2.  The type of audience I am aiming my music
video at is 15-25 year olds. The reason
behind my choice of age group is that my
video will be about a teenage girl trying to
get the attention of a guy which is relatable
to allot of teenagers so is suitable for this age
group. The music video will be narrative
based so teenagers will be able to follow the
theme.

3.  My video will be aimed at females as the main
singer is a female singing about a male. As
the song is about a relationship females are
able to relate from the point of view of the
singer. The R&B style song is able to appeal
to males also.

4.  In terms of income as my target market is
young people so would fall under the
category of social grade D/E. The D category
is working class and the E category would
apply to the teenagers as they would have
part time jobs or be unemployed. Both
categories would apply to my target audience
as 15-25 ranges from teenagers to adults.

5.  As the majority of my target audience will be
students they would most likely have part
time jobs. As my music video is free this will
ideal for my target audience as some of them
will be unemployed and would not have
money to music. My music video will be on
YouTube therefore is free for anyone to see.

6.  As my target audience is young people that
are into R&B music they could potentially
have different hobbies. They could be
outgoing that like to socialise so could hear
R&B music at parties or be into dancing and
singing. Or they could be the opposite and be
into staying indoors and listen to music
online. My target audience will be both as
R&B is a popular genre.

7.  The style of my target audience will be
different depending on the type of person. As
the song can appeal to females and males the
type of style can be very broad. The teenager
section of my target audience would have
more of a street style e.g jeans and trainers.
Where as the 20- 25 section would dress
more sophisticated as they’re older but still
have a sense of street style in their casual
wear.

8.  The type of television shows my target
audience will be into are scandal, the blacklist
and revenge as they will be teenagers. In
terms of films The hunger games, Ted, Fast
and furious as they are popular with young
people. Also other genre of films like
romantic and Sci-Fi they would be interested
in. Artist like Beyonce, Usher and Ciara would
be popular amongst my target audience as
they are well known R&B artists.

9.  This is the approach to understanding mass
communication, the audience is responsible
for choosing their own media to meet their
requirements. For my music video the
females are able to relate to the main
character as the scenario happens in everyday
life. My video reflects situations that females
go through and the audience would be
familiar with the genre as R&B is very popular.

10.  The utopian theory is the belief that audiences
consume media products with a clear set of
pleasures to draw from that experience.
 For my music video I aim to give my audience
an escapism, Dyer states that people are
exhausted of everyday life so in my video I’ve
created a situation in which the audience can
relate to however is still not common. In terms
of a solution my music video will give my
audience enjoyment as it is not predictable.