise Systems compress the time taken for information flows.
An  Opportunity  To  Be  Seized . . . . -  Computers  used  in  Business  for  Nearly  50 Years  -  Dazzling  Progress  in  Technology -  Significant  Investments  in  IT  Infrastructure Hardware,  Software  and  Peopleware  Focus  on  OPERATIONAL  SYSTEMS  has  blurred the  potential  of  using  IT  for  MANAGING  the  Business YET   . .
The  Information  Age  Paradox Lots  of  DATA . . .  but no  INFORMATION to manage the business The 1980s launched the Information Age.  Still, most managers are less than satisfied with their information systems.
Computer  Usage  Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution  of  BI  Systems ,[object Object],[object Object],[object Object],Decision Support Systems (DSS) Support , not replace, mangers in making decisions Executive Information Systems (EIS) Support  top  management Group Decision Support systems (GDSS) Support a  group  of managers
Managerial Data Encompasses  Hard  and  Soft Data ,[object Object],[object Object],The greatest challenge of the computer industry is to learn how to build  information bases, not databases.  The really important information  cannot be easily quantified and exists outside the organization. - Peter Drucker
HARD  vs.  SOFT  DATA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information   Must   be   Tailored   to   Management   Level Management Level Lower Middle Top Operational Control Narrow Narrow Internal Historical Micro Management Control Strategic Planning Wide Wide External Future Macro ? 1. Function 3. Scope of Information  2. Scope of Responsibility 4. Sources of Data 5. Time Horizon 6. Level of Detail
The Data Isn’t Where We Need It! Senior Managers -Strategic Planning Middle Managers - Management Control Front-Lines - Operational Control External, Soft Data Internal, Hard Data Corporate Data Warehouse The greatest challenge of the computer industry is to learn how to build  information bases, not databases.  The really important information  cannot be easily quantified and exists outside the organization. - Peter Drucker (1993)
Type  of  Data  in  the  BI  System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Distinct Types of Systems ,[object Object],[object Object],[object Object],[object Object]
A  Different  Perspective  on  Data Quality ...  Depending  on  Use ,[object Object],[object Object],[object Object],Operational Systems (e.g., Invoicing, Airline Reservations, Electronic Commerce, etc.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Payoff  from  Data  Warehouses  Depends  on  the  Management  Process ,[object Object],[object Object],[object Object],If a magic fairy instantly gave you all the information...the company would ever need, do you think people would instantly know what to do with it and use it well. Peter Keen (1998)
Mere Access to Quality Data . . .  Will create a data overload that can affect managerial productivity. Investments on market research, telecommunications, etc. to deliver better quality data should be complemented by investments in systems to convert the data into useful information. Quality of the data conversion process is equally important.
A Data Warehouse is Not Enough  Because... ,[object Object],Sometimes retrieval questions come up of course, but most often the answers to important questions require non-trivial manipulation of stored data.  Knowing this tells us much about the kind of software required.  For example, a database management system is not enough. - John Little (1979) ,[object Object],[object Object]
A  Manufacturing  Analogy Raw Data = Raw  Material ,[object Object],[object Object],[object Object],[object Object],Actionable   Information = Finished Product ,[object Object],[object Object]
COST  versus  VALUE  OF  DATA   -  “Satisficing”  Concept ,[object Object],"We are subjecting every activity, every function to the most rigorous review, distinguishing between those things which we  absolutely need to do and know  versus those which would be  merely nice  to do and know." General Electric CEO Aim: Get  a  Satisficing  Solution  for  Decision-Making -  Select  a   satisfactory  decision  with  limited  information  in a  limited  time instead of searching for the  best  solution entailing more time and information
Actionable  Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attributes of  “ Actionable ”  Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeliness  vs.  Accuracy  Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  DURACELL  EIS: How  It  Provides  “Information ”    The CEO, Robert Kidder, manipulated a  mouse   attached to his workstation.    To  compare   the performance of work forces in the U.S. and overseas.    Computer displayed a crisp table in  colors   showing higher sales per employee in the U.S.  He asked the computer to  drill   down   for more data to explain the difference.    At the end of the  data-browsing   session, the  real   problem was found: ....  TOO  MANY  SALESPEOPLE  IN  GERMANY  WERE  WASTING  TIME CALLING ON  SMALL CUSTOMERS.
Efficiency vs Effectiveness ,[object Object],[object Object],[object Object],[object Object],Which is more important in a BI system?
A  Home  Truth: A  System  That  Is  Not  Used  Is  a  Waste ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two “Big” Factors Affect Use of BI System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Business Intelligence - A Management Perspective

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  • 13. GE’s Concept of “Span” - Measures the operational reliability for meeting a customer request … the time window around the Customer Requested Delivery Date in which the delivery will happen - High Span  Poor capability to meet customer need Objective  Zero span - Squeeze the two sides of the delivery span - days early and days late - ever closer to the center - the exact day the customer desired RESULTS : Plastics : 50 days span to 5 Aircraft Engines : 80 days span to 5 Mortgage Insurance : 54 days span to 1
  • 14. The GE Process - In the CEO’s Annual Letter (Feb 2001) When the order is taken, that date becomes known to everyone, from the first person in the process receiving the castings, circuit boards or any other components from the supplier, all the way through to the service reps who stand next to the customer as the process is started up for the first time. Every single delivery to every single customer is measured and in the line of sight of everyone ; and, everyone in the process knows he or she is affecting the business-wide measurement of span with every action taken. WHAT GETS MEASURED AND REWARDED GETS DONE !
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  • 16. What are Enterprise Systems? An integrated suite of information systems that form the backbone of the enterprise for running and managing its operations
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  • 20. IT Architecture Should Integrate Information, Processes and Functions Traditional View Enterprise View
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  • 23. New Applications targeted by ERP vendors
  • 24. The Time Value of Information - Key Benefit of Enterprise Systems Frito-Lay System: Sales data from the hand-held computers of salespeople provided the foundation for “time synchronizing” the entire business process: Purchasing Manufacturing Logistics Sales P&G’s Continuous Product Replenishment System: An inter-organizational system using EDI to transfer the scanner data from retailers to P&G’s computers, which figures out when and where to replenish the product -- minimizes mistakes and bill-backs, lowers inventory and improves cash-flow for both P&G and retailers Enterprise Systems compress the time taken for information flows.
  • 25. An Opportunity To Be Seized . . . . - Computers used in Business for Nearly 50 Years - Dazzling Progress in Technology - Significant Investments in IT Infrastructure Hardware, Software and Peopleware Focus on OPERATIONAL SYSTEMS has blurred the potential of using IT for MANAGING the Business YET . .
  • 26. The Information Age Paradox Lots of DATA . . . but no INFORMATION to manage the business The 1980s launched the Information Age. Still, most managers are less than satisfied with their information systems.
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  • 31. Information Must be Tailored to Management Level Management Level Lower Middle Top Operational Control Narrow Narrow Internal Historical Micro Management Control Strategic Planning Wide Wide External Future Macro ? 1. Function 3. Scope of Information 2. Scope of Responsibility 4. Sources of Data 5. Time Horizon 6. Level of Detail
  • 32. The Data Isn’t Where We Need It! Senior Managers -Strategic Planning Middle Managers - Management Control Front-Lines - Operational Control External, Soft Data Internal, Hard Data Corporate Data Warehouse The greatest challenge of the computer industry is to learn how to build information bases, not databases. The really important information cannot be easily quantified and exists outside the organization. - Peter Drucker (1993)
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  • 37. Mere Access to Quality Data . . . Will create a data overload that can affect managerial productivity. Investments on market research, telecommunications, etc. to deliver better quality data should be complemented by investments in systems to convert the data into useful information. Quality of the data conversion process is equally important.
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  • 44. The DURACELL EIS: How It Provides “Information ”  The CEO, Robert Kidder, manipulated a mouse attached to his workstation.  To compare the performance of work forces in the U.S. and overseas.  Computer displayed a crisp table in colors showing higher sales per employee in the U.S.  He asked the computer to drill down for more data to explain the difference.  At the end of the data-browsing session, the real problem was found: .... TOO MANY SALESPEOPLE IN GERMANY WERE WASTING TIME CALLING ON SMALL CUSTOMERS.
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