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Survey Analysis
I created an online survey(on the website survey monkey)to find out more
aboutmy specific audiencein orderfor
me to be able to find out the key features
that the readers are looking for in the
music magazine,this should make my
magazinemore appealingto its specific
audienceandtherefore, it should create a
senseof false needs.I decidedto create
an online survey dueto the modern
technologyuseas well as becausepeoplefind more interest to take part. As
showedform this image 75% of female and25% answeredthe survey(20
people)therefore, my music magazinewill be mainly aimed at female. This
is dueto the results that inform me that more female than male are interested
in reading music magazine.
This showsthat 95% of the readersare age in
between16-18 meaning thatmy magazine
will be mainly aimed atteenagers.This means
that my music has to be modern. Moreover,
the features of the magazineshouldnot be too
formal due to the audiencethat the magazine
is aimed at. However, just becausethesurvey
presentthis result doesnot mean thatI won’t
haveolder readersreading my music
magazinethis meansthat I shouldmaybe try
making it appealingin a way thateveryone
could find somethingfor themselvessimilar to ‘Kerrang’ magazine.
Specific age group
To make the survey less bias I neededto find out how many peoplethat took
part in my survey listen to Rock music;
the results are:
50% said yes
15% said no
35% said sometimes
This showsthat most of the peoplethat
took part in the survey know something
aboutrock music and are interested in it. Meaning that rock music is still on
top ofthe genresas sociaetystill listens to it.
The questionwas:What type of Rock do you listen to? This was to find out
whattype ofrock genremy target
audienceare intrested in as this will
allow me to havearticles, postersand
celebratesthat will drag peoples
attention. From this questionI learned
that 50% of my specificaudiencelike
to listen to classicalrock (Classic rock
music is a musicalgenre that relies
heavily on popularsongsthatwere producedin the 1960s,
1970s,and 1980s e.g:The Beatles,Rolling stones,Metalica and
other). Heavymetal as well as other(including hardcore,pop
rock and alternative rock) was a secondmostfavourit option amongsthe
audience this showsthat in order for me to have a fair range ofaudiencemy
music magazinehasto have a range of music genresnews;this shouldmake
my magazinemore succesfulthan othermusic magazinesuchas “Classical
Rock’that focusesonly on one genre ofRock music.
Most teenagersdon’tread magazinesatall as shownedform my survey50%
of the people stated thatthey don’tread music
magazines.However,the 25% people that said
that they do listen to msuci magazinespecified
in the feedbackthat they read ‘Kerrang’
magazine.This meansthat my Rock music
magazinewill be inspied by ‘Kerrang’ as its mostsuccesufl
magazineamongsspecific agegroup. My aim is to make more
peopleread music magazinethis can be achivedthrough first
free edition so that the readerswould get a taste ofthe
magazine.Althought, modern technologyis popularbetweenthe agegroup a
very small amoutreads the online version suggestingthatthe website’s are
not succesfulenoughand therfore, they don’tgain enoughattention.
From this I found outthe fetures that my specific target audienceare looking
for in the rock music magazine;most peopleare intrested for free gifts
suggestingthatmost peoplebuy the
magazinejust for an intresting and eye
catchygift that createsa fals needs to
readerand makesthem buyit
My magazineis aimed at youngaudience
therfore, the magazinewould have to be cheap
for them to be able to buyit. Mostof my specif
audienceare youngfemale that probably do not
havea job yet therfore, my magazinehas to
havea convincingprice for the productto be
selled.
60% of the peoplethat took my survey said that the Image drags their
attention the mosttherfore, during my production I needto make sure that
my image is appealingenoughand hasa good
quality in order to creatfalse senceof needsand
drag my audienceattention.Moreover, another
important is Title and the font it is important that
both of them would be informative of the genre of
my music magazinebutat the same time they stand outfrom the rest of the
image.
My magazinewill be a monthly production and
therfore I need to make sure that my magazine
gives outenoughinformations aboutthe Rock
music and it’s celebrates.

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Survey analysis

  • 1. Survey Analysis I created an online survey(on the website survey monkey)to find out more aboutmy specific audiencein orderfor me to be able to find out the key features that the readers are looking for in the music magazine,this should make my magazinemore appealingto its specific audienceandtherefore, it should create a senseof false needs.I decidedto create an online survey dueto the modern technologyuseas well as becausepeoplefind more interest to take part. As showedform this image 75% of female and25% answeredthe survey(20 people)therefore, my music magazinewill be mainly aimed at female. This is dueto the results that inform me that more female than male are interested in reading music magazine. This showsthat 95% of the readersare age in between16-18 meaning thatmy magazine will be mainly aimed atteenagers.This means that my music has to be modern. Moreover, the features of the magazineshouldnot be too formal due to the audiencethat the magazine is aimed at. However, just becausethesurvey presentthis result doesnot mean thatI won’t haveolder readersreading my music magazinethis meansthat I shouldmaybe try making it appealingin a way thateveryone could find somethingfor themselvessimilar to ‘Kerrang’ magazine. Specific age group
  • 2. To make the survey less bias I neededto find out how many peoplethat took part in my survey listen to Rock music; the results are: 50% said yes 15% said no 35% said sometimes This showsthat most of the peoplethat took part in the survey know something aboutrock music and are interested in it. Meaning that rock music is still on top ofthe genresas sociaetystill listens to it. The questionwas:What type of Rock do you listen to? This was to find out whattype ofrock genremy target audienceare intrested in as this will allow me to havearticles, postersand celebratesthat will drag peoples attention. From this questionI learned that 50% of my specificaudiencelike to listen to classicalrock (Classic rock music is a musicalgenre that relies heavily on popularsongsthatwere producedin the 1960s, 1970s,and 1980s e.g:The Beatles,Rolling stones,Metalica and other). Heavymetal as well as other(including hardcore,pop rock and alternative rock) was a secondmostfavourit option amongsthe audience this showsthat in order for me to have a fair range ofaudiencemy music magazinehasto have a range of music genresnews;this shouldmake
  • 3. my magazinemore succesfulthan othermusic magazinesuchas “Classical Rock’that focusesonly on one genre ofRock music. Most teenagersdon’tread magazinesatall as shownedform my survey50% of the people stated thatthey don’tread music magazines.However,the 25% people that said that they do listen to msuci magazinespecified in the feedbackthat they read ‘Kerrang’ magazine.This meansthat my Rock music magazinewill be inspied by ‘Kerrang’ as its mostsuccesufl magazineamongsspecific agegroup. My aim is to make more peopleread music magazinethis can be achivedthrough first free edition so that the readerswould get a taste ofthe magazine.Althought, modern technologyis popularbetweenthe agegroup a very small amoutreads the online version suggestingthatthe website’s are not succesfulenoughand therfore, they don’tgain enoughattention. From this I found outthe fetures that my specific target audienceare looking for in the rock music magazine;most peopleare intrested for free gifts suggestingthatmost peoplebuy the magazinejust for an intresting and eye catchygift that createsa fals needs to readerand makesthem buyit
  • 4. My magazineis aimed at youngaudience therfore, the magazinewould have to be cheap for them to be able to buyit. Mostof my specif audienceare youngfemale that probably do not havea job yet therfore, my magazinehas to havea convincingprice for the productto be selled. 60% of the peoplethat took my survey said that the Image drags their attention the mosttherfore, during my production I needto make sure that my image is appealingenoughand hasa good quality in order to creatfalse senceof needsand drag my audienceattention.Moreover, another important is Title and the font it is important that both of them would be informative of the genre of my music magazinebutat the same time they stand outfrom the rest of the image. My magazinewill be a monthly production and therfore I need to make sure that my magazine gives outenoughinformations aboutthe Rock music and it’s celebrates.