This was a Project for Portfolio 1 at Full Sail University

1. PERSONAL BRAND EXPLORATION
Sumner Ellis
Project & Portfolio I: Week 1
October 2 2022

2. Hi I’m Sumner and I love people.
Growing up I spent a lot of time roaming between social
groups always valuing the time I could with people. During
that time I fell in love with connecting with people, hearing
their stories, and creating community with them. Combining
that with my love for technology has provided me with the
amazing opportunity to bring those deep connections to the
digital world. I hope to take my skills of working with people
and talents in the digital world to continue the work of
bringing people together.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
Community Relations Coordinator
Public Information Officer
Corporate affairs specialist
BRAND ARCHETYPE - Girl/Guy Next Door-
To be accepting and Encourage community.
To make others feel included and welcome.
To belong.
Public Relation Specialist for the Entertainment Industry

4. Recruiters
TARGET AUDIENCE
Courtney L. McKenna
Outreach Plan:
One task I will complete for initial contact is complete an
applicant profile on Disneys hiring site.
I will use an Email with my resume attached to make initial
contact.
I will send a followup email after one week from sending my
resume and initial email to make sure contact is made.
Senior Recruiter, Enterprise
Talent Acquisition at The Walt
Disney Company
Michelle Travers
PROFILE
PICTURE Recruiting Coordinator at
Twitch
Emily Bishop
Talent Acquisition Coordinator
at Universal Hollywood
Studios
Outreach Plan:
One task I will complete for initial contact is complete an
applicant profile on Twitches hiring site.
I will use an Email with my resume attached to make
initial contact.
I will send a followup email after one week from sending
my resume and initial email to make sure contact is
made.
Outreach Plan:
One task I will complete for initial contact is complete an applicant
profile on Universals hiring site.
I will use an Email with my resume attached to make initial contact.
I will send a followup email after one week from sending my resume
and initial email to make sure contact is made.

5. GOALS
Short Term: (Immediately After Graduation)
Get an Internship in public relations
Start internship within two months of graduating. Finish
internship within given internship parameters.
Mid Term: (YEAR)
Apply for 6 jobs within the Public Relations field in the
Entertainment industry.
Have applied for 6 jobs within given field. MUST make
follow up contact with all 6. No open ended or “waiting to
hear back”
Long Term: (YEAR)
Finish internship and successfully transition to new job.
Must FINISH internship, have identified job secured and be
transitioning to secured position at identified company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED BY TRADE & Current Proficiencies:
Public Speaking
SOFT
HARD
Adept
Social Media Production Adept
Teamwork Expert
Creative problem solving Expert
Public Speaking
SOFT
HARD
Adept
Graphics software Adept
Time management Expert
Leadership Expert

7. I help People create dynamic content by
Thinking outside the box.
PROMISE

8. CREDENTIALS
Work Experience:
Freelance Event Videography and
Editing
Social media management
Education:
Bachelors of Entertainment Business
Full Sail University 2024
Awards:
NSCS- Honor Student
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kelton Lampkin
Industry Experience:
• 4 Years 7months
Education:
Unknown
Leadership Experience:
Proposal Coordinator
Marketing and Proposal coordinator
Skills and Proficiencies:
Marketing-5 Endorsements
Event planning - 5 Endorsements
Customer service - 5 Endorsements
Sumner Ellis
Overall Online Presence:
201?, banner image no, professionalism of headshot? Fair,
how detailed is the profile?, published articles? No, active on
other social media? Unkown, is their LinkedIn URL
customized? Yes
Grade: Superior, 83 out of 100
Industry Experience:
• 2 years
Education:
Full Sail University- Bachelors of
Entertainment Business
Leadership Experience:
Freelance videography and digital marketing
Residential Coordinator
Skills and Proficiencies:
Customer Service-0
Project Management - 0
Event Management
Overall Online Presence:
How many connections? 120, banner image customized? Yes ,
professionalism of headshot? Fair, how detailed is the profile? Average,
published articles? No, active on other social media? Yes, is their
LinkedIn URL customized?yes
Grade: Average, 74 out of 100

10. COMPETITION
Angel Robels
Noteworthy Experience:
Unknown
Unknown
Industry Experience:
Unknown
Education:
Game art, game interactive media design- Full
Sail University
Skills and Proficiencies:
Problem Solving - 2
English - 1
Presentations - 1
Overall Online Presence:
How many connections? 500+, banner image customized? Yes,
professionalism of headshot? Fair, how detailed is the profile? Low
detail, published articles? None, active on other social media? Yes,
is their LinkedIn URL customized? Yes
Grade: Average, 75 out of 100
Sumner Ellis
Industry Experience:
2 years
Education:
Full Sail University- Bachelors of
Entertainment Business
Leadership Experience:
Freelance videography and digital marketing
Residential Coordinator
Skills and Proficiencies:
Customer Service-0
Project Management - 0
Event Management
Overall Online Presence:
How many connections? 120, banner image customized? Yes ,
professionalism of headshot? Fair, how detailed is the profile?
Average, published articles? No, active on other social media?
Yes, is their LinkedIn URL customized?yes
Grade: Average, 74 out of 100

11. BRAND POSITION
The Entertainment Industry renewed creativity in the public relations field,
I provide A OUTSIDE OF THE BOX PERSPECTIVE because IN
ORDER TO GROW THE ENTERTAINMENT INDUSTRY SHOULD BE
LOOKING FOR NEW INNOVATIVE WAYS TO REACH THEIR CLIENTS.
OUTSIDE OF THE BOX THINKING WILL LEAD THE WAY

12. NETWORKING &
MARKETING
Industry Events & Organizations
Social Selling & Marketing
OCT. 4TH - ONLINE
Full Sail Networking Summit
Nov. 14 online
Digital Marketing
Primary Content: what type of content will you create and publish online?
The type of content I will look to publish online will be community focused
content that I will showcase my creative skillset with.
Primary Tools: Which social networks or online tools will you use to
promote your content? The social platforms I will use will be Linkedin,
Facebook, and Instagram
Website: How will you use your digital portfolio site moving forward to
help you build your brand awareness online? I will point more interested
parties to my portfolio site to better showcase my skills in depth. I will
also include it with my resume when applying for jobs.

13. Professional Development
Mentor
What type of mentor will you seek as you embark on your career path? What
experience and/or lifestyle should they have?I am currently seeking a mentor
who works in the Entertainment Industry. I would love to learn under
someone who is towards the end of their career so that I can absorb life
lessons they may have to pass on. I am looking to be partnered with a mentor
through the NSCS.
Formal Education
Bachelors of Entertainment Business- Spring
2024
Technical Skills
Adobe Premiere and After Effects - Complete by May 2023
Facebook content creation- Ongoing
Attend public Speaking seminar- Complete by February 2023
Soft Skills
Time management in the workplace- February 2023
Constructive criticism - May 2023
Teambuilding workshop- December 2022

14. Sumner Ellis
When faced with connecting people through social media, I look way outside
the box. In fact, I try to not think of it as a box at all.

15. REFERENCES
27-3031.00 - Public Relations Specialists. (n.d.). Retrieved
October 2, 2022, from
https://www.onetonline.org/link/summary/27-3031.00
https://www.linkedin.com/in/courtney-l-mckenna-11595011/
https://www.linkedin.com/in/emily74bishop/
https://www.linkedin.com/in/kelton-lampkin-5b63a2117/details/
skills/
https://www.linkedin.com/in/julie-chadwick-746009212/