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Vietnam bathroom environment and taking bath customs
- Only 41% of Vietnamese female wash their hair daily
Survey information
• 500 Male / female from 18 – 49 years old
• Conducted on Sept, 2015
Executive Summary
• 76% is equipped with shower. 21% has faucet only
• 44% do with only cold water. 12% has the issues of
flexible hot water supply
• 95% of them take a bath more than once / day
• Only 41% of female wash their hair daily. 51% do that
once only in 2-3 days
• More than half of the female use the separate rinse
(conditioner) products, while the ratio goes down to 19%
for male
• 45% of the respondents use other ways than shower to
wash their hair
• Only 16% use dryer to dry their hair (female = 19%)
User profile
Single,
58%
Married,
41%
Divorced
, 1%
Married Status
House,
67%
Apartm
ent, 8%
Dormito
ry, 6% Others,
19%
House type
What kind of facilities do you have in your
bathroom?
Equipped with
bathtab, shower and
faucet, 19%
Equipped with
shower and faucet,
57%
Equipped with
faucet, 21%
Do not have
bathroom, 1% Others, 2%
76% is equipped with shower. 21% has faucet only
Hot water supply situations
Water temperature
can be easily and
quickly controlled,
44%
Takes
time to
have hot
water,
12%
Only cold water, 44%
Does your bathroom have hot water?
44% do with only cold water. 12% has the issues of flexible
hot water supply
How often do you take bath / shower?
7%
34%
54%
4%
1%
9%
33%
55%
1% 2%
8%
33%
54%
3% 2%
3 times a day Twice a day Once a day Once in 2-3 days Less than that
Female
Male
All
95% of them take a bath more than once / day
How often do you wash your hair?
4%
11%
26%
51%
6%
1%
5%
17%
66%
10%
2% 1%
5%
14%
47%
30%
4%
1%
3 times a day Twice a day Once a day Once in 2-3
days
Once in 4-5
days
Less than
once in 4-5
days
Female
Male
All
Only 41% of female wash their hair daily. 51% do that
once only in 2-3 days
What do you use to wash your hair?
52%
33%
13%
0% 1%
19%
61%
14%
5%
1%
35%
48%
13%
3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
Shampoo and
rinse
(conditioner)
Shampoo only All-in-one
shampoo
Soap Water only
Female
Male
All
More than half of the female use the separate rinse (conditioner)
products, while the ratio goes down to 19% for male
How do you wash your hair?
48%
28%
14%
2%
7%
1%
61%
21%
10%
2%
5%
1%
55%
24%
12%
2%
6%
1%
0%
10%
20%
30%
40%
50%
60%
70%
User shower Put water in
bucket to pour
Use faucet in
bathroom
Use sink
faucet
Use faucet to
wash clothes
Others
Female
Male
All
45% of the respondents use other ways than shower to wash their hair
How do you dry your hair after washing?
19%
46%
14%
21%
0%
13%
56%
9%
20%
2%
16%
51%
12%
20%
1%
0%
10%
20%
30%
40%
50%
60%
Use dryer Wipe it with
towel
Use fan to dry Leave it until it
dries by itself
Others
Female
Male
All
Only 16% use dryer to dry their hair (female = 19%)
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
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Vietnam bathroom and washing behaviour survey

  • 1. Your sub-title here Vietnam bathroom environment and taking bath customs - Only 41% of Vietnamese female wash their hair daily
  • 2. Survey information • 500 Male / female from 18 – 49 years old • Conducted on Sept, 2015
  • 3. Executive Summary • 76% is equipped with shower. 21% has faucet only • 44% do with only cold water. 12% has the issues of flexible hot water supply • 95% of them take a bath more than once / day • Only 41% of female wash their hair daily. 51% do that once only in 2-3 days • More than half of the female use the separate rinse (conditioner) products, while the ratio goes down to 19% for male • 45% of the respondents use other ways than shower to wash their hair • Only 16% use dryer to dry their hair (female = 19%)
  • 4. User profile Single, 58% Married, 41% Divorced , 1% Married Status House, 67% Apartm ent, 8% Dormito ry, 6% Others, 19% House type
  • 5. What kind of facilities do you have in your bathroom? Equipped with bathtab, shower and faucet, 19% Equipped with shower and faucet, 57% Equipped with faucet, 21% Do not have bathroom, 1% Others, 2% 76% is equipped with shower. 21% has faucet only
  • 6. Hot water supply situations Water temperature can be easily and quickly controlled, 44% Takes time to have hot water, 12% Only cold water, 44% Does your bathroom have hot water? 44% do with only cold water. 12% has the issues of flexible hot water supply
  • 7. How often do you take bath / shower? 7% 34% 54% 4% 1% 9% 33% 55% 1% 2% 8% 33% 54% 3% 2% 3 times a day Twice a day Once a day Once in 2-3 days Less than that Female Male All 95% of them take a bath more than once / day
  • 8. How often do you wash your hair? 4% 11% 26% 51% 6% 1% 5% 17% 66% 10% 2% 1% 5% 14% 47% 30% 4% 1% 3 times a day Twice a day Once a day Once in 2-3 days Once in 4-5 days Less than once in 4-5 days Female Male All Only 41% of female wash their hair daily. 51% do that once only in 2-3 days
  • 9. What do you use to wash your hair? 52% 33% 13% 0% 1% 19% 61% 14% 5% 1% 35% 48% 13% 3% 1% 0% 10% 20% 30% 40% 50% 60% 70% Shampoo and rinse (conditioner) Shampoo only All-in-one shampoo Soap Water only Female Male All More than half of the female use the separate rinse (conditioner) products, while the ratio goes down to 19% for male
  • 10. How do you wash your hair? 48% 28% 14% 2% 7% 1% 61% 21% 10% 2% 5% 1% 55% 24% 12% 2% 6% 1% 0% 10% 20% 30% 40% 50% 60% 70% User shower Put water in bucket to pour Use faucet in bathroom Use sink faucet Use faucet to wash clothes Others Female Male All 45% of the respondents use other ways than shower to wash their hair
  • 11. How do you dry your hair after washing? 19% 46% 14% 21% 0% 13% 56% 9% 20% 2% 16% 51% 12% 20% 1% 0% 10% 20% 30% 40% 50% 60% Use dryer Wipe it with towel Use fan to dry Leave it until it dries by itself Others Female Male All Only 16% use dryer to dry their hair (female = 19%)
  • 12. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.