The document analyzes the results of a survey about music video preferences. It finds that the target audience is ages 15-25, most interested in pop music. Respondents watched 5-10 music videos per week on average and music videos influence song purchases. Storyline, action, visual effects, and love stories are the most enjoyed video elements. The video's artist should wear casual clothes and the video should take place in an urban or woodland setting featuring a female artist to appeal to the target audience.

1. Analysis of the
polldaddy survey

2. Gender
From the survey we have determined
that mostly Males have answered the
survey which could mean they are the
gender most interested in music videos
however because one participant
replied ‘Beyonce’ they could be
considered a ‘troll’ meaning the
evidence could be inconclusive as it
could have been 50% female to male or
60% male to female who answered the
survey. Excluding the “troll” the two
genders were quite close showing that
both genders would have a massive
interest in music and/or music videos

3. Age?
Results:
<10 2
10-15 1
15-25 16
25-35 0
35-45 1
45> 0
From the results we know that most of the people who
answered the survey are aged 15-25 this leads us to assume
that this age group of young people are most interested in
music and/or music videos. Strangely enough there was 2
people aged less than 10 who answered the survey and one
10-15 and one 35-45 and 0 25-35, 0 45+.The reason this is
strange is that we expected 25-35 to watch more videos of
music than people aged less than 15 or more than 35. Our
assumption of the age group being 15-25 was proven correct
which ultimately means that if we want to make a successful
music we would need to target this age group.

4. Favourite Genre of Music?
Results:
Pop 13
R&B 3
Classical 1
Rock 1
Hip hop 1
Alternative 1
From the results it is clearly obvious that Pop is currently the
most popular form of music shown by the results being 13 out
of 20. However it could be argued it's because Pop is most
popular amongst young people and from our 2nd question
(AGE) we found out that 15-25 was also the most popular
being 16 out 20 means that it's most likely that pop is this age
group favourite. This leads us to conclude that we should
create our music video to target ages 15-25 and genre must
be Pop in order to achieve maximum views possible

5. From the analysis we can determine that the
most common amount music videos watched
in a week is 5-10 but after that is more than
15. This leads us to comprehend that music
videos are popular in our culture and for our
music video to be successful and to be viewed
it needs to attractive and effective in the
qualities of a music video so that it can exceed
other music videos and be popular amongst
our audience. The research shows that the
demand for music videos is high and that we
have a lot of competition so our music video
needs to be attractive, interesting or unique
How often do you watch music videos?

6. Has a music video been important factor in the
purchase of a song?
From the research we are aware that
the purchase of a song i affected by
the music video as most people have
answered that it is. This means that
we would have to make our music
video effective in attracting an
audience so that the audience would
be interested in buying the song.

7. What type of Music do you find most attractive
From this question analysis it is clear
to see that pop is most POPular with
11 respondents choosing it. Secondly
was R&B with 4 and 1 of indie, rock,
country and other.
Since most people chose pop we
know that creating a pop music video
would attract most attention
massively more than the others so if
we wanted our music video to reach
as much people as possible we would
have to base it on a pop song

8. What type of music videos would you like to see more
of? From this Graph it is clear to us that
the audience want to see more
narrative videos since most people
answered narrative (12) but people
also want to see symbolic (1),
performance(1) and thematic (4) so
using multiple of these could get us a
bigger audience. We would have to
use narrative but incorporating
thematic/ performance/ symbolic
elements would make it more
attractive for different people

9. Favourite Elements
From the chart, it is clear that the element about music
videos that are most enjoyed by viewers is the Storyline as it
answered 16/20 showing that most people like that about
music videos. It could be because it gives meaning to the
song or because generally people like stories but we should
incorporate a storyline so that it attracts most people.
Action and visual effects both have 14/20 showing it is also
extremely important as it intrigues and makes the music
video more interesting
Incorporating a love story into our music video would also
attract a lot of people since it is extremely popular and our
survey shows 13/20 people enjoyed that. Props would also
be effective as 11/20 people like them meaning over 50% of
people enjoy them.
Costume, performance and symbolic iconography are all
elements less appreciated by the audience but still popular
so incorporating these would also attract an audience. Using
all of these would attract different types of audiences (eg.
people who like performance and people that like narratives)
and lead to a bigger audience.

10. What style would you like to see the artist wearing?
Most people want to see the artist wearing
casual, plain clothes. This is most likely
because since our target audience is young
people , they would want the artist to
relate to them and feel that the music is
targeted towards them. Quirky/original
and branded designer was also jointly
popular and would attract people because
these clothes would stand out. Ultimately if
we want to relate to the audience we
would have to use plain and casual
clothing like tshirts or jeans.

11. What location would you most like to see in the
music video? With Urban area having 9 and woodland
having 11 respondents it is clear that the
audience would be quite interested in
seeing the music video based around a
populated area or in the woods or forest.
For maximum popularity we could use
both these elements to fully appeal to a
wider audience. During this question
there were 2 other potential answers
(extreme scenery and rural area) but they
both achieved 0 respondents so we know
that we shouldn’t use any of these
otherwise it would not appeal to the
audience

12. What Gender Artist/Band would you most like to see?
Simply put the audience most likely want
to see a female Artist or band perform in
the music video as it achieved 15 more
responses than males . The amount of
males and females were quite equal so it
could mean both genders prefer seeing a
female role as it could be more relatable
as in our culture most music elements
are dominated by females. If we want to
appeal to the audience we would need to
have a female main role in the music
video.