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Bezanilla_Lexus_BMC_PB1_2023-04.pptx
- 1. PERSONAL BRAND EXPLORATION LexusBezanilla Project & Portfolio I: Week 1 April 16, 2023
- 2. My name isLexus Bezanilla, I am currently an online student at Full Sail University. My various positions as a visual merchandise manager and restaurant lead corporate trainer pushed me to earn my business marketing certificate with Full Sail University. With my experience earned over time, I learned that I am passionate about learning and understanding what consumers want and need to assist brand creative delivery to the public. At a young age, I used my honesty and determination to be well-rounded to allow me to earn leadership positions from the retail industry to corporate America. I believe if you are honest, mindful, and love people your customer service experience will be unbeatable. During my studies, I plan to set up my services to assist marketing teams for brands and influencers. IDENTITY Picture of You Goes Here
- 3. PROFESSION POTENTIAL JOB TITLES: DigitalMarketing Strategist Marketing Consultant Social Media Specialist BRAND ARCHETYPE - As a Hero archetype, I would use my confidence and expertise to inspire brands to be a better version of themselves which will encourage consumers to trust their work. Search Marketing Strategist for Media & Communication Picture Relevant to Your Industry Goes Here
- 4. Recruiters and hiringmanagers at Walt Disney Company TARGET AUDIENCE Outreach Plan: • Step one, I will need to update my LinkedIn career profile resume. • One method of communication I can first reach out to recruiters is using the LinkedIn messaging tool. • Two weeks will be the best time to follow up after initial contact. Lead Recruiter, Disney Professional Recruitment at The Walt Disney Company Ryan True Outreach Plan: • Step one, I will need to update my LinkedIn career profile resume. • One method of communication I can first reach out to recruiters is using the LinkedIn messaging tool. • Two weeks will be the best time to follow up after initial contact. Lead Recruiter at Disney Parks, Experiences and Products Diana Maronen Outreach Plan: • Step one, I will need to update my LinkedIn career profile resume. • One method of communication I can first reach out to recruiters is using the LinkedIn messaging tool. • Two weeks will be the best time to follow up after initial contact. Lead Recruiter, Professional Recruitment at Disney Parks, Experiences and Products Juliana Holcombe
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2023) • My short-term goal is to complete all assignments needed to complete my certificate program. I have 5 out of 7 classes completed to date with a passing grade average of 85% and above. Mid Term: 2028 • In 5 years, I would have improved my search engine optimization by consistently producing new and relevant social media platforms. Specifically, my social media engagement will increase by 50% using links and creative effective metadata. Long Term: 2038 • With 15 years in the marketing field, I see myself as Marketing Executive for my own brand. My social media presence will increase to a million followers. When you search for my brand I will take up 80% of the top 3 pages in search engines.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Coordination I.e. event management SOFT HARD Novice / Adept / Expert Communication I.e. contracts Novice / Adept / Expert Creativity Novice / Adept / Expert Complex Problem Solving Novice / Adept / Expert Systems Analysis I.e. Quickbooks SOFT HARD Novice / Adept / Expert Writing Novice / Adept / Expert Persuasion Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert
- 7. “I help brandsmeet customers’ expectations by being confident in product delivery.” PROMISE
- 8. CREDENTIALS Work Experience: • AccountReceivables at All American Barricades • Sales at Deckers’ Brand Education: • Building a Portfolio with Adobe Portfolio, LinkedIn Learning • Business Marketing Certificate, Full Sail University (Exp. 2023) Leadership Roles: • Assistant Branch Manager at All American Barricades • Visual Merchandise Manager at UGG for Deckers’ Brand
- 9. COMPETITION Charisma Lowe Industry Experience: •Media & Communications Education: • Full Sail University • Clark Atlanta University Leadership Experience: • Leadership experience goes here Digital Brand Manager • Project Manager • Social Media Manager Skills and Proficiencies: • Adobe Illustrator - 24 endorsements • Adobe Photoshop - 27 endorsements • Microsoft Office- 26 endorsements Lexus Bezanilla Overall Online Presence: • 500+ connections, her banner image is customized, her headshot picture is appropriate for her brand, active on LinkedIn is their LinkedIn URL customized? Yes it is customized. • Grade: Superior, 95 out of 100 Industry Experience: • Restaurant • Retail • Construction Office Education: • High School Diploma, St. Cloud High School Graduate: 2014 • Business Marketing Certificate, Full Sail University Exp: 2023 Skills and Proficiencies: • Communication - Bilingual • Microsoft Office • Creativity Overall Online Presence: • Zero connection, No headshot, Active on all social media platforms such as Instagram, Facebook, TikTok • Grade: Poor , 5 out of 100 Leadership Experience: • Corporate Team Trainer at Darden Restaurants Concepts • Leadership experience goes here Visual Merchandise Manager at UGG • Assistant Branch Manager at All American Barricades
- 10. COMPETITION Jillian Shock Noteworthy Experience: •Administrative Assistant • Team Manager • Fiber Optic Field Technician Lexus Bezanilla Industry Experience: • Communications • Entertainment • Restaurant Education: • Associate of Arts, Valencia College 2017- 2019 • High School Diploma, St. Cloud High School 2015-2019 Skills and Proficiencies: • Quickbooks • Interpersonal Communication • Social Media Marketing Overall Online Presence: • 13 connections, yes banner is unique, the headshot is professional, no published article but has reposted articles she relates to in her career, URL is her standard name. • Grade: Average, 75 out of 100 Overall Online Presence: • Zero connection, No headshot, Active on all social media platforms such as Instagram, Facebook, TikTok • Grade: Poor , 5 out of 100 Industry Experience: • Restaurant • Retail • Construction Office Education: • High School Diploma, St. Cloud High School Graduate: 2014 • Business Marketing Certificate, Full Sail University Exp: 2023 Leadership Experience: • Corporate Team Trainer at Darden Restaurants Concepts • Leadership experience goes here Visual Merchandise Manager at UGG • Assistant Branch Manager at All American Barricades Skills and Proficiencies: • Communication - Bilingual • Microsoft Office • Creativity
- 11. BRAND POSITION For recruitersand hiring managers at The Walt Disney Company who need brand marketing specialists for parks, experiences, and products, I provide fresh innovative ideas because I am always aiming to understand what the consumers to deliver them a memorable experience. LEXUS BEZANILLA
- 12. NETWORKING & MARKETING Industry Events& Organizations • Advanced Digital Marketing Tactics for Small Business Owners ‣ May 11, 2023 | Orlando • ANA Masters of Marketing Conference ‣ October 23, 2023 | Orlando Digital Marketing • Primary Content: Create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content. Informational, valuable content like blog posts, how-to videos, and other instructional materials. This will help reach new audiences and keep the audience inspired, motivated, and eager to commit to the brand in essence as a Hero archetype will take action. • Primary Tools: I would use LinkedIn networks, Instagram, TikTok, and Facebook to promote my content. I would post in Instagram reels and stories daily. I would schedule a post to go live on Facebook and TikTok, and Instagram weekly/monthly. • Website: Moving forward I would use my digital brand as a showcase for my content, show what collection and ideal launch I created for my own brand as validation to show other brands my skills. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Atype of mentor I would seek out is someone that has successfully made their mark on the web. I don’t look for them to be famous but to have credibility to their name. As for their lifestyle I want to view a balance of travels, family, and career. Expected date to seek out an mentor is by December 2023 Formal Education • Business Marketing Certificate at Full Sail University, with an expected graduate date July 2023. Technical Skills • Adobe Portfolio, April 2023 • Microsoft Office, March 2021 Soft Skills • Storytelling, January 2023 • Work Ethic, 2014-Present
- 14. Lexus Bezanilla You knowsocial media is rapidly evolving in a way many leave it at bottom of the priority to-do list which can affect relevancy to consumers? Well, what I do is manage social media accounts for your brand so that you can focus on tasks that you are good at and keep you in the front mind of consumers. In fact, I had manage all social media platforms for UGG to showcase merchandise and collections being launched meeting the $20,000 sales mark daily.
- 15. REFERENCES Lowe, C. (n.d.).Charisma Lowe - Digital Brand manager - get engaged media - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/charismaevelowe True, R. (n.d.). Ryan true - lead recruiter - Disney Parks, experiences and ... - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/ryantrue1 Holcombe, J. (n.d.). Juliana Holcombe - Lead recruiter, Disney professional ... - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/julianaholcombedisney1 Maronen, D. (n.d.). Diana Maronen - lead recruiter - Disney Parks, experiences ... - linkedinD. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/dianamaronen Blythe, S. (2022, May 3). Media and Communications Industry Overview. Prosple/GradNewZealand. Retrieved April 16, 2023, from https://nz.prosple.com/career-planning/media-and-communicati Brand Marketing manager at Disney. at DISNEY. (n.d.). Retrieved April 16, 2023, from https://jobs.disneycareers.com/job/london/brand-marketing-manager/391/46885010832 Specialist, A. G. C. M., Goodman, A., & Specialist, C. M. (n.d.). Modern marketing skills needed to advance your career. Pipeline Blog. Retrieved April 16, 2023, from https://pipeline.zoominfo.com Simplilearn. (2023, March 23). 9 types of digital marketing: When and how to use them? Simplilearn.com. Retrieved April 16, 2023, from https://www.simplilearn.com/types-of-digital-marketing-arti Shock, J. (n.d.). Jillian Shock - administrative assistant - aspire communications - linkedin. linkedin.com. Retrieved April 16, 2023, from https://www.linkedin.com/in/shockjillian
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.