The document is a summary and analysis of responses to a music video questionnaire. Some key findings:
- The target audience for the music video is teenagers aged 13-18, and over half of respondents fell within this age range.
- The vast majority (86.6%) of respondents were female, indicating the music video should be aimed at girls.
- Most respondents were in the "lower class" category like students, suggesting the music video and promotions should prioritize entertainment over information.
- The most popular music genres among respondents were musicals and pop music, so the music video will incorporate elements from these genres like drama and emotion.
- Blues, blacks, purples, pink
Uses and gratifications theory examines why people watch, enjoy, or discuss media. There are five main reasons: education, entertainment, escapism, social interaction, and personal identification. The document analyzes several music videos and album covers through these lenses. For education, videos may educate about social issues. For entertainment, videos feature dancing, narratives, or bright colors. Escapism videos depict parties or summer settings. Social interaction videos become topics of discussion. Personal identification videos feature relatable characters of different appearances that empower the target audience. The document concludes that an effective music video should both entertain and allow for personal identification by featuring a diversity of girls empowering each other.
- The majority of respondents to the questionnaire were female.
- Most watched pop and alternative music genres.
- The most popular music video of 2016 was "Heathens" by Twenty One Pilots.
- Sia is considered the artist most renowned for good music videos.
- Respondents felt the most important element in a music video was the narrative.
- YouTube was identified as the primary platform for watching music videos.
- Music videos are seen as an important promotional tool for artists and songs.
- Music videos can change perceptions of artists, usually in a negative way if inappropriate themes are portrayed.
The focus group provided useful feedback on the band's music video:
- They enjoyed the narrative element and mysterious lighting but had trouble seeing the band members.
- The video conveyed feelings of loss and desperation as well as humanity's kindness, though it was intended to portray hopelessness.
- The band's edgy, alternative style and music suited the video's mood and message.
This document contains the results of surveys given to people about their music preferences and consumption habits. The surveys included questions about gender, age, favorite music genres, how often they listen to music, whether they watch music videos and why, how many albums they purchase, how much they are willing to spend on albums, and what factors influence their album purchases. The surveys found that the target audience is mostly ages 16-19, prefers hip-hop and pop music, watches music videos multiple times a day, does not often purchase albums but is willing to spend £3.99-6.99 on them, and considers the artist, songs, and cover appearance most important when buying albums.
The document summarizes audience feedback received from surveys about a student film project to create a music video for The 1975 song "Milk." The surveys helped the students decide on the song and understand their target audience. Most respondents were younger students. Feedback indicated a preference for a developed storyline over lip syncing. The students incorporated symbols, props, and locations to tell a story about a woman's heartbreak and drug use without overtly showing drugs. They included a plot twist where the woman is shown as an elderly person, implying she overcame her struggles. The document discusses how the feedback informed their creative choices for the music video.
The document analyzes the responses to a 20 question survey about music video preferences. Some of the key findings were that the audience was primarily female, aged 16-24, students who prefer indie/pop music and listen to feel happy. Most respondents would not be offended by themes of drugs/alcohol and prefer upbeat, colorful music videos filmed by a camera person that tell an entertaining story without a serious message. This information will inform the creation of a music video targeted towards youth that explores stereotypical adolescence activities through a theme of partying.
Andrew Goodwin's theory argues that music videos can illustrate, enhance, or contradict the lyrics of a song. He also claims that music videos often serve to promote artists, songs, albums, movies, and other products. Miley Cyrus' "We Can't Stop" video prominently featured "Beats" speakers and EOS lip balm, promoting those brands. Similarly, Katy Perry's "Last Friday Night" video referenced movies and promoted social media, Wii games, and Apple laptops to associate Perry with those products and brands. In contrast, Beyoncé's "Pretty Hurts" and Michael Jackson's "Thriller" were more like short films than advertisements, using the visuals to
The document discusses and analyzes three pop music videos:
1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of boys breaking girls' hearts promotes gender stereotypes. Technical elements like close-ups emphasize facial expressions.
2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes seen in teen movies. The representation suggests girls only have value when pretty or revealing clothes. Technical elements like mid-shots convey superiority and status.
3) "The Heart Wants What It Wants" by Selena Gomez - The tragic storyline and title indicate heartbreak. It
Uses and gratifications theory examines why people watch, enjoy, or discuss media. There are five main reasons: education, entertainment, escapism, social interaction, and personal identification. The document analyzes several music videos and album covers through these lenses. For education, videos may educate about social issues. For entertainment, videos feature dancing, narratives, or bright colors. Escapism videos depict parties or summer settings. Social interaction videos become topics of discussion. Personal identification videos feature relatable characters of different appearances that empower the target audience. The document concludes that an effective music video should both entertain and allow for personal identification by featuring a diversity of girls empowering each other.
- The majority of respondents to the questionnaire were female.
- Most watched pop and alternative music genres.
- The most popular music video of 2016 was "Heathens" by Twenty One Pilots.
- Sia is considered the artist most renowned for good music videos.
- Respondents felt the most important element in a music video was the narrative.
- YouTube was identified as the primary platform for watching music videos.
- Music videos are seen as an important promotional tool for artists and songs.
- Music videos can change perceptions of artists, usually in a negative way if inappropriate themes are portrayed.
The focus group provided useful feedback on the band's music video:
- They enjoyed the narrative element and mysterious lighting but had trouble seeing the band members.
- The video conveyed feelings of loss and desperation as well as humanity's kindness, though it was intended to portray hopelessness.
- The band's edgy, alternative style and music suited the video's mood and message.
This document contains the results of surveys given to people about their music preferences and consumption habits. The surveys included questions about gender, age, favorite music genres, how often they listen to music, whether they watch music videos and why, how many albums they purchase, how much they are willing to spend on albums, and what factors influence their album purchases. The surveys found that the target audience is mostly ages 16-19, prefers hip-hop and pop music, watches music videos multiple times a day, does not often purchase albums but is willing to spend £3.99-6.99 on them, and considers the artist, songs, and cover appearance most important when buying albums.
The document summarizes audience feedback received from surveys about a student film project to create a music video for The 1975 song "Milk." The surveys helped the students decide on the song and understand their target audience. Most respondents were younger students. Feedback indicated a preference for a developed storyline over lip syncing. The students incorporated symbols, props, and locations to tell a story about a woman's heartbreak and drug use without overtly showing drugs. They included a plot twist where the woman is shown as an elderly person, implying she overcame her struggles. The document discusses how the feedback informed their creative choices for the music video.
The document analyzes the responses to a 20 question survey about music video preferences. Some of the key findings were that the audience was primarily female, aged 16-24, students who prefer indie/pop music and listen to feel happy. Most respondents would not be offended by themes of drugs/alcohol and prefer upbeat, colorful music videos filmed by a camera person that tell an entertaining story without a serious message. This information will inform the creation of a music video targeted towards youth that explores stereotypical adolescence activities through a theme of partying.
Andrew Goodwin's theory argues that music videos can illustrate, enhance, or contradict the lyrics of a song. He also claims that music videos often serve to promote artists, songs, albums, movies, and other products. Miley Cyrus' "We Can't Stop" video prominently featured "Beats" speakers and EOS lip balm, promoting those brands. Similarly, Katy Perry's "Last Friday Night" video referenced movies and promoted social media, Wii games, and Apple laptops to associate Perry with those products and brands. In contrast, Beyoncé's "Pretty Hurts" and Michael Jackson's "Thriller" were more like short films than advertisements, using the visuals to
The document discusses and analyzes three pop music videos:
1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of boys breaking girls' hearts promotes gender stereotypes. Technical elements like close-ups emphasize facial expressions.
2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes seen in teen movies. The representation suggests girls only have value when pretty or revealing clothes. Technical elements like mid-shots convey superiority and status.
3) "The Heart Wants What It Wants" by Selena Gomez - The tragic storyline and title indicate heartbreak. It
This document summarizes the results of a survey about music video preferences. It discusses each of the 10 questions on the survey, including responses about gender, age, music genres, how music videos are accessed, use of YouTube, appealing elements of music videos, views on a specific music video by Krept & Konan, and whether respondents would like to see something different created. Key findings include that most respondents were female, accessed music videos on mobile devices, enjoyed narratives in videos, and had mixed opinions on the Krept & Konan video that was used as an example.
The document provides feedback from questionnaires about a music video and print productions. For the music video, feedback was received from a male and two females. The feedback noted that the narrative weakened in the middle and some editing effects were overused. Changes were made to address these criticisms. For the print productions, feedback from a male and female found that the advert was more appealing than the digipak cover, particularly to females. However, both the male and female said they would be encouraged to buy the digipak and attend an event by the artist based on the productions.
The document summarizes audience feedback received for a music video and accompanying print productions. Key findings include:
- The music video was enjoyed overall, with an average rating of 4 out of 5, though males rated the mise-en-scene higher than females.
- Females (the primary target audience) felt the print productions better reflected the genre of music compared to males.
- The print productions received an overall rating of 3 out of 5, indicating they were less successful than the main music video.
- Reception theory, including encoding and decoding, helps explain how different audiences may interpret media productions differently based on their demographics. Most responses fell under preferred or negotiated readings.
The document discusses and analyzes three pop music videos:
1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of men is stereotypical. Technical elements like close-ups emphasize emotions.
2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes about popularity. The representation of girls is negative. Shots signify superiority and CGI depicts magic.
3) "The Heart Wants What It Wants" by Selena Gomez - It has a tragic storyline about heartbreak that appeals to teenagers. The representation of girls as weak is stereotypical. Sh
The document discusses analyzing the target audience for the song "Bird Set Free" by Sia. It notes that while the target audience for pop and electropop music can be wide-ranging, Sia's music often appeals to older audiences due to mature lyrics. Research showed the most common age group listening to electric pop is 25-35. Surveys found that both males and females from ages 15-45 listen to the genre, attracted by catchy beats and ability to relate emotionally. Typical traits of the target audience are enjoying powerful music and serious themes. Examples are provided of hypothetical male and female listeners in their late teens to late 20s who enjoy pop music socially or during activities.
The document discusses analyzing the target audience for the song "Bird Set Free" by Sia. It notes that while the target audience for pop and electropop music can be wide-ranging, Sia's music often appeals to older audiences due to mature lyrics. Research showed the most common age group listening to electric pop is 25-35. Surveys found that both males and females from ages 15-45 listen to the genre, attracted by catchy beats and ability to relate emotionally. Typical traits of the target audience are enjoying powerful music and serious themes. Examples are provided of hypothetical male and female listeners in their late teens to late 20s who enjoy pop music socially or during activities.
- The document analyzes the results of a music video questionnaire completed by 15-19 year olds.
- 10 females and 6 males completed the survey, and most respondents enjoyed mixed color schemes and concepts/symbolism in music videos.
- Respondents reported preferring to watch music videos online and listen to genres like hip hop/rap, R&B, and pop. Most felt sound was the most important aspect.
- This information will help the survey designer and their group create a music video that appeals to their target audience's preferences for things like color, sound, and distribution online.
The document summarizes the results of a questionnaire given to 30 people about music preferences. It shows that:
- Most respondents were aged 16-18.
- Most people listen to music sometimes, with pop being the most popular genre.
- "Love Yourself" by Justin Bieber was the most popular pop song.
- Respondents felt a good beat/tune was most important in a song, and focus on the artist was most important in a music video.
- "Settle Down" by The 1975 was chosen as the best song for a video narrative. Most suggested small changes to improve the chosen narrative idea.
The document provides results from surveys conducted to help plan a music video. It summarizes that 67% of respondents were female, most were aged 16-25, and pop and indie were the most popular genres. Locations like London and beaches were preferred settings. High budget, colorful videos with prestigious costumes were favored. The results supported plans for an indie/pop style video filmed in city and field locations.
The document summarizes the responses to a questionnaire about music video preferences. The majority of respondents were female, under 18 years old and in education or part-time work. Indie/alternative music and feeling certain emotions were popular. Many liked the music video for "Robbers - 1975" for its visual effects. Respondents were split on whether videos should tell stories or entertain. Themes of drugs/alcohol and serious messages would be acceptable if handled subtly. Upbeat, exciting videos with special effects filmed on a phone would appeal to audiences. Controversial themes and a mix of bright and dark colors were also acceptable.
The document analyzes the results of a survey about music video preferences. It finds that the target audience is ages 15-25, most interested in pop music. Respondents watched 5-10 music videos per week on average and music videos influence song purchases. Storyline, action, visual effects, and love stories are the most enjoyed video elements. The video's artist should wear casual clothes and the video should take place in an urban or woodland setting featuring a female artist to appeal to the target audience.
The document discusses characteristics of pop music videos based on analysis of several songs. It finds that pop videos commonly include: narrative storylines; depictions of performers and audiences as happy through dancing, bright lighting, and mainstream fashion; lyrics about relationships and love; and elements meant to engage teenage audiences through themes like romance, everyday life, and high-energy rhythms portrayed through editing techniques. Characteristics like surprise elements and depictions of action are also discussed in the context of relating to modern audiences.
The questionnaire results showed that the target audience for an indie/pop music video prefers themes of romance, journeys, and break-ups portrayed through conceptual videos using warm color palettes and montage editing. Specifically, the survey found that both male and female viewers between ages 15-34 who enjoy artists like Lana Del Rey and Hozier would be most interested in a video featuring nature settings with these themes. Additionally, the results indicated that viewers are open to watching smaller, independent artists.
This document summarizes and analyzes the album packaging and promotional materials for several pop albums. It discusses design elements and how they relate to pop music conventions or subvert expectations. Key aspects like color schemes, use of the artist's image, layouts, and font choices are examined for how they portray the artist and sell the music. Comparisons are drawn between albums to highlight what makes some more typical or unique within the genre.
The document summarizes the results of a questionnaire given to 30 people. It finds that the majority of respondents were between 16-18 years old. It also finds that most respondents listen to music regularly, either everyday or a few times a week. The most popular music genre was found to be pop music, and the most popular pop song was "Love Yourself" by Justin Bieber. The document concludes that the music video should be geared towards 16-18 year olds, be upbeat like pop music to engage viewers, and tell a clear narrative like the popular song.
Maroon 5 launched a music campaign for their latest album "Red Pill Blues" that included a website, music video, and the album itself. The campaign effectively promoted the band and their content by linking these elements - the website promoted tour dates and linked to the "Girls Like You" music video, which then linked to opportunities to purchase and listen to songs from the album. This comprehensive campaign successfully grew Maroon 5's audience and sales, as evidenced by over 113 million views of the new music video and nearly sold out tour venues.
The document summarizes the responses to 10 questions about a music video. For question 1, responses indicated the video created a happy atmosphere through bright colors, though the intended mood was more solemn. Question 2 responses said the video successfully reflected the genre and feel of the song. For question 3, responses indicated the video would make people want to buy the artist's album. The video gave impressions of the singer being a country or serious artist. The intended target audience of older teens and young adults was received with some contradiction. Most responses understood the themes of loss and moving on portrayed in the video. Some elements like jump cuts and fonts were noted but not distracting. Responses were positive about wanting to follow the artist and see promotional materials
The document summarizes the results of a survey conducted by a group of students to gather audience research for a music video they are creating. The survey included questions about demographics, music preferences, and what viewers like to see in music videos. Key findings included that the majority of respondents were 16-17 years old, slightly more were female than male, and UK rap was not the most popular genre but viewers enjoyed elements of performance, creativity and realism in music videos. This information helped the group refine their ideas for incorporating the right elements into their own UK rap music video.
The song "Youth" by Daughter will be used to create a music video that explores themes of teenage rebellion and development. The video will start with a narrative scene showing an argument between the main character and her mother, then show her leaving home upset. She will end up alone in a dark room where masked figures representing her feelings throw colorful powder paint. Bright colors will be used unconventionally to contrast the typically moody indie folk genre. The video aims to be memorable by starting dull and ending highly colorful.
The document summarizes the results of a questionnaire given to the target audience for a pop music artist's upcoming digipak and magazine advertisement. Key findings include that the majority of respondents were female, aged 16-25, unemployed or students, and white. For the digipak, respondents preferred sans serif writing, full body or medium shot images of the artist, and having both the track list and a main image as focal points. For the magazine ad, respondents said the main image should be the focal point. The artist should be depicted wearing a party dress or high-waisted jeans and a crop top.
The document summarizes the results of a questionnaire given to the target audience for a pop music artist's digipak and magazine advertisement. Some of the key findings were that the majority of respondents were female, aged 16-25, and students. For the digipak, audiences preferred informal sans-serif fonts, full body shots of the artist, and having both the track list and main image as focal points. For magazine ads, they wanted the main image to stand out. Common artist preferences aligned with typical female artists. The document concludes that outfits like party dresses or casual looks would suit the pop genre and target demographic.
This document summarizes the results of a survey about music video preferences. It discusses each of the 10 questions on the survey, including responses about gender, age, music genres, how music videos are accessed, use of YouTube, appealing elements of music videos, views on a specific music video by Krept & Konan, and whether respondents would like to see something different created. Key findings include that most respondents were female, accessed music videos on mobile devices, enjoyed narratives in videos, and had mixed opinions on the Krept & Konan video that was used as an example.
The document provides feedback from questionnaires about a music video and print productions. For the music video, feedback was received from a male and two females. The feedback noted that the narrative weakened in the middle and some editing effects were overused. Changes were made to address these criticisms. For the print productions, feedback from a male and female found that the advert was more appealing than the digipak cover, particularly to females. However, both the male and female said they would be encouraged to buy the digipak and attend an event by the artist based on the productions.
The document summarizes audience feedback received for a music video and accompanying print productions. Key findings include:
- The music video was enjoyed overall, with an average rating of 4 out of 5, though males rated the mise-en-scene higher than females.
- Females (the primary target audience) felt the print productions better reflected the genre of music compared to males.
- The print productions received an overall rating of 3 out of 5, indicating they were less successful than the main music video.
- Reception theory, including encoding and decoding, helps explain how different audiences may interpret media productions differently based on their demographics. Most responses fell under preferred or negotiated readings.
The document discusses and analyzes three pop music videos:
1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of men is stereotypical. Technical elements like close-ups emphasize emotions.
2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes about popularity. The representation of girls is negative. Shots signify superiority and CGI depicts magic.
3) "The Heart Wants What It Wants" by Selena Gomez - It has a tragic storyline about heartbreak that appeals to teenagers. The representation of girls as weak is stereotypical. Sh
The document discusses analyzing the target audience for the song "Bird Set Free" by Sia. It notes that while the target audience for pop and electropop music can be wide-ranging, Sia's music often appeals to older audiences due to mature lyrics. Research showed the most common age group listening to electric pop is 25-35. Surveys found that both males and females from ages 15-45 listen to the genre, attracted by catchy beats and ability to relate emotionally. Typical traits of the target audience are enjoying powerful music and serious themes. Examples are provided of hypothetical male and female listeners in their late teens to late 20s who enjoy pop music socially or during activities.
The document discusses analyzing the target audience for the song "Bird Set Free" by Sia. It notes that while the target audience for pop and electropop music can be wide-ranging, Sia's music often appeals to older audiences due to mature lyrics. Research showed the most common age group listening to electric pop is 25-35. Surveys found that both males and females from ages 15-45 listen to the genre, attracted by catchy beats and ability to relate emotionally. Typical traits of the target audience are enjoying powerful music and serious themes. Examples are provided of hypothetical male and female listeners in their late teens to late 20s who enjoy pop music socially or during activities.
- The document analyzes the results of a music video questionnaire completed by 15-19 year olds.
- 10 females and 6 males completed the survey, and most respondents enjoyed mixed color schemes and concepts/symbolism in music videos.
- Respondents reported preferring to watch music videos online and listen to genres like hip hop/rap, R&B, and pop. Most felt sound was the most important aspect.
- This information will help the survey designer and their group create a music video that appeals to their target audience's preferences for things like color, sound, and distribution online.
The document summarizes the results of a questionnaire given to 30 people about music preferences. It shows that:
- Most respondents were aged 16-18.
- Most people listen to music sometimes, with pop being the most popular genre.
- "Love Yourself" by Justin Bieber was the most popular pop song.
- Respondents felt a good beat/tune was most important in a song, and focus on the artist was most important in a music video.
- "Settle Down" by The 1975 was chosen as the best song for a video narrative. Most suggested small changes to improve the chosen narrative idea.
The document provides results from surveys conducted to help plan a music video. It summarizes that 67% of respondents were female, most were aged 16-25, and pop and indie were the most popular genres. Locations like London and beaches were preferred settings. High budget, colorful videos with prestigious costumes were favored. The results supported plans for an indie/pop style video filmed in city and field locations.
The document summarizes the responses to a questionnaire about music video preferences. The majority of respondents were female, under 18 years old and in education or part-time work. Indie/alternative music and feeling certain emotions were popular. Many liked the music video for "Robbers - 1975" for its visual effects. Respondents were split on whether videos should tell stories or entertain. Themes of drugs/alcohol and serious messages would be acceptable if handled subtly. Upbeat, exciting videos with special effects filmed on a phone would appeal to audiences. Controversial themes and a mix of bright and dark colors were also acceptable.
The document analyzes the results of a survey about music video preferences. It finds that the target audience is ages 15-25, most interested in pop music. Respondents watched 5-10 music videos per week on average and music videos influence song purchases. Storyline, action, visual effects, and love stories are the most enjoyed video elements. The video's artist should wear casual clothes and the video should take place in an urban or woodland setting featuring a female artist to appeal to the target audience.
The document discusses characteristics of pop music videos based on analysis of several songs. It finds that pop videos commonly include: narrative storylines; depictions of performers and audiences as happy through dancing, bright lighting, and mainstream fashion; lyrics about relationships and love; and elements meant to engage teenage audiences through themes like romance, everyday life, and high-energy rhythms portrayed through editing techniques. Characteristics like surprise elements and depictions of action are also discussed in the context of relating to modern audiences.
The questionnaire results showed that the target audience for an indie/pop music video prefers themes of romance, journeys, and break-ups portrayed through conceptual videos using warm color palettes and montage editing. Specifically, the survey found that both male and female viewers between ages 15-34 who enjoy artists like Lana Del Rey and Hozier would be most interested in a video featuring nature settings with these themes. Additionally, the results indicated that viewers are open to watching smaller, independent artists.
This document summarizes and analyzes the album packaging and promotional materials for several pop albums. It discusses design elements and how they relate to pop music conventions or subvert expectations. Key aspects like color schemes, use of the artist's image, layouts, and font choices are examined for how they portray the artist and sell the music. Comparisons are drawn between albums to highlight what makes some more typical or unique within the genre.
The document summarizes the results of a questionnaire given to 30 people. It finds that the majority of respondents were between 16-18 years old. It also finds that most respondents listen to music regularly, either everyday or a few times a week. The most popular music genre was found to be pop music, and the most popular pop song was "Love Yourself" by Justin Bieber. The document concludes that the music video should be geared towards 16-18 year olds, be upbeat like pop music to engage viewers, and tell a clear narrative like the popular song.
Maroon 5 launched a music campaign for their latest album "Red Pill Blues" that included a website, music video, and the album itself. The campaign effectively promoted the band and their content by linking these elements - the website promoted tour dates and linked to the "Girls Like You" music video, which then linked to opportunities to purchase and listen to songs from the album. This comprehensive campaign successfully grew Maroon 5's audience and sales, as evidenced by over 113 million views of the new music video and nearly sold out tour venues.
The document summarizes the responses to 10 questions about a music video. For question 1, responses indicated the video created a happy atmosphere through bright colors, though the intended mood was more solemn. Question 2 responses said the video successfully reflected the genre and feel of the song. For question 3, responses indicated the video would make people want to buy the artist's album. The video gave impressions of the singer being a country or serious artist. The intended target audience of older teens and young adults was received with some contradiction. Most responses understood the themes of loss and moving on portrayed in the video. Some elements like jump cuts and fonts were noted but not distracting. Responses were positive about wanting to follow the artist and see promotional materials
The document summarizes the results of a survey conducted by a group of students to gather audience research for a music video they are creating. The survey included questions about demographics, music preferences, and what viewers like to see in music videos. Key findings included that the majority of respondents were 16-17 years old, slightly more were female than male, and UK rap was not the most popular genre but viewers enjoyed elements of performance, creativity and realism in music videos. This information helped the group refine their ideas for incorporating the right elements into their own UK rap music video.
The song "Youth" by Daughter will be used to create a music video that explores themes of teenage rebellion and development. The video will start with a narrative scene showing an argument between the main character and her mother, then show her leaving home upset. She will end up alone in a dark room where masked figures representing her feelings throw colorful powder paint. Bright colors will be used unconventionally to contrast the typically moody indie folk genre. The video aims to be memorable by starting dull and ending highly colorful.
The document summarizes the results of a questionnaire given to the target audience for a pop music artist's upcoming digipak and magazine advertisement. Key findings include that the majority of respondents were female, aged 16-25, unemployed or students, and white. For the digipak, respondents preferred sans serif writing, full body or medium shot images of the artist, and having both the track list and a main image as focal points. For the magazine ad, respondents said the main image should be the focal point. The artist should be depicted wearing a party dress or high-waisted jeans and a crop top.
The document summarizes the results of a questionnaire given to the target audience for a pop music artist's digipak and magazine advertisement. Some of the key findings were that the majority of respondents were female, aged 16-25, and students. For the digipak, audiences preferred informal sans-serif fonts, full body shots of the artist, and having both the track list and main image as focal points. For magazine ads, they wanted the main image to stand out. Common artist preferences aligned with typical female artists. The document concludes that outfits like party dresses or casual looks would suit the pop genre and target demographic.
The document summarizes the results of a questionnaire given to the target audience for a pop music artist's digipak and magazine advertisement. Some of the key findings were that the majority of respondents were female, aged 16-25, unemployed or students, and white. For the digipak, audiences preferred informal sans-serif fonts, full body shots of the artist, and having both the track list and main image as focal points. For magazine ads, they wanted the main image to be the focal point. Common artist preferences reflected stereotypical female tastes. The document concludes the research will inform choices for dressing the female artist and designing the promotional materials.
What have you leaned from your audience feedbackShaun Hughes
The survey responses provided feedback on a documentary project. Key findings include:
- The majority of respondents were female between ages 16-24, matching the target audience.
- Respondents correctly identified the main theme of makeup in both the documentary and promotional materials.
- Over 75% thought the newspaper ad would stand out and effectively promoted the documentary.
- Music and audio quality in the documentary were rated professionally produced by over 85% of respondents.
- Overall, the documentary, ad, and radio spot were viewed as professionally executed by 65-85% of respondents.
The survey asked audience members about their age, gender, music preferences, reasons for watching music videos, and preferences for alternative rock music videos. It found that most of the audience was 16-30 years old, evenly split between male and female. They preferred indie and rock music and disliked pop and dance. Most wanted to see their favorite artists in videos and preferred abstract concepts, shots of the artist, and disordered storylines for alternative rock videos. Nature and industrial locations were most popular suggested settings. Most respondents said they enjoyed videos that challenge stereotypes.
The survey analyzed the target audience for a new media product. It found that 75% of respondents were 16-20 years old, suggesting a student audience. Respondents were equally male and female. Most preferred indie and rock music and disliked pop and dance. When watching music videos, most aimed to be entertained and see their favorite artists. For alternative rock videos specifically, abstract concepts, shots of the artist, and disordered storylines were most important. Respondents preferred nature, woodland and industrial locations and liked videos that challenge stereotypes.
30 people were surveyed about their music listening habits and preferences for music videos. The results showed a preference for pop music and story-based or linear narrative videos, particularly those about relationships. Most respondents felt it was important for the music video to relate to the song lyrics. The survey findings will help guide the creation of an appealing music video product that relates to a wide audience.
The document analyzes audience research conducted for a music video and album packaging. For the music video survey, most respondents were female aged 15-24 who preferred a narrative-based video viewed on mobile devices. For the album packaging survey, respondents also preferred bright colors, consistent themes, lyrics included, and online content like websites and social media links included in the digipak. The research provides guidance for creating a music video and album packaging that appeals to the target audience.
The document summarizes the results of a survey distributed on social media. It finds that most respondents were female (62%) due to being shared on sites more frequented by females. Respondents were also mostly aged 16-18, which aligns with the ages of the group distributing the survey. Most listen to music weekly, with genres including pop and indie. Spotify and iTunes were the most popular ways to get music. Facebook, Instagram and Twitter were the top social media sites used. Respondents felt narrative and live band footage were most important in music videos. Suggestions for digipaks included original artwork, bonus tracks, and creative designs that stand out.
The document analyzes responses to a questionnaire about audience research for a music video project. It discusses the results of 8 questions on gender, age, music viewing habits, music genres, how music is acquired, social media use, what makes a good music video, and what makes a good album packaging (digipak). Key findings include that most respondents were female, between ages 16-18, listen to music weekly on Spotify and iTunes, use Facebook, Instagram and Twitter, and feel narrative and live band footage are important elements of a good music video. The group aims to incorporate these elements into their indie genre music video and make their digipak design original, colorful, and prominently feature the band name.
Audience Questionnaire Evaluation - Music Videodrewindiaallen
The document is a summary of the results from a questionnaire about audience preferences for a music video. It discusses demographic questions about age and gender. Most respondents were male and aged 26+. Subsequent questions addressed preferred clothing, lighting, camera shots, props, narrative/lyrical style, effects, dance routines, settings, lip syncing, and relationship to lyrics. The document analyzes the conclusive results and how they will influence design choices for the music video.
- Online surveys allow results to be analyzed more quickly than traditional methods as responses are collected automatically without waiting for paper submissions. This enables acting on insights in real-time.
- Online surveys are also more accurate than paper versions as responses are entered directly into the system, reducing errors from manual data entry.
- The document discusses using an online survey to understand the demographics and preferences of the target audience for a music production project. It analyzes the results of survey questions about age, gender, music tastes, and preferences for music video styles and narratives.
Through a questionnaire of 20 teenagers, the document analyzes feedback on music genres and preferences. The most popular music genre was pop, and the most common favorite era was the 2010s. Most participants had watched a pop music video. Common themes in pop videos included drugs, alcohol, sexuality, and fast cars. Participants expressed interest in stories and narratives in videos. Most felt videos helped explain songs, and the most important aspect of videos was the narrative. Half said videos influenced their opinions of songs.
The document analyzes the results of a survey about audience preferences for a dance music video. Key findings include:
- The audience was majority female but the difference was not significant, so the video should appeal to both genders.
- The target age range is 17-25+ to attract both younger club audiences and older dance fans.
- Dance (electronic) was overwhelmingly the most popular genre.
- Narratives were preferred over performance or concept for the video's message.
- Videos should be 3-4 minutes long on average.
- Both urban and rural locations combined were most appealing.
- Audiences wanted to see 3-4 locations.
- Either 1-2 characters maximum
The document summarizes the results of surveys conducted as audience research for a music video and album. Some key findings include:
- The majority of survey respondents for the music video were female, between ages 15-24.
- Nearly 70% of respondents preferred a narrative-based music video combining both narrative and performance elements.
- Most respondents preferred to watch music videos on their smartphones and preferred video lengths of 3-4 minutes.
- For the album, respondents preferred an artistic cover design over a band photo, and wanted lyrics and online content included in the digital booklet.
The document summarizes the results of a questionnaire about music video and album design preferences. It found that the majority of respondents were females ages 11-20, which matches the target audience. Pastel colors and informal typography were most popular for the design. Bright colors, interesting formats and fonts were cited as most attractive for Digipaks and ads. Location preferences included both indoor studio shots and outdoor shots. Costume preferences focused on bright, colorful tops and skirts. The professional example shared mixed feedback on specific design elements.
The document summarizes research conducted through a questionnaire to understand the target audience for a music video. It was distributed to a 6th form college via email, receiving 61 responses, mostly female. The research found that the target audience listens to indie/rock music and cares about visuals being relevant to lyrics in music videos. It also revealed preferences for certain clothing shops and universities over jobs or travel after college. However, the results may be biased due to the predominantly female responses received.
The document discusses audience research that was conducted through a questionnaire to help inform the development of a music video. It was important to understand the audience's preferences and what they find appealing in a music video. The questionnaire gathered information on respondents' gender, age, interests, and preferences regarding genre, platform for viewing music videos, and style. The results provided insight into targeting a female audience aged 17-18 who prefer pop music and viewing on YouTube. It also found most were open to the intended indie genre. This research helped ensure the music video would appeal to the target demographic.
1) The document analyzes responses to a questionnaire about audience preferences for music videos. The majority of respondents were female, aged 11-20, and white.
2) Respondents preferred pop music videos with distinctive characters/storylines, creative camerawork and lighting, and natural makeup. They felt lip syncing was acceptable if done professionally.
3) Based on the responses, the document concludes the music video should have a simple concept with minimal props, costumes, and scenery. Editing and effects should also be simple rather than complex. A variety of shots including close-ups and angles will be used.
From surveys of their target audience, the group found:
- 37.5% preferred indie/alternative or indie rock music, matching the genre of the song they chose.
- Respondents commented on lyrics and sound as important conventions to include in their music video.
- Respondents enjoyed music videos that told a story loosely based on the song lyrics, which the group will aim to do.
- Respondents focused on narratives, costumes, and simple storylines rather than camera techniques, which the group will follow.
Similar to Music video questionnaire analysis 2 (20)
The document discusses how the author addressed and attracted their target audience for a music magazine. The target audience was 16-21 year olds of any gender or ethnicity, primarily students or working class. To attract this audience, the author considered demographics and psychographics based on audience questionnaires. Images of models similar in age and clothing style to the audience were included, as were stories and topics relevant to the audience's interests in music. The genre of indie music was represented through the models, their clothing, and use of a guitar prop to clearly signal the magazine's subject matter to the target readership.
The document analyzes the front cover of an indie rock music magazine called "The Fly." It discusses various signs on the cover and what they signify. The masthead, main image of the band The Vaccines, cover lines, footer listing other artists, and pug mascot holding a "Free" sign are all identified as iconic signs that would be recognizable to the target audience. Colors, fonts, and symbols are also analyzed for symbolic meaning. The document examines how the cover uses preferred and oppositional reading techniques to engage and influence the intended readership.
- Lauren Homer created a questionnaire to get feedback on her music magazine draft from its target audience of young adults aged 16-25. She received 22 responses.
- Respondents found the magazine's theme, target audience, creativity, uniqueness, and overall success to be positive. Suggested improvements included spacing on the contents page.
- The feedback will help Lauren refine her magazine to better engage its intended readership.
The document outlines the student's plans for designing their music magazine, including choices for the masthead font, cover images, cover lines, contents page layout, and double page spread. For the masthead, they are considering fonts like "Punks" and "Indie Hype". The main cover image will feature a person holding a guitar and tea cup. Cover lines will promote stories on new bands and bands on tour. The contents page will list sections and stories in a two-column layout. The double page spread will profile the band "Car Crash City" with a low-angle photo and interview text.
The document discusses two potential locations for photography for a magazine spread about a band. The first location is The River Rooms, a live entertainment venue where the featured band Car Crash City will be performing. This location has a stage, bar, and dance floor and is considered suitable due to its professional stage and lighting. The second location is the green screen room at BOA Academy, which would allow for altered backgrounds. This location provides adjustable lighting and the ability to change camera angles and have a plain white background. Both locations are discussed in terms of their suitability and accessibility for the photographer's project.
The document provides details on the design plans for a student magazine called "INDIE WORKS". It includes descriptions of font choices, images, cover lines, pricing, and sections to include on the contents page and a double page spread. Specific ideas are given for the masthead, cover images, story topics, pricing, editors letter, section headings, and a profile of a band to feature in the double page spread. Inspiration is drawn from research of other magazines.
Lauren Homer is developing ideas for her indie music magazine. She plans to feature photography of local indie bands performing taken with close-up, mid, and low angle shots. For photos, she wants a contrast of dark lighting for band performances and brighter lighting so the magazine does not seem dull. Photos will be set in venues or of bands outside holding instruments. Costumes will reflect typical indie styles like flannel and skinny jeans. The target audience is ages 11-20, most respondents were female, and featured bands will be primarily British indie acts. Main stories will cover fashion, new bands, bands touring in 2016, and the appeal of indie music.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. We made this questionnaire to gather information from our target audience as to what we
should include within our music video that would appeal to them. We created the questionnaire
using Google Forms and then shared the questionnaire using Facebook, which allowed our
questionnaire to be passed around and shared among various people within our target audience
as well as outside of our target audience.
MUSIC VIDEO QUESTIONNAIRE
ANALYSIS
3. QUESTION 1) HOW OLD ARE YOU?
The most popular response to this question with 44.1% was “16-18”. This result was as expected as our
target audience is made up of teenagers aged 13-18. The second most popular response with 14.7% was
13-15, meaning that in total 58.8% of people who answered are questionnaire were within our target
audience, making it the large majority. Our results are therefore conclusive as the people we expected to
answer our questionnaire did answer our questionnaire, and our target audience is the main majority. This
will affect the production of our music video, digipacks and magazine adverts. We will have to ensure that
the content we create is geared towards and suitable for the target audience. For example, the models in
the images and music video won’t be dressed too scandalously or promiscuously, as this would be
unsuitable content for people of this age group of 13-18. This will also affect the answers in the rest of the
questionnaire, as the results will reflect the likes and dislikes of people of this age range.
4. QUESTION 2) WHAT’S YOUR GENDER?
The most popular response to this question with 86.6% was ”female”. This is the result that we expected,
as our music video is aimed towards a demographic of teenaged/young females. Also, teenage girls are
often the ones who enjoy watching pop music videos the most. Therefore, our results are conclusive as we
received the expected response, with female taking the majority. This will affect the production of our
music video, digipack and magazine advert. We will have to ensure that all three are clearly aimed towards
girls. We can do this by using mainly female figures within our products, as females look up to other
females as their role models. This will also affect the results of the rest of the questionnaire, as the
answers given will be from a female perspective so will reflect the opinions of a mainly female audience.
5. QUESTION 3) WHAT’S YOUR SOCIAL CLASS?
The most popular response to this question with 57.4% was “Lower Class (Pensioner, Unemployed, Student
etc). “ which is as we expected, as due to our target audience being teenaged girls the majority of our
target audience are in education. Therefore, our results are conclusive because the results we received
comply to our expectations and are shown to be a clear majority. These results will affect our music video,
digipack and music magazine advert. Lower class people stereotypically like to be entertained rather than
informed, so we should make sure that our products are more entertaining than educational, so therefore
we should focus on the look and image of our products rather than the text being highly informational. For
example, in our advert the main focus should be the images we use and the little text we use should be
basic and entertaining rather than longwinded and informational. This will also affect the answers in the
rest of the questionnaire as the answers given will be from the perspective of lower class people.
6. QUESTION 4) WHAT’S YOUR ETHNICITY?
The most popular response to this question with 86.8% was “White British”, which is the result we
expected because stereotypically it’s young white females who enjoy watching pop music videos the most
and buying CDs of their favourite bands etc. Our results are definitely conclusive as there is a very clear
majority in the results and the results are the ones we expected. This will affect the answers given within
the rest of this questionnaire, as being of that ethnicity they will give answers from the perspective of that
ethnicity. It will help us gear our products more towards people of the ethnicity of our target audience.
7. QUESTION 5) WHAT’S YOUR FAVOURITE MUSIC VIDEO?
RESPONSES:
A Part of Me by Neck Deep
A Part of Me by Neck Deep
Salute - Little Mix
Sorry Justin Bieber
Take me to church
You and I One a Direction
Straight out of Oz - Todrivk Hall
In too deep - Sum 41
N/A
And I wasn't expecting that
(if i could) Turn back the hands of time - R Kelly
Honey I'm Good- Andy Grammer
Crybaby by Melanie martinez
City of Angels
Pop
Havent got one
Rihanna work
Anaconda
Red hot chilli peppers - Dani California
On my own
Into you Ariana grande
Ed Sheehan photograph
Not sure
Sissy That Walk
Katy Perry Roar
Lana del Rey high by the beach
See You Again
Don't need to hide
Girls/girls/boys
Alive - Empire of the Sun
Michael Jackson thriller
Ariana grande, into you
Sorry by Justin B
Into you
None
Dance
Gravity - Sara Bareilles
Wildest dreams (Taylor swift)
Bad Blood - Taylor Swift
As long as you love me - Justin Bieber
Metallica - One
London Grammar - Strong/Naughty Boy - La La La
Bohemian rhapsody
Never forget you - MNEK
Sia - Chandelier
P!nk Perfect
Cheap Trills
Queen - Bohemian Rapsody
Too many
November rain
Tears for Fears Everybody wants to rule the World
Clarity
Chandelier
Spice Girls wannabe
Titanium
DK
None
i don't have a favourite
The sweetest thing u2
Electronic, dance, soul, R&B, reggae,
Sledgehammer peter gabriel
Justin timberland cry me a river
Queen
Momoiro Clover Z - Pledge of Z
Green Day - American Idiot (Official)
Thriller
Aha - Take On Me
Silver lined XY constant
8. QUESTION 5) WHAT’S YOUR FAVOURITE MUSIC VIDEO?
The wide majority of answers here makes it very difficult to be able to single out any particular videos or
come to a conclusive answer, as there are such a wide variety of different music videos that have been
listed. However, a lot of the music videos are pop and charts music videos, which is the genre of music
video we are intending to make. Therefore, it will affect the production of our music video, digipack and
magazine advert because we will be able to watch some of these music videos and gather the similarities
between them to give us a good idea of some of the core elements that we should include within our
products that will appeal to our target audience.
9. QUESTION 6) DO YOU PREFER MUSIC VIDEOS TO BE
NARRATIVE DRIVE, LIVE, DANCE, OR A MIX?
The most popular response to this question with 42.6% was ”Mix”, which is the result we expected
because people often enjoy to see a mix of things within the music videos to add variety. The second most
popular answer however with 33.8% was “Narrative”, which implies that this is one of the most important
of the three elements to include within the music video. The results are conclusive though, as “mix” was
chosen by the main majority and it also conforms to our expectations. This will affect the production of our
music video. We will ensure to try and include a mix of dance and narrative in order to try and please as
many people as possible whilst also creating a unique and fun to watch music video.
10. QUESTION 7) WHAT MUSIC GENRES DO YOU LIKE
BEST?
This question was a multiple choice question, allowing for everyone to pick as many answers as they want.
We did this so we could get an idea of all the different genres our audience likes. For this question The
most popular response to this question with 52.9% was “Musicals”, which is not the result we expected
because we assumed that our target audience would like Pop music the most as this is what is suggested
by the demographics and stereotypes of our audience. However, pop music came in at a close second with
50%, which tells us that it is extremely popular among our target audience. Therefore, our results are
conclusive as pop music did get a very high percentage compared to the majority of other results. Musical
songs also share some similarities with pop music. These results will affect our music video, digipack and
music magazine advert. In our music video, we could take some elements from the musical genre by
ensuring our video is dramatic with a strong emotion. In our music video, that emotion will be aggression.
We can also show this aggressive tone within our digipack and music magazine advert through the use of
our models posture and facial expressions as well as the typography we use. We can use a bold font with
colours that connote passion and aggression such as red.
11. QUESTION 8) WHAT COLOURS DO YOU LIKE?
This question was a multiple choice question, allowing for everyone to pick as many answers as they want.
We did this so we could get an idea of the most popular colours which we can use within our video. The
most popular response to this question with 60.3% was “Blue”, which is not the result we expected
because girls do not stereotypically like the colour blue as it is seen as a ‘boys’ colour. The other top four
results were “Black” (54.4%), “Purple” (51.5%) “Pink” (51.5%) and “Red” (50%). Black is also an unusual
colour considering our target audience, but purple, red and pink are answers that we expected as they are
colours that girls typically like. The results are conclusive as it is clear which colours are the most popular
colours and the results we expected were within the top 5. These results will affect our music video,
digipack and music magazine advert. We will use these colours throughout our products. For example, we
may dress our models in red for our digipack and have neon blue face paint for our music video. The
colours of red and black will also work well for the aggressive emotion we want to include as they’re very
strong colours often associated with aggression.
12. QUESTION 9) PLEASE WATCH THE FOLLOWING MUSIC
VIDEOS. OUT OF THESE MUSIC VIDEOS, WHICH DID YOU LIKE
BEST VISUALLY?
The most popular response to this question with 51.5% was ”Fourth: Sorry by Justin Bieber”, which is the
result we expected because it’s a pop and charts music video from a very popular artist, so the aesthetic of
the video is created to represent the genre and the artist and aimed to be popular with young teenage
girls, which is our target audience. The results are therefore conclusive as we received the results we
expected and the most popular result shows a clear majority. This will affect the production of our music
video. We can use features from the music video such as the bright colours used in Sorry in our own music
video, as we are planning to use neon colours. The video also has a lot of dancing a very “feel good” vibe,
so we’ll ensure our music video has dancing within it and is able to be enjoyable for people.
13. QUESTION 10) WHY?
This question received quite mixed responses with the consideration that the top choice music video was sorry – Justin
Bieber. There were many responses regarding the bright colours that were used in the music video, this was one of the
most popular responses that we received for this question.
This response works in favour with what we want to try and create in our music video. We would like to use quite
contrasting colours such as blacks and neon features. The fact this was one of the most popular responses, this conforms
our original idea and we will be able to explore using more bright colours.
14. QUESTION 11) DO YOU ENJOY IT WHEN A MUSIC VIDEO HAS
AN INTRODUCTION OR PARTS WITH SPOKEN ACTING IN?
The most popular response to this question with 48.5% was ”it depends”. This clearly depends on peoples preference on
what they prefer in a music video, or depending on the style of the music video. Sometimes a spoken script or some sort
of introduction to a music video helps set the mood, or gives a clear meaning behind the song before it starts.
Overall, we did not expect this result. We, as a group, felt that having a short clip before the music video started would
give the video some sort of meaning, and the answer ‘yes’ had the least responses with just 20.6%. Maybe we would
have to reconsider our introduction to the music video that we had planned or see if we can do some further studies into
what the introduction actually ’depends’ on.
15. QUESTION 12) WHY?
The wide majority of answers given here once again makes coming to a conclusive answer difficult, though there are
similarities and trends with what people say.
There were a lot of people who said that this part of the music video can be quite boring or have no relevance to the
actual video itself.
There were some other responses that said that having an introduction at the start of a music video helps you
understand the context more and gives the music video something else for the audience to watch, rather than going
straight into the song.
In our music video, we only aim to have relevance to the actual video itself, showing lots of meaning behind it. As the
video is about feminism, the introduction we aim to have is in relation to this, which I think people will understand when
they watch the video as a whole.
16. QUESTION 13) DO YOU THINK CLOSE UPS ARE
IMPORTANT WITHIN A MUSIC VIDEO?
The most popular response to this question with 73.5% was ”yes”, which is the result we expected. As a group, we all agreed
that one of the most frequent shots that we will using is a close up, showing short clips of faces of the women, which will
build up the tension at the start of the video. We also thought that we could use close up shots just of mouths, just to show
lip syncing in parts of the song.
17. QUESTION 14) WHY?
As the majority of our responses were in favour of close up shots, which meant that these responses just
gave us more ideas on why we can actually use close up shots.
Lots of people said that close up shots are ‘dynamic’, ‘more like a film’, ‘more realistic’, and that you are
able to see ‘more emotion’.
This would work as this is the effect that we want to try and create – the effect of a film.
18. QUESTION 15) WHAT KIND OF COSTUMES DO YOU
LIKE BEST IN MUSIC VIDEOS?
The most popular response to this question with 83.8% was ”Whatever best suits the song and/or the narrative it’s
telling”, which is the result we expected because obviously, lots of different songs have lots of different meanings which
can be reflected through different features that the audience are able to see in the music video, and a popular one being
the costume that the artist (or whoever is featured in the video) wears.
We have decided to base the costumes that will be featured in our video, similar to what little mix wear in the video
themselves. As the song is about feminism and ‘girl power’, then the costume can definitely reflect this with the colour’s
that we choose, and convey a meaning to the audience.
19. QUESTION 16) DO YOU THINK SPECIAL EFFECTS ARE
AN IMPORTANT PART OF A MUSIC VIDEO?
The most popular response to this question with 52.9% was ”Yes”, which is just over the half way mark. This is purely
based on what people’s opinions are and what they prefer. The majority of people probably answered ‘yes’ to this
question as it may make the music video more interesting, have more of a narrative or make the overall video more
up to date or to a modern standard.
20. QUESTION 17) WHY?
The wide majority of answers given here once again makes coming to a conclusive answer difficult, though
there are similarities and trends with what people say.
A popular answer to this question was how special effects make a video look more interesting, impressive
and ‘cool’, but the other half explained how special effects depended on what genre the music video or
that the more simple the music video is, the better.
In my opinion, special effects in a music video will only work depending on the genre of music. If the song
is an acoustic track or quite slow, then a stripped back music video would be more ideal with slight effects,
such as a sepia overlay or a greyscale. However, if the genre of music was more rocky or electronic, then
special effects may work in the songs favour, adding to the song and making a more intriguing music video.