A survey of 133 Vietnamese youth in Ho Chi Minh City found their convenience store usage patterns. 34.6% visited stores 2-3 times per week, with males visiting more frequently than females. Family Mart was the most popular chain, comprising 51 stores in the city. 40.6% visited in the evenings, with little difference by age or gender. While drinks were the most commonly purchased item (59.4%), cigarettes and cosmetics were rarely bought. Younger males were more likely to eat food inside stores than older males or females. Location was more important for females' store choice compared to price for males.

1. Convenience store usage among Vietnamese
youth

2. Convenience store in Vietnam
• Number of respondents: 133
• People from 10-30 in Ho Chi Minh city
• Conducted on Sept 17-22, 2014

3. Convenience store in Vietnam
• 34,6% come to convenience store one time per 2-3 days. Especially,
this ratio of male seem to be higher than female.
• Family Mart with 51 stores in Ho Chi Minh city is still the most
popular choice for people here.
• 40.6% come to convenience store by evening. it is not different so
much by age or by gender.
• 59.4% always buy drinks when coming to convenience store while
66,9% never buy cigarette and 49,2% never buy comestic.
• 38,5% female always buy cooked foods when coming to
convenience store while this ratio seems to be lower with male
(23,4%)
• They mostly eat-in of convenience store. The ratio of age group 10-
20 who eat-in convenience store is higher than age group 20-30.
• The reason why male choose convenience store seems to be quite
different with female. Pricing is important to male (28,8%) while
location (41%) is much more important to female.

4. How often do you go to convenience store?
19.1
37.3
16
17
10.6
23.1
28.2
17.9
23.1
7.7
40
35
30
25
20
15
10
5
0
Daily 2-3 days/time 4-5 days/time 5-7 days/time More than 7 days
Male Female
Unit (%)

5. Which convenience store do you usually go most?
26.4%
19.5%
19.5%
21.8%
12.8%
Family Mart
Circle K
B's Mart
Shop&Go
Other

6. When do you go to convenience stores most?
21.1 21.1
32.3
40.6
3.8
24.8
In the morning During lunch
break
In the
afternoon
At night At mid-night When going
home from
office or
school
45
40
35
30
25
20
15
10
5
0

7. What do you buy at convenience stores?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Drink
Snacks
Cake/Candy
Chewing gum
Ice cream
Cooked foods
Cosmestics
Stationary
Cigarette
Fruit
Instant noodle
Always Sometimes When no other shops are found Never

8. How often do you buy cooked food when coming to
convenience store?
20.5 20.2
12.8 16
23.4
38.5
40.4
20.5
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Female Male
No
When no other shops are
found
Sometimes
Always

9. Do you use eat-in of convenience stores?
24.4
58.5
9.8
7.3
21.3
38.3
27.6
12.8
70
60
50
40
30
20
10
0
Yes, often Yes, sometimes Yes, but very rare No
Age 10-19 Age 20-30
Unit (%)

10. What is the main factor make you choose your
convenience store?
5.1 8.5
28.8
20.5
14.9
2.6
25.5
30.8
7.4
0
14.9
41
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Female Male
No other choice
Location
Wifi
Good service
Good taste
Good price

11. EOF