This is a project I completed on behalf of me Project & Portfolio 1 course at Full Sail University on May 2021.

1. PERSONAL BRAND EXPLORATION
Tatiana S Fernandez
Project & Portfolio I: Week 1
May 4, 2021

2. My name is Tatiana S Fernandez, better known as
Tatiana Shalimar. I am 26, from Orlando, Fl. Growing
up, I was always very fond of blog sites and reading
different blog articles. Eventually I started my own. I
first began my online journey on MySpace. From
there I moved onto Tumblr, where my creative juices
really flowed. I currently use most main social media
platforms. I’m passionate about all things beauty,
travel, and lifestyle. I love trying new experiences for
my viewers and producing quality content that most
can enjoy. I hope to take my skills and assets to a
company where I can harness my current knowledge
as well as learn new things in the industry to bring to
my own company in the future.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Digital Marketing Specialist
• Digital Media Coordinator
• Marketing Associate
BRAND ARCHETYPE - My brand
Archetype is the Lover. I love
building relationships with my
audience so that they may trust my
opinions. I want my audience to feel
as if they’re watching their bestie on
the screen.
Digital Marketer for Beauty or Fashion Company
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Cosmetic
Consumers 24-34. African
American, Asian, and Hispanic.
• PSYCHOGRAPHICS: Beauty
bloggers, fashion enthusiast,
makeup artist.
• IDEAL AUDIENCE MEMBERS:
MAC Recruiters
Recruiters and hiring managers at MAC
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
‣ Immediately following graduation, I would like to
land an opportunity as entry level as an internship
in order to gain experience in the field. I plan on
shooting my resume at different options and
seeing where I’d be the best fit. Ideally by
February 2023. I’d like to be here 1-2 years max.
Mid Term: (YEAR)
‣ By Spring of 2025, I’d like to be working for a
company that falls within my line of interests.
Ideally a beauty or fashion company and I’d hope
to have an essential role with more responsibility.
Ex: SHEIN, Fashion Nova, Color Pop, Revlon, etc.
Long Term: (YEAR)
• By 2035, I would like to be working for my own
established business in either beauty or fashion,
depending on what my experience is composed of. Or I’d
like to be working for a world renown company like
MAC, Vogue, Estee Lauder, Sony, etc.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Knowledge using Adobe Premier 70%
HTML Coding Basics Knowledge 90%
Experience Creating Content 100%
Great Social Skills XX%
SOFT
HARD
Web Platform Development 85%
Query Software 70%
Analyzing Data 99%
Conduct Marketing Initiatives 90%
SOFT
HARD

7. I help beauty lovers make good decisions
by giving my review/opinion.
PROMISE

8. CREDENTIALS
Work Experience:
• Operations Manager for the Cosmic Lab
• Director and Model for a local cosmetic
company photoshoot
Education:
• Digital Marketing Program, B.S., Full Sail
University (Exp. 2023)
Leadership Roles:
• Directed about 5 photoshoots
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Leah Looney
Industry Experience:
• 9 years
Education:
• Master Degree, Digital Marketing 2020-2021
• Master’s Degree, Entertainment Business 2019-2020
Leadership Experience:
• Universal Talent Development Coordinator
• Content and Project Management Specialist
Skills and Proficiencies:
• Social Media- 2 endorsements
• Event Planning - 1 endorsement
• Public Speaking - 1 endorsements
Tatiana S Fernandez
Overall Online Presence:
• 245 connections. Has a banner image. Yes to
professional headsho. Very detailed profile. No
published articles. Not active on other social media. is
their LinkedIn URL customized?
• Grade: Average 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 3 years
Education:
• Student at Full Sail University, Digital Marketing
Bachelors Program
Leadership Experience:
• Director for Photoshoot
Skills and Proficiencies:
• Adobe Premiere - 0 endorsements
• HTML Coding - 0 endorsements
• Content Creating- 0 endorsements
Overall Online Presence:
• 0 connections. No banner image. Need professional
headshot. Not very detailed profile. No published
articles. Active on other social media IG and FB.
LinkedIn URL is not customized.
• Grade: Average, 65 out of 100

10. COMPETITION
Demi Cambridge
Noteworthy Experience:
• Ford Models Booking Agent
• Natural Model Management Booking Agent
Tatiana S Fernandez
HEADSHOT HEADSHOT
Industry Experience:
• 11 years
Education:
• Bachelors Degree, Ent Business Science
Skills and Proficiencies:
• Talent Booking - 1 endorsements
• Social Media Marketing- 1 endorsements
• Digital Photography - 1 endorsements
Overall Online Presence:
• 92 connections. Basic banner image. Decent headshot.
General profile. No published articles. No Social Media.
Her LinkedIn URL is not customized.
• Grade: Poor 35 out of 100
Industry Experience:
• 3 years
Education:
• Student at Full Sail University, Digital Marketing
Bachelors Program
Leadership Experience:
• Director for Photoshoot
Skills and Proficiencies:
• Adobe Premiere - 0 endorsements
• HTML Coding - 0 endorsements
• Content Creating- 0 endorsements
Overall Online Presence:
• 0 connections. No banner image. Need professional
headshot. Not very detailed profile. No published
articles. Active on other social media IG and FB.
LinkedIn URL is not customized.
• Grade: Average, 65 out of 100

11. BRAND POSITION
I would be a great candidate for any beauty or
fashion company as a Digital Marketer. I’ve been
working on marketing strategies on my personal
social medias for 3 years so I can bring that
experience and knowledge. I will connect with my
audience in a way that they feel like they can trust me
and my opinion. I will achieve this by being friendly
and personable.
INFLUENCER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Photoshoot Meet-Up
‣ 10/23/2021 | Winter Park
• Network (Women's) Meet-Up
‣ June 2021 | Estefan Kitchen
• General Network Meet-Up
‣ February, 2022 | Clermont
Digital Marketing
• Primary Content: I want to continue creating content that has
to do with all things beauty, travel, and lifestyle.
• Primary Tools: I will continue using Instagram, Facebook,
Youtube, and Twitter. I will be more consistent on Youtube,
posts will be every Wednesday.
• Website: I will bring more awareness by posting more and
being more consistent.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have a mentor that shares the same
interests as me. Someone that enjoys beauty and
fashion and knows the industry. I’d like to have this
mentor relationship for about 2-3 years.
Formal Education
• Digital Marketing Bachelors from Full Sail, graduating
February 2023.
Technical Skills
• Web Platform Development - Squarespace, August
2021
• Query Software- App Optics, January 2022
• Graphics - Photoshop, June 2021
Soft Skills
• Analyzing Data - BrightEdge, September 2021
• Webpage Creation- Google Webmasters, October
2022
• Web Development- AJAX, November 2022

14. Tatiana Shalimar
Do you need help marketing your growing business the most
efficient way possible? Well, I can help get your business to its fullest
potential. In fact, I’ve helped many businesses better market themselves
with the skills and knowledge I gained at Full Sail University.
“

15. REFERENCES
Sign Up. LinkedIn. (n.d.). https://
www.linkedin.com/mynetwork/.
Lover Brand Archetype - Kaye Putnam:
Psychology Brand Strategy. Kaye Putnam |
Psychology Driven Brand Strategist.
(2019, August 19). https://
www.kayeputnam.com/brandality-
archetype-lover/.
Summary Report for: 13-1161.01 - Search
Marketing Strategists. O*NET OnLine.
(n.d.). https://www.onetonline.org/link/
summary/13-1161.01.