The survey provided useful feedback on the target audience's music preferences and expectations for a music video. While the sample size was small, it showed the majority favor indie music from before 2000 and want to see the band featured prominently performing their instruments and starring in the narrative. City streets were the preferred filming location. Both performance and narrative elements will be included to appeal to different audience preferences. The feedback suggests toning down but not removing comedic elements to make the video stand out. Digital music platforms like YouTube are preferred, so the final video will be uploaded there.

1. First of all, it was a positive sign to see that all members of our target audience who had started the survey had finished it, giving us the opportuntiy to evaluate the
feedback based on complete opinions. However, a larger sample size would have benefitted us as it would have given more reliable feedback, and shown what the
overall wants and needs of the audience are. First of all, the feedabck from the Poll Daddy website survey shows that the majority of the audience frequently watch
music videos, meaning their feedback will be relevant . Furthermore, the majority also favoured the indie genre - this proves encouraging, and we will base our video
around this genre. Addditonally, the audieince also responded best to pre 20th century music, and so the song we will use is Good Enough by Mudhoney, released in
1991. In addtion to numerous refrences to pre - 2000 music icnons, such as Jimi Hendrix, the audience feedback shows this should be successful. The consensus on
happy and sad music videos was mixed, inciting us to take a mixed approach, using the deep lyrics of the song to give emotional weight while saying overtly cheerful
with the onscreen narrative. Finally, a band music video proved significantly more popular, and so a 4 man band will be exhibited in the video, in performance as well
as narrative.
Audience Feedback - Poll Daddy Survey

2. The mixed approach that is now planned for us to take with the thematic elements of the music video is justified further in the survey, as an almost equal amount
of respondants answered in favour of both a symbolic, performacne and narrative based video. To try and placate the preferences of all target audience
members, we will opt for a combination of video themes, with narrative and performance being prominent and given equal care. The next question will also help
us shape the nature of this, as over 70% of respondants want to see the artist feature heavily in the video - because of this, the band members will play their own
instruments (an already established convention of the alternative genre) and will also star in the narrative, as opposed to other actors being used to tell the story.
A further useful piece of feedback is the ranking of potential filming locations, with city streets being the favourite. This is a realistic filming location, and will be
heavily be used in the video for the narrative without sacrificing thematic or practical elements. A glaring negative from the research however shows an inherent
bias in respondants, which whilst nearly all fit the desired age range, an overwhelming number are male. with the group members being male as well, this may
lead to a neglect of elements that would be successful across all genders - this may need to be adressed with furthter, more focussed audience feedback.

3. Another interesting and slightly unexpected piece of feedback was concerning the priority given to narrative over the music itself. This was very mixed, with the
narrative being the main feature with music being second to it. This reinforces the idea that our video should try and play both angles and mix the music and
narrative, giving both fairly equal time in the video and having equal time and investment devoted towards both of them, as to not completely alienate any
members of our target audience. Another surprising piece of feedback that will influence our idea is that of the audience not being fully supportive of a parody
video, altough there was still interest shown in the idea. The planned USP (unique selling point) of our music video was the comedic elements, but the Poll Daddy
feedback suggest thuis should be otned down, but not scrapped compleytly as it owuldl tet he vidoe stand out andt heire is a tangible inters ti th the onept. The
method of music consumption was also made part of the survey, as this would influence what sort of focus the marketing of the music video would take. Youtube,
and more generally digital music seemed to be the preferred platform. This still places emphasis on the quality of the ancillary, as in such a saturated platform such
as Yotube and other online music services, the visual appeal and eye catching detail of the album cover may help the target audience who use these services find
and engage with the videos. Finally, all of the rough cuts and the final cut will be uploaded to Youtube, as this is the dominant source of music for our target
audience, and therefore should have focus placed on it.
Whilst not all of the feedback is expected or agreable on a personal creative level, this survey will prove crucial in shaping a successful video.