The survey results showed that the target audience for the music video is 16-25 year olds who listen to indie/indie-rock music. They typically watch music videos a couple times a week on YouTube and TV. Key features they expect are people playing instruments, indie clothing, and unusually placed things. Storylines, colors, and things relating to the lyrics most appeal to them. While preferences for narratives are split, using one could help understand the lyrics. All respondents preferred multiple locations over a single location in music videos.

1.  

2.  My target audience are male and female aged 16-25.
This is because this target audience is usually the
audience that listen to indie/ indie-rock genre of music.
 This is the link to my questionnaire:
http://www.surveymonkey.com/s/LJQM7ST

3. The results from my survey have told me that:
 Everyone who answered my questionnaire was 16-25 years old. This is
good because that is the age of my target audience. The majority were
female but there were some males, they are mostly into indie/indie-rock
music. They watch music videos mostly a couple times a week and
normally watch these on TV or Youtube.
 The typical features they expect to see in a indie/indie-rock music video
are people playing instruments such as guitars, indie clothing such as
skinny jeans and slightly unusually placed things.
 Story lines, things that relate to the song and colour are what appeal to
them mostly in a music video.
 There is a 50/50 result to whether they prefer music videos with a
narrative. I think narrative videos are better due to them helping you
understand the lyrics more and add meaning, these are the reasons I
got from my questionnaire as well.
 My results tell me that more than once location is preferred within a
music video.

4. Male
25%
Female
75%
Gender of auidence feedback
By knowing
that the
majority of
my
audience is
female I can
relate my
work more
to them
rather than
males to
make them
more
interested.

5. Instruments
50%
Unusally Placed things
25%
Indie Clothing
25%
Typical Features in an Indie/Indie- Rock music video
By knowing what the
typical features are in
an indie music video
helps me decide
what to have in mine
so the audience can
tell what genre the
video is.

6. Indie/Indie-Rock
37%
Hip Hop
0%
R'n'B
12%
Rock
13%
Metal
0%
Drum and Bass
25%
Contemp
13%
What music the audience listen to
As the majority of
the audience listen
to indie/indie rock
it helps due to the
answers being
about that specific
genre and I know
what they like.

7. Storyline
34%
Colour
33%
Relating to lyrics
33%
What appeals to the audience in a music video
By knowing what
the main 3 things
that appeal to
the audience
helps me to
know to include
these within my
video.

8. Every day
25%
Couple times a week
50%
Couple times a month
25%
Never
0%
How often do you watch music videos
By knowing that
the audience
watch music
videos a lot
means that I
have to include
all the features
that appeals to
the audience.

9. TV
29%
Youtube
57%
Mobile Phone
14%
Where are you most likley to watch music videos
By knowing that my
audience keeps up
with new
technologies shows
that I need to make
the music video
available online.

10. Yes
50%
No
50%
Do you prefer music videos with a narrative?
As its 50/50 to
whether
people like
narratives or
not, it doesn’t
matter if I use
a narrative or
not. I will
probably use
a narrative
because it
helps you
understand
the video
more.

11. Only one location
0%
More than one location
100%
Do you prefer one or more location in music videos
As all of the feedback
tells me they prefer
more than one
location in a music
video shows that I
will have to do this. It
shows more variety
within the video.

12.  Within my music video I will make sure that I use more
than one location. I Will create a video with a narrative
to help understand the lyrics more and add meaning. I
will show indie clothing and maybe some instruments to
still keep in the typical features of an indie/indie-rock
music video. I will add colour and things that link to the
video.