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BUILDING AND MAXIMIZING
YOUR PERSONAL BRAND
Interntional Speaker
Dr. Richa Goel
What Is a Personal Brand?
Personal branding is a popular buzz word, but
what does it really mean?
“Your brand is what other people say
about you when you’re not in the
room.”
~Jeff Bezos, Amazon
2
Think of Yourself as a Product
We all have attitudes and beliefs about brands based on
our experiences. The strongest brands are:
• Powerful
• Authentic
• Consistent
• Visible
• Valuable
The same qualities apply to personal brands.
3
Why Is Your Personal Brand Important?
• We now have greater control of our own
destinies.
• With that comes increased responsibility and competition.
• To get ahead, we must manage the impressions
others have of us.
• With a strong brand, you:
• Differentiate yourself from others.
• Maximize your career potential.
4
WHAT IS YOUR CURRENT
BRAND?
Ask Yourself…
• What makes you special?
• What are your greatest strengths?
• What differentiates you from others?
• How does your uniqueness translate to value?
• What are your most significant accomplishments?
• What do people come to you for?
• What do you want to be known for?
• What do you want others to think when they hear your name?
6
Seek Feedback
Is the perception of others consistent with your
perception of yourself?
• Talk to trusted colleagues.
• Use 360-degree surveys, if possible.
• Review past performance reviews.
7
HOW DO YOU STRENGTHEN
YOUR BRAND?
Determine…
• What is your goal?
• Who is your target audience?
• How does your current brand position you to
achieve your goal?
• Do you need to make any changes?
9
Make Relevant Adjustments
• Fill gaps
• Education
• Experience
• Relationships
• Begin to act the part
• Introduce yourself
• Speak the language
• Share your story
10
Showcase Your Brand
• Build influential relationships.
• Get involved in cross-functional projects.
• Use volunteering to strengthen or develop skills.
• Take on a leadership role in a relevant
organization.
• Start a website or blog.
11
HOW DO YOU LEVERAGE
SOCIAL MEDIA?
• Who is your target audience?
• Which social media platforms do they use?
• Options include:
• Blogging
• Wordpress, LinkedIn publishing platform, etc.
• Microblogging sites
• Twitter, LinkedIn, Facebook, Google+, etc.
• Video & audio sites
• YouTube, podcasting, SlideShare
• Image posting
• Instagram, Pinterest, Twitter
13
Choose Your Platform(s)
• Maximizing your brand through social media
requires bi-directional engagement.
• What do you have to offer?
• Your own content
• Curated content
• Feedly.com aggregates news sources
• Engagement
• Make deeper connections.
• Connect offline
14
Establish Your Value
• Commit to consistent activity.
• Manage your time.
• For example, spend 15 minutes per day on social media
activity.
• Use automated scheduling tools.
• Hootsuite, TweetDeck, etc.
• Track your activity.
15
Create a Social Media Plan
HOW DO YOU MANAGE
YOUR BRAND?
• Promote your accomplishments.
• Maximize your participation in meetings and
groups.
• Communicate effectively.
• Stay relevant.
17
Be Proactive
• Choose your associates wisely.
• Have a positive attitude.
• Dress and act the part.
• Maintain a professional image online.
18
Be Strategic
Recommended Resources
Me 2.0: 4 Steps to Building Your Future
Dan Schwabel
Reinventing You
Dorie Clark
The Start-up of You: Adapt to the Future, Invest in
Yourself, and Transform Your Career
Reid Hoffman
The Brand Called You
Fast Company article by Tom Peters
19
Questions?
20

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Personal Branding Webinar on women leadership and empowerment and education

  • 1. BUILDING AND MAXIMIZING YOUR PERSONAL BRAND Interntional Speaker Dr. Richa Goel
  • 2. What Is a Personal Brand? Personal branding is a popular buzz word, but what does it really mean? “Your brand is what other people say about you when you’re not in the room.” ~Jeff Bezos, Amazon 2
  • 3. Think of Yourself as a Product We all have attitudes and beliefs about brands based on our experiences. The strongest brands are: • Powerful • Authentic • Consistent • Visible • Valuable The same qualities apply to personal brands. 3
  • 4. Why Is Your Personal Brand Important? • We now have greater control of our own destinies. • With that comes increased responsibility and competition. • To get ahead, we must manage the impressions others have of us. • With a strong brand, you: • Differentiate yourself from others. • Maximize your career potential. 4
  • 5. WHAT IS YOUR CURRENT BRAND?
  • 6. Ask Yourself… • What makes you special? • What are your greatest strengths? • What differentiates you from others? • How does your uniqueness translate to value? • What are your most significant accomplishments? • What do people come to you for? • What do you want to be known for? • What do you want others to think when they hear your name? 6
  • 7. Seek Feedback Is the perception of others consistent with your perception of yourself? • Talk to trusted colleagues. • Use 360-degree surveys, if possible. • Review past performance reviews. 7
  • 8. HOW DO YOU STRENGTHEN YOUR BRAND?
  • 9. Determine… • What is your goal? • Who is your target audience? • How does your current brand position you to achieve your goal? • Do you need to make any changes? 9
  • 10. Make Relevant Adjustments • Fill gaps • Education • Experience • Relationships • Begin to act the part • Introduce yourself • Speak the language • Share your story 10
  • 11. Showcase Your Brand • Build influential relationships. • Get involved in cross-functional projects. • Use volunteering to strengthen or develop skills. • Take on a leadership role in a relevant organization. • Start a website or blog. 11
  • 12. HOW DO YOU LEVERAGE SOCIAL MEDIA?
  • 13. • Who is your target audience? • Which social media platforms do they use? • Options include: • Blogging • Wordpress, LinkedIn publishing platform, etc. • Microblogging sites • Twitter, LinkedIn, Facebook, Google+, etc. • Video & audio sites • YouTube, podcasting, SlideShare • Image posting • Instagram, Pinterest, Twitter 13 Choose Your Platform(s)
  • 14. • Maximizing your brand through social media requires bi-directional engagement. • What do you have to offer? • Your own content • Curated content • Feedly.com aggregates news sources • Engagement • Make deeper connections. • Connect offline 14 Establish Your Value
  • 15. • Commit to consistent activity. • Manage your time. • For example, spend 15 minutes per day on social media activity. • Use automated scheduling tools. • Hootsuite, TweetDeck, etc. • Track your activity. 15 Create a Social Media Plan
  • 16. HOW DO YOU MANAGE YOUR BRAND?
  • 17. • Promote your accomplishments. • Maximize your participation in meetings and groups. • Communicate effectively. • Stay relevant. 17 Be Proactive
  • 18. • Choose your associates wisely. • Have a positive attitude. • Dress and act the part. • Maintain a professional image online. 18 Be Strategic
  • 19. Recommended Resources Me 2.0: 4 Steps to Building Your Future Dan Schwabel Reinventing You Dorie Clark The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career Reid Hoffman The Brand Called You Fast Company article by Tom Peters 19