The document discusses audience feedback received at various stages of creating a film trailer, poster, and magazine cover. Initial questionnaires helped shape the trailer content to match audience interests like mystery, action, and darkness. Early trailer feedback identified needed improvements like clarifying confusing scenes. Later positive feedback validated the trailer changes. Poster and cover feedback led to minor adjustments. Overall, engaging the target young male audience provided essential guidance that strengthened the promotional materials.

1. EVALUATION
QUESTION 3-WHAT
HAVEYOU LEARNED
FROM AUDIENCE
FEEDBACK?

2. Finding our audience
Our first step when creating the trailer was finding who our target
audience was.We decided that an audience similar to ourselves would be
easiest to cater for and so we decided on a young male audience aged
from 15 – 21 years and we have chosen our genre and built our story
around this audience.
Our genre of a neo noir film is often most popular with a male teenage
and young adult audience.We have been sure to include plenty of action
within the plot to draw in this group of people. Our cast, including the
protagonist is primarily of young males, which reflects the characteristics
of the audience and gives them a greater sense of attachment to our
characters.
Although our primary target audience is 15 – 21 year old males, due to the
setting being in the 1950s and the noir style of the film it may also be of
interest to older males who watched noir films which were popular in the
1950s.

3. Audience questionnaire
Before we began filming we gave out
questionnaires to people within our target
audience to fill in, that being males 15 – 21.
This provided a very helpful piece of initial
audience feedback as it gave us information
about what our audience wanted and expected
before we began filming.This allowed us to
target the story and other elements of the
trailer to the interests of our target audience.

4. Effects of the questionnaire on our
trailer
After this initial audience research we had to think about how we wanted to ensure that
out audience would appreciate our product. In our questionnaire almost all of the people
who responded expected or hoped for some form of mystery within the film.
We decided to keep much of the story open and unanswered in the trailer, creating some
mystery and intrigue for our audience.This would show one of the conventions of the
genre to our audience, letting them know more about what type of film it is as well as
leaving them wanting to know what will happen.
Other things that people expected to be in the trailer were guns, action and darkness. All
of these are things that we built our story around and have included in our trailer.

5. First trailer feedback
After filming, we edited our first version of the trailer.We knew that there were still
improvements yet to be made at that point yet felt it would be helpful to see what
members of our target audience felt about our trailer so far.We got individual members of
our target audience to watch our trailer and asked them some questions.This was more
informal but the questions were the same each time and we videoed these interviews.We
asked about the pacing and the music, and whether they liked the first scene as we felt it
could possibly be improved upon.The majority of people said that the pacing and music
for the most part was good yet they felt that the beginning of the trailer was quite
confusing.There were also comments about the lack of dialogue and the story being
somewhat hard to follow.
This audience feedback proved to be very helpful and we changed the opening scene by
adding slightly more dialogue and making it much clearer as to what was going on.We
also added some writing throughout the trailer, which helped the audience to follow the
story more easily.There were also some other small changes made to help with the pacing
of the film

6. Second trailer feedback
After we were finished editing the trailer and were happy with it
we wanted to get further audience feedback to see if our target
audience agreed.We filled the room with members of our target
audience and showed them the trailer. We filmed their response
as well as getting them to fill in an anonymous questionnaire
afterwards.
The response was very positive.There were a few points made
abut the lack of dialogue in places and about some of the music
and pacing of the trailer. It was too late for any reshoots at this
point but we did edit the music for it to flow slighter better.
Overall the feedback was very positive and so we knew that
there was not much more needed to amend the trailer other than
a few tweaks

7. Our poster
When creating our poster we had to think about how we wanted our
target audience to view it.We knew that the poster had to represent the
film and so making it full of mystery and action was our first priority.We
looked at older noir posters for inspiration as well as more modern neo
noirs. I liked the way that the traditional noir posters had a large group of
characters yet it was not always clear which character is which, and this
creates a feeling of mystery just from the poster, making it quite
intriguing. More modern neo noir posters are often darker and more
gritty than the much brighter traditional ones. For our poster we decided
to incorporate elements of both.We have both the dark and gritty tones
along with the cast of people with a painted effect on top as a homage to
the traditional noir posters.

8. Poster feedback
We stuck a few copies of our poster around our college, each with some
questions next to them asking people what they liked and what they
thought could be improved.The feedback was very positive with just a
few suggestions for improvement.These included adding some credits at
the bottom of the poster as well as a BBFC rating.We took this feedback
into account and added these features to the poster.

9. Our magazine cover
We wanted our magazine cover to be very
mysterious and full of suspense, just like our poster
and we faded the characters into the dark black
background.We made sure that the writing was not
too full and bright, being mainly white for the most
part so as not to take too much attention away from
the characters in the middle of the page.

10. Magazine cover feedback
We decided to conduct an interview with a sample
of five people from our target audience.We
showed them the magazine cover and asked them
what they thought of it, and what improvements
could be made.There was little negativity towards
the cover and most people said that they found it
mysterious and intriguing and that it would make
them want to watch the film.The only thing that
people mentioned that could be improved was
some of the writing which could be more easily
understood.We took this on board and made a
few changes to improve this.

11. How to reach our target audience?
We have quite a young target audience aged from 15 – 21.This means that
social media is one of the best ways to connect with them as this is very
popular among young people. Other ways include theTV, cinemas and
posters on public transport, all of which are popular among young age
groups.
We will have a social networking account onTwitter and Facebook where we
will post trailers, posters, interviews and behind the scenes information. All
of these methods will reach our target audience and create anticipation for
our film. Social media is such as good place to advertise as people can easily
share it among friends building up more interest.We will create aYouTube
channel as well where we can post videos such as interviews and trailers.
We will share our trailer through social media but also usingTV channels
such as the NottsTV channel and independent cinemas such as Broadway
and Savoy, in our local area both of which are used regularly by students, to
try and get it seen by as many people as possible, particularly those within
our target audience.

12. Where could our audience watch our
film?
Aside from local independent cinemas we considered how else we could show our film.
We would sell physical DVD copies of our film yet we are aware that this is not necessarily
the best way to get it to our young audience.Young people would be more likely to
download the content so we would allow them to do so through our official website.We
would also try to get our film to a company such as Netflix or Amazon Prime as these are
very popular among young people.

13. Summary
Overall the feedback for our trailer, poster and magazine cover has been invaluable. It has
definitely improved our work and helped us to ensure that our work is well suited to our
specific target audience.