Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
The survey about how Vietnamese use the shampoo and their perception about the consumer brands. The survey has been collected over 400 respondents female living in HCM and Hanoi
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
Vietnamese are considered to be very health conscious. Their concerns currently lead to the increased demand of exercises. Let us take a look at the voice of the customers about their health consciousness and interests in work out
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
Vietnam overcame the severe lockdown and social distance policy to go into the living of “with corona”. The restrictions in terms of transportation or business operation gradually came back to normal.
This survey was made with an intention to understand Vietnamese behaviors and opinions toward Tet, the first annual ceremony after the severe social distancing.
This survey was conducted among male and female of 18 - 49 years old of 650 respondents in November 2021.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
Vietnam house visit to the wealthy family in Ho Chi Minh. Please take a look at their lifestyle. He is very safe conscious about food and has the house gardening
34% receives the calls even while movies are on cinema…!? We looked into the real of Vietnamese watching movie behavious.
-20’s go to cinema most often among the age groups.
-As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums.
-Facebook is the common website for getting movie information for 10’/20’s, while 30’s rely on 123phim.vn/.
-Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.
-More than 80% buy food / snacks when going to see movies.
-34% receives calls even when watching movies.
The increasing number of smartphone had made more female take photos, especially selfies. The survey shows the Vietnamese trend of how the ladies take photos and what post actions they make
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Vietnam is one of the country with big beer consumptions in Asia but female are very conservative about drinking alcohols. Through our research we found out the drinking behaviours and mindset among Vietnamese females
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
-81% know and use Neptune. Sailing boat, Coroli and Knife are 3 brands having least recognition.
-89% has a room to change a brand.
-1L is the most popular size for all age groups
-39% do stir-fried cooking style everyday
-47% use the oil only once. 53% re-uses it
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
Aodai is the traditional Vietnamese clothes and one of the most well-known Vietnamese culture.
This survey was designed in order to find out the current usage of aodai and Vietnamese opinions about this traditional culture
The survey was conducted to 500 Vietnamese in HCM and Hanoi aged 16-39 yeas old.
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
- Only 57% of Vietnamese females do skin care, 31% make-ups for their beauty maintenance
- 53% pay attention to beauty without spending much money
- Higher income earners spend enough money on beauty
- Hair treatment (72%) and facial treatment (52%) are the most popular beauty services
- Price is the most important when choosing beauty services
- 76% Vietnamese have their own motorbike.
- Honda Wave is the most popular motorbike
- 80% of teens' and 71% of 20’s motorbikes are paid by their parents.
- Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors.
- 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%)
- Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about.
- 49% have had motorbike accident with other motorbike before.
Survey about the cooking information source among Vietnamese wives. The tie of the parents are very strong among Vietnamese but the trend of web community or Facebook is on the increase. Let us see our report of their cooking style and information source:
-68% of 20’s and 84% of 30’s cook every day
-30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
-Most rely on Vietnamese food for cooking
-Korean and Thai are the top 2 common international foods to cook
-Parents are the most important information source for cooking
-53% users use smart phone to get cooking info"
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 600 respondents in January 2022.
Car is one of the item that Vietnamese wish to have when they have better economical status. The attention to the electric car goes up even in Vietnam. This survey is conducted in order to find out the potentiality and images of the electric car in Vietnam.
This survey was conducted among 235 samples in Vietnam who recognize electric car and motorbike. The survey was conducted in March 2022.
The usage of online delivery has been accelerated by the social distancing resulted from Covid-19. Consumers became digitalized in terms of how they get the foods during the pandemic. This report will show the trend of the food and drink delivery service as well as the popularity of delivery apps in Vietnam.
There was a similar survey conducted in Dec 2020, after one year, this survey is made again to understand the change of this field.
This survey was conducted among 660 people in 18-40 years old in Hanoi, HCMC and Da Nang in Dec 2021.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in September 2021
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Vietnam has a tremendously high penetration of motorbike. On the other hand, the car industry keeps growing and the enthusiasm in purchasing the car is getting higher, endorsed by the growth of the economy and the general revenues.
This survey is intended to find out the current frustration or issues with motorbike, while finding out the motivations and the types of the cars that they wish to have.
This survey was conducted among 20 years old and above of 381 samples in July, 2021.
Nowadays, celebrities play an important role in consumer’s behaviors, especially young people. This report is made to find out who are favored by Vietnamese in terms of actor, singer and atheles.
This survey was conducted among nearly 600 male and female in nationwide in June 2021.
This survey focuses on Vietnamese language learning habits. The report is the summary of:
What languages are Vietnamese people learning and which one is the most learned?
The average time they spend learning a foreign language weekly
The most popular learning methods
Where do they learn a foreign language? (popular language centers, online learning platforms,...)
The reason they learned that foreign language
This survey was conducted in June, 2021, from those who study languages
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
With the rise of the Internet, online travel agencies has been one of the most dramatic examples of the digital transformation.
This survey was made in order to better understand the online booking behaviors of Vietnamese people.
This survey was conducted among 319 respondents who use online for booking hotels, transportation or package for travelling.
The survey was conducted in June 2021.
It has been almost a decade of the disruptive innovation in transportation Vietnam that radically changed the travel habit of the consumer.
The aim of the this report is to understand the usage of the user between traditional and ride-hailing services (car & bike) and reasons for their selection.
This survey was conducted among 16 years old and above of 890 sample in May 2021.
Doing exercise is an important part of people’s daily day. With the growth of Vietnamese economy, health / exercise is one of the items that Vietnamese put their investment on, with their increased interests in physical and mental benefits.
This survey was made in order to understand exercise behaviors of Vietnamese people. This survey was conducted among 1406 respondents who make exercises on the regular basis
The survey was conducted in May, 2021
As the economy in Vietnam grows, Vietnamese have more opportunities to get to know the different variety of enterprises.
This survey was made in order to figure out the corporate image by “country”, to illustrate the corporate characteristics.
This survey was conducted among Adult 18+ of 650 samples in April 2021.
Vietnamese are the young population where the average age of the nation is no more than 30 years old. Thus, what they like / dislike could be unique and different.
This survey was made to understand what behaviors are considered unfavorable for Vietnamese, in general and specifically among each gender.
This survey was conducted among more than 1000 people aged 18 and above in April, 2021.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
Many Vietnamese come to the urban area to make the living. Vietnam has the strong bond with their family and they often go back to their hometown.
This survey was made in order to understand their behaviors in going back to their hometown with regard to the frequency, transportation method and the reasons of the selection.
The audience is those who live in different city from their hometown.
This report was summarized in April 2021.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Executive Summary
• 76% is equipped with shower. 21% has faucet only
• 44% do with only cold water. 12% has the issues of
flexible hot water supply
• 95% of them take a bath more than once / day
• Only 41% of female wash their hair daily. 51% do that
once only in 2-3 days
• More than half of the female use the separate rinse
(conditioner) products, while the ratio goes down to 19%
for male
• 45% of the respondents use other ways than shower to
wash their hair
• Only 16% use dryer to dry their hair (female = 19%)
5. What kind of facilities do you have in your
bathroom?
Equipped with
bathtab, shower and
faucet, 19%
Equipped with
shower and faucet,
57%
Equipped with
faucet, 21%
Do not have
bathroom, 1% Others, 2%
76% is equipped with shower. 21% has faucet only
6. Hot water supply situations
Water temperature
can be easily and
quickly controlled,
44%
Takes
time to
have hot
water,
12%
Only cold water, 44%
Does your bathroom have hot water?
44% do with only cold water. 12% has the issues of flexible
hot water supply
7. How often do you take bath / shower?
7%
34%
54%
4%
1%
9%
33%
55%
1% 2%
8%
33%
54%
3% 2%
3 times a day Twice a day Once a day Once in 2-3 days Less than that
Female
Male
All
95% of them take a bath more than once / day
8. How often do you wash your hair?
4%
11%
26%
51%
6%
1%
5%
17%
66%
10%
2% 1%
5%
14%
47%
30%
4%
1%
3 times a day Twice a day Once a day Once in 2-3
days
Once in 4-5
days
Less than
once in 4-5
days
Female
Male
All
Only 41% of female wash their hair daily. 51% do that
once only in 2-3 days
9. What do you use to wash your hair?
52%
33%
13%
0% 1%
19%
61%
14%
5%
1%
35%
48%
13%
3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
Shampoo and
rinse
(conditioner)
Shampoo only All-in-one
shampoo
Soap Water only
Female
Male
All
More than half of the female use the separate rinse (conditioner)
products, while the ratio goes down to 19% for male
10. How do you wash your hair?
48%
28%
14%
2%
7%
1%
61%
21%
10%
2%
5%
1%
55%
24%
12%
2%
6%
1%
0%
10%
20%
30%
40%
50%
60%
70%
User shower Put water in
bucket to pour
Use faucet in
bathroom
Use sink
faucet
Use faucet to
wash clothes
Others
Female
Male
All
45% of the respondents use other ways than shower to wash their hair
11. How do you dry your hair after washing?
19%
46%
14%
21%
0%
13%
56%
9%
20%
2%
16%
51%
12%
20%
1%
0%
10%
20%
30%
40%
50%
60%
Use dryer Wipe it with
towel
Use fan to dry Leave it until it
dries by itself
Others
Female
Male
All
Only 16% use dryer to dry their hair (female = 19%)
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