This document provides tips for strengthening a personal brand at the local level. It recommends focusing social media presence on LinkedIn, Facebook, blogs, video, and content strategy. The document then discusses optimizing LinkedIn and Facebook profiles, creating thought leadership through compelling content, and strengthening relationships on Facebook. It provides an activity to better know clients and examples of how to connect with one client on a personal level weekly to strengthen the relationship.

1. Strengthening Your Personal Brand
at the Local Level

2. Why worry about Personal Branding?

5. Best Practice: Keep it Simple!
Focus on a few, ignore the rest.
• LinkedIn
• Facebook
• Blog
• Video
• Content Strategy

6. Agenda

7. Is your digital footprint
helping or hindering
your success?

8. LinkedIn
• Cover photo (1400x425)
• Headshot
• Tagline
• Summary
• Recs
• Experience

12. How are you creating
Social Proof?

17. Here’s where you
create thought
leadership

19. Create Compelling
Content
• FAQs
• Grad Guest Articles
• Video
• Add Value

29. Strengthen VIP Relationships on
Facebook

30. Activity
• Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements,
etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?

31. Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.

33. Use the Get Introduced Feature

38. Thank you!
• www.ebootcamp.com
• corey@ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)