The document outlines Anyelica Melendez's personal brand exploration project. It discusses her background in entrepreneurship and goal of helping entrepreneurs succeed through digital marketing services. It analyzes her identity as a "Creator" brand archetype and potential job titles. It also includes outlines of outreach plans for potential clients, skills analysis, goals, competition comparisons, and a proposed brand position. The overall purpose is to define Melendez's personal brand and marketing strategy as a digital marketing specialist focused on serving entrepreneurs.

1. PERSONAL BRAND EXPLORATION
Anyelica S. Melendez Sanabria
Project and Portfolio I: Week 1
April 10th, 2022

2. I have been surrounded by entrepreneurs most of my life. I have seen
the struggles, the milestones, and the successes. Eventually, I fell in
love with it and knew I needed to help entrepreneurs reach their
purpose. I started developing my creator’s side through different jobs
by creating video content until I found my true goal in digital
marketing. With digital marketing, I will always be able to transform
entrepreneurial atmospheres and affect those that lack the tools and
resources, so that they all can reach their goals through digital
platforms and methods. In addition,
fi
lling voids that are probably
ignored like social media management, graphic design, photography,
branding, and much more.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising & Promotions Manager
• Market Research Analyst & Marketing Specialist
BRAND ARCHETYPE -The Creator
As a creator, creativity, and imagination are a must. Every project is
unique; therefore, every purpose is approached differently to reach
maximum ef
fi
ciency when it comes to results. For instance, branding,
marketing, and graphic design projects will ful
fi
ll the client’s
expectations while blowing the audience’s mind.
Marketing Specialist for the Digital Marketing industry

4. ENTREPRENEURS - SMALL BUSINESSES
TARGET AUDIENCE
Cheryl Higgins
Outreach Plan:
• My wedding happened at this venue and everything was amazing. Yet, I realized they
could be connecting with more leads through social media. Therefore, I will use my
personal experience to connect with them face-to-face after arranging an
appointment with the manager of the venue.
• To communicate my interest in working with their marketing, I will prepare a brief
presentation that covers the issues and the solutions after applying strategies
through their social media and website. This can be presented face-to-face, but if
asked, through a zoom or google call.
• After presenting, I will follow up 2 weeks after the meeting through email since I do
not want them to feel obligated. This also gives them the necessary time to think
about it and make a well-thought decision.
Manager at Florida Rustic Wedding
Adianis Morales
Outreach Plan:
• Fortunately, I have had experiences with Mrs. Morales while I was at Valencia
College. This requires extra preparation since it is on the political grounds. I will
de
fi
nitely study her and her competitors for a better approach when it comes to
presenting the reasons for having me on her team.
• Initially, I will call her during work hours to set an appointment with her. I will brie
fl
y
go over my interest so that she can understand the reason for my call and know that
I value her time. I am a visual person, so I always use imagery, presentations, or
comparisons to get my point through. In addition, I will do my best to do it as
successfully and brie
fl
y as possible so that she can keep doing her tasks.
• Time is precious; consequently, I will follow up through an email one week after the
initial approach. If there is no response, I will call three days after the email was
sent.
Congress Candidate - Florida
Wilmary Torres
Outreach Plan:
• This is all about beauty and transforming lives. Therefore, I have to prepare to transform their marketing. This business runs
smoothly, but it could use a marketing boost. For instance, mockups of branded collaterals, trends in the beauty industry, and
trends on social media platforms could also be presented. For instance, I would also prepare some short clips for them to post so
that they can see how great curated content can be.
• She has two locations, yet she is always at the second studio. I can arrange a meeting with her through one of her assistants or I
can easily reach her through her of
fi
cial platforms since she is more modern and “DM” is a thing now.
• I know she is busy, and I would like for her to see the effect of curated content; therefore, I would do a light follow up 2 weeks
after and an of
fi
cial follow up with details after 3 to 4 weeks.
CEO of Wilmary’s Studio

5. FONT FAMILIES | Header

6. FONT FAMILIES | Body

7. COLOR PALETTE

8. GOALS
Short Term: (2024)
• Open my of
fi
ce/studio for my business
‣Prepare the location and launch it of
fi
cially 2 months after
receiving the keys.
Mid Term: (2030)
• Transform the business into an agency for maximum ef
fi
ciency.
‣Hire 3 to 5 professionals monthly with skills in marketing,
photography, copy, graphic design, etc.
Long Term: (2050)
• Get a bigger building packed and ready to operate.
‣Redesign the building’s interior, move everything from the
current buildings to this one, and expand the hiring limit. All
to be done as a team in 6 to 8 months.

9. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video Creation and Editing software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Creative thinking Novice / Adept / Expert
Networking Novice / Adept / Expert
Data mining software
SOFT
HARD
Novice / Adept / Expert
Analytical software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Patience Novice / Adept / Expert

10. I help entrepreneurs reach their purpose by establishing ef
fi
cient
digital marketing strategies.
PROMISE

11. CREDENTIALS
Work Experience:
• Customer service lead and video content creator for
ABBAletas
• Content creator at O&M Home General Services
Education:
• Associate in Arts Degree, Valencia College (2020)
• Digital Marketing, Bachelors Degree, Full Sail University (2024)
Awards:
• National Society of Collegiate Scholars
• Puerto Rico’s Top Honor Roll

12. COMPETITION
Matthew Books
Industry Experience:
• Marketing Management Medium - combination
of digital marketing with video production
Education:
• Full Sail University (2009-2011)
Leadership Experience:
• Digital Marketing Director
• Marketing Technology Administrator
Skills and Pro
fi
ciencies:
• Email marketing - 94 endorsements
• Social media marketing - 87 endorsements
• Digital marketing - 57 endorsements
ANYELICA MELENDEZ
Overall Online Presence:
• Even though he is a LinkedIn Premium member and a well-endorsed
marketer, I do not see too much activity. His LinkedIn pro
fi
le needs some
visual improvement and the use of better branding like his logo, colors,
etc.
• Grade: Average
Industry Experience:
• Self-employed content creator
Education:
• Currently, Digital Marketing student at Full Sail
Leadership Experience:
• Video content creator lead
• Content manager
Skills and Pro
fi
ciencies:
• Video Creation and Editing software - 0 endorsements
• Presentation Software - 0 endorsements
• Data mining software - 0 endorsements
Overall Online Presence:
• I barely use my LinkedIn, which is going to change. My pro
fi
le had no
picture and old information about me. It de
fi
nitely needs a lot of
improvement.
• Grade: Poor

13. COMPETITION
Nick Stojanovich
Noteworthy Experience:
• Digital Marketing Manager
• Senior Digital Marketing Specialist
ANYELICA MELENDEZ
Industry Experience:
• Marketing intern in different industries. Later on,
became marketing manager at those same
locations
Education:
• California Polytechnic State University-San Luis Obispo
Skills and Pro
fi
ciencies:
• Leadership - 6 endorsements
• Microsoft Word - 4 endorsements
• Social media - 4 endorsements
Overall Online Presence:
• He has more than a thousand connections, yet not many endorsements.
In addition, his pro
fi
le picture should look modern and professional.
• Grade: Average
Industry Experience:
• Self-employed content creator
Education:
• Currently, Digital Marketing student at Full Sail
Leadership Experience:
• Video content creator lead
• Content manager
Skills and Pro
fi
ciencies:
• Video Creation and Editing software - 0 endorsements
• Presentation Software - 0 endorsements
• Data mining software - 0 endorsements
Overall Online Presence:
• As mentioned before, I barely use my LinkedIn, but I know I will get
better. I added a professional picture to my pro
fi
le and deleted old
information about me. It de
fi
nitely needs a lot of improvement.
• Grade: Poor

14. BRAND POSITION
For entrepreneurs who need to reach their purpose, I provide a
variety of marketing services because they should have all that is
needed for marketing development in one place.

15. NETWORKING & MARKETING
Industry Events & Organizations
• American Marketing Association
‣ April 2024 | Orlando
• Association of National Advertisers
‣ April 2024 | New York
• South Florida Interactive Marketing Association
‣ April 2024 | South Florida
Digital Marketing
• Primary Content: video content like reels/TikToks, informative carousels, blogs, and
visual mockups to showcase talents and services.
• Primary Tools: Instagram (5 posts weekly, 6 to 7 stories), website (2 blogs weekly),
Tiktok (3-5 posts weekly)
• Website: I will post relevant content frequently from the primary content list. In
addition, I will do my best to drive all my social media traf
fi
c to my digital portfolio so
that I can stand out.

16. Professional Development
Mentor
• I will seek a mentor that has marketing management experience as
a full-time employee and is or was self-employed (if possible). I
would also like for this person to have knowledge in different
categories like photography, graphic design, and branding.
• April - 2023
Formal Education
• Digital Marketing Bachelors’ degree - 2024
• Graphic Design Certi
fi
cation - 2025
• Business Management Certi
fi
cation - 2025
Technical Skills
• Video Creation and Editing software - April 2024
• Data mining software - April 2024
• Analytical software - April 2024
Soft Skills
• Patience - December 2022
• Negotiation - December 2022
• Time management - December 2022

17. Anyelica S. Melendez Sanabria
Do you know that many entrepreneurs fail to use their marketing successfully?
Well, what I do is establish marketing strategies that are combined with features like photography and branding
to push entrepreneurs to their entrepreneurial purpose. In fact, I have helped multiple entrepreneurs build their
brands and establish a marketing path toward a successful purpose.
“

18. REFERENCES
Books, M. (n.d.) LinkedIn. Retrieved April 10, 2022, from
https://www.linkedin.com/in/matthewbooks/
National Center for O*NET Development. 11-2011.00 -
Advertising and Promotions Managers. O*NET OnLine.
Retrieved April 10, 2022, from https://www.onetonline.org/
link/summary/11-2011.00
National Center for O*NET Development. 11-2021.00 -
Marketing Managers. O*NET OnLine. Retrieved April 10, 2022,
from https://www.onetonline.org/link/summary/11-2021.00
National Center for O*NET Development. 13-1161.00 - Market
Research Analysts and Marketing Specialists. O*NET OnLine.
Retrieved April 10, 2022, from https://www.onetonline.org/
link/summary/13-1161.00
Putnam, K. (n.d.) “The Creator”. Kaye Putnam. Retrieved April
10, 2022. https://www.kayeputnam.com/brand-archetype-
creator/.
Stojanovich, N. (n.d) LinkedIn. Retrieved April 10, 2022, from
https://www.linkedin.com/in/nick-stojanovich/