Richard Dyer's star theory proposes that celebrities and icons are constructed by media institutions like the music industry for financial gain. Stars are manufactured to represent "real people" experiencing real emotions in order to appeal to audiences and drive record sales. Dyer's theory has three parts: 1) how audiences and institutions interact in constructing stars, 2) how stars are artificial media constructions presented as real people, and 3) the concept of cultural "hegemony" where audiences relate to and sometimes emulate stars they share features with or admire.

1. RICHARD
DYER'S -
STAR
THEORY

2. RICHARD DYER - STAR
THEORY
Richard Dyers star theory is the idea that icons and celebrities are
manufactured by institutions for financial gain. He believes that stars
are constructed to represent 'real people' experiencing real emotions.
Stars are manufactured by the music industry to serve a purpose; to
make money out of audience, who respond to various elements of a
star’s personality by buying records and becoming fans
His theory is spilt into three sections:
• Audiences and Institutions
• Constitutions
• Hegemony

3. AUDIENCES AND
INSTITUTIONS
Stars are manufactured by the music industry to serve a
purpose - to make money out of audiences, who respond to
various elements of a star persona by buying records and
becoming fans. Stars are the cogs around which a plethora pf
record company gears find themselves turning.
Record companies nurture and shape their stars - as the TV
talent show processes have shown us. They tent to manufacture
what they think audiences want

4. STAR AS
CONSTRUCTIONS
Stars are constructed, artificial images, even if they are represented
as being 'real people', experiencing real emotions and other
It helps if their image can be copied and/or parodied because of it.

5. HEGEMONY
This is also know as 'culture'. It is the idea that the audience
relates to the star because they have a feature they the share
or admire with the star. Some fans may attempt to replicate
the star in their behavior, what they and what they do. But
this could also be a negative impact as some stars often are
heavy drinkers and drug abusers.

6. STAR THEORY APPLIED
TO POP STARS
The terms "pop performer" and "pop star" have become
interchangeable (they are not the same thing)
The study of stars as media text/components of media texts
demand that the distinction be made between those who are
simply known for performing pop music and those who are
known for being pop stars, whit have an identity or persona
which is not restricted solely to their musicianship