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Terminology Presentation by Lloyd International Translations for TCUK 2010
- 1. Terminology – WhoCares? Jill Fifoot Sales & Marketing Director Fifoot, TCUK, 22nd September 2010
- 2. Terminology – WhoCares? • Introduction – About LIT • Why did we choose Terminology? • Some definitions • What do YOU think? • Why manage Terminology? • LIT Client Survey • Key findings • Recommendations • Q&A
- 3. About LIT • Over20 years experience: established in 1989 as specialist technical translators • Offi Offices in UK (Cheshire), F i (Ch hi ) France, G Germany, and ad worldwide network of professional translators with extensive sector knowledge • High-tech clients in manufacturing and service industries 30 million words handled so far this year
- 4. Some definitions… • Glossary:A list of terms containing explanations • Terminology: A collection of words that have special meaning in a given subject field • Terminolog Management The activity of Terminology Management: acti it systematically collecting, processing and presenting words that have a special meaning in a given subject field • T Termbase: A database containing t b d t b t i i terminology and i l d related information
- 5. Why did wechoose Terminology? • Terminology management is a common constant common, challenge for our clients • There is no easy way to tackle it • Terminology affects all areas of the business: It positions your company brand and products in the company, market • Th challenge of managing t The h ll f i terminology i present i l is t from source creation through to translation • I Inconsistent terminology can cause confusion for i t tt i l f i f your customers and for your translators • For example…
- 6. Terminology example Example 1 Example 2 Asynchronous Motor Discrete Input Induction Ind ction Motor Logical Inp t Input Terms are interchangeable b t which t T i t h bl but hi h terms are used d when should be clear and consistent for all authors and translators
- 7. Terminology example VALVE ->Translated into French, depending on context can be: • Valve • Vanne • Clapet • Soupape • Robinet • And maybe others… Managing terminology is not a simple dictionary exercise – it requires client input and guidance
- 8. Why Manage Terminology? CONSISTENCY
- 9. Why Manage Terminology? •Reduces risk of inaccuracies in source documents and translations • Increases efficiency and quality at translation stage due to automatic prompting of key terms (through use of terminology management software) • Simplifies reviewer process especially if multiple p personnel are involved • Reduces cost in the long-term: source and translation • Improves end-user (customer) experience
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- 11. What do youthink? 1. Which one of the following causes you the biggest headache when creating and translating content? • Project Management P j tM t • Inconsistent Terminology • Writing/Translation St l W iti /T l ti Style • DTP
- 12. What do youthink? 2. Who has a process in place for managing terminology?
- 13. What do youthink? 3. If language terminology databases were freely available online, would you use them?
- 14. Lloyd International Translations Client Survey on Terminology Conducted July 2010
- 15. LIT Client Survey:Key Objectives • What importance, if any, do our clients attach to terminology and terminology management? • What are the benefits of terminology management? • Wh i currently managing t Who is tl i terminology and h i l d how are they doing it? • What is the role of the language service provider? • What technical solutions are our clients aware of?
- 16. LIT Client Survey2010 • LIT surveyed over 20 international clients, medium- y , large sized enterprises • Respondents spanned a variety of industries including electrical engineering, heavy plant equipment, print technology, IT gy, • All respondents held team lead/managerial positions within the field of technical communications • 95% of respondents employed their own in-house technical publications team • Main sou ce languages were English, French a d a source a guages e e g s , e c and German
- 17. Key Findings What causesyou the biggest headache when creating and translating content? DTP 5% Project Style Management 10% 10% Inconsistent I i t t Terminology 75%
- 18. Key Findings General Opinionon Terminology • 100% agreed or strongly agreed that managing terminology of th source content is a very important t i l f the t ti i t t part of the overall authoring process • 90% agreed or strongly agreed that consistent terminology in the source content is a challenge for technical authors • 90% indicated that terminology management within translation projects is crucial for successful technical communications
- 19. Key Findings What arethe benefits of managing terminology? • 90% of respondents said improved CONSISTENCY • Other main benefits cited: • Accuracy & reliability • Protection of brand • Increased quality of source and translated content • Reduced long term cost of translation projects
- 20. Key Findings Do youhave a process in place for managing terminology of the SOURCE content? Don't know 5% No process, but planning on Have a process in implementing one p place 25% 40% No process 30%
- 21. Key Findings Who managesthe terminology of your TRANSLATED content? Use their Employ a local technical authors reviewer 5% 5% Employ an in- house terminologist 15% Rely solely on language service provider id 75%
- 22. Key Findings Managing Terminology& Technology • 95% of respondents were aware that there are technology tools available to help manage terminology • 65% could name specific technology tools: the main tools mentioned were Acrolinx IQ™ Terminology Manager (for source content authoring) and SDL MultiTerm™, Across crossTerm™ and STAR TermStar ™ for foreign language terminology management T St f f i l t i l t • If free translation language terminology databases were available online, 75% of respondents would use them (depending on time and resource availability)
- 23. Client quotes... • “..eachtechnical author wants to use his/her own terms!” • “95% of translation issues are due to the way the text is written in the source” source
- 24. Follow-up F ll Recommendations for Consideration
- 25. Recommendations • Manage terminologyfrom source through to translation by identifying your business critical terms • Introduce terminology management into the product development cycle • T kl terminology project b project: t t involve other Tackle t i l j t by j t try to i l th departments – START SMALL! • Agree key terms with your language service provider so they can generate target language termbases • Get management buy-in
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- 28. Partner with yourLSP… The role of the Language Service Provider (LSP) is key key. They can: • Ensure key terms are used consistently through all translation projects by using terminology management software • Develop source and target language termbases • Integrate g g glossary tools into the translation workflow y • Liaise with in-country reviewers to approve and sign- off translated terminology
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- 31. Translation Environment INSERT GRAPHIC HERE: demonstrating terminology management gy g
- 32. Wise words froma terminology specialist… Uwe Muegge one of Europe’s leading terminologists Muegge, Europe s terminologists, recently delivered a GALA webinar on the subject of terminology. He suggests organisations consider three gy gg g things: • Terminology Management enables your organisation to speak with one voice • Terminology Management allows communicators within an organisation to get it right first time • A proactive Terminology M ti T i l Management policy results t li lt in increased productivity and improved quality assurance
- 33. Finally…. • Managing foreignlanguage terminology is a challenge for most organisations • Helping companies to manage terminology is a growth area in the translation industry • All organisations use specific terms within their content • Moving towards a centralised online approach means clients can have better access to and control of their terminology
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