Through a visual journey, James Jones takes you on a digital journey. Discover how creativity, innovation, and blogging are blended to create a dynamic presentation. Find inspiration from the tales of digital creators, thoughtfully curated for you. Come and learn more about James Jones' exciting world as the slides speak for themselves.

1. PERSONAL BRAND EXPLORATION
James Jones
Project & Portfolio I: Week 1
10/31/2023

2. I grew up in a tough neighborhood, but my family taught me to appreciate diversity
and be open-minded. I've always been thirsty for knowledge, and that's why I'm
pursuing a higher education. I love solving problems and coming up with new
ideas. I'm also creative and persistent, and I believe that every challenge is a chance
to grow.
I want to use my skills to make a positive impact on the world and solve real-world
problems. I'm honest, empathetic, and always learning new things. In my free time,
I love learning new things about the world and capturing moments through
photography. My goal is to make the world a better place and show others that they
can do anything they set their minds to. I respect my future and cherish the beauty
of diversity in all its forms.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
Advertising and Promotions Managers
Business Intelligence Analysts
Management Analysts
I'm all about lifelong learning, you know? I think it's super important to keep
on growing, whether it's in your personal life or your career. So, I'm constantly
staying in the loop with the latest trends and best practices in my field. I'm
always on the hunt for new ways to level up my skills and knowledge.
I'm really passionate about sharing what I know with others. I truly believe that
everyone has something to teach and something to learn. It's just awesome to
see people grow and succeed with a little help from the knowledge I can offer.
And when it comes to creating content, I'm all about quality
Digital marketing
Picture Relevant to
Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET
AUDIENCE
Jazmin elon
Outreach Plan:
Learn about her business interests, philanthropic work, and personal
life. This will help you to find common interests and to tailor your
outreach message accordingly. also I will use this information to
identify people in her circle
PROFILE
PICTURE
blk sunflower
Wade
Outreach Plan:
I will write a personalized email. This is the most direct and professional way to
make initial contact with wade Be sure to address him by name, to introduce
yourself and your work, and to explain why you are contacting him. Manner and
timeframe for follow-up:
PROFILE
PICTURE
Elk tie barn candle business
joey&larri
Outreach Plan:
Send a email Wait at least two weeks before following up. I understand they are busy running a business,
so it is important that I’m patient and give them time to respond to my initial email. If you do not hear
back from them after two weeks, I will send a brief follow-up email.
PROFILE
PICTURE
River chic designs candles

5. Short Term: (Immediately After Graduation, 2024)
Specific goal: Get a job in digital marketing as a social media specialist.
KPI: Secure a job offer as a social media specialist at a company with at least
100 employees within 6 months of graduation.
Mid Term: (2025)
Specific goal: Become a marketing consultant for small businesses.
KPI: Have at least 10 paying marketing consulting clients by the end of
2025.
Long Term: (2027)
Specific goal: Start my own marketing agency.
KPI: Launch my own marketing agency with at least 5 employees by the
end of 2027.

6. SKILLS ANALYSIS
Two (2) most notable hard (technical) skills:
Candle making: I am proficient in all aspects of candle making, from choosing the right wax and wicks to blending fragrances and pouring
candles. I am also knowledgeable about different candle making techniques, such as cold process and hot process. (Proficiency: Expert)
Social media marketing: I am proficient in using social media platforms, such as Instagram, Facebook, and Twitter, to promote my candle
business. I am also knowledgeable about social media marketing best practices, such as creating engaging content and using relevant hashtags.
(Proficiency: Adept)
Two (2) most notable soft (transferrable) skills:
Communication: I am an excellent communicator, both verbally and in writing. I am able to clearly and concisely communicate my ideas to
others, and I am also a good listener. (Proficiency: Adept)
Problem-solving: I am a good problem-solver and I am not afraid to take on challenges. I am also able to think creatively and come up with
innovative solutions to problems. (Proficiency: Adept)
Two (2) most notable hard skills and two (2) most notable soft skills required in my trade, and grade my current proficiency in each skill:
Hard skills:
Candle making: Expert
Social media marketing: Adept
Soft skills:
Communication: Adept
Problem-solving: Adept

7. I promise to provide my customers with high-quality,
hand-crafted candles that are both beautiful and
fragrant.
PROMISE

8. CREDENTIALS
Work Experience:
Homedepot lumber supervisor
Sams club lead sales clerk
Education:
Digital marketing Degree Program, B.S., Full Sail University (Exp. 2024)
Awards:
Home Depot homer award

9. Competition
Marcus Manderson
Industry Experience:
Trailer Music Composer + Audio Editing +
Expert Networker l Head to dafingaz.com
Education:
Full sail university
Leadership Experience:
Music producer
Skills and Proficiencies:
Music producer. Composer. Musician
James Jones
Overall Online Presence:
He has a clear and concise headline that states his profession and skills.
He has a well-written summary that highlights his experience and
accomplishments.
He has included relevant keywords throughout his profile.
He has listed his skills and proficiencies.
He has included links to his website and social media profiles.
He has a professional headshot.
I will give it 98 out of 100
HEADSHOT HEADSHOT
Industry Experience:
Candle making and other services
Education:
Fullsail university
Leadership Experience:
Run my own company
Held a supervisor position at home depot
Skills and Proficiencies:
Creativity: You are able to come up with new and innovative candle designs
and fragrances.
Attention to detail: You are able to pay close attention to detail in all aspects
of your candle making and business operations.
Customer focus: You are committed to providing excellent customer service
to your customers
Overall Online Presence:
How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?, published
articles?, active on other social media?, is their LinkedIn URL
customized?
Grade: Poor, Average, or Superior?, XX out of 100

10. Competition
FIRST LAST NAME
Noteworthy Experience:
Noteworthy experience goes here
Noteworthy experience goes here
YOUR
NAME
HEADSHOT HEADSHOT
Industry Experience:
Industry experience goes here
Education:
Education experience goes here
Skills and Proficiencies:
Skill 1 Goes Here - X endorsements
Skill 2 Goes Here - X endorsements
Skill 3 Goes Here - X endorsements
Overall Online Presence:
How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?, published
articles?, active on other social media?, is their LinkedIn URL
customized?
Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
Industry experience goes here
Education:
Education experience goes here
Leadership Experience:
Leadership experience goes here
Leadership experience goes here
Skills and Proficiencies:
Skill 1 Goes Here - X endorsements
Skill 2 Goes Here - X endorsements
Skill 3 Goes Here - X endorsements
Overall Online Presence:
How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?, published
articles?, active on other social media?, is their LinkedIn URL
customized?
Grade: Poor, Average, or Superior?, XX out of 100

11. Brand Position
When people engage with me, my primary aim is to spark inspiration and empowerment within them. I want them to
realize their limitless potential and believe in their ability to accomplish anything they set their minds to. My distinctive
edge in comparison to others is rooted in my unwavering passion for my work and my steadfast commitment to
assisting others. Continual growth and an unwavering pursuit of inventive approaches to benefit my clients set me
apart.
In essence, when you connect with me, I will illuminate fresh perspectives on the world and help you unlock your
untapped potential. This statement resonates on an emotional level, addressing your yearning for personal growth and
learning. It also signifies my commitment to supporting you in achieving your aspirations and leading your most
fulfilling life.
This statement authentically represents my personal brand and how I aspire to be perceived by my audience. My
ultimate goal is to be recognized as a trusted advisor and a collaborative partner in your journey towards success,
guiding you to achieve your goals and live your most fulfilling life.
“NICKNAME?”

12. Networking & Marketing
Picture of You
Goes Here
Dates: April 29-May 2, 2024
Location: Las Vegas, NV
Candle Science Conference
Dates: September 25-27, 2024
Location: Orlando, FL
Handmade Soap & Cosmetics Expo
Dates: October 11-12, 2024
Location: San Diego, CA
Professional Organizations
National Candle Association (NCA)
Handcrafted Soap & Cosmetics Guild (HCSG)
Artisan Craft Guild (ACG)
Content
The primary type of content I will produce and publish online on a regular basis includes:
Blog posts: I will write blog posts about candle making, candle business management, and digital marketing.
Articles: I will write articles for industry publications about candle making and the candle industry.
Ebooks and guides: I will create ebooks and guides to help people learn about candle making and the candle business.
Social Media
The primary social media tools I will use to promote and disseminate my content while building my platform include:
Instagram: I will use Instagram to share photos and videos of my candles, as well as behind-the-scenes content about my
candle making process.
TikTok: I will use TikTok to create short, engaging videos about candle making and the candle industry.
LinkedIn: I will use LinkedIn to share my blog posts and articles, as well as connect with other professionals in the candle
industry.
Digital Portfolio
I will use my digital portfolio to showcase my work and to demonstrate my skills and experience. My digital portfolio
will include:
Samples of my blog posts and articles
Case studies of my work with clients
Testimonials from clients and colleagues
I will promote my digital portfolio on my website and social media channels. I will also use it to reach out to potential
clients and collaborators.
Industry Events
National Candle Association Annual Conference & Expo
I believe that by attending industry events, joining professional organizations, producing high-quality content, and using
social media effectively, I can build a strong personal brand and attract new clients and opportunities.

13. Professional Development
Mentor
What type of mentor will you seek as you embark on your career
path? What experience and/or lifestyle should they have? DATE TO
EST. PARTNERSHIP
Formal Education
Digital marketing Degree graduate 2024
Technical Skills
Specific task to address a technical skill gap - organization name,
MONTH YEAR
Specific task to address a technical skill gap - organization name,
MONTH YEAR
Specific task to address a technical skill gap - organization name,
MONTH YEAR
Soft Skills
Specific task to address a technical skill gap - organization name,
MONTH YEAR
Specific task to address a technical skill gap - organization name,
MONTH YEAR
Specific task to address a technical skill gap - organization name,
MONTH YEAR

14. James Jones
Problem: Candle making can be a difficult and time-consuming process. Many people
don't have the time or skills to make their own candles.
Solution: I offer a variety of high-quality, hand-crafted candles that are made with the
finest ingredients. My candles are perfect for people who want to enjoy the beauty and
fragrance of candles without having to make them themselves.
Proof: My candles have been featured in several publications, including [insert
publication names]. I have also received positive feedback from my customers, who love
the quality and fragrance of my candles.
[Insert professional headshot here]
My name is James Jones and I am a candle maker. I am passionate about creating high-
quality, hand-crafted candles that bring joy to my customers. I believe that everyone
should be able to enjoy the beauty and fragrance of candles, regardless of whether or not
they have the time or skills to make them themselves.
If you are looking for high-quality, hand-crafted candles, please visit my website at
www.twobodiesonebrain.com
“
”

15. References
Gandara, D. (2010). Elevator speeches made easy. American
Psychological Association. Retrieved from
https://www.apa.org/gradpsych/2010/03/cover-elevator-
speeches
Peek, C. J. (2003). An evidence-based "elevator speech" for a
practical world. Families, Systems, & Health, 21(2), 135–139.
https://doi.org/10.1037/1091-7527.21.2.135