This document provides an overview of Desirae Kramer's personal brand exploration project. It includes sections on her identity and profession, potential job titles, brand archetype, references for outreach, goals, skills, credentials, competition analysis, brand position, networking and marketing plan, and professional development plan. The overall purpose is to define Desirae's personal brand and develop a strategy to build her professional network and online presence in digital marketing and related fields.

1. PERSONAL BRAND EXPLORATION
Desirae Kramer
Project & Portfolio I: Week 1
September 28, 2022

2. My name is Desirae Kramer. I have been in
Brokerage for over 12 years which includes
customer service, analysis, SOP driven and KPI
driven. I believe the customer should be treated
fairly and we should always do our best to give
them the best work we can and doing it right the
first time. I am a firm believer that if we are
treated with kindness we can return the kindness. I
also believe everyone is capable of anything they
want and if we get too comfortable we will become
complacent. Always striving to be better than we
were before, and learn from our mistakes and the
mistakes of others.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Research analyst
• Advertising and Promotion Manager
• Project Management Specialist
BRAND ARCHETYPE - I am a hard
worker that takes care to ensure the
customer’s needs are met as fully as
possible. I also listen to the concerns
of the customer or client to ensure
they feel heard. I feel I am optimistic
and want to help everyone in need.
Marketing and Analysis for Brokerage or Fitness

4. REFERENCES
Kelly Lohr
Outreach Plan:
• I will research her position within the company to better
understand her role. I will look at other socials for her as
well.
• I will use my LinkedIn account to personally message and
request to add her to my network in a professional
manner.
• I will be following up after my initial contact within a
month. I would like to provide content relevant to her
position and research conducted since my first contact.
Also engage with her posts on social media
Chief Marketing O
ff
icer at
Orange Theory Fitness
Sanae BOUKHANA
Outreach Plan:
• I will review her position and explain to her my positions
within the company for the past 12 years
• I will also use LinkedIn and ask her to add me on my
teams account at work as well as socials.
• I will be contacting again within a few weeks. I will be
adding content to my socials that is refined to the
business
Global Digital Marketing
Manager at DHL Express
Michael McGowan
Outreach Plan:
• I have already reviewed his position and I have worked
with him previously, but did not know he had risen to a
position I am interested in joining.
• I have contacted him on LinkedIn and sent him a
connection request so he may see what I am
accomplishing as a professional.
• I plan to follow up within a week with a personal email
regarding my thoughts and plans for my future at this
company and research content that is applicable to this
position,
Project Manager at DHl Express
TARGET AUDIENCE:
Professionals and Individuals within Brokerage
Travel, Fitness and Music Marketing Industries

5. GOALS
Short Term: (2023)
• Grow a following and an online presence
‣ Zone in on my content and post more frequently thus
eliciting more follows and interest by March 2023. Add
to my LinkedIn Network from 18 to 100 by January
2023
Mid Term: (2024)
• Graduate Full Sail, Complete SEO certification, and Obtain a
position within my degree from the connections made online
with my brand awareness.
-Create a website to showcase my projects and brand
which includes a blog/Vlog. SEO certification by March 2024
and create possible brand deals with companies I am
interested in by Oct 2024
Long Term: (2026)
• Grow in my career, have a consistent content flow and
following. Be a successful Analyst, marketing professional
making over 6 figures
‣ Move up in my current company that will grow my
knowledge to better leverage the position I am aiming
for, Done by March 2026

6. REFERENCES
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
O
ff
ice suite software Novice / Adept / Expert
Communication Novice / Adept / Expert
Time management Novice / Adept / Expert
Presentation software
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Adaptability Novice / Adept / Expert
SKILLS ANALYSIS

7. I help companies and individuals within the
fitness, travel and music industries complete
their business goals by encouraging, listening,
supporting and adapting to their needs for
their business without compromising their
brand beliefs.
PROMISE

8. CREDENTIALS
Work Experience:
• CIS Training Facilitator
• Customs Brokerage: CS, Entry, Dispatch,
Trainer, Facilitator
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Awards:
• Extremely Customer Centric Award

9. COMPETITION
Michael Hayes
Industry Experience:
• Vector Marketing
Education:
• Full Sail University Digital Marketing (2024)
Leadership Experience:
• None to show
Skills and Proficiencies:
• Adobe Color Essential Training- LinkedIn
• Building a Portfolio with Adobe Portfolio- LinkedIn
• Become a Marketing Entrepreneur - LinkedIn
Desirae Kramer
Overall Online Presence:
• 17 connections,Banner image is a copy write photo,
Headshot is semiprofessional, Profile is Vague, No
published articles. Unable to find other social media?, URL
is not customized
• Grade: Poor, 30 out of 100
Industry Experience:
• None
Education:
• Full Sail University Digital Marketing (2024)
Leadership Experience:
• Training facilitator
• Acting lead in Customer Contact
Skills and Proficiencies:
• Adobe Color Essential Training- LinkedIn
• Building a Portfolio with Adobe Portfolio- LinkedIn
• Learning Adobe Fonts—LinkedIn Learning
Overall Online Presence:
• 19 connections, no customized banner, no professional,
headshot how detailed is the profile, no published articles,
active on Facebook, Instagram, LinkedIn URL is not
customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Bryan Rodriguez-Acevedo
Noteworthy Experience:
• Digital marketing Content Producer- DME academy
• Videographer/Content Creator-Overtime
Desirae Kramer
Industry Experience:
• Digital Marketing Content Producer
Education:
• Full Sail University Sports Marketing and Media (2019)
Skills and Proficiencies:
• Social Media
• Research
• Digital Media
Overall Online Presence:
• 29 onnections, banner image is customized, No headshot
at all, not at all detailed, no published articles, Due to no
profile photo, unable ti find on other social media, Their
LinkedIn URL is not customized.
• Grade: Poor, 10 out of 100
Industry Experience:
• None
Education:
• Full Sail University Digital Marketing (2024)
Leadership Experience:
• Training facilitator
• Acting lead in Customer Contact
Skills and Proficiencies:
• Adobe Color Essential Training- LinkedIn
• Building a Portfolio with Adobe Portfolio- LinkedIn
• Learning Adobe Fonts—LinkedIn Learning
Overall Online Presence:
• 19 connections, no customized banner, no professional,
headshot how detailed is the profile, no published articles,
active on Facebook, Instagram, LinkedIn URL is not
customized
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For people/companies who are searching for individual
attention. I provide A HONEST, CARING,
NONJUDGEMENTAL EXPERIENCE because IT IS IMPORTANT
COMPANIES/INDIVIDUALS ARE TREATED WITH DIGNITY AND
RESPECT REGARDLESS OF WHO THEY ARE, AND DESERVE TO
BE HEARD AND CARED FOR WITH THEIR NEEDS IN BUSINESS
AND IN LIFE.
“NICKNAME?”

12. NETWORKING & MARKETING
Industry Events & Organizations
• American Marketing Association
‣ Feb 2023 | Nashville, TN; Virtual
‣ Digital & Social Media Marketing Webinar
• December 8, 2022 | Virtual
• Original Digital Marketing Conference
‣ August 8 2023 | Portland, Oregon
Digital Marketing
• Primary Content: I will post content that is real and depicts
who I am, how I work, what I like to do. Being as real as
possible is important as a caregiver archetype to relate to
people in such away showing my personality as a caregiver.
This will be a mixture of videos, vlogs and photos.
• Primary Tools: I plan to use ZOHO Socials to publish my content
daily. I plan to publish on Facebook, Instagram, Twitter and
TikTok. Planning ahead is important and keeping. Calendar
• Website: My portfolio site will highlight my projects and my
most relevant works. It will also show my process of creating
and what I stand for as a Marketer and what my archetype is
and how it relates to my work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a mentor that has my same archetype and
personality traits. They should also be a parent with
multiple children as they will understand juggling career
and family. I plan to find a mentor by mid 2023 so I have
someone to work with as I go into my final year of study
and am looking for a position in my career field.
Formal Education
• Digital Marketing; Full Sail University (2024)
Technical Skills
• Data and analytics - Google courses, March 2023
• Search Engine Optimization- Full Sail University, January
2024
• Video creation and editing software - LinkedIn Learning
December 2023
Soft Skills
• Leadership , DHL Express Training,2023
• Presentation - Full Sail University, July 2024
• Presentation- Full Sail University, July 2024

14. Desirae Kramer
You know companies will ignore a customer and do
anything to avoid giving straight answers and updates? Well,
what I do is listen to all of the information and create a work
around to make the customer feel heard and taken care of. In fact, I have created a
process to help my current customers by listening, taking notes, creating a plan and a
calendar of important dates and completing important deadlines on or before they are due
and updating the customer regularly to ensure the customer is feeling at ease with the
process and the entire process is held in a. Sharepoint program so the customer can see all
the steps in real time..
“

15. REFERENCES
13-1082.00 - project management specialists. O*NET OnLine. (n.d.).
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www.onetonline.org/link/summary/13-1082.00
13-1161.00 - market research analysts and marketing specialists.
O*NET OnLine. (n.d.). Retrieved September 29, 2022, from
https://www.onetonline.org/link/summary/13-1161.00
13-1161.00 - market research analysts and marketing specialists.
O*NET OnLine. (n.d.). Retrieved September 29, 2022, from
https://www.onetonline.org/link/summary/13-1161.00
50 best social media tools. Content Marketing Institute. (n.d.).
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contentmarketinginstitute.com/articles/best-social-media-tools-
top-marketers/
6 successful ways to communicate with your audience. Nanos. (2022,
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commentator, E. (2021, February 1). Digital Marketing Skills: 5
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www.smartinsights.com/managing-digital-marketing/personal-
career-development/6-skills-tomorrows-digital-marketers-
need-to-master/
Customs brokerage. DHL Logistics of Things. (2022, February 25).
Retrieved September 29, 2022, from https://lot.dhl.com/
glossary/customs-brokerage/
Digital & Social Media Marketing Webinar. Eventbrite. (n.d.).
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www.eventbrite.com/e/digital-social-media-marketing-
webinar-registration-135613895813?aff=ebdssbonlinesearch
References

16. REFERENCES
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business-and-marketing/digital-marketing-skills/
The hard and soft digital marketing skills of Rockstar Marketers. Acadium. (2022, March 25). Retrieved September 298, 2022, from https://acadium.com/blog/digital-marketing-
skills/
Knilans, G. (2019, November 25). How often are you communicating with your prospects and customers? Trade Press Services. Retrieved September 29, 2022, from https://
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Smith, N. (2021, September 27). Brand archetypes - meet the caregiver - N-vision designs. N. Retrieved September 29, 2022, from https://nvision-that.com/brand-archetype-the-
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Spencer, G. (n.d.). What are reach and frequency and how do they work? KCTV KSMO Gray. Retrieved September 27, 2022, from https://www.kctv5marketing.com/blog/what-is-
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Strikingly. (n.d.). A simple guide to building a strong marketing portfolio - building your website. Strikingly. Retrieved September 29, 2022, from https://www.strikingly.com/
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References