Dalby_Amanda_EB_PB1_2022-08.pdf

PERSONAL BRAND EXPLORATION

Amanda Dalby

Project & Portfolio I: Week 1

August 6, 2022

I grew up with my father and brother. We were a small but
fi
erce,
loving bunch. As I got older, I could see my father was strained
from work, and taking care of us. I found myself helping around
the house. I taught myself to cook, clean, organize, and plan to
us stay on top of our responsibilities. It soon became a passion
for helping others with planning. It helped me build good habits,
boost my mood, and give me with peace of mind. As a thank you
one year my father surprised me with tickets to a Supernatural
Convention. The events, panels, and shopping, le
ft
me with
bright memories and a calling. With everything I have learned
and my love of conventions I am striving to be a part of the
planning. Today, I am looking to work for Comic Con, Creation
Entertainment, or GNC RT.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:

• Event Coordinator

• Convention Planner

• Senior Meeting & Events Coordinator

BRAND ARCHETYPE: I consider myself
quali
fi
ed for event planning due to my extreme
organization habits, and enthusiasm for pop
culture. I am an “entertainer” myself so I can plan
an event to be fun and exciting for visitors from
all around the world. I am also a “maverick” due
to my problem solving and leadership drive. I am
very capable of multitasking and providing a fun
experience.
Meeting, Convention, and Event Planner for
Entertainment Industry
https://cdn.cnn.com/cnnnext/dam/assets/220721115558-comic-con-preview-0720.jpg

[Recruiter and Hiring Managers at Comic-Con International & Graphic Novels & Comics
Round Table & Creation Entertainment, Lily Salcedo Human Resources at Comic-Con
International]
TARGET AUDIENCE
Lily Salcedo
Outreach Plan:

• I am going to conduct more research on how Mrs. Salcedo
obtained her position at CC.

• I will use LinkedIn to make my initial contact so all of my resume
and education information is visible to see.

• I will follow up within in two weeks with Lily Salcedo on LinkedIn
messages.
[HR Manager] at [Comic Con
International]
Dawn Haffey
Outreach Plan:

• I will rehearse for any phone communication or possible
interviews to come. In addition to, following the company’s
social media accounts.


• I will follow up within in two to three weeks with Mrs. Ha
ff
ey on
LinkedIn messages.
[VP Of Operations] at
[Creation Entertainment]
Natalie DeJonghe
Outreach Plan:

• I will research this comic book company’s trajectory and
popularity. In addition to the quali
fi
cations needed for the
position. I will also then rehearse for any phone communication
or possible interviews to come.


• I will follow up within in two to four weeks with Natalie
DeJonghe on LinkedIn messages.
PROFILE
PICTURE
[Chair] at [Graphic Novels &
Comics Round Table]

GOALS
Short Term: (Immediately A
ft
er Graduation, 2024)

• I want to start an entry level position at Comic Con International,
Creation Entertainment or GNC RT. I would like to have 50% more online
brand presence than the year 2022. I would also like 10% more
connections on LinkedIn for addition job opportunities.

Mid Term: (2026)

• In two to three years, I would ideally like to be in a mid level position with
opportunities for advancement. I would hope to be planning television
show conventions and other entertainment events. I would like to have
30% more connections on LinkedIn than in 2024. My brand should be
producing semi regular content once a month in accordance to
entertainment events.

Long Term: (2031)

• By 2031, I would like to be in upper management, or head of my own
planning department. In addition I would like to have 50% more
connections on LinkedIn than in 2024. My brand should be producing
regular content weekly with the highest quality.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Cloud-Based Data Access & Sharing
SOFT
HARD
Novice / Adept / Expert
Electronic Mail So
ft
ware Novice / Adept / Expert
O
ffi
ce Suite So
ft
Graphics/Photo Imaging So
ft
Data Base User Interface & Query So
ft
ware
SOFT
HARD
Novice / Adept / Expert
Customer Relationship Management So
ft
Webpage Creation & Editing So
ft
Project Management So
ft

I will help professional
convention organizations reach
enthusiasts on a worldwide
scale by creating events that
promote the content of hard
working creators.
PROMISE

CREDENTIALS
Work Experience:

• Head O
ffi
ce Assistant (2016-2022), accounting
so
ft
ware,
fi
ling, customer services, management aid,
and PO processing.

• Dog Photographer (2020-2022), I administered
medication, fed, walked, and photographed dogs for
their owners. I found customers through advertising
and word of mouth. I used green screen keying, and
the adobe suite to edit the graphics.
Education:

• California Food Handler Assessment, ServSafe FEB
2022
• Business Entertainment, B.S., Full Sail University (Exp. 2024)
Volunteer Work:

• Screen Rant Comic Writer (2021-2022)
Picture Relevant
to Your Industry
Goes Here
https://www.workpermitegypt.com/wp-content/uploads/2020/02/Admin-298x300-1.jpg

COMPETITION
Frank Zarillo
Industry Experience:

• Freelance Content Writer 2015-

• Customer Service Wizard World Entertainment
2016

• Production Assistant Project Runway S13
Education:

• Film & TV B.S., Full Sail University 2013

• Health & Fitness Technology, Physical Fitnesss Technician OCVTS
Leadership Experience:

• Head of Freelance Content Writing
Skills and Pro
fi
ciencies:

• Creative Writing - 8 endorsements

• Screen Writing - 12 endorsements

• Video Editing - 13 endorsements
Amanda Dalby
HEADSHOT

Education:

• Entertainment Business B.S., Full Sail University 2024

• Sta
ff
Lead - Husky Vision on Youtube (2018-2019)

• Meme Supervisor - Husky Vision on Youtube (2017-2019)
Skills and Pro
fi
ciencies:

• Verbal/Written Communication - Verblio, Screen Rant endorsements

• Organization - R/D Spring & Stamping, Inc. endorsements

• Adobe Creative Cloud Programs - Husky Vision and Dog Sitting
endorsements
Overall Online Presence:

• Connections: 2

• Banner image customized

• Professional headshot

• Details on pro
fi
le: age, pronouns, education, resume, and open to work.

• No published articles.

• Rarely active on Social Media,

• No custom URL

• Grade: Poor 40 out of 100

• Connections: 228

• Banner image NOT customized


• Details on pro
fi
le: age, causes education, resume, experience, skills,
about section
fi
lled out, courses, honors/awards.



• No custom URL

• Grade: Average 80 out of 100

COMPETITION
Karla Mendoza

• Digital Marking Specialist (2020-)

• Student Intern The Walt Disney Company
Education:


• Freelance Digital Marketing
Skills and Pro
fi
ciencies:

• Social Media Marketing - 2 endorsements

• Brand Development - 2 endorsements

• Adobe InDesign- 2 endorsements
Amanda Dalby
HEADSHOT

Education:


• Sta
ff
Lead - Husky Vision on Youtube (2018-2019)

• Meme Supervisor - Husky Vision on Youtube (2017-2019)
Skills and Pro
fi
ciencies:

• Verbal/Written Communication - Verblio, Screen Rant endorsements

• Organization - R/D Spring & Stamping, Inc. endorsements

• Adobe Creative Cloud Programs - Husky Vision and Dog Sitting
endorsements

• Connections: 2



• Details on pro
fi
le: age, pronouns, education, resume, and open to work.



• No custom URL

• Grade: Poor 40 out of 100

• Connections: 500+



• Details on pro
fi
le: age, pronouns, education, resume, skills, about,
experience, volunteering, licenses & certi
fi
cates, and interests.


• Rarely active on Social Media

• No custom URL

• Grade: Good 85 out of 100

BRAND POSITION
As an aspiring event planner, I hope to support the Comic-Con
entertainment industry with the use of my experience as a comic
writer, a sta
ff
lead and meme supervisor with expert Adobe Creative
Cloud, graphic/photo imaging, and data base interface skills to
increase fan engagement, attendance and loyalty as they come back
every year.
“MANDA MIA!”

NETWORKING & MARKETING
Industry Events & Organizations

• Convention Programing & Planning Committee

‣ January 1-3 2024 | San Diego

• International Live Events Association (ILEA)

‣ March 17-23 2025 | Tennessee

• The Professional Convention Management Association (PCMA)

‣ January 2-5 2026 | Networking Online
Digital Marketing

• Primary Content: I will create funny short stories that can relate to views humor
and practicality of day to day life. In addition I will post organizational life hacks
with humorous anecdotes that most people can relate to when it comes to
keeping their house in order. I think it matches my Entertainer archetype while
also demonstrating my professional and personal tips to keeping myself on
track.

• Primary Tools: I will use Instagram, FaceBook, Twitter, LinkedIn, iFunny, TikTok,
and Tumblr. I will start with a post once a month, then gradually increase to
once or twice a week. I will use my camera to produce video skits and
occasionally written relatable quips.

• Website: I will use my por
tf
olio site to increase user tra
ffi
c and as a launch pad
to the overall personality and feel to my online myself.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor

• The mentor I would seek out is someone I can build a storng
professional relationship with. I hope the individual is open minded, has
20+ years of experience, is structured/disciplined, and well respected
in the
fi
eld. October 2025 TO EST. PARTNERSHIP
Formal Education

• I plan to complete my Entertainment Business B.S., Full Sail University
2024 degree program in 2024.
Technical Skills

• Create a website and domain for my content, January 2024

• Accounting So
ft
ware and the course to maintain my
fi
scal assets for my
brand and income, January 2025

• I plan to take any provided training courses whether I am quali
fi
ed or not to
learn the ins and outs of the company I am working for. March 2025
Soft Skills

• I will obtain more graphics and photo imagine so
ft
ware (pay for my own
adobe creative cloud) a
ft
er I no longer have access to it upon graduating in
order to keep my skills fresh, January 2024

• Since I may be working with food depending on the events I will continue to
renew my ServSafe food handler certi
fi
cate to the state I
fi
nd myself in,
March 2024

Amanda Dalby
You know [how much money and
momentum a series or
fi
lm can lose
with a bad convention]? Well, what I do is
[utilize research from viewers and design a practical,
immersive and most importantly: personalized event plan
for your content and viewers]. In fact, [the main course for
a fan of anything is the content, but an up close and
personal experience is just the desert they’re craving].
“

REFERENCES
1212662. (2019, October 24). Convention Programming &
Planning Committee. Round Tables. Retrieved
August 7, 2022, from https://www.ala.org/rt/
gncrt/get-involved/convcomm

13-1121.00 - meeting, convention, and event planners.
O*NET OnLine. (n.d.). Retrieved August 7, 2022, from
https://www.onetonline.org/link/summary/13-1121.00

Careers. Comic. (2022, June 29). Retrieved August 7, 2022,
from https://www.comic-con.org/careers

Creation entertainment | linkedin. (n.d.). Retrieved
August 7, 2022, from https://www.linkedin.com/
company/creation-entertainment

Karla Mendoza - Digital Marketing Specialist - freelance
| linkedin. (n.d.). Retrieved August 7, 2022, from
https://www.linkedin.com/in/karla-mendoza

Lily Salcedo - Human Resources manager - san diego
comic convention ... (n.d.). Retrieved August 7, 2022,
from https://www.linkedin.com/in/lily-
salcedo-036404149

Social Tables. (2022, April 20). 2022 event planning
conferences: 5 must-attend events. Social Tables.
Retrieved August 7, 2022, from https://
www.socialtables.com/blog/event-planning/event-
planning-conferences/

Dalby_Amanda_EB_PB1_2022-08.pdf

Recommended

Recommended

More Related Content

Similar to Dalby_Amanda_EB_PB1_2022-08.pdf

Similar to Dalby_Amanda_EB_PB1_2022-08.pdf (20)

Recently uploaded

Recently uploaded (20)

Dalby_Amanda_EB_PB1_2022-08.pdf