It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
We made it clear how the lifestyles of university students are in Vietnam, by conducting the quantitative survey for 1000 people as well as the depth interview of nearly 100 people. Let us find it out their income, housing, food, beauty, digital and university lifestyle.
More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Social media is the information hub for Vietnamese and many brands take it as the trigger to promote their products. This survey reveals the current consumer behaviors as to online / social medias as well as consumers’ reactions to their marketing
This survey was conducted among 860 samples of 18-47 years old in May 2019.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
We made it clear how the lifestyles of university students are in Vietnam, by conducting the quantitative survey for 1000 people as well as the depth interview of nearly 100 people. Let us find it out their income, housing, food, beauty, digital and university lifestyle.
Survey about the cooking information source among Vietnamese wives. The tie of the parents are very strong among Vietnamese but the trend of web community or Facebook is on the increase. Let us see our report of their cooking style and information source:
-68% of 20’s and 84% of 30’s cook every day
-30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
-Most rely on Vietnamese food for cooking
-Korean and Thai are the top 2 common international foods to cook
-Parents are the most important information source for cooking
-53% users use smart phone to get cooking info"
How does Vietnamese recognise Japanese cultures. What cultures are they interested and what Japanese food do they know? Here is the full report of Vietnamese view of "Cool Japan"
How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
Vietnamese are often known for their diligence. Our survey proved that approximately half of Vietnamese workers take on some studies. How are their actual behaviors and method for their skill improvement? Q&Me market research looked into how Vietnam workers improve their skills
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
Vietnam is considered to be one of the country that female takes the active role in society. According to the report by Mastercard, Vietnam is ranked as top 5 in terms of female social advancement. Q&Me takes the survey among 580 full-time workers to see how they see the work capability difference between male and female
Vietnam house visit to the wealthy family in Ho Chi Minh. Please take a look at their lifestyle. He is very safe conscious about food and has the house gardening
As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.
Vietnam has a tons of budget hotel options. We had asked 200 tourist coming to HCM and stay at budget (3 star) hotels to see their preference and their decision factors of hotels
English is important language for most Vietnamese to improve their career.How do Vietnamese study English? Besides their English study practice, we also researched about popular English learning smartphone app and English language school in Vietnam.
The increasing number of smartphone had made more female take photos, especially selfies. The survey shows the Vietnamese trend of how the ladies take photos and what post actions they make
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
Travelling, especially oversea travelling is an emerged trend among Vietnamese people with living condition increasing in recent years. This survey was made to explore the motivation in choosing a country to travel.
This survey was conducted among more than 1,000 Vietnamese, who are above 18 years old, across nationwide in March 2019.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
Media Consumption & Habits of MENA Internet Users SurveySpot On PR
Insights from the Media Consumption & Habits of Middle East & North Africa Internet Users Survey conducted by Effective Measure and Spot On Public Relations.
Visit our blog: http://www.spotonpr.com
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The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
"Word of Mouth Research 2007" collaborated with Prof. Nihei of Asia University in May 2007. The surveys have been taken place since 2003 annually, and this was the 4th execution in series.
The purpose of this survey is to study the impact of word of mouth (WOM) marketing. Based on the Tsuzumi* model that the team has proposed, they had investigations over true figure of WOM such as the way WOM spreads, information carried by WOM, relation between WOM and media, and positive WOM vs. negative WOM. The feature in this edition is the elaborated study in two phases of WOM spreads.
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Similar to Vietnamese media consumption differences in south and north (20)
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
Nowadays, celebrities play an important role in consumer’s behaviors, especially young people. This report is made to find out who are favored by Vietnamese in terms of actor, singer and atheles.
This survey was conducted among nearly 600 male and female in nationwide in June 2021.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
Many Vietnamese come to the urban area to make the living. Vietnam has the strong bond with their family and they often go back to their hometown.
This survey was made in order to understand their behaviors in going back to their hometown with regard to the frequency, transportation method and the reasons of the selection.
The audience is those who live in different city from their hometown.
This report was summarized in April 2021.
This report consolidate the major macro data to illustrate Vietnam market. The data includes the following information
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
Vietnam consumer product distribution still rely largely on the traditional channels. These family-oriented stores are the sales channel for many for the diaries, lifestyle products and so on.
The channel management for these stores are largely based on the human-effort. However, we came to see the signs of the changes with the use of technology.
This report covers the technology usages in these traditional channel distributions and analyze their potentialities and obstacles.
This report was made on March, 2021.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Vietnamese media consumption differences in south and north
1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Vietnam Media behavior differences in South & North
2. Overview
16-19, 14%
20-24, 32%
25-29, 32%
30-34, 14%
35-44, 7%
Respondent profile (N=631)
It is always mentioned that the lifestyle between the South
and North of Vietnam is different. This report illustrates
the media consumption behaviors and creative
impression differences between South and North
North, 47%
South, 53%
Age Area
3. Media Consumption – Facebook / Internet
1%
11%
33%
19%
11%
12%
6%
3%
5%
5%
17%
33%
14%
8%
7%
6%
3%
8%
I do not use Facebook
Less than 30 minutes
31 - 60 min
61 - 90 min
91 - 120 min
2 - 3 hours
3 - 4 hours
4 - 5 hours
More than 5 hours
Facebook
South North
Q: How many hours do you use internet / Facebook daily (SA)
1%
7%
33%
12%
10%
13%
9%
4%
11%
2%
13%
23%
12%
10%
13%
8%
4%
15%
I do not use Internet
Less than 30 minutes
31 - 60 min
61 - 90 min
91 - 120 min
2 - 3 hours
3 - 4 hours
4 - 5 hours
More than 5 hours
Internet
South North
South has more people who spend very long hours on Internet and Facebook
4. Media Consumption – TV / Internet
Q: How many hours do you watch TV / Youtube daily (SA)
Time to spend on YouTube is longer in south than north
6%
10%
26%
34%
13%
6%
5%
0%
0%
0%
7%
12%
21%
35%
9%
6%
5%
4%
0%
1%
I do not have TV
I do not watch TV
Less than 30 minutes
31 - 60 min
61 - 90 min
91 - 120 min
2 - 3 hours
3 - 4 hours
4 - 5 hours
More than 5 hours
TV
South North
6%
29%
39%
13%
5%
5%
2%
1%
1%
5%
29%
31%
17%
7%
6%
2%
1%
2%
I do not watch Youtube
Less than 30 minutes
31 - 60 min
61 - 90 min
91 - 120 min
2 - 3 hours
3 - 4 hours
4 - 5 hours
More than 5 hours
YouTube
South North
5. Survey overview
Show the 4 types of TVCF about Tet 2017 to see the reaction differences between South & North
https://www.youtube.com/watch?v=u6byVR1XhIg
https://www.youtube.com/watch?v=ywBgOedsCHE https://www.youtube.com/watch?v=69CwHzyTNmg
https://www.youtube.com/watch?v=mWMAzbDnHHw
Brand: Kinh Đô Brand: Nestlé
Brand: Downy Brand: Comfort
6. Creative evaluation comparison
South people evaluate the creative 11% more positive than North people
8% 9%
12% 8%
47%
39%
19%
21%
14%
23%
North South
8% 5%
13%
9%
43%
36%
20%
24%
17%
26%
North South
12% 10%
12%
10%
46%
41%
17%
18%
13%
22%
North South
9% 10%
10% 9%
40%
30%
25%
20%
17%
30%
North South
7. Creative feedback: (1) Family - Heart warming
8% 9%
12% 8%
47%
39%
19%
21%
14%
23%
North South
Creative evaluation (out of 5)
Least interested Not interested
Average Interested
Very interested
I like the
story
I like the
brand
I like the
music
I like the
visual
atmosphere
I like the
actor/actress
in it
I do not like
the brand
I do not like
the story
Others
I do not like
the music
I like the
visual
atmosphere
I do not like
the
actor/actress
in it
North 55% 34% 20% 17% 10% 7% 8% 5% 3% 5% 4%
South 52% 41% 20% 19% 9% 7% 7% 5% 3% 2% 2%
Happy
Heart
warmin
g
Excitin
g
New Original Old
Not
unique
Boring
Encour
aging
Corny Sad Funny
Luxurio
us
None
of the
above
Cheap
Disapp
ointing
North 41% 46% 33% 25% 17% 15% 8% 9% 5% 4% 1% 5% 4% 1% 0% 1%
South 51% 45% 35% 24% 18% 14% 8% 7% 7% 5% 4% 3% 3% 2% 2% 0%
Impression
Keywords
Q: How much are you interested in this TVCF? /What are the reasons for that? / Please choose the keywords that you felt after
watching TVCF (Up to 3)
8. Creative feedback: (2) Family - Fun
8% 5%
13%
9%
43%
36%
20%
24%
17%
26%
North South
Creative evaluation (out of 5)
Least interested Not interested
Average Interested
Very interested
I like the
brand
I like the
story
I like the
visual
atmosphere
I like the
music
I like the
actor/actress
in it
I do not like
the story
I do not like
the brand
I do not like
the music
Others
I do not like
the
actor/actress
in it
I like the
visual
atmosphere
North 39% 49% 23% 26% 14% 7% 4% 3% 4% 3% 4%
South 47% 43% 26% 25% 16% 5% 4% 4% 4% 3% 3%
Excitin
g
Heart
warmin
g
Happy New Old Funny Original
Encour
aging
Not
unique
Boring
Luxurio
us
Corny
Disapp
ointing
Cheap
None
of the
above
Sad
North 47% 33% 32% 26% 13% 10% 10% 10% 8% 7% 5% 3% 2% 1% 1% 0%
South 42% 38% 44% 28% 9% 10% 11% 11% 3% 4% 12% 4% 2% 1% 2% 1%
Impression
Keywords
Q: How much are you interested in this TVCF? /What are the reasons for that? / Please choose the keywords that you felt after
watching TVCF (Up to 3)
9. Creative feedback: (3) Family – Emotional / Love
12% 10%
12%
10%
46%
41%
17%
18%
13%
22%
North South
Creative evaluation (out of 5)
Least interested Not interested
Average Interested
Very interested
I like the
brand
I like the
story
I like the
visual
atmosphere
I like the
music
I like the
actor/actress
in it
I do not like
the story
I do not like
the brand
I do not like
the music
Others
I do not like
the
actor/actress
in it
I like the
visual
atmosphere
North 41% 36% 18% 17% 16% 10% 6% 6% 3% 7% 4%
South 43% 35% 23% 17% 16% 12% 7% 4% 4% 4% 3%
Excitin
g
New Happy
Heart
warmin
g
Luxurio
us
Boring
Not
unique
Encour
aging
Old Corny Original Funny Sad Cheap
Disapp
ointing
None
of the
above
North 38% 28% 25% 18% 16% 11% 11% 9% 8% 5% 5% 4% 2% 2% 2% 1%
South 32% 34% 33% 18% 24% 12% 8% 8% 9% 12% 6% 5% 2% 2% 2% 2%
Impression
Keywords
Q: How much are you interested in this TVCF? /What are the reasons for that? / Please choose the keywords that you felt after
watching TVCF (Up to 3)
10. Creative feedback: (4) Family - Cute
9% 10%
10% 9%
40%
30%
25%
20%
17%
30%
North South
Creative evaluation (out of 5)
Least interested Not interested
Average Interested
Very interested
I like the
brand
I like the
story
I like the
music
I like the
actor/actress
in it
I like the
visual
atmosphere
I do not like
the
actor/actress
in it
I do not like
the story
I do not like
the brand
I do not like
the music
I like the
visual
atmosphere
Others
North 40% 36% 27% 25% 20% 5% 9% 6% 7% 4% 5%
South 41% 41% 31% 24% 20% 9% 7% 6% 5% 2% 3%
Excitin
g
New Funny Happy
Heart
warmin
g
Boring
Encour
aging
Old
Not
unique
Original
Luxurio
us
Corny
Disapp
ointing
Cheap Sad
None
of the
above
North 46% 32% 31% 19% 17% 10% 10% 9% 6% 6% 3% 3% 3% 2% 1% 0%
South 49% 42% 34% 24% 16% 8% 5% 7% 7% 7% 5% 2% 3% 4% 1% 2%
Impression
Keywords
Q: How much are you interested in this TVCF? /What are the reasons for that? / Please choose the keywords that you felt after
watching TVCF (Up to 3)
11. Summary
• South has more people who spend very long hours on internet and
Facebook
• Time to spend on YouTube is longer in south than north
• South people evaluate the creative 11% more positive than North people.
• These evaluation differences are found despite that the respective
evaluation are not that difference. Thus, it could be simply that South people
tend to express their opinion more positively while North people are more
severe
• South people tend to react with the keyword of “happiness” while we see
more ratio of North people choosing “exciting”.
13. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
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Takes 24 - 48 hours for
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real-time analysis
Superb real-time
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1/3 of the competitor
pricing
14. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 180,000 members as of Nov, 2016
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
15. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 180,000 members as of Nov, 2016
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own
16. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043