Antonio Caraveo is exploring his personal brand as a marketing specialist. He is dedicated to bringing creativity and art to his work projects through tools like Photoshop to create visual and immersive advertisements. His goal is to help companies be successful by making their products appealing through creative marketing tactics on social media. He aims to learn new skills and eventually work freelance.

1. PERSONAL BRAND EXPLORATION
Antonio Caraveo
Project & Portfolio I: Week 1
October 1st, 2022

2. I am a Tuscan originally now a Texan who is very
dedicated to bringing creativity and art to any work
project I do to get the best outcome for the
company. My purpose is to create visual stunning
and immersive advertisement with my use of
photoshop. My vision would be to bring more
clientele or consumers to the product. The principle
I believe in for myself is if you can create your art
or creativity it will always help stand out in the
crowds. My passions in my industry are being able
to learn about new ways to create creative outlets
for products such as videos, advisements, etc. My
end goal is to be able to make the company
successful and to be able to make work fun and
interesting every day.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Strategist
• Sales Manager
• Operations Manager
BRAND ARCHETYPE - The way
that I get may product seen as a
Creator Archetype compared to my
competitor is by creating interesting
videos, Interactive advisements, or
interesting designs that captivate
my audience.
Marketing Specialist for the Marketing industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers and Recruiters At The Walt Disney Company
TARGET AUDIENCE
Outreach Plan:
• I will do my research on the marketing department and see if
there are things I am familiar with and talk about my skills
in this field.
• I would reach out to Liz by Twitter because Twitter is where
I see she responds the quickest.
• I would reach out to her in about 2-3 business days after the
initial outreach to make sure I give time but also show I’m
serious.
Jaime Benson
Outreach Plan:
• Following my initial contact, I will make sure to have some
work in a portfolio for the position I’m interested in.
• The mode of communication I will use would be a direct
message through Twitter as this is the way I’ve seen a lot of
responses.
• I will make sure to reach out within 3-4 business days as a
recruiter does get a lot of messages and could possibly not
see the message as soon.
Senior Recruiter at The Walt
Disney Company
Outreach Plan:
• I will research things that I have in common with him
such as aspirations or goals so I can show him I know
things about the marketing world.
• I will make sure to reach out through LinkedIn and
Twitter as it seems he is very active on the platform.
• I will reach back out in 3-4 business days so there is time
for her to read as well as show I’m interested in our
conversation.
Matthew Nixon
Liz Mangini
Marketing
Talent Acquisition Manager
Marketing Hiring Director

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Immediately after graduation in 2024. I will give myself 1
month to look into companies and their mission statements
to see what best correlate with my visions.
Mid Term: (2025)
• 1 year into my career with a company of my choosing I
will look into certificates that will enhance my skills in
Marketing. This would definitely help me in keeping a
healthy career
Long Term: (2029)
• After working in my career for 4 years. I would love to
look into possibly working freelance for myself and be my
own boss.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Coordination
SOFT
HARD
Novice / Adept / Expert
Salesforce Novice / Adept / Expert
Management Novice / Adept / Expert
Leadership Novice / Adept / Expert
Photoshop
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Proficiencies Novice / Adept / Expert
Problem-solving skills Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I promise to use my knowledge of social media
outlets and advertising skills to increase your
products revenue.
PROMISE

8. CREDENTIALS
Work Experience:
• Field Recruiter - Employbridge
• Sales Support Associate - Holiday Inn Club
Vacations
Education:
• Real Estate License - Hogan School of Real
Estate
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Top performer of the month - Employbridge
December 2020
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jennifer Wilbanks
Industry Experience:
• Solider - United States Army
Education:
• Entertainment Business B.S. Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Microsoft Office Proficiencies
• Social Media Platforms Savy
• Google Suites Proficient
Antonio Caraveo
Overall Online Presence:
• Does not have any other social media expect for
Snapchat. Doesn’t have a professional headshot
or a LinkedIN account
• Grade: Poor, 0 out of 100
HEADSHOT
Industry Experience:
• Sales Support Associate- Holiday
Inn Club Vacation
Education:
• Entertainment Business B.S. Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Microsoft Office Proficient
• Social Media Savy
• Adobe Photoshop Savy
Overall Online Presence:
• I have a Facebook, Instagram, Snapchat, Twitter, Now
a LinkedIn. I have a headshot done by myself. I also
have no published articles or connections.
• Grade: Poor, 0 out of 100

10. COMPETITION
Matthew Nixon
Noteworthy Experience:
• Experience with employ bridge in Recruiting
Antonio Caraveo
HEADSHOT
Industry Experience:
• Marketing Director - The Walt Disney
Company
Education:
• Marketing - B.S. University Of Pittsburg.
Skills and Pro
fi
ciencies:
• Social Media Marketing 15 years - 41 endorsements
• Online Marketing - 21 endorsements
• Social Media - 42 endorsements
Overall Online Presence:
• Has over 500+ Connections on LinkedIn, Profile is
detailed and no grammatical errors. LinkedIn URL is
customized as well. but the headshot was not
professional or the banner image was not available.
Has a Facebook, TikTok, Instagram, and No Published
articles.
• Grade: Poor, 10 out of 100
Industry Experience:
• Sales Support Associate - Holiday
Inn Club Vacation
Education:
• Entertainment Business - B.S. Full Sail University.
Leadership Experience:
• Marketing Director With Walt Disney Company
Skills and Proficiencies:
• Recruiting 1 year - 0 endorsements
• Microsoft Office Proficient - 0 endorsements
• Social Media Platform Savy - X endorsements
Overall Online Presence:
• I have a Facebook, Instagram, Snapchat, Twitter, Now
a LinkedIn. I have a headshot done by myself. I also
have no published articles or connections.
• Grade: Poor, 0 out of 100

11. BRAND POSITION
For Marketing teams
who need help with getting more presence of their
products
I provide CREATIVE AND IMMERSIVE MARKETING
TACTICS
BECAUSE I’VE SEEN RESULTS FLOURISH WHEN YOU USE
A MORE MODERN AND CREATIVE APPROACH TO THESE
ADVERTISEMENTS.
“SOCIAL MEDIA WIZARD”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Marketer Organization
‣ November 1st-4th | Scottsdale, AZ
• Social Media Association
• American Marketers Association
‣
Digital Marketing
• Primary Content: The type of content I will create will be a variety
of Advertisements, Interactive, Stills, Websites, Videos, Reels, and
billboards
• Primary Tools: I will use Facebook, Instagram, Tiktok, and
Snapchat I will post about these things every 2 - days to keep the
product circulating. I will typically probably do a video or an
advertisement.
• Website: The way that my Professional website will enhance my
work will be by helping to show my work as well as be able to post
on other social media outlets where my clients or friends can help
share my work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love to have someone I reach out to as a mentor
that can meet with me once a week. They should have at
least 5 years of experience in the field to be able to help
me navigate my duties. March 2023.
Formal Education
• Entertainment Business B.S. - Full Sail University
Graduation 2024.
Technical Skills
• Datamining softwares- I want to learn how to use this
specific softwares. October 2022
• I need to work on LinkedIN- I need to work on learning
the basics of the website to make my page pop and stand
out. October 2022
• Last but finally I need to work on using Google Suites just
incase the company I work for uses it. January 2023
Soft Skills
• Mathematic Skills - I need to work on improving these
skills so I don’t rely on a calculator to help me January
2023
• Leadership - I need to work on this for when I want to
become higher up in a company to make sure I lead my
team to success, October 2023
• Bi-Lingual - I believe I should learn another language just
incase the company needs it. March 2023

14. Antonio Caraveo
Have you always wondered why your
competitors are getting better sales revenue?
Well, I do! If you bring me on your team I can
show you how to create immersive and captivating through tools such as
social media outlets (Snapchat, Twitter, Instagram) and photo editing
tools such as “Photoshop” to help create these advisements. Clients that
have used my techniques and skills have doubled their previous sales
revenue.
“

15. REFERENCES
labor Statistics, B. (2022, August 23). 13-1161.00 - market
research analysts and marketing specialists. O*NET
OnLine. Retrieved October 2, 2022, from https://
www.onetonline.org/link/summary/13-1161.00
Labor statistics , B. (2022, August 23). 11-1021.00 - general and
operations managers. O*NET OnLine. Retrieved October
2, 2022, from https://www.onetonline.org/link/summary/
11-1021.00
Labor Statistics, B. (2022, August 23). 11-2022.00 - sales
managers. O*NET OnLine. Retrieved October 2, 2022,
from https://www.onetonline.org/link/summary/11-2022.00
Levin, D. (2022, April 27). Marketing Professional Associations
& Organizations. JobStars USA. Retrieved October 2,
2022, from https://jobstars.com/marketing-professional-
associations-organizations/
Qureshi, J. A. (2020, December 1). 11 advanced tips to be a
successful digital marketer. Jeffbullas's Blog. Retrieved
October 2, 2022, from https://www.jeffbullas.com/11-
advanced-tips-successful-digital-marketer/
Recruiter, Z. (2022, October 1). ZipRecruiter job posting, Job
Search and free job alerts. ZipRecruiter. Retrieved October
2, 2022, from https://www.ziprecruiter.com/candidate/
onboard?personal_recruiter=1
Verma, S. (2021, August 11). Best practices in recruiting top
talent. Techfunnel. Retrieved October 2, 2022, from https://
www.techfunnel.com/hr-tech/recruitment-best-practices/