Survey Monkey-Audience Research
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The document discusses research conducted with a focus group and survey to inform the creation of an R&B music video. The focus group felt that a clear narrative is important to help the audience understand the video. They also said that using black and white can effectively depict flashbacks but the exact use depends on the storyline. Both the focus group and survey indicated that the target audience prefers R&B to hip hop and most respondents were between 16-20 years old, fitting the target demographic.
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Survey Monkey-Audience Research
The document discusses research conducted to inform the creation of an R&B music video, including a survey and focus group. The focus group found that people prefer music videos with clear narratives that help viewers understand what is happening. They also preferred videos that cut to the beat to engage audiences. While the survey showed little preference between black and white and color, the focus group provided more context that black and white could represent flashbacks more clearly depending on the storyline. The research also showed the target audience prefers multiple locations in a video and that a narrative is important for clarity.
Survey Monkey Results
The document discusses the results of focus group research and a survey conducted to inform a music video project. The focus group found that people prefer narratives in music videos to understand what is happening. Both the focus group and survey found no strong preference between black and white or color for flashbacks, but the focus group provided more context. The survey had more male than expected respondents given the intended female target audience.
Paper survey analysis
The document discusses the results of a survey conducted to help a group decide how to create a music video. Key results from the survey include that pop music was the most popular genre among the target audience at 40% of the vote. A majority of 50% preferred that the video include a narrative or story. For pace, 50% had no preference on fast or slow, so the group decided on fast to match the energy of the artist they were replicating. The group also discussed preferences around other aspects like use of color, locations, and referencing lyrics in the video.
Questionnaire Results and Analysis
The document summarizes the results of a questionnaire about music video preferences that was completed by the target audience of males and females aged 16-24. It analyzes how the results will inform the creation of a unique indie/alternative music video that conveys a story line about the artist through actors. Key preferences included creativity, themes of love and social realism, and establishing atmosphere to complement the song.
What have you learned from audience feedback
The document discusses audience feedback received at various stages of creating a film trailer, poster, and magazine cover. Initial questionnaires helped shape the trailer content to match audience interests like mystery, action, and darkness. Early trailer feedback identified needed improvements like clarifying confusing scenes. Later positive feedback validated the trailer changes. Poster and cover feedback led to minor adjustments. Overall, engaging the target young male audience provided essential guidance that strengthened the promotional materials.
Evaluation what have you learnt from your audience feedback?
Through surveys, focus groups, and online research, the group learned about their target audience of 18-35 year olds for their Honne music video project. Their survey monkey questionnaire provided limited but useful feedback that 80% of respondents preferred R&B, influencing their choice of Honne. Focus groups on early designs gave positive feedback as well as suggestions to take a more abstract approach. Online research on bands like Justin Bieber helped in deciding Honne would appeal to their target market.
Genre
Lost Frequencies is the stage name of Belgian DJ and producer Felix De Laet. His 2015 song "Reality" is analyzed in the document. The music video for "Reality" tells a narrative story that follows a main character searching for a mysterious map and going on a chase. Unlike many typical electronic dance music videos, it has a clear storyline portrayed through slow motion shots that match the rhythm of the music. The hidden ideology presented in the video suggests a message about cherishing relationships and loved ones. Overall, the video counters conventions of the genre by featuring different locations beyond clubs and using a narrative style rather than a typical concept or performance-based approach.
Question 2
The document provides feedback from test audiences on a documentary, radio trail, and double page spread created by Sean Juckes. Key points learned from the feedback include:
- The documentary's emotional interviews and realistic reconstruction were strengths, while sound quality and only interviewing one student were weaknesses.
- The radio trail was effective at making people want to watch the documentary but could improve sound quality and sudden music changes.
- The double page spread caught attention with its large central image but could better align columns and include more images.
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Survey Monkey-Audience Research
The document discusses research conducted to inform the creation of an R&B music video, including a survey and focus group. The focus group found that people prefer music videos with clear narratives that help viewers understand what is happening. They also preferred videos that cut to the beat to engage audiences. While the survey showed little preference between black and white and color, the focus group provided more context that black and white could represent flashbacks more clearly depending on the storyline. The research also showed the target audience prefers multiple locations in a video and that a narrative is important for clarity.
Survey Monkey Results
The document discusses the results of focus group research and a survey conducted to inform a music video project. The focus group found that people prefer narratives in music videos to understand what is happening. Both the focus group and survey found no strong preference between black and white or color for flashbacks, but the focus group provided more context. The survey had more male than expected respondents given the intended female target audience.
Paper survey analysis
The document discusses the results of a survey conducted to help a group decide how to create a music video. Key results from the survey include that pop music was the most popular genre among the target audience at 40% of the vote. A majority of 50% preferred that the video include a narrative or story. For pace, 50% had no preference on fast or slow, so the group decided on fast to match the energy of the artist they were replicating. The group also discussed preferences around other aspects like use of color, locations, and referencing lyrics in the video.
Questionnaire Results and Analysis
The document summarizes the results of a questionnaire about music video preferences that was completed by the target audience of males and females aged 16-24. It analyzes how the results will inform the creation of a unique indie/alternative music video that conveys a story line about the artist through actors. Key preferences included creativity, themes of love and social realism, and establishing atmosphere to complement the song.
What have you learned from audience feedback
The document discusses audience feedback received at various stages of creating a film trailer, poster, and magazine cover. Initial questionnaires helped shape the trailer content to match audience interests like mystery, action, and darkness. Early trailer feedback identified needed improvements like clarifying confusing scenes. Later positive feedback validated the trailer changes. Poster and cover feedback led to minor adjustments. Overall, engaging the target young male audience provided essential guidance that strengthened the promotional materials.
Evaluation what have you learnt from your audience feedback?
Through surveys, focus groups, and online research, the group learned about their target audience of 18-35 year olds for their Honne music video project. Their survey monkey questionnaire provided limited but useful feedback that 80% of respondents preferred R&B, influencing their choice of Honne. Focus groups on early designs gave positive feedback as well as suggestions to take a more abstract approach. Online research on bands like Justin Bieber helped in deciding Honne would appeal to their target market.
Genre
Lost Frequencies is the stage name of Belgian DJ and producer Felix De Laet. His 2015 song "Reality" is analyzed in the document. The music video for "Reality" tells a narrative story that follows a main character searching for a mysterious map and going on a chase. Unlike many typical electronic dance music videos, it has a clear storyline portrayed through slow motion shots that match the rhythm of the music. The hidden ideology presented in the video suggests a message about cherishing relationships and loved ones. Overall, the video counters conventions of the genre by featuring different locations beyond clubs and using a narrative style rather than a typical concept or performance-based approach.
Question 2
The document provides feedback from test audiences on a documentary, radio trail, and double page spread created by Sean Juckes. Key points learned from the feedback include:
- The documentary's emotional interviews and realistic reconstruction were strengths, while sound quality and only interviewing one student were weaknesses.
- The radio trail was effective at making people want to watch the documentary but could improve sound quality and sudden music changes.
- The double page spread caught attention with its large central image but could better align columns and include more images.
Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
Evaluation - Question 3
The document discusses the target audience and feedback for a music video. It aimed the video at 16-24 year old females based on a survey. The feedback showed most viewers thought the target audience was successfully portrayed. However, some found the narrative ambiguous. Suggestions included adding characters or shots to clarify the themes of escapism and mental instability. Overall the feedback indicated few improvements were needed and the target marketing was successful.
Evaluation 3 - What have you learned from your audience feedback?
The document summarizes the feedback received from various audience research methods, including focus groups, surveys, and online analysis of an existing artist's work. The key findings were that the target demographic for an emotional R&B song is 18-35 year olds, and feedback indicated the music video's style and tone fit the song well and looked professional. However, some audience feedback lacked detail, so the team also relied on their own judgments about what makes an effective music video.
Question 3
Audience research provided valuable insights that informed the creation of the promotional package. Conducting surveys and focus groups revealed that the target audience was most interested in the music itself and wanted a personal message from the artist. This guided decisions like including the artist's message in the digipak and website. Playing a song for participants helped understand the mood it conveyed, influencing the sad, slow-paced music video. Feedback also showed a preference for visual art and countryside imagery, which shaped designs of the hand-painted digipak interior and video locations. Multiple rounds of audience testing helped refine elements like the logo, digipak cover design, and website content.
Doc3
Our initial target audience for the R&B song "If You Wanna Leave" was mainly females ages 15-30, as research showed this demographic listens primarily to R&B music and would relate to the song's message of a strong, independent woman. When constructing a questionnaire, the focus was on understanding the audience's vision for the song and their thoughts on challenging conventions through a faster tempo and lyrics portraying strength rather than weakness. Feedback from the audience helped improve the music video by addressing issues like a lack of characterization for the male antagonist and instances of lip syncing being out of sync. Overall, audience feedback benefited the media product by allowing adjustments to better meet the needs and expectations of the target demographic.
Q3 media evaluation
The document summarizes the methods and results of gathering target audience feedback for a music video project. Focus groups provided useful feedback, though the students' media class background meant they could analyze conventions more deeply. Social media also yielded feedback. A focus group questioned interpretations and relationships depicted, surprising the filmmakers and prompting changes. While informative, follow-up focus groups were not conducted. Questionnaires were time-consuming to analyze but ensured the video appealed to both genders with balanced perspectives. Target audience feedback helped shape colors, mood, and appeal to a modern youth audience.
Question 4
This document discusses the target audience for a film noir media product. Secondary research showed the film should be rated 15+ due to violence, but not appeal to younger audiences, so the target is ages 25+. Primary research from ages 16-18 found that the film Se7en was most popular, so the film incorporates Se7en-style conventions to appeal to younger audiences as well. An "audience profile" image provides an example target viewer who has seen classic noirs. To further broaden the audience, the opening sequence takes stylistic influences from the modern noir film Se7en while keeping the black-and-white format of classic noirs.
What have you learned from target audience feedback
The document summarizes feedback received from various target audiences on a music video project. Focus groups provided feedback on portrayals of gender, themes, and locations. Older audiences advised against explicit content and felt a cover song was appealing. Flickr comments helped select photos for packaging. Polls on Twitter and Facebook guided advertising strategies and logo design. A final questionnaire evaluated the video's stars, narrative, editing, costumes, and ability to encourage music purchases. Minor changes were identified to better establish themes and the artist duo. Overall, the feedback helped strengthen audience appeals.
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Poll daddy feedback
The survey provided useful feedback on the target audience's music preferences and expectations for a music video. While the sample size was small, it showed the majority favor indie music from before 2000 and want to see the band featured prominently performing their instruments and starring in the narrative. City streets were the preferred filming location. Both performance and narrative elements will be included to appeal to different audience preferences. The feedback suggests toning down but not removing comedic elements to make the video stand out. Digital music platforms like YouTube are preferred, so the final video will be uploaded there.
Audience research analysis
The document summarizes findings from a survey about audience preferences for rock music videos. It found that the target audience is mostly female aged 16-20 who enjoy the rock genre. Respondents said their favorite music videos have compelling narratives and band performances. Most watch music videos to escape reality and feel rock videos should follow conventions like dark colors and band performances. The survey shows people want rock videos to include both narrative and performance elements. This information will guide the creation of a new rock music video that appeals to this target audience.
William's Evaluation - Question 2
The document discusses how the author gathered and incorporated feedback from their target audience of teenagers aged 12 to 18 to improve their media project. They conducted a survey, interviews, and a showcase screening to understand what the audience wanted and evaluate their work. Feedback revealed issues like poor sound quality in one trailer section and unnatural acting that were addressed. Regular informal feedback also helped fix problems like unrealistic head movement in a scene. Considering the target audience's needs and feedback allowed the author to create a final product better suited for their demographic.
Question 4
Our target audience for the media product is male and female teenagers aged 12-16 from the Notton and South Yorkshire area of the UK. We aimed to appeal to this niche demographic because the film is set locally and features teenage characters. Research found that teenagers typically watch films through streaming services like Netflix rather than DVDs. Pre-production research via a Facebook questionnaire received positive feedback from our target audience, who wanted an isolated, dramatic setting and guessed the film was a horror. Most respondents said they would watch the film based on a brief description. The research confirmed that targeting 12-16 year olds locally was likely to result in higher viewership.
Audience Feedback 2
The document discusses audience feedback received for a film project. It describes how the film, radio advert, and posters were uploaded online and a survey was created to collect feedback. A Facebook post was also made to request people watch the film and complete the survey. The survey results showed the film was relatable to ages 12-18 and received mixed reviews about certain scenes. A focus group was then held with 15 people who provided additional feedback, enjoying the film and advertising but feeling some scenes were too long. Changes will be considered like adding moving images during voiceovers and including more shots of the daughter based on the overall feedback received.
Evaluation question 3
The document summarizes feedback from questionnaires given to the target audience of 16-18 year olds about a documentary, radio trailer, and double page spread created by the author. The feedback was overwhelmingly positive, with most respondents rating the enjoyment and professionalism of the documentary, radio trailer, and double page spread as 9 or 10 on a scale of 1 to 10. Respondents also agreed that the use of interviews, music, voiceover and variety of shots in the documentary kept them entertained and informed. This positive feedback validated that the author had successfully created media following conventions of the genres to appeal to and inform the target audience.
Pilot questionnaire
The document summarizes the results of a questionnaire about formatting and content preferences for a documentary, poster, and radio advertisement. Key findings include that most respondents preferred a voiceover narration for the documentary, a medium close-up shot for interviewees, including B-roll footage, and using bright colors and photography for the poster. For the radio advertisement, respondents felt ambient music and quotes from the documentary should be included and that the advertisement should be 30-40 seconds long. The questionnaire provided useful guidance for finalizing the creative elements.
110312133024-phpapp01qwsaSWZZZAZ
The document discusses various codes and conventions used in music videos, including:
1) Genre categories such as illustration, amplification, and disjuncture videos that relate to the song in different ways.
2) Narratives in music videos which are rarely complex and usually feature the artist performing while suggesting a loose narrative.
3) Elements of mise-en-scene like lighting, costumes, and location that help set the scene and genre of the video.
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This document summarizes a study on eosinophils and their association with Kawasaki disease (KD) and response to intravenous immunoglobulin (IVIG) treatment. Eosinophil levels were higher in patients with KD compared to controls and decreased after successful IVIG treatment. Eosinophil levels positively correlated with levels of the Th2 cytokine IL-5 but not eosinophil cationic protein. Patients without coronary artery abnormalities after treatment had higher eosinophil and IL-5 levels after IVIG compared to those with abnormalities. This suggests eosinophils may be a predictor of treatment response and prognosis in KD.
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Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
Evaluation - Question 3
The document discusses the target audience and feedback for a music video. It aimed the video at 16-24 year old females based on a survey. The feedback showed most viewers thought the target audience was successfully portrayed. However, some found the narrative ambiguous. Suggestions included adding characters or shots to clarify the themes of escapism and mental instability. Overall the feedback indicated few improvements were needed and the target marketing was successful.
Evaluation 3 - What have you learned from your audience feedback?
The document summarizes the feedback received from various audience research methods, including focus groups, surveys, and online analysis of an existing artist's work. The key findings were that the target demographic for an emotional R&B song is 18-35 year olds, and feedback indicated the music video's style and tone fit the song well and looked professional. However, some audience feedback lacked detail, so the team also relied on their own judgments about what makes an effective music video.
Question 3
Audience research provided valuable insights that informed the creation of the promotional package. Conducting surveys and focus groups revealed that the target audience was most interested in the music itself and wanted a personal message from the artist. This guided decisions like including the artist's message in the digipak and website. Playing a song for participants helped understand the mood it conveyed, influencing the sad, slow-paced music video. Feedback also showed a preference for visual art and countryside imagery, which shaped designs of the hand-painted digipak interior and video locations. Multiple rounds of audience testing helped refine elements like the logo, digipak cover design, and website content.
Doc3
Our initial target audience for the R&B song "If You Wanna Leave" was mainly females ages 15-30, as research showed this demographic listens primarily to R&B music and would relate to the song's message of a strong, independent woman. When constructing a questionnaire, the focus was on understanding the audience's vision for the song and their thoughts on challenging conventions through a faster tempo and lyrics portraying strength rather than weakness. Feedback from the audience helped improve the music video by addressing issues like a lack of characterization for the male antagonist and instances of lip syncing being out of sync. Overall, audience feedback benefited the media product by allowing adjustments to better meet the needs and expectations of the target demographic.
Q3 media evaluation
The document summarizes the methods and results of gathering target audience feedback for a music video project. Focus groups provided useful feedback, though the students' media class background meant they could analyze conventions more deeply. Social media also yielded feedback. A focus group questioned interpretations and relationships depicted, surprising the filmmakers and prompting changes. While informative, follow-up focus groups were not conducted. Questionnaires were time-consuming to analyze but ensured the video appealed to both genders with balanced perspectives. Target audience feedback helped shape colors, mood, and appeal to a modern youth audience.
Question 4
This document discusses the target audience for a film noir media product. Secondary research showed the film should be rated 15+ due to violence, but not appeal to younger audiences, so the target is ages 25+. Primary research from ages 16-18 found that the film Se7en was most popular, so the film incorporates Se7en-style conventions to appeal to younger audiences as well. An "audience profile" image provides an example target viewer who has seen classic noirs. To further broaden the audience, the opening sequence takes stylistic influences from the modern noir film Se7en while keeping the black-and-white format of classic noirs.
What have you learned from target audience feedback
The document summarizes feedback received from various target audiences on a music video project. Focus groups provided feedback on portrayals of gender, themes, and locations. Older audiences advised against explicit content and felt a cover song was appealing. Flickr comments helped select photos for packaging. Polls on Twitter and Facebook guided advertising strategies and logo design. A final questionnaire evaluated the video's stars, narrative, editing, costumes, and ability to encourage music purchases. Minor changes were identified to better establish themes and the artist duo. Overall, the feedback helped strengthen audience appeals.
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Poll daddy feedback
The survey provided useful feedback on the target audience's music preferences and expectations for a music video. While the sample size was small, it showed the majority favor indie music from before 2000 and want to see the band featured prominently performing their instruments and starring in the narrative. City streets were the preferred filming location. Both performance and narrative elements will be included to appeal to different audience preferences. The feedback suggests toning down but not removing comedic elements to make the video stand out. Digital music platforms like YouTube are preferred, so the final video will be uploaded there.
Audience research analysis
The document summarizes findings from a survey about audience preferences for rock music videos. It found that the target audience is mostly female aged 16-20 who enjoy the rock genre. Respondents said their favorite music videos have compelling narratives and band performances. Most watch music videos to escape reality and feel rock videos should follow conventions like dark colors and band performances. The survey shows people want rock videos to include both narrative and performance elements. This information will guide the creation of a new rock music video that appeals to this target audience.
William's Evaluation - Question 2
The document discusses how the author gathered and incorporated feedback from their target audience of teenagers aged 12 to 18 to improve their media project. They conducted a survey, interviews, and a showcase screening to understand what the audience wanted and evaluate their work. Feedback revealed issues like poor sound quality in one trailer section and unnatural acting that were addressed. Regular informal feedback also helped fix problems like unrealistic head movement in a scene. Considering the target audience's needs and feedback allowed the author to create a final product better suited for their demographic.
Question 4
Our target audience for the media product is male and female teenagers aged 12-16 from the Notton and South Yorkshire area of the UK. We aimed to appeal to this niche demographic because the film is set locally and features teenage characters. Research found that teenagers typically watch films through streaming services like Netflix rather than DVDs. Pre-production research via a Facebook questionnaire received positive feedback from our target audience, who wanted an isolated, dramatic setting and guessed the film was a horror. Most respondents said they would watch the film based on a brief description. The research confirmed that targeting 12-16 year olds locally was likely to result in higher viewership.
Audience Feedback 2
The document discusses audience feedback received for a film project. It describes how the film, radio advert, and posters were uploaded online and a survey was created to collect feedback. A Facebook post was also made to request people watch the film and complete the survey. The survey results showed the film was relatable to ages 12-18 and received mixed reviews about certain scenes. A focus group was then held with 15 people who provided additional feedback, enjoying the film and advertising but feeling some scenes were too long. Changes will be considered like adding moving images during voiceovers and including more shots of the daughter based on the overall feedback received.
Evaluation question 3
The document summarizes feedback from questionnaires given to the target audience of 16-18 year olds about a documentary, radio trailer, and double page spread created by the author. The feedback was overwhelmingly positive, with most respondents rating the enjoyment and professionalism of the documentary, radio trailer, and double page spread as 9 or 10 on a scale of 1 to 10. Respondents also agreed that the use of interviews, music, voiceover and variety of shots in the documentary kept them entertained and informed. This positive feedback validated that the author had successfully created media following conventions of the genres to appeal to and inform the target audience.
Pilot questionnaire
The document summarizes the results of a questionnaire about formatting and content preferences for a documentary, poster, and radio advertisement. Key findings include that most respondents preferred a voiceover narration for the documentary, a medium close-up shot for interviewees, including B-roll footage, and using bright colors and photography for the poster. For the radio advertisement, respondents felt ambient music and quotes from the documentary should be included and that the advertisement should be 30-40 seconds long. The questionnaire provided useful guidance for finalizing the creative elements.
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Evaluation 3 - What have you learned from your audience feedback?
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What have you learned from target audience feedback
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Similar to Survey Monkey-Audience Research
A2 Media Audience research - Dilraj Singh
Dilraj Singh conducted audience research through a questionnaire to understand what type of music sixth formers and staff enjoyed. The questionnaire found that most of the intended audience was between 16-18 years old and consisted of equal males and females. It also revealed that the audience prefers finding new music on social media and learning about artists this way. The responses helped the filmmaker understand that the audience would prefer a concept-based music video with a storyline and creative/unique elements that have a deeper meaning. This provided guidance on the type of narrative and style that would appeal most to the intended viewers.
Audience research - a2 media studies
The document discusses audience research carried out by sending a questionnaire to a sixth form to understand preferences of a target audience for a music video. The research found that the audience was mainly 16-18 years old and enjoyed R&B/Hip-Hop music equally across genders. It also revealed that the target audience prefers discovering new music on YouTube and would like a music video concept with deeper meaning over performance or materialism.
Evaluation 3
The audience feedback received for the music video and accompanying materials was generally positive. Feedback indicated that the music video set the right tone for the song and featured contrasting peaceful and protest elements. Some minor issues with lip syncing were noted. Feedback on the digipak and magazine poster commented that the materials looked realistic but the images appeared pixelated. The group's research identified their target audience as 14-21 year olds interested in genres like pop and rock. Focus groups provided helpful feedback on the animatic that informed edits to the final music video.
Evaluation Three
The document summarizes audience feedback received on a music video and related promotional materials. Feedback indicated that the music video successfully conveyed excitement and set the right tone. Some elements like editing and lip syncing were praised, while other aspects like pixelated images in promotional materials could be improved. Focus groups provided helpful feedback on the animatic and suggestions that were incorporated into the final music video, such as quick editing and filming in London. The finished music video was well-received overall, though some felt it conveyed violence which was not intended.
Survey results analysis
The document analyzes the results of a survey about audience preferences for a dance music video. Key findings include:
- The audience was majority female but the difference was not significant, so the video should appeal to both genders.
- The target age range is 17-25+ to attract both younger club audiences and older dance fans.
- Dance (electronic) was overwhelmingly the most popular genre.
- Narratives were preferred over performance or concept for the video's message.
- Videos should be 3-4 minutes long on average.
- Both urban and rural locations combined were most appealing.
- Audiences wanted to see 3-4 locations.
- Either 1-2 characters maximum
Polldaddy survey analysis
The document discusses the results of a survey about R&B music videos. Key findings include:
- Respondents preferred a balance of narrative and performance, with a slight focus on narrative.
- Important conventions like close-ups and lip syncing should be included.
- Romantic themes and slower pacing would be most appropriate over themes of money/luxury or drugs/alcohol.
- Classy or cute dressing of characters is preferred over exaggerated gender roles.
- Favorite artists like Nelly and Bryson Tiller provide examples of romantic themes that could inspire the video.
- Locations like streets, parks or houses are more suitable than clubs.
- The data is reliable
Evaluation- Question 3 (Final)
The document discusses the target audience and feedback for a music video. It aimed the video at 16-24 year old females based on a survey. The feedback showed most viewers thought the target audience was successfully portrayed. However, some found the narrative ambiguous. Suggestions included adding characters or shots to clarify the themes of escapism and mental instability. Overall the feedback indicated few improvements were needed and the target marketing was successful.
Audience feedback
This document summarizes the feedback from a survey about music videos. The survey was targeted at 16-25 year olds and asked questions about music preferences, how people discover and watch music videos, and what elements they enjoy in different genres. Key findings include that hip hop/rap is the most popular genre, YouTube is the main way people watch videos, and respondents wanted music videos to be creative and performance-based with relatable storylines. The feedback will help the group plan their own hip hop/rap music video by highlighting popular elements to include.
Q3 Media Evaluation
The document discusses methods used to gather target audience feedback for a music video project, including focus groups and questionnaires. It analyzes the effectiveness of these methods and identifies areas for improvement. Specifically, focus groups provided useful insights but could have benefited from more participants with media knowledge. Questionnaires had mixed success due to some irrelevant questions and would have been better conducted digitally. Overall, the feedback informed changes to the narrative and representation, but conducting additional focus groups throughout the process may have further strengthened the project.
Audience response
The document summarizes audience feedback from a survey about a music video. Key findings include:
- The target audience of teenagers engaged most with the music video.
- Females responded more than males, likely due to the soft pop genre.
- Pop and R&B were the most popular genres represented in the responses.
- Respondents correctly identified the genre of the music video as pop and enjoyed the narrative elements most. There was a call for more artist performance.
Survey – result analysis
The document summarizes the results of a survey conducted to inform the creation of a music video. Key findings include:
- The target audience was mostly male aged 16-18 but also those aged 20-30.
- The group chose to focus on progressive house music despite the genre being less recognized.
- Narrative theory was favored as the message behind the video over performance.
- Respondents preferred a video length of 3-4 minutes and inclusion of both urban and rural locations.
- Incorporating occasional lip-syncing and real-life situations was supported.
q3 - What have you learned from your audience feedback
The document discusses surveys the author conducted to gather feedback on a music video they created. They used SurveyMonkey to collect information from a wide audience about music video preferences. The results showed most respondents were men aged 16-25 who liked hip hop. This informed the author's decision to include partying, money in their narrative and performance-based video. A second survey of the author's target audience provided more useful feedback, with most respondents liking the video's performance and editing. This positive feedback meant the author did not need to change the final cut and could move to other tasks.
Question 3 final
The document discusses feedback received from audiences on a music video project. It indicates that pitching the initial idea to 10 female classmates helped ensure the story and themes would interest audiences. However, the author realized adding a male protagonist may have appealed to more viewers. Additional research with other students provided feedback on song choices and themes. Showcasing the final video and getting feedback helped identify small mistakes like making the narrative clearer. Audiences particularly liked the layering of shots showing the two main characters' shared experiences and the use of cigarettes to represent stress in a realistic way. Overall, audience feedback was found to be vital for improving the video before a wider release.
What have you learned from you audience feedback ?
Through surveys, focus groups, and online research, the group learned about their target audience of 18-35 year olds and their preferences for R&B music like the band Honne. Feedback confirmed Honne was a suitable choice and suggested making the visuals more abstract, which the group implemented in their final products. While some audience responses were limited, the research overall provided guidance and informed the group's development of a music video promoting Honne.
Analysis of survey results
The document discusses the results of a focus group for planning an indie music video. Key points:
- The focus group was mostly female but included some males, so the video needs a gender-neutral appeal.
- Most of the focus group was aged 16-19, so the video needs to appeal to that age range through talent selection.
- The focus group prefers music videos with clear storylines that feel realistic rather than surreal.
- Most want the song only rather than diegetic sounds from the video. Colors should be neutral to appear realistic.
- Researching popular indie artists helped decide to model the video after The Libertines for inspiration.
Audience research d
The document discusses market research conducted through a questionnaire to determine preferences for a music video. It provides results for various questions about respondents' gender, age, music purchasing and streaming habits, preferred music genres including Afro beats, how they access music videos, and preferences for video style, content, location, and understandability of lyrics. The research found that most respondents were female, 17 years old, stream but don't purchase music, prefer pop and rap genres over Afro beats, access videos on YouTube, and thought the "Romantic" song lyrics and mood were easy to understand. It helped inform decisions for the music video.
Evaluation- Question 3
The document summarizes feedback received from audiences on a documentary about sweets. The feedback was overall positive and showed that the documentary was more informative than entertaining, though the main purpose was to inform. Some negative feedback noted that cutaways sometimes lacked relevance and the print ad was less professional than other parts. Going forward, the creator would conduct more research, improve cutaway relevance, and ensure consistent professional quality across productions.
Final evaluation powerpoint
The document summarizes the various research methods used to inform the creation of a music video project, including primary research like surveys and focus groups, secondary research of the target artist and genre online, and analysis of audience feedback. Focus groups and surveys provided mostly positive feedback on designs and confirmation that the narrative and style fit the song well. Online research on the band Honne and genre trends helped select the band and genre. Audience feedback lacked in some areas but overall informed the look and direction of the final video project.
Eval q3
The document discusses feedback received from target audiences on a music video project. Initial questionnaires helped establish that the target audience preferred a narrative-based video set in countryside locations, featuring varied shot types and a strong, independent female star. Further feedback on rough cuts was positive about specific shots and that the narrative was understood. A final questionnaire found that performance shots clearly identified the star, there were enough close-ups, most understood the narrative, and the editing was clear. Feedback will help strengthen future projects.
Evaluation Question 3
The document discusses audience feedback that was gathered during the production of a music video, poster, and digipak for rising artist Isaiah Dreads. Research showed Isaiah's main fan base was 18-24 year old males. Questionnaires and focus groups with this target audience helped decide to create a heavily performance-based music video for the song "Hype in the Booth." Feedback guided location and concept choices. Though some non-target feedback disagreed, following the target audience ensured a professional product fitting the grime genre. Further target audience feedback confirmed the high quality of the final products and their synergy across formats. Audience research was crucial throughout to shape the products for maximum success and profits.
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q3 - What have you learned from your audience feedback
q3 - What have you learned from your audience feedback
What have you learned from you audience feedback ?
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Survey Monkey-Audience Research
- 1. From this we found that people prefer a narrative. Therefore our music video would appeal to our audience simply for the reason that our video will have a clear narrative. When asked in the focus group to elaborate they said that a narrative helps them to understand what's going on in the video.
- 2. This just helps us to understand that cutting to the beat would be vital not only so it looks appealing but so the audience become engaged.
- 3. Although we had the idea of using black and white for video we wanted to see what our target audience opinion on it was. We came to find from the results that there actually wasn’t a difference. But when we asked them in the focus group their view on it wasn’t far off yet they said it depended on the storyline. However they did said that flashbacks in black and white represents it as a flashback a lot more clearly.
- 5. It was interesting to find that our survey appealed more to males than females as our video would be targeting a more female based audience. This is still useful in gaining a both female and male perspective on music videos.
- 6. This question enables us to be aware that this target audience prefers more than one
- 7. As there is simply a big difference in the audience preferring a narrative this clearly shows us that a narrative is important. However this was only giving us quantitive data and so we gathered explanations of why this was from the focus group. We found that they thought that a narrative makes the storyline a lot clearer
- 9. As seen our target audience prefer R n B over hip hop which favours our music video genre. This therefore gives us further knowledge that it would be appealing to them.