The document discusses market research conducted through a questionnaire to determine preferences for a music video. It provides results for various questions about respondents' gender, age, music purchasing and streaming habits, preferred music genres including Afro beats, how they access music videos, and preferences for video style, content, location, and understandability of lyrics. The research found that most respondents were female, 17 years old, stream but don't purchase music, prefer pop and rap genres over Afro beats, access videos on YouTube, and thought the "Romantic" song lyrics and mood were easy to understand. It helped inform decisions for the music video.

1. AUDIENCE RESEARCH
Hansa muftah

2. WHY DO YOU NEED TO DO MARKET
RESEARCH?
 We were asked to create a questionaire to find out what genre most people listen to
 And also to what there thoughts on afro beats are .
 we decided to send the questionaire to bridge academy sixform studient And teachers to get advice on
what we should have on our music video.

3. ARE YOU MALE OR FEMALE?
We wanted to know which gender appealed to us so we
asked this question. From our results we found out the
most girls done our questionnaire was girls. Even
though we got more girls response there was still a high
Percentage from both gender so we were able to Judge
the rest of the results Precisely For both gender

4. HOW OLD ARE YOU?
We asked the audience there age to find out
what age was the highest that responded to
out questionnaire, we sent this to six formers
and teachers But the most people that done
our questionnaire was 17 as it was simply for
them to answer because it was sent to there
email were there always go on. We could
have improved on making a text box for the
19+ to be specific on there age.
.

5. HOW OFTEN DO YOU PURCHASE
MUSIC AFTER LISTENING TO IT ON
MUSIC STREAMING WEBSITE?
Our results show that not many people buy music.
As there are now easily accessible because there
is illegal download which means you can get
music for free. most of our audience was collage
student which means there know how to download
music as that's the easy way they can access
music because they still don't earn money to be
buying music. There is only 5 people that mostly
but music this might be because there are working
class which means there have many to buy music.

6. WHAT TYPE OF MUSIC DO YOU
ENJOY LISTENING TO?
From looking at the results we didn’t
get Allot of people liking afro beats as
this might be because we only sent it to
bridge student. how ever afro beats
did get 14.29% which means people do
listen to afro beats and enjoy it, it also
got more votes than reggae and
bashment which means is not bad of a
results.

7. HOW DO YOU ACCESS MUSIC VIDEO?
From looking at our results
we found out that 94.64%
of people Access music
through YouTube which
helps us know where we
should distribute our music
video to get more
audience.

8. HOW DO YOU HEAR ABOUT MUSIC
VIDEO?
This question is similar to wear they access music
which also gave us the same response which Is
that most people hear music through YouTube as
you can get notification when you subscribe to a
channel. We also found out that most people hear
music through twitter and friends which helps us
know where we should distribute our video to get
more audience such as twitter and Facebook.

9. WHAT VIDEO STYLE DO YOU
PREFER? This question boost our confidence on keeping
performance and narrative as we ready choose
to do both of them before hand Because from
looking at other music video we found out that
having both performance and narrative made
the video more enjoyable and we understood
the meaning of the song.

10. WHAT THINGS DO YOU LIKE IN AFRO
BEATS MUSIC VIDEO?
When looking at this results we
found out that most people like
Afro beats to have dance which
we are going to have in our music
video, also The music video we
picked we think has an up beat
Mood and its catchy.

11. HOW EASY IS IT TO UNDERSTAND
THE LYRICS AND MOOD OF THE
SONG ‘ROMANTIC’ THOUGH ITS
MUSIC VIDEO?
From this information we found out that our music
video was easy to understand which Is a positive
response as we didnt know that if people would
understand because it wasnt there typical style of
music

12. WHICH SCENARIO DO YOU THINK
WOULD BE BEST FOR OUR MUSIC
VIDEO?
From looking at this results it really
helped us to pick a location because
we had a dilamer on where the best
place to set our music. Most of the
people chose skyline which we are
now desciding to use.

13. WHAT DID YOU FIND OUT FROM
YOUR MARKET RESEARCH?
Overall we had good responses from our
questionnaire as we got around 57 people that
done our questionnaire. We found out that not
allot of people listen to afro beats but we are
going to convince then that afro beats our
creative and enjoyable music to listen to. Also
we are going to Take advice from our audience
on where to set out location.