The document analyzes survey results for a new music magazine. It finds that the target audience is 18-25 year olds who spend £0-5 daily on music, prefer digital music, and attend festivals. This indicates the magazine should have an online version, offer digital music freebies, and feature up-and-coming artists with a simple yet vibrant design to appeal to festival-goers. The analysis finds a need for something fresh focused on new genres and emerging talent not served by other magazines.

1. Survey results
analysis.

2. This graph shows how the most
popular magazine at the moment is
a niche magazine called PAPER. This
could have been because of the
age range or because the younger
generation are looking for
something new and fresh to read.
My results show that magazines
like Q, NME and Vibe are all either
going out of fashion or struggling
to keep up with their restricted
content.
What does this mean for my music magazine?
This has indicated to me that I need to carry on with the style of PAPER, going with a
young and fresh look focusing on the more niche market of music but one which is up
and coming.

3. This graph shows that dance music
is a huge genre that overcoming
pop and rock at the moment, it is
high in fashion and evidently is the
most popular in this present day.
What does this mean for my music magazine?
This has indicated to me that my music magazine must appeal to
the dance music fans of today, as that is the strong genre that is
selling. The way in which my magazine will differ is that I will be
focusing on the up and coming genre whereas most magazines
such as NME and Kerrang have a set market that they can't
disturb. But the question is, is that market ageing?
This surge of interest in dance music
could come from various tracks
being played in independent clubs
as being individual is now a
mainstream fashion. Dance music
was a very niche market, and was
usually associated with generations
passed, and possibly raves.
However with the new kinds of
dance music appealing to the
younger generations, is the dance
floor set to become a huge
phenomenon once again?

4. This graph shows the age range that
I should be targeting as these are
the people who were interested
enough in the music magazine
industry to answer my survey and
contribute to the market research
for a new music magazine. I have
found that my target audience will
be 18-25 year olds, this could open
many doors and enlighten many
opportunities as my magazine will
be focused on older youths
What does this mean for my music magazine?
Because of the age range that I am targeting there will be opportunities to use advertising for
products aimed at adults such as alcohol and 18+ video games, as well as opportunities for
appeals and petitions regarding real life issues that may affect their adult life.

5. What does this mean for my music magazine?
This means that I should intend to focus on artists that have a live
music career but also ones that don’t. The results showed that the
target audience attends gigs once in an while, this means that they
are not a major part of buying a magazine however it would attract
their custom, once in a while. This means that the interviews can
range from DJ’s who have toured all over the world to masked
artists who have no intention of leaving the studio.
I asked this question to determine
whether the consumers in which I am
aiming at are people who attend gigs
meaning they enjoy live music and this
would give me an insight into whether
the music magazine should interview live
artists or artists in which there are no
chance of them touring. If a an artist
that had never toured and never
intended to was featured while these
results showed that the audience enjoys
live music, them the interview would be
very tedious and pointless as it would not
attract our target audience.

6. I included this question within my
survey because I thought to
narrow down my target audience I
must know what kind of people
they are, this is especially crucial
for an effective audience profile.
Front the results I can see that
almost half of my target audience
enjoys festivals and goes to them
every year. This would indicate that
they enjoy live music, along with
the arts and the party atmosphere.
What does this mean for my music magazine?
This means that I will be aiming my magazine at a group of people that enjoy the party atmosphere
however don’t necessarily care about the frills as festivals are a dirty, simple place. This could be
translated into the house style and how I construct the cover page. From these results, it has showed
that a simple, yet vibrant image would be best for the cover page.

7. I asked this question because it usually
indicates how much they’re willing to
spend on music magazines as this
figure usually correlates with their
expenditure on music. This figure has
shown that the majority, just under half
of the people who answered my
survey spend £0-5 daily on music. This
indicates that if they’re willing to spend
this on music, then a music magazine
doesn’t have to be in the lower end of
the price range as a higher priced
music magazine evidently would deter
their custom.
What does this mean for my music magazine?
This means that I am able to charge a higher price for the music magazine, and would be able to use
better quality images, paper, artists as the costs would be covered compared to a cheaper alternative
of the magazine. This could also mean that using freebies for music could be a unique selling point for the
magazine, along with adding to the attraction rom the customer because evidently buying music is
important to them.

8. This graph shows that the target
audience I am aiming at is
technologically advanced as they use
online methods to buy and listen to
their music compared to the tiny 12%
of people who buy CD’s as their
access to music.
By incorporating freebies for online
music purchases into the magazine,
this could subsequently make our
magazine more desirable that a
magazine without these freebies.
What does this mean for my music magazine?
This means that because the target audience is technologically advanced, offering a way in which to
subscribe to the magazine online is crucial. This would mean there could be an opportunity for an iPad
version or IPhone etc. However from the results we can see, almost 25% of the people who answered
illegally download their music. This indicates that there must be a form of barrier to stop anyone from
illegally subscribing to the magazine, or downloading it rather as apparently this is a large scale of
economy.

9. I asked this questions because
having a freebie may be the
decider for someone between
buying this magazine and another.
Results have shown that the
majority vote says that it is crucial to
our target audience to have a
freebie, however close behind was
the approach that there is no need
for a freebie to make them buy the
magazine.
What does this mean for my music magazine?
This graph has shown that a freebie is not necessarily required but could be the key point to a top
music magazine. From previous analysis , I have gathered that some sort of technological freebie
would be best however, as the readers will also be festival people (simple but looking for a vibrant
touch) then possibly a voucher, or a tip of advise could replace a freebie once in a while.

10. 
What do you believe is missing from the
music magazine market?
From the results gathered, on the left are the
answers in which were found to be the overall
unanimous decisions. A new genre of music is
 A new genre of music
something which ties in well to the theme in which
the analysis has proved is needed, simple, yet a
 A magazine featuring upcoming artists
vibrant (the new artist) touch. ‘A magazine with
 Something fresh and new.
upcoming artists’ This could be a decider between
other magazines on the shelf and mine. If a
customer has never heard of an artist, they are
more like to read about someone which is up and
coming rather than someone who has had
numerous interviews and has already reached
their peak. Finally something fresh and new is the
thing in which I will focusing on heavily. No
consumer will buy a magazine that has already
What does this mean for my music magazine?
This means that the magazine I am creating must focus on been done therefore by recreating another
the points outlined on the left by featuring an up and
magazines layout etc. this will just be shooting
coming artist, then constructing a magazine which is fresh, ourselves in the foot.
Below are 3 answers which averaged out to be
the most unanimous verdict;
simple and never seen before along with possibly
introducing a new genre of music through a freebie.