The document summarizes the results of a questionnaire about formatting and content preferences for a documentary, poster, and radio advertisement. Key findings include that most respondents preferred a voiceover narration for the documentary, a medium close-up shot for interviewees, including B-roll footage, and using bright colors and photography for the poster. For the radio advertisement, respondents felt ambient music and quotes from the documentary should be included and that the advertisement should be 30-40 seconds long. The questionnaire provided useful guidance for finalizing the creative elements.

1. PILOT QUESTIONNAIRE
Questions and Analysis

2. DOCUMENTARY

3. 1) DO YOU EVER FEEL CONFUSED BY
THE EVER CHANGING GOVERNMENT
ADVICE
Yes
No
Sometimes
This result shows that the
majority of those asked are
affected by the issue of ever
changing government
advice, and therefore find
our documentary relatable.

4. 2) WOULD YOU LIKE THE
DOCUMENTARY TO FEATURE A
VOICEOVER OR SIMPLY TEXT TO
NARRATE?
Voiceover
Text
The majority of those
asked chose voiceover,
which is understandable as
our audience of Fox
Thinkers would struggle to
concentrate on long
periods of text at one time.

5. 3) WOULD THE GENDER OF THE
VOICEOVER MAKE A DIFFERENCE IN
YOUR RECEPTION?
Yes
No
The overwhelming response
on this question was ‘no’
suggesting that the results
will be very similar in the
final questionnaire.

6. 4) HOW WOULD YOU LIKE THE
INTERVIEWEE’S QUESTION TO BE
PRESENTED?
Text
Voiceover
The majority of those
asked chose voiceover,
and therefore in my final
questionnaire I shall
change this question to
‘How would you like the
voiceover to be done?’
with the possible answers
of ‘Voice of God’ or ‘Voice
of Authority’.

7. 5) WHICH CAMERA SHOT WOULD YOU
LIKE TO SEE THE INTERVIEWER WITH?
Close-Up
Medium Close-Up
Medium
Medium-Long
The most popular answer
was a medium close-up
shot, which makes sense as
this is the shot which most
interviews are shot with.

8. 6) WOULD YOU LIKE A B ROLL?
Understandably, the majority
of people asked wanted a B
roll, as this makes a
documentary much more
visually entertaining.
Yes
No

9. 7) WHAT KIND OF LIGHTING WOULD
YOU LIKE THE DOCUMENTARY TO
INCLUDE?
High-key
Low-key
Ambient
The results from this question
were quite mixed, with ambient
being the most popular which
is what will be used in the
majority of the of the B roll
shooting.

10. POSTER

11. 1) WOULD YOU RATHER THE POSTER
INCLUDED PHOTOGRAPHY OR
CARTOON?
Photography
Cartoon
Photography was the most
popular result which would
be easier for us to do and is
therefore what we will most
likely end up doing.

12. 2) WOULD YOU PREFER ONE MAIN
IMAGE OR SEVERAL SMALL ONES?
One
Several
One large image is likely to
be more eye catching than
several small ones,

13. 3) WHICH SHOT TYPE WOULD YOU
LIKE TO SEE?
Close-Up
Medium Close-Up
Medium
Medium-LongThere were similar results
between Close-Up and
Medium Close-Up, as
these are probably the
shots which would be
most eye catching on a
poster.

14. 4) DO YOU THINK A BRIGHT OR MORE
UNDERSTATED COLOUR SCHEME
WOULD BE MORE APPROPRIATE?
Bright
Understated
Although not an outright
win for a bright colour
scheme, we are most
likely to use bright
colours as these are
more strongly associated
with food, and are more
eye-catching.

15. 5) WHAT LIGHTING WOULD YOU LIKE
TO SEE IN THE PHOTOGRAPHY?
High-key
Low-key
Ambient
Again, high-key lighting
will be the most eye-
catching and make the
poster the most visually
appealing.

16. 6) WOULD YOU LIKE TO SEE SOCIAL
MEDIA ICONS ON THE POSTER?
Yes
No
Due to the majority answer
being yes, I will probably
change this question in the
final questionnaire to ask
which social media icons
our audience would like to
see.

17. 7) WOULD YOU LIKE TO SEE A
TAGLINE?
Yes
No
Taglines are catchy and add
to the brand identity of a
product, which is especially
important for an
independent production
like ours.

18. 8) SHOULD THE POSTER INCLUDE
CRITICAL SUCCESS?
Yes
NoCritical success elevates the
documentary and shows the
audience that the documentary
is well-enjoyed, highly thought
of and worth watching.

19. RADIO ADVERT

20. 1) DO YOU THINK IT IS IMPORTANT
TO FEATURE AMBIENT MUSIC?
Yes
No
Most radio adverts
feature ambient music,
and therefore to fit in
with conventions it
would be sensible for
ours to also do so, to
make the advert more
interesting.

21. 2) WHAT TYPE OF MUSIC WOULD YOU
LIKE TO HEAR ON THE ADVERT?
Upbeat
CalmUpbeat music are more
likely to catch the
attention of the
audience, however it
must not be too
overwhelming for the
audience member or
sensory overload will
cause them to stop
paying attention.

22. 3) WOULD YOU LIKE TO HEAR QUOTES
FROM THE DOCUMENTARY FEATURED
WITHIN THE RADIO ADVERT?
Yes No
Extracts from a
documentary allow the
audience a sneap peak
into what the
documentary will be like,
allowing them to work
out whether it is worth
watching or not.

23. 4) AT WHAT TIME OF DAY ARE YOU THE
MOST LIKELY TO LISTEN TO THE
RADIO?
Morning
Daytime
Evening
Most people listen to
the radio in the
morning on the way
to school or work, so
it would make sense
to broadcast our
advert at this time.

24. 5) HOW LONG SHOULD THE RADIO
ADVERT BE?
10-20 seconds
15%
20-30 seconds
35%
30-40 seconds
50%
30-40 seconds is how
long most radio adverts
are, so it is good that the
majority of our audience
are happy for it to be this
length.

25. SUMMARY
Overall, the questionnaire has been very successful with many useful answers, and
there will only be slight changes made to the final questionnaire which will be
handed out to more people for more accurate results.