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[Survey] Comparison b/w Vietnam Airlines and VieJet

Q&Me, a market research service by Asia Plus Inc., provides insights into the perceptions of Vietnam Airlines and Vietjet, following a recent shift in market capitalization favoring Vietjet. A survey of flight passengers revealed that Vietnam Airlines is viewed as a more trustworthy and luxurious option, while Vietjet is associated with affordability and a 'cool' image. Overall satisfaction ratings showed Vietnam Airlines outperforming Vietjet in service areas, though both airlines have distinct brand identities among users and non-users.

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Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Comparison between Vietnam Airlines and VietJet
Overview Vietnam has two airline companies – Vietnam Airlines and VietJet. Recently there was a news that market cap of VietJet has surpassed that of Vietnam Airlines. How are those company perceived by Vietnamese? Q&Me conducted the survey to those who have taken the flight in last 12 months.
Flight experience in last 12 months One third of the respondents have taken the flight in last 12 month Q. How many times have you taken the flight for last 12 month? (N=1079) 71% 15% 13% 1% 1% 42% 27% 22% 7% 2% 64% 18% 15% 2% 1% Never Once 2 - 4 times 5 - 9 times More than 10 times 20-29 30-39 All This survey is targeted to those who have taken the airlines in last 12 months
Top-of-Mind airline company (Open answers) 67% has picked up Vietnam Airlines Q. What name comes up when you hear "airlines"? (N=387) 67% 20% 9% 4% Vietnam Airlines VietJet Jetstar Others
Airline associated with “affordable” image (Open answers) 59% has picked up VietJet and Jetstar follows at 29% Q. What name comes up when you hear ”affordable airlines"? (N=387) 59% 29% 9% 1%1% VietJet Jetstar Vietnam Airlines Air Asia Others
Airline associated with “luxurious” image (Open answers) 73% chooses Vietnam Airlines, while some comes up international airlines such as Singapore or Emirates Q. What name comes up when you hear ”luxurious airlines"? (N=387) 73% 6% 5% 4% 2% 2% 9% Vietnam Airlines Singapore Airlines Emirates Vietjet Jetstar Japan Airlines Others
Airplane company used in 12 month Vietnam airlines are the airline that has been used by the most Q. What airlines have you used in last 12 month? (N=387) 70% 49% 32% 6% 5% 4% 4% 3% 2% 6%
How to book the airplane ticket Direct reservation is more popular than buying at the office at Airline or travel agency Q. How do you buy the flight tickets?(N=387) 47% 29% 19% 15% 15% 12% 1% Airline website Airline office Through travel agency (visit, call) From travel agency website Airport reception Package tour Others
Vietnam Airlines vs VietJet – User satisfaction Q. How do you evaluate the service of VietJett / Vietnam Airlines? (VN=332, VJ=297) Vietnam Airlines are superior in all except for the pricing Custome r service Meal Seating Price Time accuracy Excellent 14% 11% 13% 5% 12% Good 51% 41% 52% 32% 50% Average 34% 45% 34% 55% 35% Poor 1% 3% 1% 6% 3% Very poor 0% 0% 0% 2% 0% 列2 3.8 3.6 3.8 3.3 3.7 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4.0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vietnam Airlines Custome r service Meal Seating Price Time accuracy Excellent 5% 4% 6% 16% 4% Good 36% 24% 27% 54% 22% Average 55% 67% 63% 29% 53% Poor 3% 5% 4% 0% 20% Very poor 1% 1% 1% 0% 1% 列2 3.4 3.3 3.3 3.8 3.1 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4.0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vietnam Airlines
Vietnam Airlines vs VietJet – Image comparison Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Vietnam Airlines are federated with high quality image such as “trustful”, “good service”, while VietJet is price-oriented. VietJet has “cool” image probably due to their promotion and branding. 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1% 16% 23% 14% 11% 26% 5% 19% 15% 37% 71% 27% 14% 10% 6% 7% 1% Vietnam Airlines VietJet
Vietnam Airlines images Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Group above 30 consider Vietnam Airlines as more trustful, while 20-29 federates the airlines with good service Trustful Good service High quality Traditio nal Comfor table Luxurio us Value for money Innovat ive Cool Afforda ble New Low quality Uncom fortable Bad service Untrust ful Others 20-29 48% 49% 42% 33% 33% 28% 16% 13% 9% 6% 6% 5% 4% 4% 5% 0% 30-39 58% 41% 40% 43% 32% 25% 21% 9% 8% 7% 2% 2% 4% 4% 3% 2% All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1% 20-29 30-39 All
Vietnam Airlines images (between users / non-users) Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Those who have not taken Vietnam Airlines have the strong image that airlines is “Luxurious” and “high quality”. Trustf ul Good servic e High qualit y Traditi onal Comf ortabl e Luxuri ous Value for mone y Innov ative Cool Afford able New Low qualit y Unco mfort able Bad servic e Untru stful Other s VietnamAirlines user 53% 47% 39% 37% 33% 22% 19% 11% 9% 7% 5% 5% 5% 4% 4% 1% Vietnam airlines non-users 44% 42% 55% 35% 29% 55% 7% 9% 6% 4% 6% 4% 0% 4% 2% 2% All 52% 46% 41% 36% 32% 27% 18% 11% 8% 6% 5% 4% 4% 4% 4% 1%
VietJet images Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Group above 30 has stronger image of “affordable” for VietJet Afforda ble Cool New Comfor table Good service Value for money Trustful Innovat ive High quality Low quality Traditio nal Uncom fortable Untrust ful Bad service Luxurio us Others 20-29 67% 37% 26% 28% 24% 16% 17% 17% 11% 13% 13% 10% 8% 6% 6% 1% 30-39 79% 37% 28% 22% 21% 25% 14% 11% 17% 14% 7% 9% 5% 4% 3% 2% All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1% 20-29 30-39 All
VietJet images (between users / non-users) Q. Please choose 3 items that is applicable to the images of "Vietnam Airlines”? (N=387) Both of the users and non-users have strong image of “VietJet = affordable”. Afford able Cool New Comfo rtable Good servic e Value for money Trustf ul Innova tive High quality Low quality Traditi onal Unco mforta ble Untrus tful Bad servic e Luxuri ous Others VietJet users 72% 38% 24% 27% 23% 21% 17% 14% 15% 15% 10% 10% 5% 5% 5% 1% VietJet non-users 69% 31% 38% 22% 23% 13% 12% 20% 9% 9% 14% 8% 14% 9% 7% 3% All 71% 37% 27% 26% 23% 19% 16% 15% 14% 14% 11% 10% 7% 6% 5% 1% VietJet users VietJet non-users All
AUDIENCE PROFILE
Respondent profile (N=387) Hanoi, 45% Ho Chi Minh, 24% Others, 31% 20-29, 64% 30-49, 36% AgeGender Male, 52% Female, 48% City
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