MEDIA

1. Target Audience
Within this document I hope to assess and evaluate my target audience for my chosen song:
Bird Set Free by Sia. Thus I hope to moreover, as a result, insure my music video effectively
targets and connects with my audience effectively.
I have completed a survey in which is attached within this document to help aid my
understanding and help construct a truthful target audience for my chosen song…
Assessing a specific target audience for my song is not only difficult but nearly impossible.
Within the genres pop and electropop (which is the genres in which my song falls under)
there is a wide range of groups who would listen to the music… Commonly Sia’s music is
targeted to that of the older generation and this is due to her mature lyrics and meaning
behind her songs. However, this does not mean the younger generation does not listen to
her music/my chosen song. This is evident when her songs feature in the top charts and are
clearly on the younger generations playlists everywhere.
Personally Sia is becoming more and more popular. She is not a new artist and has been
around for many years. Thus explaining why, she already has a very large fan base and
moreover aids the idea that the target audience for my song is very large.

3. Here I have completed an audience survey to assess the audiences interest in electricpop/pop
music. I hope to use this to further aid my understanding regarding my target audience...
Pop Music Survey
Please high-light the relavant answer which you think fits best with the question.
Are you…
FEMALE MALE DO NOT WISH TO SAY
How old are you…
}5 5-10 10-15 15-20 20-25 25-30 {30
of 1-10 please rate your interest regarding electric pop music…
1 2 3 4 5 6 7 8 9 10
How oftern do you listen to electric pop music?
}1 HOURS A WEEK 1-2 HOURS A WEEK 2-3 HOURS A WEEK 3-4 HOURS A WEEK {4
HOURS A WEEK
When you’re listening to pop music what are you looking for?
STYLE BEAT RYTHEM SPEED ARTIST RECOMMENDED BY A FRIEND IF IT IS A HIGH
RATED SONG
Why have you highlighted the above elements to a music video?
For me, these elements are key features to a song that insure it will be a good one!
What is your faviourte song?
Taylor Swift- Blank Space
Please state why….
This song did really well on the charts and a lot of my friends were listerning to it. Plus it’s really catchy!
Thank you for completing this survey!

4. Statistics
Above and below are some examples of data which I have collected through research and
my target audience surveys when researching elements regarding the audience’s reaction of
music. This has been really useful as it has allowed me to analyze and develop ideas
regarding what the audiences wants and desires are.
I have additionally found out the typical age in which electric pop/pop is listened to: 25-35 is
the most popular. I was additionally able to find out the popularity of electric pop in
comparison to other music genres. All this information has aided me in creating a better
understanding in regards to my music video creation.
TagretAudience 'Bird Set Free'- Age
Ages 5-15 Ages 15-25 Aged 25-35 Ages 35+
0 2 4 6 8 10 12
POP
ROCK
JAZZ
OTHER
R&B
HIPHOP
CHILL
DANCE
ELECTRIC POP
MUSIC GENRES VS AGE
AGED 35+ AGED 25-35 AGED 15-25

5. Gender
On a biased view, I would like to think that this song (Bird Set Free) is
targeted more to the female viewers. This is because the lyrics within
all her songs are commonly perhaps considered more relatable to that
of the female viewers and thus becomes more of a female audience to
her music. This, however is a massive assumption and can be
completely contradicted. This song can, of course, attract that of the
male audience and this group should most definitely not go untargeted
as they are a large part of my target audience….
Age
The typical age of someone who desires to listen to electric pop/pop music is that of 15-45.
This is wide age gap as this type of music can be attracted and applied to a wide target
audience. This does not prevent other aged people from listening to this style of music and
therefore one could extend the targeted age for this music genre to both younger and older.
Groups of audiences
This type of music tends to attract that of
individuals and that of groups. This style of
music can be played within the background
at events or at social events. All of Sia’s work
if very emotional and all audiences can
connect with it on different/personal levels.
Typical traits of the target audience are as follows…
 Enjoys powerful music
 Appreciates serious themes within music.
 Enjoys a ‘catchy’ beat.
 Seeks personal and group enjoyment from the work.
 Simple dance beats.

6. Female target audience avatar
Here is an example of a female who would listen to ‘Bird Set Free’ by Sia. Below will state
some simple information explaining her supposedly chosen interests…
Name: Ella
Age: 19
Where she listens to music the must: Outside in the sun, or when at home by herself.
Favourite type of music: Pop/electric pop.
A brief description of the female target audience avatar…
This is my representation of the stereotypical female target audience for my music video;
which is the same therefore for my chosen genre of music. Personally someone who would
listen to ‘Bird Set Free’ is someone who appreciates pop and electric pop. She may listen to
additional music within this genre including the likes of Lady Gaga, Flume or Lana Del Ray.
The girl would be clothed in modern popular styles. This is because the genre is a little
mainstream and therefore will incorporate the likes of these elements. Overall she would be
brand aware and take care for the likes of her appearance. Her interest will incorporate the
likes of music and listening with friends. She will be interested in festivals within the

7. summer and have a lot of interest for concerts and listening to the music loud on a digital
device. In regards to film, she would prefer to watch the main blockbuster films rather than
the indie/ independent films. It is also plausible that she presents herself in a way that
conforms to society… She therefore listens to the likes of Sia as a release.
Male target audience avatar
Here is an example of a male who would listen to ‘Bird Set Free’ by Sia. Below will state
some simple information explaining his supposedly chosen interests…
Name: Adam
Age: 26
Where he listens to music the must: Commonly when completing work or in the car on the
way to work.
Favourite type of music: Pop/electric pop.
A brief description of the female target audience avatar…
This is my representation of the stereotypical male target audience for my music video. This
avatar is of course going to have similar traits to that of the female avatar however will be
more focused on the likes of the male interests rather than the females. Personally
someone who would listen to ‘Bird Set Free’ is someone who appreciates pop and electric
pop. He may listen to additional music within this genre including the likes of Lady Gaga,

8. Flume or Lana Del Ray. The male would be clothed in modern popular styles. This is because
the genre is a little mainstream and therefore will incorporate the likes of these elements
(similarly to the female avatar). Overall he would be brand aware and care for the likes of
his appearance. His interest will incorporate the likes of music and listening with friends. He
will be interested in festivals within the summer and have a lot of interest for concerts and
listening to the music loud on a digital device. In regards to film, he would prefer to watch
the main blockbuster films rather than the indie/ independent films.