The document discusses research conducted to inform the creation of an R&B music video, including a survey and focus group. The focus group found that people prefer music videos with clear narratives that help viewers understand what is happening. They also preferred videos that cut to the beat to engage audiences. While the survey showed little preference between black and white and color, the focus group provided more context that black and white could represent flashbacks more clearly depending on the storyline. The research also showed the target audience prefers multiple locations in a video and that a narrative is important for clarity.

1. From this we found that people prefer a narrative. Therefore our music video would appeal to our audience simply for the reason that our video will have a clear narrative. When asked in the focus group to elaborate they said that a narrative helps them to understand what's going on in the video.

2. This just helps us to understand that cutting to the beat would be vital not only so it looks appealing but so the audience become engaged. Although this question doesn’t define which images and cuts it helps us in understanding what the audience likes to see when watching a music video. Therefore in our focus group this will be more of a detailed response.

3. Although we had the idea of using black and white for video we wanted to see what our target audience opinion on it was. We came to find from the results that there actually wasn’t a difference. But when we asked them in the focus group their view on it wasn’t far off yet they said it depended on the storyline. However they did said that flashbacks in black and white represents it as a flashback a lot more clearly.

4. It was interesting to find that our survey appealed more to males than females as our video would be targeting a more female based audience. This is still useful in gaining a both female and male perspective on music videos.

5. This question enables us to be aware that this target audience prefers more than one location. Therefore when taking into consideration our own video we will use a variety of locations.

6. As there is simply a big difference in the audience preferring a narrative this clearly shows us that a narrative is important. However this was only giving us quantitive data and so we gathered explanations of why this was from the focus group. We found that they thought that a narrative makes the storyline a lot clearer

8. As seen our target audience prefer R n B over hip hop which favours our music video genre. This therefore gives us further knowledge that it would be appealing to them As our song is from the R n B genre and they prefer R n B following the conventions of a R n B would seem to be more appealing then if we were to challenge them.