Project & Portfolio 1 Full Sail University - Personal Branding

1. PERSONAL BRAND EXPLORATION
Jasmine Navy
Project & Portfolio I: Week 1
September 2023

2. Hello, I’m Jasmine
A freelance copywriter, public relations coordinator
and creative lead.
I am passionate about copy and public relations,
ambitious, driven, enthusiastic and team-focused in all I do.
I take the time to genuinely get to know you and your clients
so that I can accurately represent your brand
and provide amazing, heartfelt copywriting.
For every business starts with a problem.
Let me be part of the solution.
IDENTITY

3. PROFESSION
Potential Job Titles:
-Blog Writer
-Advertising Associate
-Digital Copywriter
-Copywriter
BRAND ARCHETYPE “the CREATOR”
With a love and passion for helping others, as well as a
vivid imagination and memory for me, it’s only naturally
fitting that I would find a home in the entertainment
industry. Empathetic in my behavior which helps me to
relate to many different people in a variety of settings I
have a great advantage and not getting to know the
person on the surface but the depths of one’s soul to
take them to a place beyond their wildest imagination
and back. For any brand to connect, it only has to be
original but inspiring and encouraging. All qualities that I
naturally hold within my personality.
COPYWRITER

4. “the CREATORs
TARGET AUDIENCE
BADEN BOWER
Outreach Plan:
• Mention a mutual connection (if any)
• Ask for an informational interview
• Describe my most relevant qualifications
Public Relations Firm
ALLISON SARAH
Outreach Plan:
• Offer something of value to them
• Be clear about what I want and what I can do for them
• Ask for an interview (Be Bold)
Marketing Director for E.L.F. Cosmetics
DESIREE L TALLEY Outreach Plan:
• Stress I am contacting them due to interest
• Plan to pitch myself
• Cold email and/or call
• Determine the type of business dealing(s) I wish to
have with them
Podcaster & Entertainment Attorney

5. GOALS
Short Term: (Immediately After Graduation, 6mos-1yr)
•Utilize (my) LinkedIn profile more and be effective
‣ Use keywords that match my industry and
niche. Add a portfolio, links, media,
documents to showcase my work, brand and
personality.
Mid Term: (2-5yrs)
•Build my networking skills and enhance my circle
‣ Be intentional with my outreach, collaborate,
ask for help.
Long Term: (5-10yrs)
•Start a business of my own
‣ Commit to my goals, set realistic goals, learn
proper time management skills

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media Knowledge
SOFT
HARD
Intermediate
Marketing Intermediate
Interpersonal Effectiveness Advanced
Creativity Advanced
Software Proficiency
SOFT
HARD
Intermediate
Blogging platforms + Social Media Beginner
Research Intermediate
Content Creation Beginner

7. I help to create content that is persuasive and
unforgettable to the consumers eyes and ears.
PROMISE

8. CREDENTIALS
Work Experience:
• Djini Productions, LLC - Assistant Director
• Drink Zyn, Virtual Commercial Production Manager
• Five Stone Media, Virtual Social Media Manager
• Imaginary Productions/SeekaTV, Assistant Writer, Producer, Actor
and Juror
Education:
• Entertainment Business, B.S., Full Sail University (2024)
• Entertainment Industry Accounting Certificate (CPE online
course)
• Adobe Fonts Certificate
• Adobe Color Certificate
• Small Business Essentials Certificate, WomenVenture (2024)
• SCORE Msp (Fundamentals of Business)
Volunteer
• Treehouse
• Feed My Starving Children
• Homeless Shelters (Holiday)

9. COMPETITION
Salem Adkins
Copywriter @ Ogilvy
Industry Experience:
• Copywriter at Ogilvy Jun ’23-present
Education:
• University of Wisconsin-Eau Claire
Leadership Experience:
• Copywriter at Ogilvy
• Account Executive at Colle McVoy
Skills and Pro
fi
ciencies:
• Marketing
• Advertising
• Adobe Creative Suite
Lauren Bach
Copywriter, Editor, Content Writer
Overall Online Presence:
• Overall presence is okay, not bad. However, her site is quite blah!
Not much creativity, color, or excitement that is generated when
visiting her LinkedIn profile which is unfortunate.
• Grade: Poor
Industry Experience:
• Freelance Copywriter / Bread Loaf
• Co-Host of “The Fan Girls” podcast
Education:
• University of Phoenix
Leadership Experience:
• Senior Copywriter, Co-Host and Head of Brand Content of “The
Fan Girls” podcast
• Proofreader
Skills and Pro
fi
ciencies:
• Social Media Marketing
• Webflow
• Journalism
Overall Online Presence:
• I found her profile to be a few points above basic-average. She
has a lot of details regarding the work she has done but nothing
that really jumps out to me where an urgency to connect would be
generated. A very strong headshot though.
• Grade: Average to Above average

10. COMPETITION
Ben Creekmore
Copywriter
Noteworthy Experience:
• Copywriter, GSD&M
• Copywriter, MRY
Erin Liegghio
Copywriter, Marketing Communications
Industry Experience:
• Freelance copywriter
Education:
• West Virginia University
• The Book Shop
Skills and Pro
fi
ciencies:
• Social Media Content Creation
• Web Content Writing
• Content Strategy
Overall Online Presence:
• Overall presence on LinkedIn is low BUT he’s website is amazing. I
really enjoyed the layout, navigation and color palette. Together it
was all very welcoming, engaging and informative.
• Grade: LinkedIn, poor. Website, excellent
Industry Experience:
• Copywriter, Full Sail University
• Manuscript editor
Education:
• Full Sail University
• UC Irvine
Leadership Experience:
• Career Development Advisor
• Manuscript Editor
• Copywriter
Skills and Pro
fi
ciencies:
• Creative Writing
• Communication
• Customer Service
Overall Online Presence:
• Online presence is there but at a low vibration. Her WordPress
could use some work. Everything seems boring, not much
personality
• Grade: Poor

11. BRAND POSITION
Crafting a compelling story that your audiences recognizes as uniquely as your own.
Establishing clarity around what you offer.
Providing trustworthy value that separates you from your competitors.
NAVY BLEU

12. NETWORKING & MARKETING
Industry Events & Organizations
• Ad World / March 2024 - Virtual
• Elevate / March 2024 - Virtual
• Content Marketing World / Sept 2024 - In Person, Washington, DC
To me, these are significant content marketing events that could really help with my
professional development and building my network.
I am excited to look further into each and creating a solid foundation of stability for
myself.
Digital Marketing
• Primary Content: with an archetype known as “the Creator” I am HIGHLY
imaginative, so content would be focused around a shared vision. Particular
content I would create or attempt are: Podcasts, Interviews/Q&A’s, Videos/VLogs,
Social Media Management.
• Primary Tools: following content tools I would like to explore further and/or try for
the first time, Grammarly, Google Analytics, Trello, Feedly, WordPress, Slack.
• Website: based on what I am learning I would say, utilizing tools like interviews,
analytics and social listening to gather insights and feedback from my audience.
This will assist in creating relevant, valuable and engaging media content that
resonates with my audience and builds trust and rapport.

13. Professional Development
Mentor
I love the mentors I currently have and plan to
continue nurturing that relationship while building
new relationships with those with the creative
industry. Expanding my network to
photographers, graphic designers and beyond.
Formal Education
Entertainment Business, B.A.,
Full Sail University
Technical Skills
-Adobe Fonts/Color Palette, Sept 2023
-Adobe Photoshop/Lightroom, Oct 2023
-Trello, Slack, WordPress, Portfolio Adobe, Sept 2023
-Final Cut Pro, Spring 2021
Soft Skills
Event Planning, March 2023
Copywriting Jan 2023
Public Relations Jan 2023
Time Management 2022
Marketing/Advertising Jan 2021

14. Jasmine Navy
Every business starts with a problem. I’ll help you find the right tone and strategy for your brand, and
implement it across all of your social media channels.
“

15. REFERENCES
The Ultimate Copywriting Resource
https://thecopywriterclub.com/ultimate-copywriter-book-resource-list/
What is copywriting?
https://www.awai.com/what-is-copywriting/
What is Copywriting? The De
fi
nite Guide
BACKLINKO
https://backlinko.com/copywriting-guide
Copywriting for Beginners
By, Alex Cattoni
https://www.youtube.com/watch?v=OLIrJ5WUFIs
Copywriter vs Content Writer: 7 Key Differences
Outlier Creative
https://www.outliercreative.com/blog/copywriter-vs-content-writer